Create A Video Marketing Campaign Using Canva
Contact us: https://www.lyfemarketing.com/digital-marketing-services/social-media-marketing-services/?utm_source=youtube&utm_medium=canvavideo&utm_campaign=dec312021 Do you need help creating a video marketing campaign for your business? In this video, we will be covering how to create a video marketing campaign using Canva. Subscribe: https://bit.ly/36gszTL [Most Popular Uploads]: ➡ How to Increase Facebook Engagement: https://www.youtube.com/watch?v=Bam_rXmoOs4 ➡ Marketing for Small Business: Effective Marketing Strategies: https://www.youtube.com/watch?v=RX0Y2JbS9K4 ➡ The Ultimate Guide To Facebook Marketplace (w/ Tips): https://www.youtube.com/watch?v=x5KlXb5kemg ➡ The Full And Updated Guide To Facebook Reels: Tutorials + Best Practices: https://www.youtube.com/watch?v=uymE8TEtv58 ➡ Facebook Reels Monetization: How to Get Started: https://www.youtube.com/watch?v=UC0MS70LI1E Here's How To Use The Canva Video Editing Tool There are many instances where videos make for better visual marketing material. After all, videos receive a lot more attention than still images. Also, you are visually able to put in so much more information in a video than in a single still graphic. And with the new video editing timeline interface recently introduced in Canva... ...we can create quality video compositions using all of the features we’ve found convenient in creating other forms of visual graphics on their site. And in this video, we will be showing you how to edit your marketing videos using the Canva video editing tool. The video editing timeline is available for both regular and pro Canva accounts so you will not be needing a pro account for this guide. With all of that said, let's go ahead and get started! Video Outline Intro (0:00) Creating A Video Marketing Campaign Using Canva (00:54) // LYFE Marketing ➡ Check out our Social Media Advertising Course: https://www.lyfemarketing.com/social-ads-mastery/ ➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.
Create A Video Marketing Campaign Using Canva
Introduction and Video Editing in Canva
The speaker introduces the importance of videos in digital marketing, highlighting their ability to convey more information than still images. They discuss the new video editing timeline interface in Canva for creating quality video compositions.
Importance of Videos in Digital Marketing
- Videos are more attention-grabbing than still images.
- Videos allow for conveying a greater amount of information visually compared to single graphics.
Introduction to Video Editing in Canva
- Canva has introduced a new video editing timeline interface.
- The speaker, from Life Marketing, demonstrates how to edit videos in Canva for small businesses' growth.
Getting Started with Video Editing in Canva
The speaker guides users on starting video editing in Canva without needing a pro account, exploring format options and dimensions for videos.
Accessing Video Editing Features
- The video editing timeline is available for both regular and pro Canva accounts.
- Users do not require a pro account to access the video editing features demonstrated.
Format Options and Dimensions
- Clicking on the video button reveals various dimension options for videos in Canva.
How to Customize Text and Add Transitions in Canva
In this section, the speaker demonstrates how to customize text animations and add transitions in Canva's video editing interface.
Customizing Text Animations
- Select the text preset.
- Click on the effect button and choose "none" for no effects.
- Choose specific animations like sliding in from the side for certain words.
Adding Transitions
- Click on animate and select transitions from presets.
- Set up fade-in animations for multiple words simultaneously.
- Understand that transitions not only bring elements into the scene but also transition them out at the end.
Utilizing Soundtracks and Editing Audio in Canva
This part focuses on incorporating soundtracks, editing audio, and enhancing the auditory experience of your video in Canva.
Adding Soundtracks
- Access audio options from the left panel.
- Listen to available soundtracks by clicking play.
- Drag desired audio track onto the timeline for incorporation.
Editing Audio Placement
- Adjust where music starts by dragging it within the timeline.
- Can now include multiple soundtracks for a single video, useful for timing sound effects.
Creating Scene Frames and Finalizing Video Elements
The speaker guides through creating scene frames, featuring products, adding scenes with videos, and finalizing elements in a social media video using Canva.
Creating Scene Frames
- Feature each product variant in 1.5-second frames personalized accordingly.
- Duplicate frames to fit different variants better.
Finalizing Video Elements
- Incorporate scenes of people enjoying coffee or espresso machines dripping coffee into cups.
- Utilize split videos as backgrounds for logos with accompanying text like "coming soon."
Adjusting Scene Durations and Completing Video Editing Process
This segment covers adjusting scene durations, refining visual aspects, previewing videos, addressing lag issues during previews, and concluding the video editing process in Canva.
Adjusting Scene Durations
- Edit scene durations by clicking on duration indicators directly.
Completing Video Editing Process
- Make final adjustments by previewing videos before completion.
- Address any lag issues during previews caused by browser rendering.