Billion Dollar Seller Summit Amazon Seller Hack Webinar April 18, 2023
Introduction
The speaker introduces himself and his background in online selling.
- Speaker has been selling online since 1995, before Google existed.
- He has been selling on Amazon since 2001 and doing FBA since 2015.
- Creator of the Billion Dollar Seller Summit, which started in May 2019.
- Host of the AM PM podcast for Helium 10.
- Creator of the Freedom Ticket course for Helium 10 subscribers.
- Co-founder of Product Savants with Steve Simonson.
- Has spoken at over 60 different events and podcasts.
Sponsors and Speakers
The speaker thanks sponsors and introduces speakers for the event.
Sponsors
- Sellers Five (formerly Sellers Funding)
- Amped SKU
- Drop
- Clear Ads
- Quiet Light
- Katita
- Uni Brands
Speakers
- Hand-selected by the speaker as some of the brightest minds in the space.
- Majority are present to share actionable tactics or tips with attendees.
- Virtual event winner Ritu Java presented on using chat GPT with PPC and creating Google Docs.
The Billion Dollar Seller Summit
In this section, the speaker talks about the Billion Dollar Seller Summit and how it is different from other events. He also mentions the high level of sellers in attendance.
What is the Billion Dollar Seller Summit?
- The Billion Dollar Seller Summit is a high-level event for Amazon sellers.
- It features next-level content and a mix of speakers to avoid repetition.
- The event has very few competitors in terms of the type of sellers in attendance.
- At the last event, there were 7 out of 50 people who reported doing over $100 million per year on Amazon.
Who Attends the Event?
- The average seller at the event was doing $10.5 million on Amazon.
- Attendees are not just high-level speakers but also high-level sellers.
- Networking opportunities with these individuals are available throughout the event.
Free Ticket Giveaway
- A free ticket to attend the next Billion Dollar Seller Summit will be given away during this webinar.
- To win, attendees must meet certain qualifications such as being an active Amazon seller and being able to travel to San Juan Puerto Rico between June 11th and 16th.
- The ticket does not include airfare or hotel accommodations.
Conclusion
The Billion Dollar Seller Summit is a unique opportunity for high-level Amazon sellers to network and learn from each other. A free ticket giveaway during this webinar provides an opportunity for one lucky attendee to experience this exclusive event.
Introduction and Event Overview
The speaker introduces the event, explains how it works, and provides an overview of what to expect.
Event Details
- The event will last between 90 to 120 minutes.
- Each speaker will have three minutes to present.
- There will be a downloadable link at the end of the webinar.
- Attendees will vote for a winner who will receive $1500 cash. The runner-up will receive $500.
Billion Dollar Seller Summit
- The next summit is in June.
- There are various activities planned such as presentations, dinners, pool parties, contests, and networking events.
Billion Dollar Seller Summit Activities
This section provides more details about the activities planned for the Billion Dollar Seller Summit.
Schedule of Events
- Previous events included hat contests, scavenger hunts, and races.
- Attendees can expect a Family Feud contest and a Survivor-style competition.
- Networking opportunities are available throughout the summit.
Testimonials
- Various attendees have praised previous summits for their networking opportunities and fun activities.
Introduction
In this section, the host introduces the format of the show and explains how it will work.
Show Format
- The show will feature multiple guests who will each have three minutes to present their ideas.
- After all guests have presented, viewers will vote for a winner.
Technical Difficulties
In this section, the host experiences technical difficulties while trying to set up a timer for guest presentations.
Timer Issues
- The host attempts to use a timer on his screen but encounters technical difficulties.
- The guest is unable to see the timer on his end due to poor internet connection.
- The host ultimately decides to give verbal warnings instead of using a timer.
Using Chat GPT for Amazon Listing Optimization
In this section, Dr. Travis demonstrates how he uses Chat GPT to optimize Amazon listings and create new listings from scratch.
Keyword Analysis with Buyer Tool
- Dr. Travis uses ZonGuru's Buyer Tool, which is similar to Helium 10's Cerebro tool, for reverse ASIN lookup and keyword analysis.
- He inputs 25 ASINs related to "after drink hangover vitamin" and runs a keyword analysis.
- The resulting keywords are used in listing optimization.
Listing Optimization with Chat GPT
- Dr. Travis highlights top five to ten keywords from the analysis results and avoids brand names.
- He then uses Chat GPT's AI-generated feature to analyze those keywords and generate optimized listing content.
- He also demonstrates how Chat GPT can be used to create new listings from scratch in about 30 seconds by inputting relevant information into the software.
Using Chat GPT to Optimize Amazon Listings
Dr. Travis explains how to use chat GPT to generate a new listing for Amazon.
Generating a New Listing
- Chat GPT can be used to generate an entire listing, including the title, bullets, and product description.
- The generated listing takes into account all relevant keywords.
- Search terms can be filled by clicking on relevant keywords.
Partnership Strategy for Better Conversion Rates
Michael Kaufman discusses a partnership strategy for better conversion rates on Amazon.
Partnering with Another Seller
- Partner with another e-commerce or Amazon seller who sells complementary high-margin consumables or at least one high-price upsell item.
- Your partner provides a freebie item that you advertise on your product detail page to increase conversion rates.
- Add 20% to 30% of retail value of your Amazon listing with this free offer.
- Your partner cross-sells, upsells, or moves customers into a subscription program for their consumable items.
Benefits of Partnership
- Your partner receives free branding impressions on your product detail page and gets physical mailing addresses for registrants.
- You also get physical mailing addresses for registrants and thousands of free branding impressions that you wouldn't get otherwise.
Benefits of Complete Customer Contact Information
In this section, the speaker discusses the benefits of having complete customer contact information.
Higher Conversion Rates
- Having complete customer contact information leads to better conversion rates.
- This results in higher Amazon ranking, more sales, and bigger profits.
More Registrations and Better Reviews
- Complete customer contact information allows for postcard mailings and reduces negative reviews while increasing positive ones.
- It also enables affiliate sales with partner products or upsells at no additional cost to the seller.
Replay Availability and Introduction of Next Speaker
In this section, the speaker informs viewers about replay availability and introduces the next speaker.
- The replay will be available for those who cannot attend live.
- Over 600 people are currently watching live.
- The next speaker is Ritu Java, winner of a previous virtual event.
Visual Hack to Make Your Brand Stand Out
In this section, Ritu Java shares a visual hack to make your brand stand out using sponsored brand headline ads.
Sponsored Brand Ads Examples
- Three examples of sponsored brand ads are shown: garlic steel press, protein powder from Japan, and nail art brush.
- Each ad has three skews but differs in their use of images.
Importance of Eye-Catching Images
- Most sponsored brand ads on Amazon lack eye-catching images.
- Using triptych images can make an ad stand out in search placement.
Customizing Creative Panels for Individual Products
- Amazon rules prohibit multiple product images on a solid or transparent background.
- However, creative panels with individual products on slightly different backgrounds can create an image that instantly gets approved by bots.
English Introduction to Duo Ranking Strategy
In this section, Alina and Lena introduce themselves and discuss the topic of Duo ranking strategy. They explain how controlling inventory distribution within Amazon Fulfillment centers can help increase keyword ranking.
Controlling Inventory Distribution
- Controlling inventory distribution within Amazon Fulfillment centers can help increase keyword ranking.
- Use a tool called Shipment Maker Pro to find more warehouses than a regular shipment made in Amazon will allow you to choose from.
- Cross-check sales and inventory reports using Helium 10's heat maps to look for opportunities.
- Spreading your inventory across multiple locations has been proven to improve general keyword ranking.
English Using Joystick Awards for Amazon Brand Analytics
In this section, Luciana discusses how to use joystick awards from Amazon brand analytics to create a spreadsheet that helps with building AC.
Building AC with Spreadsheet
- Use the joystick awards from your Amazon brand analytics report by month.
- Copy and paste the report onto a spreadsheet.
- The spreadsheet is designed to work for any AC that you have.
- The spreadsheet takes data from the reports and provides insights on building AC.
Keyword Optimization Spreadsheet
In this section, the speaker explains how to optimize your Amazon listing using a spreadsheet that automatically ranks keywords based on impressions, clicks, and add-to-carts.
Using the Spreadsheet
- The spreadsheet allows you to choose specific keywords with a minimum volume of 2000.
- The ranking system is based on impressions, clicks, and add-to-carts.
- You can simulate the number of keywords you want to find by selecting a rank from 1 to 25.
- The spreadsheet creates a dashboard of top-ranking keywords that are bringing traffic and converting listings.
Cross-Selling with Product Bundles
In this section, the speaker discusses how to cross-sell products when you have many variations or products in your catalog using product bundles.
Kellogg's Approach
- Dominating search results page and product detail page through PPC
- Frequently bought together and comparison to similar items
- Neglected placing is product bundles
- Create product bundles offering two or more of your products sold together for a discount
- Amazon will create a new section in your product detail page right under your images
Using Lifestyle Images in Product Bundles
The speaker discusses the importance of using lifestyle images in product bundles to create a new image carousel with six images. He suggests that lifestyle images should be used as the main image for bundles, as they rank well on search results pages. Additionally, he recommends naming bundle SKUs with a "Z" to list them at the end of inventory pages.
Key Points
- Use lifestyle images in product bundles to create a new image carousel with six images.
- Lifestyle images should be used as the main image for bundles, as they rank well on search results pages.
- Name bundle SKUs with a "Z" to list them at the end of inventory pages.
Coupon Stacking Strategy
The speaker shares an Amazon coupon stacking strategy where multiple coupons can be created and used together by customers.
Key Points
- Create multiple coupons for your product on Amazon.
- Customers can use these coupons together to get discounts on your product.
Slash Through Pricing Hack
The speaker explains how to generate sales by creating a slash through price for your products.
Key Points
- Set up the list price in the backend of your ASIN and create an FBM listing for the same product with a price you want as a slash through on the main listing.
- Make one purchase on the FBM listing and close it after a few days to get the slash through price on your main listing. This will increase sales from 5-10% to even 25-30%.
- Repeat the process every three months as it only lasts for about 90 days.
Strategical Coupon Stacking
The speaker shares a coupon stacking strategy where multiple coupons can be created and used together by customers.
Key Points
- Create multiple coupons for your product on Amazon.
- Customers can use these coupons together to get discounts on your product.
Coupon Stacking and Protecting Inventory
In this section, Dima shares some hacks on how to stack coupons and use deals websites to push products to the top. He also explains how to protect inventory during promotions.
Coupon Stacking
- Use coupon stacking for massive giveaways or launches.
- Find people on Fiverr who can help you stack coupons for a fee.
- Use deals websites to find out which coupons can be stacked.
Protecting Inventory
- If your product goes wild, protect your inventory by blocking it.
- Create seller fulfilled orders with a two-week delay in Seller Central for the blocked inventory.
- Run your giveaway for the desired number of units and cancel coupons once they are deactivated.
- Cancel seller fulfilled orders once the giveaway is over to reactivate inventory.
- Alternatively, fulfill through another seller account with a different SKU.
Giveaway Contest and Free Ticket
In this section, the speaker announces a giveaway contest for a free ticket worth $6,500 to attend an event in Puerto Rico. The contest is open only to sellers who make at least one million dollars per year on Amazon.
Giveaway Contest
- The first 10 people who answer the question correctly in the Q&A will win a free ticket worth $6,500.
- To participate in the contest, sellers must be making at least one million dollars per year on Amazon and must be actual three-piece or wholesale sellers (not agencies).
- The event takes place from June 11th to June 16th in Puerto Rico. Airfare and hotel are not included in the prize.
The speaker misspoke when he said "over 100 million" instead of "over 1 million."
Getting the Median Seller Exact
In this section, the speaker emphasizes the importance of getting the median seller exact with decimal points. Participants are given 30 seconds to provide their answers.
Importance of Decimal Points
- The median seller's value was X point x million.
- It is crucial to include decimal points in your answer.
- Incorrect answers that do not include decimal points will not be accepted.
Winner Announcement for Free Ticket to Puerto Rico
In this section, the speaker announces the winner of a free ticket to Puerto Rico and reminds participants that if they cannot attend, the ticket will be wasted.
Winner Announcement
- The winner of a free ticket to Puerto Rico is Andy F.
- Participants are reminded that if they cannot attend, the ticket will be wasted.
Carlton's Shoppable Videos Extreme Hack
In this section, Carlton from Sydney shares his hack called "Shoppable Videos Extreme" which involves using user-generated content (UGC) videos to promote products.
Shoppable Videos Extreme Hack
- UGC videos can be obtained from Fiverr or joint brands.
- Filter out people who live outside of USA when searching for UGC video creators on Fiverr.
- Use all ten video slots available on your website for product promotion.
- Ensure that all videos belong to you and not your competitors.
Fiverr Budget Max and Amazon Influencers
Carlton shares three secret hacks for using Fiverr to improve your Amazon product listings. The first hack is to upload multiple videos onto your product, with the last video going into your product description and the rest remaining at the bottom of the web page. The second hack is to upload these videos in the right order, which can be found by checking out your competitors' listings and clicking on their video. The third hack is to search for "shoppable videos" on Fiverr, where you can find Amazon influencers hosting their services.
- Uploading multiple videos onto your product
- Upload multiple videos onto your product
- Last video goes into your product description
- Rest of these videos remain at the bottom of the web page
- Uploading videos in the right order
- Check out competitors' listings and click on their video
- Click on their channel to find Amazon influencers page
- Contact them easily because they always have social media links available
- Shoppable Videos on Fiverr
- Search "shoppable videos" on Fiverr
- Find Amazon influencers hosting their services
- No need to scrape or email them
Finding Amazon Influencers
Carlton explains how to find Amazon influencers who can help promote your products.
- Finding Amazon Influencers
- Go to competitors' listing and click on their video
- Click on their channel to find Amazon influencers page
- Google search "amazon.com shop influencer" (in quotes)
- Only shows up Amazon influences
- Contact them easily because they always have social media links available
Shoppable Videos on Fiverr
Carlton shares how to use shoppable videos on Fiverr to improve your Amazon product listings.
- Shoppable Videos on Fiverr
- Search "shoppable videos" on Fiverr
- Find Amazon influencers hosting their services
- No need to scrape or email them
- Maggie does it for $20 and delivered the best UGC Carlton ever received
How to Grade Amazon Post Images Quickly
Lizette shares a ninja hack for grading 100 Amazon post images in just 10 seconds.
- Grading Amazon Post Images Quickly
- Use free tool called Amazon post to drive additional traffic to your product pages
- Need catchy titles and lifestyle photos
- Limited amounts of product photos, especially lifestyle photos
- Can't use same image more than once
- Use Google reverse image search to find similar images quickly
Using Burst Mode for Product Photography
The speaker explains how to use the Burst Mode on a phone camera to take multiple product photos quickly.
How to Use Burst Mode
- Instead of clicking once to take a photo, hold down the button for as many seconds as you want.
- This will create a list of product photos that need to be saved individually.
- Before using this hack, Amazon sellers may have only had four photos from one photo shoot. Now they can have many more.
AI Image Generators
The speaker discusses two AI image generators and how they can be used to improve the quality of generated images.
Me Journey and Dolly
- Me Journey and Dolly are two powerful AI image generators.
- Users can write a prompt describing an image they want generated.
- The quality of the output depends on the quality of the input prompt.
Improving Input Quality
- Two tools can help improve input quality:
- A tool that generates additional prompts based on your initial idea
- A tool that allows you to choose an artist's style for your generated image
- These tools are useful for brainstorming and improving AI-generated images.
Keyword Gold Mine
In this section, the speaker explains how to use brand analytics to uncover sales-boosting keywords.
Using Brand Analytics for Existing Storefronts
- Export search query performance data from brand analytics by selecting "ACIN view" and choosing monthly view.
- Analyze the data in Excel to see top search queries, percentage of click share, impression share, add-to-cart conversion share, and purchases on each keyword.
- Prioritize keywords that have high conversions but low ad spend.
- Use this data to create sponsored headline ads and better video ads.
Using Product Opportunities Explorer for New Accounts
- Use Product Opportunities Explorer in brand analytics to find top keywords related to your niche.
- Analyze the data to see search volume and trending information.
- Click into each keyword to see the top three products associated with it.
- Use this information to scale up your keywords.
Bonus Tip
Come to the upcoming Billion Dollar Seller Summit in Puerto Rico for more tips and insights.
English Changing Data Analysis for Increased Profit
In this section, the speaker explains how they changed their approach to data analysis and increased their bottom line by 50%. They started looking at products based on their visibility score, which is a weighted average between the position rank of a keyword and its search volume.
Using Visibility Score for Data Analysis
- The visibility score helps determine the maximum visibility that can be achieved for each keyword based on its position rank and search volume.
- By targeting keywords with higher search volumes and focusing on those with lower ranking positions, it's possible to increase sales.
- The delta between maximum visibility and actual visibility can help identify which keywords to target during promotions or PPC campaigns.
- Clustering products into A, B, and C categories based on their visibility scores helped steer the portfolio. Cluster A products had high visibility, while cluster B products were low in visibility but had good reviews. Cluster C products had low review counts and low visibility.
Steer Your Portfolio with Visibility Scores
- Focusing on cluster A products helped increase yield management and bottom line profits.
- Soft relaunches were used for cluster B products to reset the honeymoon period and move them into cluster A.
- Additional analysis was required for cluster C products to determine if they met review thresholds in the market. If not, they were either re-traded or removed from the assortment.
English Speaker Introduction: Steve Simonson
This section introduces Steve Simonson as one of the speakers at an event in Puerto Rico.
Steve Simonson's Presentation
- Steve Simonson is a speaker at an event in Puerto Rico and will be presenting on a topic that promises to be mind-blowing.
Creating World-Class Photos with AI Generated Images
In this section, the speaker discusses how to create world-class photos using AI-generated images. He explains that even misspelled prompts can lead to good results and emphasizes the importance of the prompt in generating high-quality images.
Using Mid-Journey or Stable Diffusion for Incredible Images
- The speaker mentions that mid-journey or stable diffusion can be used to generate incredible images.
- These techniques, along with dolly, can produce detailed and realistic fake AI-generated photos.
- The speaker highlights the incredible detail in these images.
Using Chat GPT4 for Prompt Suggestions
- The speaker demonstrates how to use chat GPT4 for prompt suggestions.
- By typing in "Star Wars living room," the program generates a prompt suggestion that can be trained to create magnificent images.
- The checklist involves starting a chat GPD conversation and following a series of steps outlined in the document provided by the speaker.
Training Chat GPT4 for High-Quality Images
- It is important to use a unique conversation when training chat GPT4.
- Block numbers one through three are copied and pasted into the conversation to train it on how to generate high-quality images.
- Once trained, chat GPT4 has all contextual history and can generate extraordinary levels of detail in its output.
Overcoming Limitations with Chat GPT
In this section, Benjamin Weber discusses some of the limitations of using chat GPT when analyzing data. He emphasizes that Chad GPT lies frequently when it doesn't know an answer and suggests ways to overcome these limitations.
Limitations of Chat GPT
- One limitation of chat GPT is its inability to see all data at once.
- When it encounters something it doesn't know, it will often make something up.
- This can be problematic when analyzing data and trying to draw accurate conclusions.
Overcoming Limitations with Chat GPT
- To overcome these limitations, Weber suggests looking at Sheets without lying to the program.
- He also recommends using other tools in conjunction with chat GPT to get a more complete picture of the data.
- By doing so, users can avoid relying solely on chat GPT's output and ensure that their analyses are as accurate as possible.
GPT for Sheets and Docs
In this section, the speaker talks about a service called GPT for Sheets and Docs that can be used to create dashboards, summarize data, translate text, extract information, classify reviews and do prompts.
Creating a Dashboard
- The speaker demonstrates how to use GPT for Sheets and Docs to create a dashboard of the top 10 most profitable products from the sheet title test based on the profit column.
- The dashboard shows data for columns A through M and provides an actual formula.
Other Functions of GPT for Sheets and Docs
- GPT for Sheets and Docs has many functions such as summarizing data, translating text, extracting information, classifying reviews etc.
- It can also do prompts where it interacts with the document and creates responses based on the input provided.
Benefits of Using GPT for Sheets and Docs
- Using GPT for Sheets and Docs saves time in organizing data quickly without having to learn how to use sheets or any other tool.
- It is perfect if you are trying to organize a lot of data quickly.
Free Ticket Giveaway to Puerto Rico
In this section, the speaker talks about giving away a free VIP ticket worth $6,500 to attend an event in Puerto Rico.
Details About the Event
- The event will have several speakers including Jolie Dumas from Entrepreneur on Fire podcast.
- To win the ticket, one must be able to travel from June 11th to June 16th.
- The ticket is non-transferable and only for Amazon sellers who are selling at least half a million dollars a year on Amazon.
- The ticket does not include hotel or airfare, but there are discounted rates available for the hotel where the event will be held.
There is no need to create more sections as the transcript does not provide any additional information.
Billion Dollar Seller Summit Hack Contest
In this section, the speaker asks a question about the date of the hack contest during the Billion Dollar Seller Summit in Puerto Rico. The first 10 correct answers will be entered into a wheel to win a free ticket worth $6,500.
Date of Hack Contest
- The speaker asks which day during the summit is the Hat contest.
- The speaker gives participants 15 seconds to answer with a specific date for the live in-person hack contest.
- The correct answer is June 15th and the first 10 people who answered correctly are entered into a wheel to win a free ticket.
Anthony Colfrancesco's Presentation
In this section, Anthony Colfrancesco introduces himself and talks about his upcoming presentation at the Billion Dollar Seller Summit in Puerto Rico.
Introduction
- Anthony Colfrancesco introduces himself as one of the speakers at the summit.
- He mentions that he and his team will be hosting a party on one of the last days of the summit.
- He shares some links with participants so they can access more information about his presentation.
Sharing Hacks for User Generated Content
In this section, Anthony shares some hacks for getting more user-generated content. He talks about using a standalone insert to test different variations and get user-generated content that can be used in listings, posts, and ads. He also recommends trying out Amazon's new AI called Bedrock for generative images.
Standalone Insert for User-Generated Content
- Use a standalone insert to get more user-generated content.
- Test two or three different variations on the insert and include a little thing that's different for each variation.
- Include links to your social media accounts and previously created user-generated content on the insert.
- Figure out which variations are getting the highest input of user-generated content and create more variations.
Using Amazon's Bedrock AI for Generative Images
- Amazon is putting out their new versions of AI called Bedrock through AWS that will compete with chat GPT and open AI.
- Bedrock is built off the model for stability AI, making it valuable in the long term for applications for sellers.
- Try playing around with Bedrock if you're looking to generate images.
Other Tips
- Use prompt generators when working with AI to ensure you're using the right words.
- Check out amazinglisters as a budget option for images or share it studio if you want higher quality output.
- Join office hours at datadive if you need help learning how to use it.
Joshua Hadley Shares a Ticket Giveaway
In this section, Joshua Hadley talks about the upcoming Billion Dollar Seller Summit and announces a ticket giveaway.
- Joshua Hadley announces that he's looking forward to the Billion Dollar Seller Summit.
- He mentions that there are people who won tickets to the summit in attendance.
- Joshua Hadley announces another way to win a ticket giveaway.
Increasing Average Order Value with One-Click Add to Cart White Hat Hack
In this section, the speaker introduces a white hat hack called the one-click add to cart. This hack allows sellers to increase their average order value by influencing the frequently purchased together section on their listings and gain more real estate on their product detail pages.
The One-Click Add to Cart White Hat Hack
- The one-click add to cart white hat hack is a simple technique that allows customers to add any accessories without having to leave the product detail page of the one product they came to shop for.
- By using this hack, sellers can increase their average order value from just one product at $12.49 to now without leaving one product detail page my cart value is now $1,438.
- Sellers also get to influence the frequently purchased together section and include whatever accessories they want on every detail page.
- This hack is easy to implement by filling out a simple spreadsheet and sending it to your SAS core rep who will upload it onto Amazon.
Basic Hacks for Content Reflection Issues
In this section, the speaker discusses some basic hacks related to content reflection issues on Amazon's front end.
Understanding Content Reflection Issues
- Sometimes when you try updating your product listing through seller center, you may encounter an error message in title section that says "the title configs with another title" due to listing the same product on different marketplaces.
- Deleting and relisting the product for 48 hours doesn't solve this problem.
Solving Content Reflection Issues
- A trick for solving this issue involves understanding why it arises in the first place.
- The speaker suggests making changes through feed file, which only has an effect on the front end.
- Contacting Amazon Seller Support is also recommended for further assistance.
Consistent Categorization Across Marketplaces
In this section, the speaker discusses the importance of having consistent categorization across all marketplaces to avoid inconsistent category offers that restrict the ability to make changes in product listings. The speaker also provides a solution for updating content and ensuring it reflects on the front end.
Importance of Consistent Categorization
- Changed order category to Jubilee due to Geo-related keywords causing inconsistent categorization.
- Having consistent categories across all marketplaces allows for easier updates and submission of content.
Updating Content and Front End Reflection
- Changes made to resistance such as Titan or bullet points may not reflect on the front end detail page even after several days.
- Enrolling brand in multiple marketplaces but not listing items can result in hijackers taking over listings and winning contributions.
- To regain buy box, remove hijacker through brand history or list item in marketplace.
AI Program for Written Transcript
In this section, the speaker discusses using an AI program to create a written transcript of the webinar. The goal is to provide an indexable written transcript that summarizes key points discussed during the webinar.
Using AI Program for Written Transcript
- Speaker plans to use an AI program to create a written transcript of the webinar.
- The program will summarize key points discussed during the webinar.
- The summary will be posted in the QA section for easy access.
Large Compares of Data with Google Sheets
In this section, Rob Barber discusses the usefulness of Google Sheets for large compares of data, specifically for category listing reports.
Using Google Sheets for Large Compares
- Google Sheets is useful for large compares of data.
- Category listing reports can be easily compared using Google Sheets.
Comparing Google Sheets with Code
In this section, the speaker demonstrates how to compare two different sheets in Google Sheets using code. He provides a copy of the code and explains how to implement it.
Comparing Two Sheets
- The speaker demonstrates how to compare two different sheets in Google Sheets using code.
- The code is simple and easy to manipulate. It can be used for a wide variety of things, not just the category listing report.
- The speaker provides all the steps on how to implement that code within Google Sheets from start to finish.
- There are differences between sheet1 and sheet2, which are highlighted by running the live demo.
Billion Dollar Seller Summit
In this section, the speaker talks about an upcoming event called Billion Dollar Seller Summit and offers a special price for attendees.
Billion Dollar Seller Summit
- The Billion Dollar Seller Summit is an annual event where sellers can network and learn from peers who have made millions selling on Amazon.
- Tickets for the event are expensive because it costs a lot to put on, but also because they want attendees at a certain level of experience (100 million 50 million 20 million 10 million dollar sellers).
- A special price offer is available for only ten people who take up on it first through secret23 link or scanning the QR code provided by the speaker.
Billion Dollar Seller Summit
In this section, the speaker talks about the Billion Dollar Seller Summit and what will be discussed during the event.
Event Details
- The summit is only for 10 people, and once those 10 spots are taken, the price will increase significantly.
- The topics that will be covered include launching, ranking, maintaining rank, regaining rank, influencer marketing, AI strategies beyond keywords and PPC titles.
- There will also be round table discussions with subject matter experts on various topics such as video strategies and creating strong brands.
- A panel from Puerto Rico will discuss why it's beneficial to move there if you're looking to save money or exit your business.
Hacks for Amazon Sellers
In this section, Bradley Sutton shares some hacks for Amazon sellers.
De-indexing
- De-indexing can occur if a keyword is not in your listing or if there is a category change that confuses Amazon's algorithm about relevancy.
Keyword Research
- Use reverse ASIN lookup tools to find out which keywords your competitors are using.
- Utilize Google Trends to see which keywords are trending in your niche.
Product Launches
- Use Facebook ads to drive traffic to your product launch page.
- Offer a discount code for early adopters to incentivize purchases.
Reviews
- Use an email follow-up sequence to ask customers for reviews after they receive their product.
- Respond promptly and professionally to negative reviews.
Effects of Category Changes on Keyword Ranking and PPC Impressions
Bradley discusses how a change in category can affect keyword ranking and PPC impressions. He shares his experience with de-indexed keywords and provides a temporary hack to get re-indexed.
De-Indexed Keywords
- Bradley noticed that his egg tray product changed categories from kitchen and dining to tools and home improvement.
- He checked index checker and found that some of his keywords were de-indexed, including "egg dispenser" and "organización de huevos."
- Bradley used Cerebro to do a historical search for organic rankings before the category change.
- He discovered that many keywords were de-indexed, which resulted in zero impressions on those keywords for the whole month.
Temporary Hack
- Bradley suggests using special features to get re-indexed quickly.
- To use this hack, add three test keywords related to your product into special features under your product detail page.
- Within 15 minutes, check index checker again, and you should see all your indexed keywords back up.
- Type in one of the test keywords into Amazon's search bar, and you should see your product showing up as sponsored.
Discussion about Upcoming Event in Puerto Rico
Kevin talks with Bradley about their upcoming event in Puerto Rico. They discuss what they are looking forward to at the event.
Puerto Rico Event
- Kevin asks Bradley about his thoughts on the upcoming event in Puerto Rico.
- Bradley mentions that he is excited about being in Puerto Rico since it will be different from previous events held in Austin.
- They talk about activities planned for the event, including a Family Feud game that they are both looking forward to playing.
Caller Shares His Experience with Amazon
John shares his experience with Amazon and how he was able to get a refund for a product that was not delivered.
Refund for Undelivered Product
- John shares his experience with Amazon, where he ordered a product that never arrived.
- He contacted customer service and received a refund for the undelivered product.
- John advises others to contact customer service if they have any issues with their orders.
Benefits of Participating in the Game
John explains that everyone who submitted a game will receive all the other games, including those not chosen. Additionally, they will receive all attachments included with each submission.
- Those who participate in the game can benefit from receiving and studying other submissions.
- Participants can learn from good submissions that were not chosen.
- All attachments included with each submission are available to participants.
Screen Sharing for Presentation
John shares his screen to present his topic on increasing conversion rates through main image optimization.
- John requests to share his screen to begin his presentation.
Introduction: Increasing Conversion Rates Through Main Image Optimization
John introduces himself and presents his topic on how to increase conversion rates by optimizing main images.
- John introduces himself as an expert in increasing conversion rates.
- He presents his topic on how to increase conversion rates by three percentage points or more in three minutes or less through main image optimization.
- The focus is on technical requirements of main images rather than editorial practices.
Importance of High Resolution Main Images
John explains why high-resolution main images matter and how low resolution can hurt click-through and conversion rates.
- Low resolution hurts click-through rate and conversion rate.
- Amazon states that zoomable high-resolution images enhance sales.
- Customers prefer shopping products with high-resolution zoomable images.
- Technical standard requires at least 1000 pixels per side for a high-resolution image.
Examples of Low Resolution Main Images
John provides examples of low resolution main images and their impact on sales.
- Surviveware Large Wet Wipes is ranked 32nd but has a low-resolution image which cannot be zoomed in on.
- Low-resolution images can cause customers to click but not convert.
- Upscale.media is an AI tool that can be used to increase the resolution of low-resolution images.
Conclusion
John concludes his presentation by summarizing the importance of high-resolution main images and how they impact sales.
- High-resolution main images are important for enhancing sales.
- Low-resolution main images hurt click-through rate and conversion rate.
- Upscale.media is a useful tool for increasing image resolution.
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