VIDEO
HIGHLIGHT
Log InSign up
ETSY SEO 2023 | Etsy SEO tips and strategy to get SALES
SummaryTranscriptChat

ETSY SEO 2023 | Etsy SEO tips and strategy to get SALES

How to Be Seen on Etsy

In this video, Kate shares tips on how to improve visibility and be seen on Etsy. She explains the importance of Etsy SEO (Search Engine Optimization) and how it can help sellers get their products noticed by potential customers.

Understanding Etsy SEO

  • Etsy is a search engine where shoppers look for specific products.
  • Shoppers typically do two searches: a broad search to narrow down options and a more specialized search to find the perfect item.
  • Being found in the second, more specific search is crucial for making sales.

The Two Phases of Etsy SEO

1. Query Matching

  • Shoppers enter keywords or phrases into the Etsy search bar.
  • Etsy scans tags, titles, attributes, categories, and other listing information to find matches.
  • The results page shows products that closely match the shopper's query.

2. Ranking

  • After query matching, Etsy ranks the matched products based on relevance and other factors.
  • Higher-ranked listings have better chances of being seen by shoppers.

Tips for Improving Visibility on Etsy

1. Use Long Tail Keywords

  • Long tail keywords are specific phrases that describe your product in detail.
  • They help target niche markets and increase visibility in specialized searches.

2. Optimize Tags and Titles

  • Fill out all 13 tags allowed per listing with relevant keywords.
  • Craft compelling titles that include important keywords related to your product.

3. Provide Detailed Descriptions

  • Write detailed descriptions that accurately describe your product's features, materials used, dimensions, etc.

4. Utilize High-Quality Photos

  • Use high-quality images that showcase your product from different angles and provide clear visuals for potential buyers.

5. Offer Competitive Pricing

  • Research similar products' prices on Etsy and set competitive prices for your listings.

6. Promote Your Shop

  • Utilize social media platforms like Instagram to promote your Etsy shop and reach a wider audience.

7. Engage with Customers

  • Respond promptly to customer inquiries and provide excellent customer service to build trust and positive reviews.

8. Stay Updated with Etsy's Policies and Guidelines

  • Familiarize yourself with Etsy's policies, guidelines, and best practices to ensure compliance and maintain a good standing on the platform.

Conclusion

Improving visibility on Etsy requires understanding how Etsy SEO works and implementing strategies like using long tail keywords, optimizing tags and titles, providing detailed descriptions, utilizing high-quality photos, offering competitive pricing, promoting your shop through social media, engaging with customers, and staying updated with Etsy's policies. By following these tips, sellers can increase their chances of being seen by potential customers on Etsy.

The Importance of Offering Free Shipping

This section discusses the benefits of offering free shipping on Etsy and how it can improve search rankings and visibility for your shop.

Benefits of Offering Free Shipping

  • Offering free shipping across your entire shop can be beneficial.
  • You can factor in the cost of shipping into the item price to avoid losing out.
  • Listings that offer free shipping to the US and have a US free shipping guarantee appear higher in search results for US shoppers.
  • Priority is given to listings with free shipping in Etsy's marketing campaigns, including email marketing, TV ads, and social media.

Translations and Language

This section explains the importance of using consistent language throughout your Etsy shop and how translations are handled by Etsy.

Consistent Language Usage

  • Ensure that all tags and titles for each listing are in the same language as your overall Etsy shop language.
  • Avoid using different languages for tags and titles within your shop.

Translation Handling by Etsy

  • If a shopper searches in a different language, Etsy will automatically translate your listings.

Shoppers' Habits

This section discusses how shoppers' habits influence search results on Etsy.

Context-Specific Ranking

  • Etsy's algorithm takes into account shoppers' search history and preferences.
  • Results shown to shoppers are based on their past searches and items they have shown interest in.

Using Analytics Instead of Search Results

This section emphasizes the use of analytics instead of personal search results to evaluate listing performance on Etsy.

Relying on Analytics

  • Avoid relying solely on personal search results to determine listing performance.
  • Use Etsy analytics to understand which listings are converting the most and which tags and titles are being searched frequently.
  • Analyze phrases used by shoppers to find your listings and make necessary adjustments to improve SEO.

Optimizing Tags, Titles, and Descriptions

This section briefly mentions the importance of optimizing tags, titles, and descriptions for better search rankings on Etsy.

Pro Tips for Description Optimization

  • Include tags and keyword phrases in the first line of your description to improve SEO.
  • Incorporate specific keyword phrases throughout your description without keyword stuffing.
  • Include inbound links to other relevant listings within your shop to keep shoppers engaged and boost listing performance.

For more detailed information on optimizing tags, titles, and descriptions, refer to a previous Etsy video by the speaker.

New Section

This section provides two extra tips.

Extra Tips

  • Tip 1: Make sure to have all the necessary resources available.
  • Tip 2: Focus on creating a clear and concise markdown file structure.
Video description

Etsy SEO 2023 | Etsy SEO tips and strategy In this video, Kate explains how to do Etsy SEO in 2023 and breaks down the Etsy algorithm step by step for beginners. You'll get a ton of great Etsy SEO tips and strategy points so make sure to watch all the way to the end! So, what is Etsy SEO anyway? SEO stands for "search engine optimization" and is the process Etsy uses to match the shopper with the right products. Etsy listing SEO if very important when it comes to optimizing your shop for success. In this video, you'll get details on the two phase approach used in the Etsy SEO algorithm. Etsy shop SEO and understanding Etsy SEO can be tricky, but once you get it set up the right way, it will make all the difference for your sales! This video is about Etsy SEO for beginners but will definitely benefit any Etsy seller- even those of you who've been at it for a while! Making Etsy sales doesn't have to be discouraging or tiresome. It can be super simple if you know the right information! With the right Etsy SEO tools and Etsy tags, you'll be on your way in no time! We hope these value-packed Etsy shop tips and Etsy SEO tips will be a big help for you selling on Etsy. We want to help you learn easily and quickly without having to take years which is why we provide our Etsy tips videos. We sincerely hope you benefit from them! Let us know in the comments- what's your biggest frustration or pain point with running your Etsy shop? We'd love to know so we can address some of these topics in future videos! Of course, I can't talk about our success without giving Jesus the glory. We work hard with the tools we have but ultimately HE is the one who has brought in every order. "In their hearts humans plan their course, but the Lord establishes their steps" -Prov. 16:9 🔑 FREE ETSY MASTERCLASS (The 5 Pillar Etsy Success Formula): https://www.kate-hayes.com/webinar-registration-page-1 🔑 FREE DIGITAL PRODUCT MASTERCLASS: https://www.kate-hayes.com/dppreg ✨ MY FAVORITE BUSINESS TOOLS: ➡️ SALE SAMURAI (ETSY SEO Research Tool): https://salesamurai.io/237.html (Use code KATE20 for 20% off entire order!) ➡️ EVERBEE (FREE Etsy product validation tool): https://www.everbee.io/?via=kate ➡️ PLACEIT (Mockups, design templates, videos, and more- 15% off!): https://1.envato.market/LPRbVj ➡️ CANVA (Amazing, Easy Design Program): https://partner.canva.com/c/3126932/619765/10068 ➡️ CREATIVE FABRICA (Graphic Design Elements- FREE TRIAL, 10 free items): https://www.creativefabrica.com/promo/7110/0P705-ABFGHIJKLMNO/ref/2403652 ➡️ KAJABI (Course Hosting Platform, Email Marketing, Landing Pages, and more): https://app.kajabi.com/r/e8JFEaLi/t/lw32exhy ➡️ KIT (EMAIL PROVIDER): https://partners.kit.com/c14nspt4yu5n ➡️ PRINTFUL (Sell print on demand): https://www.printful.com/a/katehayes ➡️ CREATIVE MARKET (Awesome graphics and fonts): https://www.tkqlhce.com/click-100960328-15136940 ➡️ EPIDEMIC SOUND (Copyright-free music and sound effects- free 30 day trial): https://share.epidemicsound.com/t1f64g ➡️ Shopify (free trial): https://shopify.pxf.io/LX4amM ________________________________________ 👉FREE ETSY SUCCESS GUIDE: https://www.kate-hayes.com/etsy-success-guide 👉 FREE DIGITAL PRODUCT STARTER GUIDE: https://www.kate-hayes.com/digital-product-starter-guide If you haven't subscribed yet, what are you waiting for?! Subscribe here: https://www.youtube.com/channel/UCfXzRcRPMHw_AF7EdRtyiJQ?sub_confirmation=1 ALSO, make sure to hit the little bell icon to turn on your notifications- that way you won't miss any of our value-packed videos that come out each week! ***OPEN YOUR SHOP AND GET 40 FREE LISTINGS HERE: https://etsy.me/3i4VrSK WATCH THIS NEXT: + Etsy Playlist: https://www.youtube.com/playlist?list=PLVP_INuplsZ35xqaJq5D9QrMpKU8kfk5b -INSTAGRAM: www.instagram.com/katehayes.co -FACEBOOK: https://www.facebook.com/groups/1232789053785970 ***PRODUCTS THAT MAKE OUR WORKFLOW EASIER: LIGHT BOX KIT: https://amzn.to/3gUIx8g DYMO LABEL PRINTER: https://amzn.to/33TeIBr DYMO LABELS: https://amzn.to/2EapzvU SHIPPING SCALE: https://amzn.to/320LmhQ ***MY GEAR: + Canon M50 Kit: https://amzn.to/2DMfy88 + Joby Gorillapod: https://amzn.to/3imSxHS + UBeesize Tripod: https://amzn.to/3fEkCbP + Soft Box Lighting Kit: https://amzn.to/2Cyv8Ef + External Hard Drive: https://amzn.to/3gWcwwZ We are affiliates for some of the brands mentioned on the channel. As an Amazon Associate, I earn from qualifying purchases. I only recommend products I actually use, love, and think you would benefit from. #etsyseo #etsyseo2020 #etsytips