Como Encontrar os MELHORES PRODUTOS para Vender no Mercado Livre: Novidade!

How to Find the Best Products to Sell on Mercado Livre

Introduction to Product Research Tools

• The speaker introduces a practical guide for finding the best products to sell on Mercado Livre, emphasizing the importance of using seven essential tools in this process.

• A spreadsheet is recommended as a starting point for listing products and keywords, highlighting its simplicity without needing complex formulas or titles.

Importance of SEO in Product Listings

• The speaker stresses that effective SEO is crucial when selling on Mercado Livre, focusing on identifying relevant keywords that potential customers use during searches.

• Various search terms for a product (e.g., "Stanley bottle") are discussed, illustrating how different names and uses can affect searchability and sales.

Creating Effective Announcements

• Caution is advised when creating multiple listings; if an announcement does not perform well after 30 to 50 days, it should be deleted to avoid negatively impacting account performance.

• The speaker encourages viewers to watch the video multiple times for insights that can significantly impact their growth in e-commerce.

Finding Products Without Existing Inventory

• The process outlined is beneficial both for those without products and those already selling; it helps identify new items and optimize existing listings.

• Viewers are invited to express interest in future videos about finding suppliers, indicating a common challenge among sellers on Mercado Livre.

Utilizing Market Trends

• The first tool introduced is analyzing trends on Mercado Livre. Understanding what’s trending is fundamental for initial product research.

• Insights from trend analysis can reveal unexpected high-demand products influenced by current events (e.g., skateboarding's popularity post-Olympics).

Exploring Categories and Subcategories

• The speaker suggests exploring various categories within Mercado Livre to discover unique products that may not be widely recognized yet.

• Specific examples of trending items like "skate wheels" and "silk caps" are provided, showcasing opportunities based on market demand.

Organizing Product Information

• As products are identified, they should be organized into a spreadsheet with sections for product name, keywords, average price, supplier information, and cost price calculations.

Market Trends and Product Insights

Exploring High-Demand Products

• The speaker emphasizes the importance of monitoring high-demand products on platforms like Amazon, noting that there is significant product turnover.

• Google Trends is introduced as a tool to explore rising search terms, allowing users to filter by location and category for better insights into market trends.

Analyzing Categories and Search Terms

• The speaker demonstrates how to analyze specific categories, such as "home and garden," showing stable interest over time since 2004.

• A tool called "encher public" is mentioned, which helps generate related keywords for niche products like skateboards, providing various options for targeted advertising.

Utilizing Keyword Tools Effectively

• The discussion includes strategies for creating product listings based on keyword suggestions from tools that limit daily searches.

• Emphasis is placed on the necessity of integrating keyword research into daily routines to maximize sales potential on platforms like Mercado Livre.

Leveraging Google Ads for Market Research

• Google Ads' Keyword Planner is highlighted as a resource for discovering new keywords and analyzing search volume trends over time.

• The speaker notes the importance of tracking popular products (e.g., electric skateboards), suggesting that this data should be organized in a spreadsheet for future reference.

Comprehensive Market Analysis Tools

• A new tool that consolidates information from various sources is introduced; it offers both free and premium plans with limited features in the free version.

• Users can access detailed market data including total revenue and number of sellers across all categories on Mercado Livre, aiding in strategic decision-making.

Understanding Subcategories and Market Dynamics

• The analysis dives deeper into subcategories within toys and hobbies, revealing trends such as increased revenue despite fewer sellers—indicating potential opportunities.

Product Monitoring and Competitor Analysis on Mercado Livre

Overview of Product Insights

• The speaker discusses a tool that allows users to track high-selling products within a specific category, including the ability to monitor sellers.

• Users can view product listings on Mercado Livre, noting the performance of catalog ads and identifying successful stores based on their visibility (marked in yellow).

• Detailed metrics available include average sales, total sales, listing duration, seller ratings, and product quantities.

Competitor Tracking Strategies

• Emphasizes the importance of monitoring competitors as a strategy for success on Mercado Livre; users can identify key competitors and analyze their performance.

• Highlights valuable keyword insights relevant to the category/subcategory which can aid in creating effective product titles. Suggestion to integrate this with ChatGPT for title generation.

Product Search Functionality

• Demonstrates how to search for products (e.g., "skate") and refine results based on user preferences.

• Mentions specific examples like hoverboards and electric skates while showcasing potential revenue from these listings.

Product Monitoring Features

• Introduces a 'monitoring' feature where users can add products they wish to track over time.

• Discusses additional tools that connect users with suppliers for trending products with lower competition.

Keyword Research Tools

• Explains how keyword searches yield ideas for new products; emphasizes using keywords effectively in conjunction with spreadsheets for tracking.

• Mentions a pricing calculator tool available but does not delve into its specifics; encourages utilizing all features collectively for optimal results.

Conclusion and Call to Action

• Encourages viewers to engage by asking questions or expressing interest in further tutorials related to selling on Mercado Livre.