Introduction

The webinar is introduced and the hosts welcome the audience.

Hosts and Audience

• The hosts introduce themselves and welcome the audience to the webinar.

• They mention that they are live on YouTube and LinkedIn, with over 400 subscribers.

• The hosts acknowledge some of the viewers by name who are watching on YouTube.

Audio Check

The hosts check their audio quality before proceeding with the webinar.

Audio Check

• One of the hosts checks if their audio is working properly.

• They ask for confirmation from the audience if they can hear them clearly.

• An interpreter for sign language is mentioned as being present to make sure everyone can participate in the webinar.

Discussion of Webinar Topic

The hosts discuss how they arrived at their topic for this webinar.

Choosing a Topic

• The hosts discuss how they came up with their topic for this webinar, which involves discussing whether or not to migrate to VTEX CMS.

• They mention that many of their clients use VTEX CMS, but some are still unsure about whether or not it's worth migrating to it.

Pain Points of Using VTEX CMS

A professional who uses VTEX CMS shares his experiences using it.

Professional Experience with VTEX CMS

• A professional who uses VTEX CMS shares his experiences using it.

• The hosts ask him to share both the positive and negative aspects of using VTEX CMS.

• They mention that they want to provide a balanced view of the platform, including its pain points.

Conclusion

The webinar concludes with final remarks from the hosts.

Final Remarks

• The hosts thank everyone for participating in the webinar and encourage them to continue learning and growing.

• They remind viewers that they will be available to answer any questions or concerns about VTEX CMS in the chat on LinkedIn or YouTube.

Introduction and Company Overview

In this section, the speaker introduces himself and his company, Transforma Digital. He also talks about the importance of partnerships in their business.

Speaker Introduction

• The speaker is Vitor from Transforma Digital.

• He has been working in the digital marketing industry for over 10 years.

• He will be sharing information on project management and client relationships.

Company Overview

• Transforma Digital helps traditional companies with digital transformation.

• They have a multidisciplinary team with experience in both physical and online environments.

• The company focuses on putting the client at the center of each project to create a better user experience.

Project Management and Client Relationships

In this section, Vitor discusses how they manage projects and build relationships with clients.

Managing Projects

• Transforma Digital works on two main fronts: e-commerce and courses/marketplaces.

• They can operate as a hybrid model depending on the client's needs.

• The company aims to give more amplitude to each project by understanding the client's goals.

Building Client Relationships

• Partnerships are fundamental to their business model.

• They aim to understand each client's needs and provide an assertive solution.

• The company values transparency in all aspects of their work.

Introduction

The speaker introduces the topic of migration and how it affects businesses. They discuss the importance of understanding a client's business and needs before migrating.

Understanding Client Needs

• It is important to understand a client's business needs before migrating.

• A marketing agency should focus on performance and help clients improve their logistics and payment processes.

• Identifying a client's needs during the project is crucial for success.

• Many projects require improvements and revisions, which can be time-consuming.

Company Growth

The speaker discusses their company's growth over three years and how they have worked hard to bring in new clients.

Company Growth

• The company has been in operation for three years.

• The speaker emphasizes the importance of constantly updating their work to stay competitive.

• They discuss how they have helped e-commerce clients with logistics, stock management, and other aspects of their business.

E-commerce Performance

The speaker talks about e-commerce performance and how it varies by region. They also discuss the impact of migration on e-commerce businesses.

E-commerce Performance

• The speaker explains that e-commerce performance varies greatly by region, with most sales coming from the Southeastern states in Brazil.

• They emphasize that losing customers from other regions can hurt a business's overall performance.

• Migration can impact an e-commerce business's logistics, but partnering with a good logistics provider can help improve competitiveness.

Logistics and Performance

The speaker discusses the importance of logistics and performance in e-commerce businesses.

Logistics and Performance

• Good logistics is crucial for e-commerce businesses to perform well.

• The speaker emphasizes that a business's location can impact its ability to perform, but partnering with a good logistics provider can help overcome this challenge.

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Introduction

The speaker introduces the topic of the presentation and mentions that they will be discussing the benefits of using Espora CMS.

• The speaker briefly introduces the topic of the presentation.

• They mention that they will be discussing the benefits of using Espora CMS.

Six Pillars of Espora CMS

The speaker discusses the six pillars of Espora CMS, which are: flexibility, performance, testing, productivity, intelligence, and scalability.

Flexibility

• Espora CMS is flexible and allows for changes to be made easily.

• It has a more user-friendly interface than its predecessor Face.

• It offers a significant advantage in terms of performance and can change businesses' platforms.

Performance

• Espora CMS provides a significant difference in performance compared to other content management systems.

• It uses Extreme importance as one of its six pillars to make it stand out from other systems.

Testing

• Espora CMS allows for two environments to be tested simultaneously.

• This feature helps with validating changes quickly and efficiently.

Productivity

• Using Espora CMS increases productivity by allowing developers to work on multiple projects at once.

• It also makes it easier to customize and add new features to existing projects.

Intelligence

• Espora CMS uses machine learning algorithms to improve search results for high-volume websites.

• This feature helps with curating content and improving search functionality.

Scalability

• Espora CMS is highly scalable and can handle large volumes of traffic without sacrificing performance or stability.

Q&A Session

The speaker answers questions from viewers about technical aspects related to using Espora CMS.

• The speaker responds to various technical questions related to using Espora CMS.

Tecnologia e Preços na VTEX

Nesta seção, o palestrante discute a relação entre tecnologia e preços na plataforma VTEX. Ele aborda as diferenças de custo entre trabalhar com HTML/CSS e JavaScript, bem como a complexidade envolvida em trabalhar com SPA (Single Page Application). O palestrante também fala sobre os preços cobrados pelas agências parceiras da VTEX para implementação de layouts.

Diferenças de Custo entre Tecnologias

• A tecnologia mais avançada gera mais facilidade, mas também exige mais cuidado e cautela.

• Trabalhar com HTML/CSS exige um curso menor do que trabalhar com JavaScript.

• Desenvolver em JavaScript é mais complexo do que desenvolver em HTML/CSS.

Preços na Plataforma VTEX

• Os preços cobrados pelas agências parceiras da VTEX para implementação de layouts não são exigidos pela plataforma.

• As agências parceiras têm liberdade para definir seus próprios preços.

• A plataforma VTEX oferece opções variadas de agências parceiras, o que favorece a concorrência e dá ao cliente mais opções.

Understanding the Cost of Migration

In this section, the speaker discusses how the cost of migration can vary depending on the platform being used.

Factors Affecting Migration Cost

• The cost of migration can be similar to implementing a CMS.

• Some companies may take advantage of the opportunity to increase prices during migration.

• The quality and dedication of agencies involved in migration can affect performance and cost.

Positive Outcomes from Migration

This section covers some positive outcomes that can result from migrating to a new platform.

Benefits of Migrating

• Moving to a better technology or platform can improve performance and cost-effectiveness.

• Migrating to an environment like Site Store or Oi can lead to more positive outcomes for businesses.

Impact on Organic Traffic after Migration

This section addresses questions about how migrating platforms affects organic traffic.

Effects on Organic Traffic

• If migration is done correctly, there should not be a significant drop in organic traffic.

• However, if there are mistakes made during migration or if the new platform has inferior quality, there may be a decrease in organic traffic.

Checklist for Successful Migration

This section provides tips for ensuring successful migration without negatively impacting organic traffic.

Tips for Successful Migration

• Careful attention must be paid to redirection and ensuring that old content is properly passed onto the new site.

• Images should be transferred with proper formatting and CDN usage.

• Technical structure should also be maintained during migration.

• Proper tracking tags such as HTML, CSS, and JavaScript should also be included in order to maintain performance.

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Migração e Redirecionamento

This section discusses the importance of proper migration and redirection to avoid losing backlinks during the process.

Garantir que tudo vá para 301

• Proper migration is important to ensure that everything goes to 301.

• During the process, there is a risk of losing backlinks when redirecting.

• Backlinks that are not redirected properly are lost.

Google Analytics e GTM

This section discusses the use of Google Analytics and GTM for tracking events on a website.

Instalar o Google Analytics e GTM

• Installing Google Analytics and GTM can help track events on a website.

• Without these tools, tracking Facebook page views may not work correctly.

Melhorando a Performance do Site

This section discusses tips for improving website performance and metrics.

Dicas para melhorar as métricas de carregamento

• Vtex has some limitations in terms of server sharing and script sharing.

• There are ways to improve performance by compressing JavaScript and CSS files.

• Each e-commerce platform has specific needs, so it's important to find what works best for each case.

A Importância da Carcaça do Motor da Ferrari

This section uses an analogy with Ferrari engines to explain the importance of good web development agencies in creating high-quality websites.

A importância das agências de evolução na criação de sites de qualidade

• Vtex is like a powerful Ferrari engine, but it depends on how it's built and who builds it.

• The quality of the website's development depends on the agency that creates it.

• It's important to find an agency that understands the client's needs and can deliver what was promised.

Entendendo as Necessidades do Cliente

This section emphasizes the importance of understanding the client's needs and delivering what was promised.

Entender as necessidades do cliente

• Understanding the client's needs is crucial for delivering a successful project.

• It's important to communicate these needs clearly to web development agencies.

• Delivering what was promised is key to building trust with clients.

Diferencial da empresa

Nesta seção, o palestrante fala sobre o diferencial da empresa em facilitar a vida do cliente e não passar por cima dele.

Não passar por cima do cliente

• A empresa valoriza não passar por cima do cliente.

• É importante pensar no futuro e não prejudicar a relação com o cliente.

Processo de imigração

• É importante colocar tudo dentro de um prazo para subir o projeto.

• A atualização em tempo real é uma vantagem competitiva.

Desvantagens

• Atualizar preços e banners pode levar até meia hora ou mais.

• CMS não pode ser traído, então é preciso trabalhar de forma agressiva para não ficar fora do mercado.

Modularidade na criação de ambiente

Nesta seção, o palestrante fala sobre como a modularidade ajuda na criação de ambientes.

Modularidade

• O uso da modularidade ajuda na criação de ambientes.

Introduction

In this section, the speaker introduces the topic of the presentation and shares some materials with the audience.

Topic Introduction

• The speaker introduces the topic of the presentation, which is about a theme that changes in terms of direction.

• The speaker shares some materials with the audience.

Positioning Improvements

In this section, the speaker talks about positioning improvements and how they affect their work.

Positioning Improvements

• The speaker talks about how positioning improvements affect their work.

• They mention that they are not up-to-date with all these improvements since they don't have an updated environment.

• The speaker explains how working with modular structures can help propagate changes more efficiently and in real-time.

Benefits of Modular Structures

In this section, the speaker discusses the benefits of using modular structures in web development.

Benefits of Modular Structures

• Using modular structures can make it easier to propagate changes across different projects.

• It can also make it easier to manage and update content on websites.

• Modular structures can improve performance and reduce testing time.

• Changes made using modular structures reflect almost instantly on websites without any delay.

Time Management

In this section, the speaker talks about time management when working with web development projects.

Time Management

• Working on multiple projects at once requires good time management skills.

• Changes made to websites need to be reflected quickly, especially during events like Black Friday sales.

• Managing time effectively is crucial for keeping up with competitors and meeting client expectations.

Peixe Speed Tool

In this section, the speaker answers a question from an audience member regarding website optimization tools.

Peixe Speed Tool

• The speaker explains that Peixe Speed is a classic tool used for website optimization.

• It helps improve website quality and can affect the ranking of websites on search engines.

• Google Analytics is another useful tool for analyzing website performance.

Como melhorar a velocidade do seu site

Nesta seção, Victor explica como as ferramentas podem ajudar a melhorar a velocidade do seu site.

Compreendendo as ferramentas

• O CSS pode travar a renderização da imagem e atrasar o carregamento do site.

• Compreender as duas ferramentas (Google PageSpeed Insights e Lighthouse) pode trazer resultados significativos para melhorar a velocidade do site.

Agradecimentos finais

Nesta seção, Lucas e Juliana expressam sua gratidão pelo conhecimento compartilhado por Victor.

Agradecimentos

• Lucas e Juliana agradecem Victor por compartilhar informações valiosas sobre gestão de e-commerce.

• Eles recomendam contratar Victor para ajudar em projetos futuros.

• Os projetos que vêm de Victor têm uma qualidade muito boa.

• Lucas e Juliana estão à disposição para ajudar no que for necessário.