Meeting PMB All School - 24 Juni 2026

Presentation Overview by Rere

Introduction and Context

• Rere introduces herself as part of the Selama RIS BSD team, presenting preparations for the early bird event.

• She mentions updates regarding participant numbers, indicating a total of 262 participants after including last year's figures.

Design and Promotional Preparations

• All design requests have been completed, including brochures and promotional materials for various events scheduled for August 1st.

• The team is currently processing requirements for sibling and friend recommendations while resizing promotional materials.

Training and Confidence Building

Training Updates

• NLP training was conducted on June 18th but faced interruptions due to electrical issues; it will continue on June 26th.

• The PMB team feels more prepared to handle inquiries from parents following the training sessions.

Event Scheduling

• The promotional schedule is set to begin on July 1st, with all designs ready by then.

Data Management and Video Production

Data Collection Efforts

• A database of 48 sibling entries has been compiled from new student data and previous years' records.

Video Production Status

• Two videos have been filmed: one showcasing the school profile and another featuring a narrative element. A short video has also been completed today.

Marketing Materials Update

Invitation Designs

• Invitations for internal events are finalized; designs for open house promotions are in progress.

Scholarship Selection Process

• Requirements for scholarship selection videos are still being processed, with some content inspired by national standards.

Target Metrics and Internal Mapping

Participant Tracking

• Current tracking shows approximately 111 participants in the piggy bank initiative, totaling around 150 when combined with siblings.

Internal Mapping Progress

• Initial mapping efforts have begun internally, awaiting further follow-up from school leadership.

Facility Updates

Infrastructure Discussions

• Discussion about using newly painted buildings for marketing photos; concerns raised about outdated visuals affecting perception.

Future Planning

• Suggestions made to avoid using building images if they aren't ready; instead focus on activity-based marketing strategies.

Closing Remarks

Final Thoughts

• Emphasis placed on ensuring all facilities are ready before launching marketing campaigns; alternative strategies discussed if timelines do not align.

Follow-Up on Press List and Promotional Materials

Press List Update

• The team is awaiting the press list from Miss Citra, with plans to follow up for updates.

Video Promotion Material

• The promotional video titled "I Choose Stella Maris" has been completed and will be shared with Miss Rani for review.

• Design materials for promotions have been submitted to Markom, pending their feedback due to a backlog of requests.

Lead Mapping Progress

• Leads have been mapped out: 21 siblings, 3 toddlers, 11 nursery, 4 K1, 2 K2, and 1 P1. Additional leads include 23 from Pinggibank across various age groups.

Vendor Surveys and Event Planning

Vendor Survey Updates

• Surveys for vendor LC are in progress; discussions about pedal kits at Pedal Resort and Tera are ongoing but not yet finalized.

• Discussions regarding costs for tennis facilities at Dono Rajo are set to continue.

Merchandise Planning

• Target date for merchandise availability is early August to coincide with registration opening.

• Coordination with central office on pricing is necessary to ensure competitive rates against local vendors.

Marketing Strategies and Content Creation

Coffee Morning Preparation

• Plans are underway to survey venues for a coffee morning event scheduled in early August while adhering to budget constraints.

Video Content Strategy

• Emphasis on creating engaging content led by teachers who understand school activities well; documentation should focus on student engagement rather than just facilities.

Value Proposition in School Promotions

Importance of Emotional Value

• Promotional materials should highlight how facilities contribute to student development rather than merely showcasing new infrastructure.

Focus on Student Outcomes

• The narrative should convey the emotional value of education—how students can grow and develop through available resources instead of just listing amenities.

Communication and Collaboration Efforts

Team Coordination

• Clarification needed regarding whether the promotional video was created internally or requested from the video team.

Handling New Enrollments

• A parent expressed intent to cancel enrollment in P1 but seeks a replacement child; memo creation is required as refunds aren't possible without a substitute.

Weekly Report Overview from Sunnyfield

Recent Activities Summary

• A report outlines recent tasks including spanduk changes at daycare areas and preparations for an open house event.

Follow-Up Actions

• Follow-ups conducted with previous leads interested in rejoining learning centers; three children remain uncertain about enrollment decisions.

Updates on School Activities and Student Enrollment

Content Preparation for Video Introduction

• The team is preparing content for a video introduction about the school, scheduled to be sent to Markholm.

Student Enrollment Results

• As of June, Sunnyfield has enrolled 43 new students for the current academic year. This figure reflects ongoing efforts in student recruitment.

Open House and Promotional Materials

• Discussion includes designing flyers for an open house event and updating banners at Taman Sanifil. These materials are crucial for promoting the school's offerings.

Lead Follow-Up and Prospective Students

• There are still potential leads from parents who have shown interest but remain undecided about enrollment packages, particularly three families considering Al-Asar.

• Two families have ceased communication regarding their interest in enrollment, while there are ongoing responses from others. The team is actively working on lead databases to track these prospects.

Daycare Program Status and Next Steps

Daycare Continuation

• Most daycare participants are continuing except those who have graduated; further data will be provided on how many are considered as continuing students after accounting for graduates.

To-Do List Creation

• A to-do list is being compiled for next week’s tasks, focusing on video production and promotional activities related to upcoming events. This planning aims to streamline efforts moving forward.

Scholarship Campaign Update

Current Enrollment Figures

• The Gadin Serpon team reports a total of 258 enrollments: 68 internal and 180 external, with an additional 10 from Nanda packages aimed at increasing scholarship awareness among prospective students.

Scholarship Target Goals

• The immediate goal is to achieve 20 closings from scholarship applications by July 18th, coinciding with the start of acceptance processes before the internal open house event. Marketing strategies include launching advertisements starting July 1st with two formats: carousel ads and detailed pages addressing common inquiries about scholarships offered by Stella Maris School.

Open House Scheduling Strategy

New Open House Format

• A revised schedule divides open houses by educational levels: all units on July 1st, primary/preschool on July 15th, JHS/IBDP on July 22nd, followed by another round in September—this contrasts with previous years where all levels were held simultaneously. This strategy aims to enhance engagement across different age groups within the school community.

Video Production Plans

Upcoming Video Releases

• Seven videos are planned between July and August; two early bird videos will launch on July 1st focusing on nurturing features relevant to prospective students' needs based on prior feedback from parents during May-June trials.

Themes and Collaboration

• Videos will highlight specific themes per educational unit while collaborating with vendors for professional production quality tailored towards current trends in education marketing strategies used by competitors in the area.

Content Focus

• Emphasis will be placed on showcasing curriculum strengths (e.g., Cambridge Primary Checkpoint), addressing parental concerns regarding outcomes post-graduation through testimonials of successful alumni now working or studying in prestigious institutions globally.

Engagement Strategies

• Engaging content that answers frequently asked questions from parents will be prioritized throughout these productions as part of a comprehensive marketing approach leading into enrollment periods ahead of academic sessions starting later this year.

Planning for a Jumbo-Themed Video

Overview of the Video Concept

• The team is creating a video inspired by the "jumbo" trend, aiming for a duration of over 2 minutes. This concept gained popularity and is intended to resonate with audiences this year.

Early Bird Event Preparation

• A video specifically designed for an early bird event is in development, with plans to showcase it at the beginning of July. The goal is to have it ready by the start of this journey.

Marketing Materials Update

• As of June 24, preparations are underway for banner installations, with contracts signed with Paramon and Sumarekon. The design will follow a specific model outlined in their plans.

Advertising Strategy and E-Poster Design

E-Poster and Meta Ads

• An e-poster will be featured in Meta Ads, supported by the IT team, with designs created by Maracom. This aims to enhance visibility during promotional activities.

Early Bird Rundown Concept

• The early bird concept includes not just advertising but also detailed event planning, including schedules from 9 AM to 11 AM tailored for different levels within the school system. Each level has unique characteristics that differentiate them from previous years' concepts.

Open House Event Details

Student Performances and Discussions

• The secondary open house will highlight student talents through performances and discussions involving teachers and principals, showcasing creativity within the school community.

Exhibition Plans on Ground Floor

• For the first time, an exhibition featuring various booths will take place on the ground floor, enhancing international appeal through external booth rentals aimed at providing an authentic experience.

Lead Generation Strategies

Total Leads Overview

• Currently tracking 118 leads across various educational levels: preschool (29), primary (50), GHS (25), and IBDP (13). However, precise numbers are still being finalized as outreach efforts begin on July 1st as per internal agreements.

Church Outreach Initiatives

• Efforts include placing posters in eight churches as part of lead generation strategies; advertisements are scheduled to appear in local magazines starting August 1st alongside open house promotions planned for July events.

Collaboration with External Partners

Engaging Content Creators

• Collaborations are being established with content creators like Atar to cover developments at Stella Maris Ganin Serpong; this partnership aims to leverage current trends effectively while promoting secondary education strengths publicly on social media platforms starting mid-July.

Highlighting Graduate Successes

• Plans include showcasing graduates accepted into foreign universities as evidence of IBDP success rates; this initiative aims to create compelling narratives around student achievements that can be shared widely online through carousel posts on MetaEats platforms.

Community Engagement Tactics

Local Community Involvement

• Engaging local community leaders such as RT heads involves distributing vouchers targeting parents aligned with identified leads; this grassroots approach seeks broader engagement beyond traditional marketing methods leading into weeks two and three of outreach efforts planned ahead of school openings in August.

Brochure Redesign Challenges

• There’s an ongoing challenge regarding brochure redesign requests from BOD members who prefer less text-heavy formats similar to competitors like Elon Academy; adjustments aim at making materials more engaging while retaining essential information about programs offered at Stella Maris schools across regions involved in these initiatives moving forward into new academic cycles ahead!

Update on School Activities and Parent Engagement

Overview of Recent Developments

• A report will be made to the parents regarding recent activities, including video content created for classes 6B and 3A.

• The team has compiled data on the number of parents, teachers, and students involved in various school programs.

Video Production and Deadlines

• Videos have been organized by educational levels: preschool, primary, and secondary. A deadline for video production has been set.

• Proposals for rewards are still pending approval from finance; expected results are anticipated in early July.

Financial Considerations

• Discussions include costs related to annual USG for expatriates, body ambassador support fees, loyalty programs for primary students transitioning to IB, and special fees for loyal preschool families.

Sibling Enrollment Strategies

Data Collection Challenges

• There is a delay in obtaining sibling enrollment data due to late information sharing after a meeting.

• The team acknowledges that they should have gathered this data before report card distribution.

Expanding Definitions of Siblings

• The discussion suggests broadening the definition of siblings beyond just immediate family to include cousins or other relatives.

• This could lead to different promotional strategies based on familial relationships.

Marketing Approaches

Engaging Extended Family

• Emphasis is placed on reaching out to parents who may have nieces or nephews as potential students.

• Suggestions include asking parents about their extended family connections that could influence enrollment decisions.

Community Connections

• Highlighting strong community ties can enhance student recruitment through familial networks rather than solely focusing on direct siblings.

Scholarship Promotions

Advertising Strategies

• Discussion around scholarship promotions indicates readiness to advertise with two posters already requested.

Video Content Specifications

• Clarification needed regarding video formats (landscape vs portrait), particularly for YouTube compatibility.

Educational Philosophy Presentation

Holistic Child Development Focus

• The school's philosophy emphasizes nurturing not just academic skills but also character development guided by Christian values.

Approval Process for Marketing Materials

• Collaboration with marketing teams is essential for refining presentation materials before final edits are made.

Progress Update on Promotional Materials and Content

Current Status of Promotional Efforts

• The design for promotional materials has been completed, and the posting of reels is ongoing. Testimonials from parents are still being collected and posted.

• Content related to children's activities created by kindergarten and elementary school teachers has been scheduled for release.

Digital Initiatives

• Work on S-digital initiatives is still in progress, including video material and database updates that have not yet been finalized.

Updates on Registration Forms and Meetings

Registration Process

• Mapping of registration forms is ongoing, with updates awaited for RefDix. Meeting schedules are being followed as planned.

Follow-Up on Student Enrollment

Enrollment Insights

• The baby club program has the highest engagement, with a few children available for follow-up. There are two siblings who can be contacted regarding enrollment status.

• As of June, there was only one closing recorded; however, four students purchased forms but did not pass the entrance test. Total active students currently stand at 110.

Active Student Count and Future Projections

Student Statistics

• The total number of active students next year is projected to be around 400, with specific counts provided for different programs: PSG (152), Primary (123). Further details will be confirmed later.

Next Steps in Program Development

Action Items for Improvement

• A checklist was shared to identify issues causing students not to continue after trials or drop out before advancing levels. Attention should be paid to unique challenges faced by each campus during this process.

• Strategies will be developed based on feedback from handling objections during telemarketing efforts; these will focus on understanding individual concerns rather than defaulting to discount offers as solutions.

Addressing Objections in Sales Strategy

Focused Selling Techniques

• Emphasis should be placed on identifying "hot buttons" that resonate with parents instead of relying solely on discounts which may not appeal universally across demographics or locations like Pontianak where financial discussions can lead to misunderstandings about value propositions.

Planning Upcoming Events

Event Coordination

• Booking venues for promotional banners needs early action due to logistical complexities involved in securing spots ahead of time; deadlines are approaching quickly as events near July start dates.

• Concepts such as "early bird" promotions need fresh branding ideas beyond traditional terms like "open house," aiming for innovative approaches that attract interest while maintaining clarity about event purposes.

Creative Approaches to School Promotions

Innovative Marketing Ideas

• Exploring new concepts such as education fairs where current students share their experiences could provide authentic insights into school life rather than relying solely on faculty narratives.

This structured approach aims at enhancing understanding while providing clear references through timestamps linked directly back to the original content discussed within the transcript contextually relevant notes summarizing key points effectively without losing depth or clarity throughout discussions presented therein.

Early Bird Invitation Strategies

Innovative Approaches to Invitations

• Discussion on the importance of collaboration among teachers and administrative staff in creating effective invitation strategies for events.

• Introduction of a new approach: sharing invitations instead of traditional flyers, aiming to enhance engagement.

• Emphasis on the difference between an invitation and a flyer, suggesting that invitations may create more interest in attending events.

Incentives for Attendance

• Proposal to offer incentives such as coffee vouchers with invitations to encourage attendance at open house events.

• Acknowledgment that attracting attendees is challenging; innovative ideas are necessary to increase participation.

Sharing Ideas and Collaboration

• Encouragement for team members to modify shared ideas according to their specific needs while maintaining core concepts.

• Mention of potential partnerships (e.g., B2B collaborations) that could provide additional incentives for event attendance.

Generating Interest Through Unique Offers

• Suggestion to create appealing offers tied to invitations, making them attractive enough for recipients to attend events.

• Importance of refreshing ideas through collaborative discussions, allowing team members to draw inspiration from each other’s suggestions.

Creative Marketing Concepts

Visual Appeal in Marketing Materials

• Discussion about the need for dynamic marketing materials that capture attention, moving away from static designs.

• Idea of incorporating energetic visuals into promotional content, likening it to sports fan experiences which evoke excitement.

Feedback and Iteration Process

• Recognition that not all ideas will fit every context; feedback from experts can refine proposals before implementation.

• Suggestion for providing multiple options when requesting creative work, ensuring variety in outputs.

Future Plans and Collaboration

Motion Graphics Integration

• Plans discussed regarding the incorporation of motion graphics into marketing materials, enhancing visual engagement beyond static images.

Sharing Creative Inspirations

• Encouragement for team members to share interesting finds or inspirations within their group chat, fostering a culture of creativity and collaboration.

Documentation and Follow-Up

• Reminder about documenting shared ideas in a central location so everyone can access them easily later on.

Commitment and Next Steps

Calendar Coordination

• Reiteration of commitment towards adhering to agreed-upon schedules and deadlines as part of project management practices.

Upcoming Meetings

• Confirmation of the next meeting date (July 1st), emphasizing ongoing collaboration among team members.