Comportamiento del consumidor: Las 4S 🧠❤️ | Vlog #818

Understanding Consumer Behavior

Introduction to Consumer Behavior

• The video discusses consumer behavior using a model called the "4 S Model," providing insights for entrepreneurs and businesses launching products, services, or experiences.

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Current Trends in Consumer Purchasing

• Consumers can purchase through various platforms such as TikTok, WhatsApp, Instagram, or live streams.

• The analysis will focus on different channels consumers use and key factors influencing their purchasing decisions.

Key Insights from Bork's Quote

• A quote by Bork highlights that there is no definitive map for human behavior; consumer patterns are constantly evolving.

• Marketers must adapt continuously to these changing consumer behaviors.

The Purchase Process

Stages of the Purchase Process

• The purchase process consists of three critical stages: awareness, consideration, and action.

Awareness Stage

• This stage involves recognizing a need or desire for a product or service. It may stem from internal feelings or external influences like advertising.

Consideration Stage

• In this phase, consumers evaluate alternatives based on gathered information. Capturing attention is crucial as multiple options may be available.

Action Stage

• This final stage focuses on making the purchase decision. Factors like payment ease and product availability significantly influence conversion rates.

Key Strategies in Modern Marketing

The 4 Cs of Modern Marketing

• The discussion introduces four key strategies: streaming, scrolling, searching, and shopping (the 4 Cs).

Streaming

• Refers to real-time broadcasts where purchases can occur during live content. Content creators play an essential role in this format.

Scrolling

• Involves browsing social media platforms where users may discover products or services while navigating through personalized feeds.

This structured approach provides a comprehensive overview of consumer behavior insights discussed in the video while linking back to specific timestamps for further exploration.

Understanding Consumer Behavior: The 4S Framework

Streaming: The Role of Attractive Content

• Content attractiveness is crucial; engaging content can capture consumer attention, leading them to explore products or services.

• Search engines like Google play a vital role in how consumers find products, emphasizing the importance of SEO and credible content over mere advertising.

Searching: Active Product Discovery

• Platforms such as personal websites or Amazon are essential for shopping; efficiency in the purchasing process (ease of access, quick delivery, payment options) is critical.

• Consumers often seek alternatives through platforms like Kickstarter or Lego Ideas, where they can discover similar projects and engage with community-driven initiatives.

Shopping: Personalized Experiences

• Consumers may compare products on various platforms (e.g., Google, TikTok), highlighting the diverse avenues available for product discovery.

• The ability to find alternatives through social media algorithms showcases how consumer behavior is influenced by digital content consumption patterns.

Application of the 4S Framework

Influencer Marketing and Trust

• Collaborating with influencers who resonate with your target audience can enhance product visibility; trust plays a significant role in these recommendations.

Scrolling: Promoted Content Visibility

• Promoted content must stand out to attract interest; understanding consumer search intentions is key to effective marketing strategies.

Searching for Reliable Information

• Providing high-quality information about products helps build trust and informs potential customers about benefits and features effectively.

Shopping Personalization Factors

• Personalized shopping experiences, user recommendations, and flexible payment options significantly influence purchasing decisions.

Conclusion: Competing for Consumer Attention

• A radical shift in consumer behavior necessitates an understanding of interconnected processes within the 4S framework to effectively reach potential customers.

• Creativity and quality in content creation are essential for capturing user attention amidst competition.

Final Thoughts

• Encouragement to apply insights from this discussion into practical projects while promoting engagement through likes, comments, and subscriptions.