Keyword Research Masterclass

The Ultimate Keyword Research Strategy for Blog Posts in 2023 and Beyond

In this video, the speaker discusses the importance of keyword research and provides an essential guide to finding the right keywords. The speaker also shows how to use AI to shortcut the content creation process.

What Makes Up an Ideal Keyword

• An ideal keyword is a combination between what you sell, your industry, your audience, and all the terms out there for what it is you do and who you serve.

• The intersection between these factors is what makes up that ideal keyword.

• It's important to filter keywords by competition numbers for that keyword which is the difficulty of how easy or hard it is to rank for that keyword.

Sources of Keywords

• Actual keyword research strategy using the right tools and approach can help find keywords that will work every time.

• Hot YouTube videos can be a source of great content as well as ideas for writing pieces in minutes.

• Competitor research on top-ranking blogs in your niche can help write fresh pieces of content in minutes using AI.

• Ideas in raw formats are critical because AI has made it difficult to break into certain industries and stand out. Your ideas will come from you so map them to keywords and create great content using AI.

Keyword Research for Realtors

In this section, the speaker discusses how to use SEMrush to find great keywords for realtors. They explain the importance of keyword difficulty and provide examples of good keywords to target.

Using SEMrush for Keyword Research

• To use SEMrush, click on the "Keyword Magic Tool" on the left-hand side.

• Enter a keyword idea based on what you do (e.g., "marketing consultant").

• Use common sense when selecting keywords that are relevant to your services.

• Look for questions people might be asking related to finding a realtor.

Understanding Keyword Metrics

• The first metric is intent, which indicates whether a search is informational or transactional.

• Volume refers to the number of monthly searches for a keyword over a 12-month period.

• Trend shows the interest of searchers in a particular keyword over time.

• Keyword Difficulty (KD) is an important metric because it indicates how difficult it will be to rank for a particular keyword.

• A lower KD score means it will be easier to rank for that keyword.

Examples of Good Keywords for Realtors

• "Why choose me as your realtor" has a KD score of 5 and is an excellent choice because it maps directly to real estate services and has low competition.

• "How do I sell my land without a realtor" has a KD score of 13 and provides opportunities for myth-busting content that can help drive traffic.

Keyword Research Strategies

In this section, the speaker discusses keyword research strategies and tools to help with content creation.

Using a Google Sheet and AI Writer for Content Creation

• The speaker recommends using a Google sheet to organize keywords by broad topic, source, and stats.

• The AI writer tool can then be used to create content based on these keywords.

• Content scale is an AI writer tool that has SEO insights built-in and can write content in real-time based on what's ranking at the top of Google.

Creating Content with Consonant Scale

• The speaker demonstrates how to use Consonant Scale to create content for two different topics: "How do I sell my land without a realtor?" and "Why choose me as your realtor?"

• Consonant Scale looks at what's ranking at the top of Google and writes fresh content based on that information.

• By using Consonant Scale, writers don't need to be trained in SEO or spend time researching what's already ranking.

Killer Keyword Research Example

In this section, the speaker provides an example of successful keyword research for a brick-and-mortar store that sells quilts.

Jackie Alcorn's Quilt Shop Example

• Jackie Alcorn runs a brick-and-mortar store called Primitive Star Quilt Shop that also has an e-commerce store.

• She uses pillar SEO content written by AI to build up her website.

• One of her successful keywords was "ways to display quilts," which had a low difficulty score according to SEMrush.

• By focusing on SEO instead of social media or ads, Jackie was able to rank highly on Google for this keyword.

Choosing Topics for Long-Form Content

In this section, the speaker discusses how to choose topics for long-form content and suggests using tutorials as a keyword.

Selecting a Video

• Choose a video that is relevant to your topic.

• Grab the URL of the video and use it to build out your topic list based on the keyword or topic of the video.

Using AI to Create Long-Form Content

• Use AI tools like Content Hacker to create long-form content from videos.

• The speaker demonstrates how easy it is to create content from an eight-year-old video with over 100 comments and 300,000 views.

Creating Long-Form Content with Competitor Research

In this section, the speaker explains how to use competitor research to create long-form content.

Finding Relevant Content

• Type in a phrase you want to rank for in Google search.

• Pick something in the top three results of Google search and rewrite it for your site.

Using Consonant Scale

• Use Consonant Scale by inserting URLs into it.

• The speaker demonstrates how he uses Consonant Scale by grabbing an article URL from HubSpot's blog post about "20 Content Marketing Examples That Stand Out."

Creating Fresh Blog Posts from Raw Ideas

In this section, the speaker explains how you can use raw ideas and turn them into fully written blog posts.

Uploading Raw Ideas

• Upload raw ideas in the form of a word doc or custom audio file.

• Use Consonant Scale to create fully written blog posts from raw ideas.

Using SEO Research

• Consonant Scale will do SEO research on the spot and find the ideal keyword to rank for based on that custom audio.

Conclusion

The speaker provides tips on how to choose topics for long-form content, use AI tools like Content Hacker, and competitor research to create fresh blog posts from raw ideas. He also demonstrates how easy it is to use Consonant Scale by inserting URLs into it.

Status of Our Blogs

In this section, the speaker discusses two pieces of content written for the Texas real estate project. The speaker explains how to use SEO optimization and keywords to make the content specific to you.

Pieces of Content

• The first piece is titled "Why Choose Me as Your Realtor." It has a long-tail keyword score on the right with a few keywords.

• The second piece is titled "A Superhero Doesn't Come Cheap." It has more details specific to research done by an AI writer for this topic.

Keyword Research Strategy

• After doing keyword research, take it directly to Content Scale and have it written because it's easy and saves time.

• Building an entire business with a sustainable traffic stream that you own is possible through blog posts.

Questions and New AI in Search

• If you have any questions about keyword research or obstacles when it comes to winning top rankings in Google, let us know in the comments.

• Google's new AI in search is launching soon. A full master class on that topic can be found on our YouTube channel under "Google's Generative Search for AI."