la HISTORIA del MAQUILLAJE

History of Makeup

In this section, the speaker delves into the history of makeup, tracing its origins back thousands of years and exploring its significance in various ancient civilizations.

Origins of Makeup

• Makeup has a history spanning over 25,000 years, with limited resources like clay, pigments, and animal fats being used.

• Women in the Paleolithic era utilized materials like iron oxide paste for makeup purposes.

• In Egypt, makeup evolved as a social practice to protect against UV rays and insects while also serving symbolic purposes related to eye aesthetics.

• The Eye of Horus symbol held magical and protective significance for the Egyptians.

Egyptian Influence on Makeup

• Egyptians popularized black upper eyelid and green lower eyelid makeup using substances like malachite powder.

• They documented the importance of cosmetics in their culture through paintings and used vibrant minerals for eye makeup.

Cleopatra and Egyptian Legacy

• Cleopatra's beauty regimen involved combining perfumes with cosmetics, showcasing the symbolic value of makeup in ancient Egypt.

• Egyptians left a lasting impact on makeup history; "kohl" was a common ingredient used for eye cosmetics.

Greek Influence on Beauty

This part explores how Greek civilization contributed to beauty standards through practices like aesthetic purification and cosmetic usage.

Aesthetic Practices in Greece

• Greeks introduced beauty concepts emphasizing formal body purification through makeup application among the elite classes.

• The term "cosmetics" originates from Greek roots signifying skillful decoration or ornamentation.

Mesopotamian and Arabian Beauty Traditions

Desarrollo del Maquillaje a lo Largo de la Historia

This section explores the evolution of makeup through different historical periods, focusing on ancient China, Rome, Israel, the Middle Ages, and the Renaissance.

Ancient Chinese Makeup

• In ancient China, makeup phases varied across dynasties with emphasis on lip color representing character and temperament.

• Geishas in Japan used crushed petals for lipstick and harmonized eyebrow and lip colors.

Roman Influence and Middle Ages

• Romans emphasized aesthetics leading to the creation of false eyelashes made from silk or natural hair.

• Makeup prohibition during the Middle Ages due to religious reflections on vanity; resurgence in beauty during the Renaissance.

Makeup Trends in Different Eras

• 18th-century trend of using red lipstick; introduction of rice powder and face moles for fashion.

• Excessive aesthetics during the French Revolution led to its disappearance until Napoleon's era revived beauty standards.

Influence of Cosmetics Industry on Modern Makeup

This section delves into the emergence of cosmetic companies, innovations in makeup products, and the impact of Hollywood on modern makeup trends.

Emergence of Cosmetic Companies

• Charles Mayer opened a makeup store in 1860 in the US; introduced a makeup composition requiring an extract to remove it.

Evolution of Modern Makeup

• Origin of modern makeup by brands like Helena Rubinstein and Elisabeth Arden; focus on safer compositions compared to toxic historical ones.

Impact of Hollywood

Desire for Beauty Standards and Evolution of Makeup Industry

The discussion delves into the historical context of women's desire to emulate famous actresses and global idols, leading to the perpetuation of beauty standards through various trends and the makeup industry's response in creating new products.

Evolution of Makeup Trends

• Post World War II, cosmetic market resurgence focused on natural looks inspired by film and television stars like Marilyn Monroe and Elizabeth Taylor.

• Marketing revolution in the 1960s, coinciding with female emancipation, challenged strict beauty norms. The hippie movement embraced freedom in fashion, including red lips and false eyelashes.

• The 1970s saw a shift towards punk aesthetics with bold accessories and tanned skin challenging previous trends.

• Each era since then has introduced distinct aesthetics, values, and fashion trends. The 1980s marked a return to subdued makeup styles, moving away from excessive shimmer.

Influence of the 90s on Makeup Trends

• The 1990s brought a radical change with a blend of styles emphasizing fresh and natural makeup looks with gloss for a vibrant appearance.

• Professional makeup artists advanced techniques such as FX makeup for transforming actors' faces through rejuvenation, aging effects, prosthetics, monsters, animals, etc.

Origin and Significance of Makeup Artistry

Exploring the emergence of makeup artistry as a profession within Hollywood studios due to its crucial role in creatively meeting image requirements in productions.

Emergence of Makeup Artistry

• Hollywood studios recognized the importance of skilled makeup artists in creatively addressing image needs within productions.