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Welcome to the First Wednesday Mentoring Session

Introduction to the Session

  • The session is described as informal, contrasting with a previous intensive experience focused on momentum catalysts.
  • The speaker plans to discuss prepared topics for 15-20 minutes before opening the floor for general questions about business building.

Focus on Momentum Catalysts

  • Participants are encouraged to reflect on the momentum catalysts discussed in the previous week and share any questions they may have.
  • A mass virtual event is scheduled weekly, aiming to connect as many participants as possible, emphasizing social proof's importance in attracting new members.

Importance of Community and Social Proof

  • The speaker highlights that seeing a large group during events enhances prospects' belief in joining DoTerra, reinforcing their sense of community and support.
  • This tribal aspect of human nature plays a crucial role in converting potential members into active participants within the business model.

Addressing Participant Questions

Engaging with New Builders

  • A participant shares her excitement about implementing new strategies like taprooting while seeking advice on helping her first builder see a clear path for business growth.

Simplifying Business Integration

  • Another participant discusses her approach to integrating essential oils into a new floral design studio without overwhelming the owner with complex referral processes. She seeks guidance on keeping it simple while leveraging available resources effectively.

Practical Strategies for Collaboration

Suggestions for Retail Integration

  • The speaker recommends setting up a diffuser at retail locations, creating an inviting atmosphere that encourages customer engagement with essential oils. This can serve as an entry point for potential builders.

Creating Opportunities for Workshops

  • Establishing a dedicated area within retail spaces where customers can learn about oils through workshops can enhance visibility and interest in products offered by DoTerra. This strategy has been successfully implemented by others in similar situations.

Weekly Class Strategy for Engagement

Importance of Weekly Workshops

  • The speaker emphasizes the effectiveness of funneling potential clients into a weekly class rather than relying on flyers or cards, which have proven ineffective in generating leads.
  • Capturing contact information during events is crucial for follow-up, suggesting that a sign-up form for classes can facilitate ongoing communication and engagement.

Consistency in Class Format

  • The speaker reflects on their struggle with maintaining a consistent class format, having shifted between various topics like natural solutions and foundational wellness.
  • They highlight the importance of sticking to one primary class format (Natural Solutions), while occasionally integrating other relevant content without overwhelming participants.

Retention Strategies for Clients

Key Techniques for Client Retention

  • A live guide presentation is essential; clients need a clear plan on how to use their products effectively.
  • Encouraging clients to place oils in strategic locations around their home helps integrate these products into daily life, enhancing usage consistency.

Building Community Connections

  • Understanding each client's primary health objective allows the speaker to tailor support and create future testimonials based on their success stories.
  • Connecting new clients with others who have had positive experiences related to their specific health needs fosters community support and demonstrates diverse product applications.

Personalized Consultations

  • The speaker conducts 30-minute wellness consultations with personally enrolled clients, setting up plans for upcoming orders and ensuring they feel supported from the start.

Educational Platforms Used

Diverse Educational Approaches

  • The choice of educational platforms varies by country; leaders within the organization maintain separate groups tailored to different audiences.
  • This approach ensures that new enrollees are plugged into appropriate communities where they can receive targeted support and education.

How to Navigate Compliance in Business?

Understanding Compliance and Its Impact on Business

  • The speaker raises concerns about the tightening of compliance regulations over the past 12-13 years, questioning how this affects communication and business operations.
  • A suggestion is made that businesses can start loosening their approach to compliance immediately, referencing a statement from the Blue Press Summit about being bold in compliance interactions.
  • The speaker emphasizes that compliance should not be viewed as an anti-sales department but rather as a guide to help businesses operate within safe boundaries, noting a shift towards more leniency under the current administration.
  • While online communications may still require caution, in-person events are seen as opportunities for more open discussions without fear of repercussions.
  • Vendor events are highlighted as safe spaces where individuals can express themselves freely and boldly regarding their products.

Engaging New Clients Effectively

  • A participant shares success with new clients by using micro commitments to gauge their experiences with products, leading to positive feedback about improved sleep and calmness.
  • The participant discusses offering a diffuser for work after noticing interest from a client who uses oils at home; they seek advice on logistics for providing it.
  • The speaker encourages personal interaction when delivering products, suggesting that being present enhances results and relationships with clients.
  • Recommendations include various types of diffusers based on client preferences; emphasizing flexibility in product offerings can cater to different needs.
  • The importance of organizing workshops is stressed as a way to engage potential clients further while ensuring no pressure sales tactics are employed.

Preparing for Client Inquiries

  • Participants discuss strategies for preparing clients who might receive inquiries about oils at work; proactive communication is encouraged to ensure they feel equipped to respond effectively.
  • If clients show interest but hesitate to host classes, it's suggested they inform others about weekly workshops available through the speaker. This keeps engagement high without overwhelming them.

How to Manage Business Launches While Preparing for a Move?

Balancing Business and Personal Life

  • The speaker expresses reluctance to engage in numerous Zoom classes while preparing for a move, questioning how to support friends in launching their businesses despite limited time.
  • The speaker mentions having two solid legs in their business but acknowledges that the other two legs are inactive, indicating a struggle with motivating past sharers to re-engage.
  • Despite having many interested individuals, the speaker feels guilty about initiating launches as they prepare for relocation, highlighting the emotional conflict between personal commitments and professional responsibilities.

Independence in Business Growth

  • A mentor shares experiences of minimal involvement after initial training sessions, suggesting that people often require less support than anticipated. This can lead to faster business growth by fostering independence among team members.
  • The mentor advises against frequent travel back for classes unless it is financially feasible and exciting. Instead, they recommend focusing on family time and seeking potential builders during travels.

Efficient Class Hosting Strategies

  • The mentor suggests organizing virtual classes where multiple interested individuals can participate simultaneously, maximizing efficiency by reaching several homes at once through technology.
  • An example is given where participants set up screens in their homes while the host presents remotely, allowing for interactive engagement without requiring excessive travel or individual classes.

Overcoming Dependency Issues

  • The speaker reflects on past mistakes of over-supporting certain team members, leading them to become dependent rather than independent. This dependency can hinder long-term growth within teams.
  • It’s noted that being overly helpful may handicap team members' ability to operate independently; however, there remains hope that they might eventually regain motivation and initiative.

Recruiting Through Circles of Influence

Approaching New Professionals

  • A participant asks about recruiting professionals from unfamiliar circles. They emphasize the importance of leveraging existing networks for quicker recruitment success.
  • The mentor identifies recruiting from circles of influence as a significant shortcut in building a network. Engaging groups with established connections can accelerate business growth effectively.

Host Hunter Strategy Example

  • A personal anecdote illustrates the "host hunter" strategy: scheduling multiple classes hosted by different individuals allows for efficient use of resources while traveling abroad without prior connections.
  • By offering free kits to yoga teachers willing to host workshops for their clients, the speaker demonstrates how leveraging existing authority within communities can facilitate new opportunities without substantial financial investment.

Event Hosting Strategies

Overview of the Trip to London

  • Matt shares an experience where he unexpectedly traveled to London after a week and a half of planning, leading to a successful event.
  • During this trip, they conducted four classes in total, enrolling 40 participants from unfamiliar networks.

Host Hunter Strategy

  • The "host hunter strategy" is introduced as a method for engaging new audiences through existing connections.
  • Matt discusses offering incentives such as kits or financial compensation to influencers for promoting events, although he prefers deeper collaborations over simple transactions.

Collaboration and Mutual Benefit

  • Emphasizes the importance of collaboration by providing value to potential hosts, which can lead to better engagement and results.
  • Acknowledges feedback from participants about recent successes and client upgrades during discussions.

Event Host Blitz Structure

  • Suggestion for structuring an event host blitz includes using a simple script that creates urgency among potential hosts.
  • The script encourages hosts to gather small groups (5–10 people), offering hostess gifts as incentives for participation.

Celebrating Successes

  • When participants secure confirmations from potential attendees, celebrating these wins fosters motivation and social proof within the group.
  • Highlighting stories of individuals who have not yet signed up but successfully booked classes can inspire others in attendance.

Tips for Booth Engagement

  • Recommendations include running giveaways at booths to collect participant information effectively.
  • Importance of having active engagement strategies at booths, such as standing outside the table or performing demonstrations like aroma touch techniques.

How to Balance Conversations and Life?

Strategies for Managing Conversations

  • Emily emphasizes that compliance simply requires taking down content, alleviating fears around it.
  • The speaker dedicates one to two hours daily as "sacred prospecting time" to maintain conversations, likening this commitment to a religious practice.
  • They express comfort in allowing up to 10 hours for responses, indicating a balanced approach between personal life and communication.

Building Engaging Dialogues

  • The speaker suggests improving conversation flow by being curious and asking better questions, which fosters deeper dialogues.
  • They mention avoiding political discussions publicly but engaging privately to connect with others on meaningful topics.

Changes in Compliance Procedures

New Compliance Guidelines

  • A recent email from a compliance specialist indicates changes in how non-compliance issues are handled; only the specific post will be addressed rather than reviewing all past posts.
  • This new approach is seen as beneficial for both parties, saving time while allowing more freedom in posting 24-hour stories.

Launching New Team Members Effectively

Steps for Onboarding

  • The speaker explains using Zoom with an HDMI connection to display their image on a TV screen during team launches, making it accessible and straightforward.

Utilizing Technology in Business

  • They share experiences of effectively using screens during presentations alongside partners who engage prospects directly.

Using Tools and Resources Wisely

Simplifying Processes

  • The speaker advocates for simplifying sign-up processes through QR codes at vendor booths, enhancing user experience.

Personal Preferences on Tools

  • While acknowledging various tools like scans used by others, the speaker prefers fewer tools due to financial constraints faced by many potential users.

Addressing Challenges with New Leaders

Supporting Busy Leaders

  • A new leader enrolled but struggles with time management due to commitments in their own business; the speaker remains supportive despite challenges.

How to Engage Busy Individuals in Events?

Strategies for Encouraging Participation

  • Emphasizes the importance of commitment; suggests that individuals can find time to watch recorded events, which could help them see their potential contributions.
  • Recommends listening to recordings during activities like workouts or walks, making it easier for busy individuals to engage with content.
  • Advises simplifying the process for participants by having them refer others directly to a collaborator or an introductory call.
  • Notes that some people may claim they are too busy due to underlying issues; encourages understanding these barriers.

Utilizing Paper Enrollment Forms

  • Discusses the effectiveness of paper enrollment forms at events but acknowledges growing hesitance from attendees regarding sharing card information.
  • Warns against workaholism and stresses the need for balance in life while planning local wellness events.

Promoting Local Events Effectively

  • Suggests using Facebook ads targeted within a 20-kilometer radius of the event location, spending $5 daily on promotion.
  • Recommends reaching out individually to those who engage with event-related posts on social media, gauging interest through personalized messages.

Engaging Community Through Direct Outreach

  • Proposes gathering team leaders for a day of direct outreach in neighborhoods, using flyers as conversation starters about the event.
  • Highlights the benefits of live prospecting in concentrated areas, making it easier for locals to attend nearby events.

Creative Marketing Approaches

  • Encourages brainstorming sessions among teams about potential attendees and strategies for inviting them effectively.
  • Mentions successful booth strategies used by others that attract interest without overtly promoting products initially.

Building Relationships and Setting Expectations

Engaging with Others

  • The speaker discusses the importance of wearing matching t-shirts to foster conversations, which helps build confidence among team members.
  • Nostalgia is mentioned as a motivating factor for engaging in outreach activities, reminiscent of past experiences.

Launching New Builders

  • Emphasizes the critical nature of properly launching new builders to ensure quick results and effective duplication within the organization.
  • Suggests utilizing a YouTube playlist for guidance on launching new builders but encourages customization of materials for personal branding.

First Conversations with New Builders

  • The initial conversation is crucial; it establishes trust and sets expectations between the mentor and mentee.
  • The speaker stresses that frustration arises from unmet expectations, highlighting the need to clarify mutual goals early on.

Establishing Independence

  • A key goal is to make new builders independent quickly; they are encouraged to affirm their commitment through written statements.
  • Principles such as "ignorance on fire" versus "knowledge on ice" are introduced, promoting action over hesitation.

Commitment Levels and Growth Goals

  • The speaker asks whether new builders want rapid growth or prefer a slower pace, which informs how much support they will receive.
  • Encourages setting small, achievable goals (micro why), emphasizing that these should be personal motivations rather than grand life changes.

Handling Silence and Commitment

  • Discusses strategies for addressing when builders go silent; understanding their preferred response can indicate their level of commitment.
  • Highlights the importance of decision-making power in building relationships with new team members.

Building a Business: Setting Expectations Early

Importance of Initial Conversations

  • The speaker emphasizes the significance of having clear and direct conversations about expectations at the beginning of the business journey, when enthusiasm is high.
  • It’s crucial to address potential challenges before new builders face rejection, ensuring they are prepared for setbacks early on.

Utilizing Resources Effectively

  • The speaker mentions using a YouTube playlist as a resource for individuals who live far away, allowing them to access information conveniently.
  • Each assignment encourages communication with mentors, fostering accountability and support in their business growth.

Differentiating Roles: Builders vs. Sharers

  • A distinction is made between "builders," who are committed to growing the business, and "sharers," who engage casually without heavy expectations.
  • The focus is primarily on those ready to build an income, setting higher goals for this group compared to casual participants.

Goal Setting for New Builders

  • The speaker outlines three primary goals for new builders: achieving their first sale within 24 hours, reaching profitability in the first week, and hitting the core rank of elite within their first month.
  • While acknowledging that not everyone will meet these aggressive targets, setting high expectations can motivate builders to strive for success.

Balancing Expectations with Realities

  • There’s a need to balance showcasing possibilities while preparing builders for potential challenges; some may take longer than others to achieve success.
  • Sharing stories of others' successes helps set realistic yet aspirational benchmarks for new builders.

Core Concepts in Building the Business

  • Discussion includes teaching about customer acquisition, retention strategies, and duplication as essential components of building a successful business.
  • The importance of adaptability in marketing approaches (e.g., Instagram or TikTok usage by builders) is highlighted as part of modern business strategies.

Core Flow and Market Strategies

Importance of Core Flow in Business Development

  • The speaker emphasizes the necessity for individuals to follow a "core flow" process before exploring other avenues like booths or social media strategies. This foundational step is crucial for long-term success.
  • A structured approach is introduced, involving four in-person classes that serve as a training round. Participants are encouraged to adhere to this method initially, regardless of their preferred marketing strategy.
  • The speaker highlights the dual benefits of completing the core flow: it provides success stories for social media promotion and ensures that new recruits achieve faster results through proven methods.
  • Duplication is stressed as vital; those who skip the core flow may significantly reduce their potential results, limiting their ability to share impactful testimonials with future team members.
  • Even minimal initial successes (e.g., enrolling three people) can yield powerful narratives that help motivate others within the team, reinforcing commitment to effective methodologies.

Transitioning from Hot Market to Cold Market Strategies

  • After completing the core flow, participants may choose various paths such as teaching classes or engaging in oil studies. The focus then shifts towards expanding outreach into cold market strategies after addressing hot and warm markets.
  • The speaker discusses how growth expectations are set based on individual goals—those wanting rapid growth will schedule multiple classes in one week, while average growth seekers will space them out over a month.
  • This approach helps realign expectations about effort required for different growth rates. Starting with ambitious goals normalizes lower efforts later on, making them seem more achievable.

Engaging Hot Market Contacts

  • The hot market strategy involves reaching out to close friends and family for initial sales support. This personal touch can lead to quick testimonials without needing extensive product knowledge upfront.
  • A specific script is suggested for contacting these supportive individuals, emphasizing transparency about starting a new business and requesting their assistance with an initial purchase.
  • By framing requests around personal support rather than just sales, individuals can secure early customers who contribute valuable testimonials essential for building credibility in their new venture.
  • It’s important not to use this direct approach with broader networks (warm market), focusing instead on trusted contacts who are likely to respond positively and provide immediate feedback.

Launch Process and Market Strategies

Retail vs. Wholesale Sales Strategy

  • The decision to sell retail or wholesale depends on the economic context of the country; in lower economy countries, retail is preferred to ease monthly burdens.
  • In higher-income countries like the US, a wholesale approach is favored for deeper discounts and future rewards.
  • The strategy involves transitioning customers from retail to wholesale in lower economy markets while focusing on rewards in wealthier areas.

Tools and Resources for Launching

  • Emphasis on utilizing various tools such as YouTube resources, link generators, and digital marketing kits to support business building.
  • The launch process includes scheduling classes, creating name lists, and using empowered success tools for effective execution.

Customer Engagement Techniques

  • Instruction on customer retention strategies using DoTerra tools; teaching how to conduct perfect invites and classes.
  • Guidance provided on finding builders through specific scripts for follow-ups and closing conversations.

Social Media Strategy

  • A social media plan is introduced for new members that focuses on curiosity-driven posts during their first month.
  • Future discussions will delve deeper into social media strategies aimed at enhancing engagement and outreach.

Addressing Common Questions

  • Participants are assured that slides will be shared post-session along with a PDF detailing the hot market approach structure.
  • Live sessions are emphasized as crucial for initial builder interactions, particularly focusing on locking in sales quickly.

Overcoming Networking Challenges

  • Advice given to young entrepreneurs about leveraging existing networks despite feeling limited; everyone has connections worth exploring.
  • New builders are encouraged to treat early contacts as customers while gradually introducing them into sharing testimonials.

This structured overview captures key insights from the transcript regarding launching strategies within different market contexts, emphasizing practical tools, customer engagement techniques, social media planning, addressing participant queries effectively, and overcoming networking challenges.

Building a DoTerra Business: Strategies and Insights

Introduction to Product Kits

  • The discussion begins with the types of product kits available, highlighting that popular options include VMG and essential oils like lemon, lavender, and peppermint.
  • In markets such as Brazil, Philippines, or India, immediate engagement with hot market strategies is emphasized once individuals express interest in building a business.

Retail to Wholesale Transition

  • A strategy is outlined where potential customers first purchase products at retail prices before transitioning to wholesale enrollment after attending an educational class about the products they bought.
  • This approach aims to convert retail buyers into wholesale customers by providing them with knowledge on product usage.

Video Content Strategy

  • The speaker mentions creating short videos (15-17 minutes) for those going through the launch process to maintain focus and clarity.
  • There’s a request for more information on cold market approaches; however, it’s noted that detailed training on this topic is not yet available on YouTube.

Launch System Overview

  • The speaker discusses their structured launch system but indicates that most people do not typically engage with this content before purchasing a kit.
  • Occasionally, interested individuals may watch related content beforehand but it's considered rare.

Engaging Different Age Groups

  • Acknowledgment of generational differences in networking capabilities; younger individuals tend to have larger contact networks compared to older generations who may face losses in their social circles.

Motivating Team Members

  • An example is shared about challenging a quiet team member to earn money through sales or new enrollments, illustrating how motivation can lead to quicker progress.

Conducting Classes for Older Adults

  • Tips are provided for conducting classes aimed at older adults; the recommendation is to tailor health discussions without overhauling existing methods used in home meetings.

Identifying Builders vs. Sharers

  • Clarification on distinguishing between 'builders' (those wanting to grow an income with DoTerra) and 'sharers' (those seeking free products), emphasizing treating anyone expressing interest as builders from the start.

Success in Class Formats

  • Preference for in-person classes over online formats due to better results unless participants are geographically distant from each other.

Overcoming Skepticism About Network Marketing

  • When faced with skepticism regarding pyramid schemes, humor is employed as an icebreaker followed by inquiries into the individual's past experiences with network marketing.

This structure provides clear insights into various aspects of building a DoTerra business while linking back directly to specific timestamps for further exploration.

Understanding Network Marketing and Overcoming Business Stalls

The Perception of Network Marketing

  • Many individuals have preconceived notions about network marketing, often influenced by social media narratives that label it as a pyramid scheme.
  • Personal experiences, such as witnessing a family member's struggles in the past, can create negative associations with network marketing.
  • Utilizing tools like ChatGPT can help clarify the differences between legitimate network marketing and pyramid schemes, reinforcing its validity as a business model.

Addressing Business Stagnation

  • A mentor discusses two builders who are experiencing stagnation in their businesses despite previous successes.
  • It's crucial to reconnect with the original motivations behind their involvement in network marketing to reignite their passion and commitment.

Strategies for Re-engagement

  • Mentors should guide builders through recent victories and challenges while setting clear goals to foster accountability.
  • Asking reflective questions about maintaining consistent effort can help identify actionable steps towards achieving results.

Innovative Approaches to Building Momentum

  • Suggesting intensive strategies like "blitz" sessions—condensing multiple classes into a short timeframe—can generate excitement and momentum.
  • Tailoring strategies based on experience level is essential; seasoned marketers may benefit from fresh ideas, while newcomers should focus on foundational techniques.

Real-Life Application of Strategies

  • An example is shared where introducing new outreach methods led to significant engagement for a builder who had been underperforming.
  • The success of this approach highlights the importance of adapting strategies based on individual circumstances and market conditions.

Reflecting on Personal Growth in Network Marketing

  • A participant shares feelings of confusion after years in the industry, emphasizing how uncertainty can lead to paralysis in decision-making.
  • The discussion underscores the need for clarity and direction within network marketing endeavors to prevent losing potential recruits due to mixed messages.

Mentorship and Network Marketing Strategies

The Role of Mentorship in Network Marketing

  • The speaker discusses their mentor's influence, highlighting a lack of training in live classes due to a focus on online success during the pandemic.
  • Emphasizes the importance of duplication in network marketing but expresses concern about authenticity when adhering strictly to established methods.

Transitioning to Live Classes

  • Suggests that transitioning to live classes does not mean reinventing the wheel; rather, it involves adapting existing successful strategies.
  • Points out that drastic changes within an organization can lead to confusion and fatigue among team members.

Implementing New Strategies Gradually

  • Recommends finding one new builder and guiding them through a launch process using a "hot market" approach for initial engagement.
  • Shares personal experience inviting family members to support events, illustrating how this method can lead to unexpected sales.

Building Momentum with Testimonials

  • Advises sharing successes from new builders with the wider team to create excitement without disrupting current systems.
  • Stresses the importance of not opposing upline systems while gradually introducing new methods based on positive results.

Practical Application of Host Hunter Strategy

  • Encourages conducting four in-person classes over four weeks with one new builder as an experiment for building community engagement.
  • Provides a script example for reaching out to potential hosts, emphasizing leveraging existing networks for workshops.

Engaging Local Businesses

  • Discusses collaborating with local businesses (e.g., sauna shops), offering incentives like gifts for hosting workshops, which fosters community relationships.
  • Highlights the strategy of providing value through partnerships while promoting essential oils and natural solutions workshops.

Understanding the Roles of Leaders and Builders

Differentiating Between Leaders and Builders

  • The speaker emphasizes flexibility in their approach, suggesting that they do not adhere strictly to a single script when discussing roles within a team.
  • A leader has more responsibilities, such as leading presentations and guiding others through rank advancement, indicating a higher level of involvement in organizational activities.
  • Leaders are expected to demonstrate greater independence; the speaker checks in with them rather than providing constant support, reflecting a trust in their capabilities.
  • The transition from builder to leader is marked by earning potential (around $1,000/month), with many leaders managing their own customer support groups for better engagement.
  • Customer support groups can vary significantly in size; diamonds should ideally have their own groups to foster community and support.

Addressing Concerns About Business Models

  • Discussion on retail accounts highlights how wellness advocates manage product orders while ensuring they have stock available for customers.
  • The speaker addresses misconceptions about pyramid schemes by engaging potential builders in dialogue about what they mean by the term, revealing varied perceptions of business structures.

Handling Doubts from Potential Builders

  • When faced with skepticism from potential builders influenced by uninformed partners, the speaker suggests involving those partners in introductory calls to showcase success stories and social proof.
  • The importance of open communication is stressed; the speaker encourages asking questions about changes in attitude since previous conversations to understand underlying concerns better.

Closing Thoughts and Encouragement

  • As the session concludes, participants are reminded of upcoming business intro calls and encouraged to actively engage during these events to promote enthusiasm around products and opportunities.
  • The speaker expresses hope for increased participation compared to previous weeks' records, emphasizing community spirit and collective effort.