MASTERCLASS AO VIVO — MAPA DE TENDÊNCIAS 2026 | Marketing Digital, Agências e Negócios Criativos

Live Trends for 2026

Introduction to the Live Session

• The live session is introduced as a significant event in 2026, featuring Nick Moret and Juvenal Valentim discussing trends.

• Juvenal expresses excitement about the live stream, emphasizing its importance and his role as a poet.

Purpose of the Live Stream

• The objective is to predict key trends that will impact content production and marketing throughout the year.

• Juvenal shares his passion for identifying trends, likening himself to an oracle with a successful track record from previous years.

Background of Juvenal Valentim

• Juvenal provides his background in digital marketing, highlighting over thirteen years of experience since 2012.

• He mentions having conducted hundreds of launches and collaborations with notable figures in the industry.

Key Marketing Trends Discussion

• The focus shifts to discussing specific marketing trends for 2026 aimed at achieving record-breaking results.

• Previous discussions included long-form content formats and their evolution on platforms like TikTok.

Understanding Trend Predictions

• Trends are described not as mere predictions but as patterns that can be identified through observation and analysis.

• Examples are given of how Instagram has adapted features from other platforms rather than inventing new ones, illustrating trend adaptation.

Importance of Engagement

• Before diving into detailed content, Juvenal requests viewers to engage by liking the stream to increase its visibility.

Engagement Strategies for Live Streams

Encouraging Interaction

• The speaker emphasizes the importance of audience engagement during the live stream, urging viewers to like the video and share it with others in their network.

• Viewers are encouraged to share the live stream link in personal WhatsApp groups and with colleagues who would benefit from the content.

• The speaker requests comments from viewers about their location and profession to foster a sense of community and connection among participants.

Gathering Audience Insights

• The speaker highlights various professions represented in the chat, such as business owners, marketers, and social media managers, indicating a diverse audience.

• Specific locations mentioned include Rio Verde Goiás, São Paulo, and even international participants from Manchester, England.

Maximizing Content Absorption

Preparing for Learning

• Viewers are instructed to click on "share" to spread awareness of the live stream across different platforms and groups.

• The speaker advises viewers to minimize distractions by positioning their devices away from notifications while watching.

Note-Taking Recommendations

• Emphasis is placed on taking notes during the session for better retention of information shared throughout the live stream.

• Viewers are encouraged to create a comfortable environment conducive to learning as they will be presented with valuable insights and data.

Understanding Trends in Digital Marketing

Introduction to Key Trends

• The discussion transitions into identifying key trends in digital marketing for 2023, noting that six significant trends will be covered.

Defining Real Trends

• The speaker explains that true trends emerge from practical experience rather than theoretical discussions found on social media platforms.

• Insights are drawn from real market observations made daily by professionals actively engaged in digital marketing.

The Importance of Dynamic Content

Engaging Content Formats

• A focus is placed on "democratic language" and "dynamic captions," which enhance accessibility and engagement across diverse audiences.

Cultural Relevance of Social Media Trends

• The speaker defends TikTok dances as an essential element of its appeal due to their universal nature—transcending language barriers through movement set to music.

Democratization of Content Creation

The Importance of Accessibility in Marketing

• Emphasizes the need for democratic access to marketing techniques, arguing that barriers based on age or social status should not exist.

• Discusses how deep niche content can limit audience reach, as it may not resonate with those unfamiliar with the topic.

Globalization and Cultural Representation

• Shares an example of a popular Indian sketch video that conveys a message without dialogue, highlighting the power of visual storytelling.

• Notes that such videos achieve massive engagement (10 million likes), showcasing the democratization of content through universal themes.

Impact of AI on Content Translation

• Introduces Instagram's dynamic audio translation feature, which allows users to hear content in their native language while preserving the original voice tone.

• Mentions MrBeast's strategy to create localized versions of his content, demonstrating how global reach is facilitated by technology.

Breaking Language Barriers

• Relates a personal anecdote about a friend misunderstanding a video due to Instagram’s translation feature, illustrating how technology can alter perceptions.

• Argues that this capability empowers creators from non-English speaking countries to produce globally relevant content without needing fluency in English.

Future Trends in Content Creation

• Explains "dynamic captions," where AI translates text within videos, making it easier for creators to reach diverse audiences.

• Highlights the shift towards internationalization in digital marketing and education, suggesting that future courses will be more accessible across languages.

Globalization and the Impact of Language on Business

The Elimination of Barriers in International Trade

• The speaker discusses how modern platforms eliminate the idea of a disqualified league, allowing for broader customer engagement. Viral posts can attract international clients without language barriers.

• Trust levels vary across platforms; for instance, Brazilian consumers have low trust in eBay and AliExpress compared to Shane, which has a higher perceived reliability despite similar offerings.

• The perception of pricing differs significantly between platforms. A low price on eBay may be seen as suspicious, while the same price on Shane is considered acceptable due to higher trust levels.

Advancements in Global Delivery and Education

• The ability to deliver products and services internationally is enhanced by automatic translation features for written materials and videos, facilitating global retail opportunities.

• With access to a global audience, competition intensifies as everyone can now reach billions rather than just local markets. This shift requires businesses to adapt quickly.

Changing Dynamics of Social Media Reach

• Instagram's reach has decreased by 20% from 2024 to 2025. However, with global accessibility, content can now potentially reach up to 3 or 4 billion users instead of just 200 million Brazilians.

• Managing multiple accounts becomes easier with this new dynamic. Businesses must shift their mindset towards a more global approach.

Insights into Democratic Language and Dynamic Captions

• The concept of "democratic language" and "dynamic captions" will become crucial as globalization progresses. By late 2026, not engaging with an international audience may seem outdated.

Opportunities for Service Delivery Across Borders

• Tools like Zoom allow service providers to communicate in their native language while offering translations for clients globally, enabling them to charge competitive rates in different currencies.

• For example, charging R$1,500 locally could translate into earning significantly more when working with international clients who pay in euros or dollars.

Case Study: Successful International Sales Strategy

• A successful case involved a woman who leveraged her multilingual skills learned at an international school to sell services abroad at competitive prices that were still profitable compared to local rates.

• She managed multiple contracts effectively by overcoming linguistic barriers and scaled her business successfully through strategic pricing.

Trends in Content Monetization

• The discussion shifts towards trends identified by Gary Vaynerchuk regarding content monetization that transcends traditional boundaries through translation into various languages while maintaining original production quality.

This structured overview captures key insights from the transcript while providing timestamps for easy reference back to specific points discussed.

Understanding Social Media Algorithms and Content Creation

The Power of Diverse Content

• Social media platforms like Instagram and TikTok are evolving, with algorithms favoring diverse content from creators, even those who may not be widely known.

• A creator's random posts can reach unexpected audiences; for instance, a surf video might attract viewers from surfing communities worldwide rather than just friends.

Audience Engagement and Interests

• Creators should recognize that their audience has varied interests beyond the niche they typically cater to; this can lead to broader engagement.

• Personal interests can intersect with professional content creation, allowing for a more authentic connection with followers.

Evolving Marketing Strategies

• Traditional marketing personas may no longer be relevant; modern creators must adapt to the fluid nature of audience interests shaped by internet culture.

• Engaging with niche audiences (e.g., Pokémon card collectors) does not detract from overall business growth but can enhance it by connecting with specific groups.

Overcoming Audience Confusion

• Creators should embrace the idea that their audience is already exposed to diverse content; thus, mixing personal interests into professional posts is less likely to confuse followers.

• Clear bios and profiles are essential for attracting interested users while maintaining authenticity in content delivery.

Algorithm Dynamics and Content Performance

• Modern social media algorithms prioritize user reactions over traditional content associations, meaning engaging posts will perform better regardless of account history.

• New accounts can achieve viral success quickly if the content resonates well, indicating that quality remains paramount in driving engagement.

Randomization and Volume Strategy

• The concept of "randomization" in content creation suggests that varying types of posts can lead to increased visibility on platforms like YouTube Shorts.

• Successful creators often utilize multiple accounts or high-volume production strategies to maximize reach and monetization opportunities.

Social Media Trends and Hyper-Customization

The Impact of Posting Frequency on Engagement

• In today's social media landscape, posting two to three times a day can positively impact account performance, contrasting with the detrimental effects seen in 2020 and 2021.

• Content visibility is driven by user interest in topics rather than specific accounts followed, indicating a shift in algorithm behavior.

• Algorithms are evolving to prioritize thematic interests over individual users, allowing for greater content experimentation and increased production volume without negative repercussions.

Random Content and Hyper-Personalization

• The discussion introduces "Democratic Language" and "Dynamic Captions," emphasizing the importance of random content education and hyper-personalization as key trends.

• A case study on Crocs illustrates how product variations (50 color options) enhance consumer engagement through customization.

Customization as a Revenue Stream

• Crocs' introduction of "díbitz" allows consumers to personalize their footwear further, creating an infinite consumption cycle where customers pay for unique accessories.

• The appeal lies in transforming a basic product into something distinct through numerous customization options available online.

Seasonal Marketing Strategies

• Seasonal promotions (e.g., Christmas-themed díbitz combos priced at R$139) highlight the potential for high margins on low-cost items that drive consumer excitement.

Understanding Hyper-Customization

• Hyper-customization is defined as the desire for products that reflect personal uniqueness, pushing brands like Nike to offer customizable sneakers through platforms like "Nike by You."

• This trend emphasizes not just scarcity but also individuality in consumer goods, appealing to those who want exclusive items tailored to their preferences.

Emerging Social Media Platforms

• Introduction of Shelf, a new social media platform created by Pinterest and Tumblr founders, which lacks desktop functionality but offers unique features worth exploring.

Social Media Trends and Nostalgia

Overview of a New Social Media Platform

• The speaker describes a new social media platform that allows users to share what they are watching, listening to, reading, and their favorite artists, likening it to a personal shelf.

• This platform has gained popularity quickly, being compared to Letterboxd (for movies), but focused on life experiences. It combines elements from Pinterest, Spotify, and Instagram.

The Concept of Hyper-Personalization

• The need for self-expression is emphasized as a driving force behind the platform's design. Users desire options for personalization to showcase their interests.

• The platform embodies an "anti-performance" culture with an intentionally unattractive layout that appeals to users' nostalgia for vintage aesthetics.

Nostalgia and Cultural References

• A discussion on the resurgence of early 2000s nostalgia highlights how trends from that era are influencing current fashion and gaming preferences.

• The speaker reflects on how memories tied to specific years (like 2008) evoke strong feelings of nostalgia among millennials.

Vintage Aesthetics in Modern Consumption

• There’s a trend towards reclaiming vintage items like Blackberries as part of this nostalgic wave. Users seek authenticity reminiscent of earlier social media platforms like Facebook and Orkut.

• Filters reminiscent of older Instagram styles are becoming popular again as users strive for personalization that harkens back to more authentic online interactions.

Community Engagement in Social Media

• The speaker predicts potential features returning from older platforms like Facebook could enhance community engagement by allowing users to check-in or share locations.

• Despite attempts by Facebook to revive group interactions, the speaker notes that many Brazilian users have shifted away from the platform in favor of niche communities elsewhere.

Economic Implications of Nostalgia

• There's an acknowledgment that younger generations have more disposable income due to smaller family sizes, which influences cultural consumption patterns.

• Early tech experiences (like using Blackberry or Orkut) shape cultural movements today as millennials and Gen Z engage with these nostalgic references in modern contexts.

Personalization and Authenticity in Branding

The Importance of Personalization

• The speaker emphasizes the need for brands to connect with personalization, not just through product options but by integrating into consumers' daily lives, making them feel special.

Luxury Market Trends

• Discussion on luxury trends highlights that wealthy individuals now showcase their status through health and fitness rather than just leisure time, as seen in the rise of expensive gym wear.

Saturation and Content Consumption

• Acknowledgment of content saturation leads to a desire for "slow content," where users are overwhelmed by short videos yet dissatisfied with their consumption habits.

Shift Towards Mindful Consumption

• There is a growing trend towards mindful consumption, encouraging individuals to pay attention to what they consume online and in life, reflecting a broader societal shift.

Hyper-Personalization as a Key Trend

Significance of Hyper-Personalization

• Hyper-personalization is crucial as it allows individuals to stand out in a noisy world; people seek meaning and visibility amidst overwhelming information.

Contextual Marketing Insights

• Products gain value when they are contextualized within personal stories or moments. This aligns with Kotler's marketing 3.0 concept, emphasizing the importance of having meaning behind products rather than just causes.

The Evolution of Service-Based Offerings

Transition from Individual Services to Digital Products

• The speaker reflects on how service offerings have evolved from individual consultations pre-pandemic to digital courses post-pandemic due to accelerated digital growth.

Rise of Online Courses

• Online courses emerged as a way for experts to package knowledge efficiently, allowing them to reach more clients simultaneously compared to traditional consulting methods.

Current Trends in Mentorship

Shift Towards Group Mentoring

• There's an increasing demand for group mentoring sessions as businesses seek personalized attention while managing multiple clients effectively.

Real-Life Business Needs

• The speaker shares experiences with business owners seeking tailored support, highlighting the ongoing need for personalized engagement even within group settings.

Consulting Trends and Individualized Services

Growing Demand for Individual Consultations

• The speaker has been selling individual consulting services since 2023, noting a significant increase in demand and necessity for personalized attention.

• Clients prefer one-on-one sessions over group formats, expressing a desire for their specific issues to be addressed individually, even within group settings.

Financial Insights on Consulting vs. Agency Work

• There is an observed increase in the average ticket price for consulting services, leading to higher profit margins compared to traditional agency work.

• Agencies with many employees often face tighter margins; however, consulting allows for greater profitability due to lower overhead costs.

Client Expectations and Learning Preferences

• Clients are increasingly reluctant to purchase courses without direct application guidance; they seek practical implementation rather than just theoretical knowledge.

• Effective communication is crucial as clients expect tailored advice that applies directly to their unique situations.

Value of Quality Over Cost

• Clients who initially opt for cheaper services often return valuing quality more highly after experiencing subpar results from low-cost providers.

• Service providers can leverage this trend by emphasizing the value of individualized service offerings in their marketing strategies.

Structuring Offerings: The Pyramid Model

• The speaker introduces a pyramid model where lower-tier offerings (e.g., eBooks, videos) are less expensive while higher-tier services (individual consultations) command premium prices.

• This structure reflects a shift from merely showing how to do something towards providing comprehensive support through various levels of engagement.

Post-Pandemic Market Dynamics

• Many small business owners have become more familiar with digital tools post-pandemic but still require assistance due to time constraints in managing their businesses effectively.

• Local businesses may not have extensive marketing teams but are willing to invest in professional help at reasonable rates.

Practical Training Demand

• There is a growing preference for practical training over theoretical courses; clients want hands-on learning experiences that demonstrate real-world applications.

• The concept of "one person business" emerges as an exciting opportunity, highlighting the potential of leveraging artificial intelligence tools alongside personal expertise.

AI-Driven Micro Solutions in Business

The Shift to AI Solutions

• Businesses are moving towards small AI-driven solutions that replace multiple platforms, reducing costs and increasing efficiency. This shift allows for the creation of tailored reports and tools that streamline individual tasks.

Emergence of Micro Tools

• Subscription-based micro-tools are becoming prevalent, such as contract management and financial automation platforms. These tools enable users to manage legal and financial aspects with ease, effectively creating a "pocket legal team" or "micro-financial advisor."

Enhanced Creative Capacity

• Comparing social media professionals from 2022 to 2026 reveals a significant increase in creative capacity—up to six times more efficient due to advanced tools. Fewer personnel can now produce the same output as before.

Time Efficiency in Content Creation

• A detailed briefing for designers that took three hours in 2022 now only requires 25 minutes, maintaining quality through systematic processes and new tools developed by former students. This highlights the drastic reduction in time needed for creative tasks.

Innovative Content Planning Tool

• Introduction of MSC (Modelagem Sistemática de Conteúdo), a strategic content planning tool created by an ex-student, which organizes content efficiently using a matrix strategy for weekly planning. It replaces traditional spreadsheet systems with a more dynamic approach.

Streamlined Client Management Dashboard

• The dashboard allows users to track client content status, completion rates, and overall distribution effectively. This innovation simplifies what previously required extensive manual tracking across spreadsheets into an organized digital format within one month of development.

Potential Market Impact

• The creator's tool addresses real market needs without requiring programming skills, showcasing how innovative solutions can emerge from understanding user pain points. There is potential for commercialization once fully developed, indicating strong market demand for such streamlined solutions.

Future Trends in Business Automation

• As businesses increasingly adopt unique automated solutions like this one, it reflects a broader trend where companies leverage technology to enhance productivity significantly while minimizing workforce requirements across various sectors.

The Impact of AI on Creative Work

The Role of AI in Enhancing Productivity

• The speaker reflects on the disparity between the time taken by individuals to achieve results compared to those using AI, highlighting that a person can accomplish in one month what would traditionally take six months.

• Citing OpenAI papers, the discussion reveals that complete replacement of human intelligence with AI is unlikely due to high error rates in attempts to substitute humans with agents.

• The new perspective suggests that rather than replacing humans, AI will augment their capabilities, allowing individuals equipped with AI tools to perform tasks more efficiently.

Advancements in Video Production

• An example is provided where an entire video production crew's work was condensed into a single afternoon by leveraging AI tools, significantly reducing costs and time.

• The speaker emphasizes that while traditional video makers may not be entirely obsolete, those who adapt and utilize AI can produce work equivalent to larger teams.

Automation and Process Improvement

• A call for embracing automation is made; those who fail to test and implement automated processes risk falling behind as technology evolves rapidly.

• Curiosity about new technologies is deemed essential for staying relevant in creative fields.

Trends Shaping Content Creation

• The speaker introduces "microcommunity" as a significant trend, distinguishing it from micro-niches by emphasizing community building around brands or products rather than just topics.

Building Microcommunities

• Creating a microcommunity involves fostering engagement around a brand or product rather than merely discussing sales; it's about facilitating conversations within the community.

• Agencies are encouraged to leverage their roles within these microcommunities by helping clients connect locally through social media management.

• There’s an acknowledgment of people's fatigue from overwhelming content noise; thus, microcommunities serve as spaces for meaningful interactions instead of superficial engagements.

Community Building and Micro-Communities in Marketing

The Power of Personalization

• Eight individuals requested different pizza flavors, leading to a unique community around personalized orders. This concept fostered engagement and loyalty among customers.

• The focus shifted from the quality of the pizza to the personalization aspect, which became a significant driver for growth and conversation.

Transitioning from Monologue to Dialogue

• There is a need to move away from one-sided social media content where creators speak without engaging their audience, as brands often struggle with this disconnect.

• Establishing micro-communities based on relevant themes can revitalize engagement; an example was shared about a restaurant owner struggling with low Instagram engagement despite having good content.

Leveraging Local Influencers

• The discussion highlighted how local influencers, even those with large followings outside their area, can be pivotal in creating micro-communities that resonate with specific audiences.

• Many influential figures remain unknown due to the focus on major influencers; however, local voices can significantly impact market dynamics.

Characteristics of Strong Communities

• Effective communities often have their own language or slang that creates exclusivity. This linguistic barrier fosters belonging among members while excluding outsiders.

• A sense of belonging is crucial; younger generations (Gen Z and Alpha) use unique slang as a marker of identity and community affiliation.

Exclusion as a Community Factor

• Communities thrive on exclusionary factors; they are not merely inclusive but also define who does not belong. This principle was illustrated through Nike's rebranding strategy emphasizing that "winning is not for everybody."

• The shift in Nike's messaging reflects a broader trend where communities create boundaries to enhance member identity and connection.

Cultural Components of Micro-Comunidades

• Micro-comunidades can be formed around various cultural elements such as language, fashion, music preferences, and philosophical beliefs—these components shape distinct identities within communities.

• Understanding these cultural aspects is essential for brands aiming to connect deeply with their target audiences by fostering genuine community ties.

Future Trends in Marketing

• Insights into emerging marketing trends were discussed, emphasizing the importance of adapting strategies based on evolving community dynamics.

• Acknowledgment was given to contributions from participants regarding identified trends that will shape future marketing landscapes.

This structured approach highlights key discussions surrounding community building in marketing while providing timestamps for easy reference.

Aula de Tendências: Insights e Aplicações no Marketing

Introdução às Tendências do Mercado

• A aula de tendências é uma prática tradicional que ocorre no início do ano, com foco em identificar elementos que influenciarão o mercado nos próximos meses, especialmente em relação ao uso da inteligência artificial (AI) no marketing.

• Os apresentadores compartilham experiências práticas adquiridas ao longo de 13 anos na área, enfatizando a importância de aplicar as tendências discutidas em projetos reais.

Aprendizado Contínuo e Aplicação Prática

• Um convite é feito para que os participantes continuem aprendendo sobre as tendências abordadas, destacando a relevância de se manter atualizado e aplicar conhecimentos práticos no dia a dia.

• O conteúdo da aula é baseado em experiências vividas pelos apresentadores, incluindo grandes lançamentos e eventos significativos que demonstram a eficácia das estratégias discutidas.

Desafios e Realidades do Profissional de Marketing

• Os apresentadores refletem sobre o trabalho intenso nos bastidores dos lançamentos, mencionando eventos com milhares de participantes e a complexidade da gestão simultânea nas redes sociais.

• É destacado o esforço coletivo necessário para criar conteúdo planejado meticulosamente, envolvendo um grande número de voluntários e colaboradores.

Crítica à Teoria Sem Prática

• Há uma crítica à superficialidade de alguns profissionais que se autodenominam especialistas sem ter experiência prática relevante ou resultados concretos em suas áreas.

• Os apresentadores enfatizam a importância da prática aliada à teoria no marketing, defendendo que o aprendizado deve ser baseado em estudos de caso reais para garantir eficácia nas estratégias aplicadas.

Know-how Diversificado e Estratégias Temporais

• A discussão inclui exemplos práticos do know-how adquirido por meio da experiência em diversos segmentos, como lançamentos literários e produtos variados.

• O objetivo é apresentar um programa abrangente que não apenas ensine conceitos teóricos, mas também mostre como aplicar estratégias atemporais adaptáveis a diferentes contextos.

Resultados Concretos na Prática

• Os apresentadores compartilham histórias pessoais sobre lançamentos bem-sucedidos em nichos variados, ressaltando sua capacidade comprovada de gerar resultados financeiros positivos para seus clientes.

• Exemplos incluem congressos online inovadores e colaborações com artistas conhecidos, mostrando como diversas áreas podem ser exploradas dentro do marketing digital.

Introduction to Marketing do Futuro

Background and Experience

• The speaker humorously reflects on their past as a content director for Brazil's largest veganism channel, expressing a lack of pride in that role.

• They mention diverse experiences including veganism, gaming (specifically Minecraft), and educational content creation for Brazil's ENEM exam preparation.

Shift Towards Practical Learning

• The speaker critiques traditional theoretical teaching methods, advocating for case studies combined with practical frameworks and support materials.

• They introduce "Marketing do Futuro," an initiative aimed at providing real-world insights into marketing practices without overwhelming newcomers with endless introductory lectures.

Real-World Application in Marketing

Focus on Authenticity

• The school aims to deliver genuine insights from behind the scenes of marketing operations, emphasizing the importance of understanding current industry realities.

• There is a commitment to avoid leaving students unprepared for real-world challenges by sharing best practices and lessons learned from failures.

Weekly Live Sessions

• Plans are outlined for weekly live Zoom sessions where both speakers will share ongoing projects and strategies, fostering direct engagement with participants.

• Upcoming launches are highlighted as opportunities to showcase practical applications of marketing strategies in real-time.

Educational Offerings and Content Structure

Curriculum Overview

• "Marketing do Futuro" is described as a practical school designed to share lived experiences in marketing while promising potential financial benefits through applied learning.

• The speaker emphasizes the value of access to successful campaign strategies, including notable achievements like generating significant revenue from MBA programs.

Resources Provided

• Participants will receive various resources such as social media starter packs, creator training modules, and detailed planning templates used by the speakers.

• A year-long curriculum is planned that includes technical classes, theoretical deep dives, and continuous updates based on new campaigns undertaken by the team.

Organogram and Marketing Strategies

Understanding the Organogram

• Nick discusses the concept of an organogram, explaining how it visually represents the seating arrangement and flow within a team or organization.

• He emphasizes the importance of having access to strategic documents, such as a comprehensive 100-page "Mother Document" that outlines detailed frameworks and strategies.

Live Sessions and Storytelling Techniques

• Nick shares his experience of engaging 60,000 participants in a live Instagram event, highlighting innovative storytelling methods he employed to captivate the audience.

• He mentions that live classes will begin in January, with new content delivered weekly based on participant feedback to ensure relevance and engagement.

Program Structure and Pricing

• The program is priced at R$99 per month or R$99.97 for upfront payment, providing access to weekly live sessions with both Nick and another instructor.

• The "Organic Program" has been revamped into a platform aimed at helping agencies grow beyond six figures monthly, incorporating levels of agency growth.

Differentiating Programs

• Nick clarifies that the Organic Program offers ongoing support for agency development while distinguishing it from other educational offerings focused solely on marketing techniques.

• He notes that this new structure is designed for continuous improvement and mentorship rather than just theoretical knowledge.

Client Benefits and Discounts

• Existing clients are assured they will receive priority information and discounts when transitioning between programs, reinforcing loyalty within their community.

• Emphasizing affordability, Nick encourages potential students to invest in their education by comparing program costs favorably against traditional higher education expenses.

Márquia do Futuro: Insights and Opportunities

Introduction to Márquia do Futuro

• Vítor expresses gratitude for the support received, emphasizing that the financial contributions validate the effectiveness of their programs.

• Clarifies that Márquia do Futuro is more than just bonuses; it represents a weekly delivery of educational content.

Structure and Accessibility of the Program

• The program is designed to honor early participants, with initial promotional pricing available for founding members.

• Emphasizes inclusivity by stating that even those without prior experience in Organic can engage with the school, which will gradually increase in complexity.

Practical Marketing Education

• Highlights that the focus is on practical marketing applications rather than theoretical concepts, aiming to provide real-world context.

• Encourages audience interaction by inviting questions before concluding the live session.

Expert Guidance and Enrollment Urgency

• Participants will have access to top experts in infoproduct marketing in Brazil, enhancing their learning experience.

• Stresses urgency in enrollment, suggesting immediate action due to limited time offers and a 30-day satisfaction guarantee post-first class.

Career Development through Márquia do Futuro

• Discusses personal motivations behind creating a structured program aimed at professional development for young marketers.

• Commits to delivering high-quality education accessible for beginners while also providing advanced insights for experienced marketers.

Strategic Thinking in Marketing

• Introduces "second level thinking," encouraging marketers to consider multiple layers of impact from their actions.

• Explains how understanding conditional responses can lead to effective marketing strategies that drive significant change.

Comparison with Traditional Education

• Offers a candid opinion on choosing between traditional marketing education and practical training through Márquia do Futuro.

Target Audience Considerations

• Addresses whether the program suits corporate employees seeking advancement or agency owners looking for communication skills enhancement.

Marketing do Futuro: Aprendizado e Estratégia

A Proposta da Escola

• A escola não limita o aprendizado; ao contrário, oferece um contrato que permite aos alunos aprenderem comunicação, marketing e estratégia.

• O foco é ensinar como criar campanhas eficazes e fazer as pessoas tomarem decisões através de técnicas estratégicas.

• A combinação de teoria e prática é essencial; os alunos terão acesso a aulas teóricas imbuídas com exemplos práticos.

Metodologia de Ensino

• O ensino é voltado para aqueles que desejam aprender do zero, com uma abordagem pragmática que combina teoria com execução.

• Os alunos receberão materiais complementares para estudo, enfatizando a importância do esforço pessoal no aprendizado.

Certificação e Resultados

• Não há certificação formal pelo MAC; o verdadeiro certificado será o resultado obtido pelos alunos em suas carreiras.

• O curso tem duração de 12 meses, com um custo anual de R$ 997. Após esse período, o valor aumentará para R$ 3 mil.

Conteúdo Prático

• Os alunos aprenderão sobre lançamentos de produtos e terão acesso a recursos valiosos que podem gerar resultados financeiros significativos.

• O material didático inclui ferramentas práticas (como Miro), consideradas extremamente valiosas no mercado.

Encerramento e Próximos Passos

• A live foi estruturada para compartilhar tendências atuais no marketing, preparando os participantes para futuras oportunidades na área.

• Os interessados são incentivados a se tornarem membros fundadores da comunidade Marketing do Futuro, aproveitando as vantagens iniciais oferecidas.