DI 2 Hydrabad SWASTIK Dettol Icy cool user 03 09 2026,video

Introduction to the Interview

Overview of the Research Purpose

• Ayush introduces himself and explains that the purpose of their research is to gather consumer feedback on product usage, preferences, and experiences.

• The process involves meeting with 15 to 20 consumers to collect insights which are then shared with companies for product development.

Personal Background of the Interviewee

• The interviewee shares that he lives in Hyderabad with his family, consisting of his mother, father, and younger brother.

• He describes his daily routine which includes waking up early, attending college, playing sports, and returning home in the evening.

Social Media Usage

Platforms Utilized by the Interviewee

• The interviewee mentions using Instagram for memes and entertainment content as well as texting friends.

• YouTube is used primarily for watching stand-up comedy shows and other entertainment like music videos and interviews.

Product Usage Insights

Personal Care Products

• The interviewee states he does not use shower gel or body wash but uses face wash once a week (Pond's).

• He confirms using Park Avenue perfume and Parachute hair oil while also mentioning his soap choices: Dettol during summer and Santur during rainy/winter seasons.

Soap Preferences

• He explains that he prefers Dettol soap due to its cooling effect during hot weather.

• When asked about cooling soap brands, he lists Dettol, Synthol, Park Avenue, and Lyril as familiar options.

Brand Loyalty & Purchase Decisions

Reasons for Choosing Dettol Soap

• The interviewee chose Dettol because it is a trusted brand known for its medical properties; he values safety in personal care products.

• He appreciates that Dettol provides a refreshing feeling after sweating heavily in summer conditions.

Family Preferences

• While he uses Dettol soap regularly in summer, his family members prefer Santur soap instead. His brother shares similar preferences with him.

Feedback on Product Experience

Likes About Dettol Soap

• The interviewee enjoys the refreshing sensation provided by Dettol soap after exposure to heat; it makes him feel clean and revitalized.

Suggestions for Improvement

• Although satisfied overall with Dettol soap, he suggests adding a more pronounced fragrance could enhance user experience further.

Overall Product Evaluation

Rating & Performance Review

• He rates Dettol Icicle soap 5 out of 5 based on personal experience; it meets all expectations regarding freshness and cleansing effectiveness.

Discussion on Dettol IC Cool Soap

Packaging and Price

• The packaging of the soap is considered good, with expectations set low for soap packaging, typically not requiring elaborate designs.

• The price for a single pack of 100 grams is around 40, while a bundle pack costs approximately 160.

• The respondent finds the pricing to be normal and affordable.

Cooling Experience

• Users report an essential cooling sensation when using Dettol IC Cool soap, describing it as an "ice feeling" during bathing.

• The cooling effect is felt immediately upon application of the soap to the skin, providing a refreshing experience in hot weather.

• After washing off, the cooling sensation lingers for about 15 to 30 minutes before gradually diminishing as sweat begins.

Comparison with Other Products

• When comparing Dettol IC Cool with another brand that offers double the cooling duration at a similar price point, users express willingness to switch if cleansing properties are also effective.

• Preference may shift towards products that provide longer-lasting effects without compromising on quality or price.

Fragrance Assessment

• The fragrance is described as minty but could benefit from more perfume-like qualities; users prefer something stronger or more appealing.

• It’s categorized as unisex and moderately strong but has medicinal undertones which some users find less desirable.

Importance of Germ Protection

• Germ protection is deemed important during summer months due to increased sweating leading to potential skin issues like redness and rashes.

• Users prioritize cooling over germ protection when ranking their preferences among product features.

Brand Awareness and Advertising

• Users recall learning about Dettol IC Cool through advertisements or in-store displays but do not remember specific ads or influencers promoting it.

• Feedback on advertising suggests that current marketing efforts lack excitement and fail to engage consumers effectively.

Discussion on Dermicool Advertisement and Product Comparison

Overview of the Advertisement

• The advertisement features two tribal people attempting to boil a man, who remains unfazed and sings about feeling cool despite the boiling water.

• The central character emphasizes that Dermicool provides a cooling sensation even in extreme heat, highlighting its unique selling proposition.

• A tribal chief expresses shock at the man's calmness, reinforcing the effectiveness of Dermicool's cooling properties.

Core Benefits of Dermicool

• The ad claims that Dermicool offers not only a refreshing feel but also germ protection, making it suitable for hot conditions.

• It is suggested that users can still feel cool and refreshed while using Dermicool in high temperatures.

Comparison with Current Soap

• The respondent notes similarities between their current soap and Dermicool regarding germ protection and cooling effects.

• They express skepticism about significant differences between the two products, suggesting both provide similar benefits.

User Experience Insights

• The discussion shifts to comparing what each product offers; however, the respondent feels both are quite similar in performance.

• When asked which product provides better cooling, they lean towards their current brand due to familiarity.

Brand Loyalty and Ratings

• The respondent prefers their existing brand for its proven effectiveness against germs (99.9% promise).

• On a scale from 1 to 5, they rate their experience with their current soap as 4 out of 5 due to minor issues with fragrance expectations.

• They conclude by stating that if fragrance were improved, they would consider giving a perfect score.