TOP 7 MEJORES HERRAMIENTAS para BUSCAR PALABRAS CLAVE (Tutorial de Keyword Research #3)

Name: TOP 7 MEJORES HERRAMIENTAS para BUSCAR PALABRAS CLAVE (Tutorial de Keyword Research #3)
Uploaded: 2020-11-11T13:28:46.000Z
Duration: 34 min 52 s

Introduction to Keyword Research

In this section, the speaker introduces the topic of keyword research and mentions that they will be discussing the seven best tools for finding keywords.

The Importance of Keyword Research

Keyword research helps identify what users are searching for and what competitors are ranking for.

There are three ways to find keywords: from users, from competitors, and from your own website's data.

Tools for Identifying User Search Queries

Google Keyword Planner is a popular tool that provides options to identify user search queries.

SERPs (Search Engine Results Pages) show the results when a user makes a search on Google.

Google Images can also provide insights into keywords users are searching for.

Tools for Identifying User Questions

Answer the Public is a tool that focuses on identifying common questions users ask in search engines.

Understanding user questions helps improve content and guide its orientation.

Tools for Generating Keywords

Keywords Everywhere is a powerful tool that generates numerous keywords based on a given keyword.

It provides extensive information about each keyword, including search volume.

Tools for Analyzing Competitor Keywords

SEMrush is a well-known tool specialized in competitor analysis and keyword research.

Ahrefs is another popular tool with features focused on competitor analysis and keyword research.

SimilarWeb provides insights into competitor keywords but may have less reliable data compared to other tools.

Conclusion

The speaker recommends using any of these tools depending on specific needs. They emphasize the importance of conducting thorough keyword research to inform content creation and website architecture.

Extracting Keywords with Google Keyword Planner

In this section, the speaker introduces the Google Keyword Planner tool and explains how to extract keywords using it.

Using Google Keyword Planner

Google Keyword Planner is a free tool provided by Google for extracting keywords.

To access the tool, go to the Google Ads website and navigate to the "Keyword Planner" section.

The goal is to find keyword ideas for a specific topic or website.

Enter relevant keywords related to the topic of interest, such as "coffee machines."

Adjust filters and settings as needed, such as language and location targeting.

The tool provides a list of keyword ideas along with search volume and competitiveness data.

Additional filters can be applied to refine the results further.

Extracting Keywords from Google Search Suggestions

In this section, the speaker explains how to extract keywords from Google search suggestions.

Using Google Search Suggestions

Open a new tab in your browser and go to google.com.

Start typing your main keyword, such as "coffee machines," in the search bar.

Pay attention to the autocomplete suggestions that appear while typing. These are potential keyword ideas.

Use wildcard characters like asterisks (*) before or after your main keyword to get more suggestions.

Scroll down to the bottom of the search results page to find related searches. These are also valuable keyword ideas.

Extracting Keywords with Answer The Public

In this section, the speaker introduces Answer The Public as another tool for extracting keywords.

Using Answer The Public

Go to answerthepublic.com in your browser.

Enter your main keyword, such as "coffee machines," in the search bar.

Select your desired language and location.

Click on the "Search" button to generate keyword ideas.

Answer The Public provides a visual representation of questions, prepositions, comparisons, and related keywords based on your main keyword.

Extracting Keywords with Keyword Shitter

In this section, the speaker introduces Keyword Shitter as another tool for extracting keywords.

Using Keyword Shitter

Go to keywordshitter.com in your browser.

Enter your main keyword, such as "coffee machines," in the search bar.

Click on the "Shit Keywords!" button to start generating keyword ideas.

Keyword Shitter provides a continuous stream of keywords without any filters or settings.

Summarizing Keywords with Keyword Box

In this section, the speaker introduces Keyword Box as a tool for summarizing and organizing extracted keywords.

Using Keyword Box

Go to keywordbox.io in your browser.

Access the panel dashboard and import the previously extracted keywords from Google Keyword Planner, Google Search Suggestions, Answer The Public, and Keyword Shitter.

Keyword Box consolidates all the data from these tools and provides additional information like search volume for better prioritization and selection of keywords.

Using Google Trends for Keyword Research

In this section, the speaker discusses using Google Trends to analyze keyword interest and apply filters to refine the search.

Analyzing Keyword Interest with Google Trends

Use Google Trends to assess keyword interest over recent months.

Apply filters to narrow down the search and gather specific information.

Explore various options such as brand names or specific product features.

Utilizing Google Keywords Planner for Comprehensive Analysis

The speaker explains how to use the Google Keywords Planner tool for a comprehensive analysis of keywords.

Exploring Competitors and Their Rankings

Identify competitors and analyze their rankings.

Determine whether it is more beneficial to target top-ranking competitors or those with less attention.

Consider project status when choosing which competitors to focus on.

Understanding Competitor Analysis in Depth

This section delves deeper into competitor analysis, focusing on understanding why certain competitors are ranking well and deciding which ones to target.

Assessing Competitors' Positioning

Investigate competitors' positioning strategies.

Determine why they are ranking well and learn from their tactics.

Decide whether to compete against top-ranking competitors or those receiving less attention.

Applying Competitor Analysis in Practice

The speaker demonstrates how to apply competitor analysis using a practical example on the computer.

Using Google Search for Competitor Analysis

Open Google Search and enter relevant keywords related to your business or niche.

Analyze the top-ranking results as potential competitors.

Focus on keywords like "buy coffee machine" or "coffee machine comparison."

Identifying Top Competitors through Keyword Research

The speaker explains how identifying top competitors through keyword research can help understand market trends and gain a competitive edge.

Analyzing Competitors for Targeted Keywords

Use keyword research tools to identify top competitors.

Focus on competitors ranking high for transactional keywords like "buy coffee machine."

Assess their visibility index and determine areas where you can outperform them.

Leveraging Google Trends and Google Keywords Planner

The speaker demonstrates how to leverage both Google Trends and Google Keywords Planner for comprehensive keyword research.

Extracting Keyword Insights from Google Keywords Planner

Access the "Best Organic Keywords" section in Google Keywords Planner.

Explore the list of keywords with search volumes and other relevant information.

Apply filters to refine the results based on your specific needs.

Utilizing Hrefs for Advanced Keyword Research

The speaker introduces Hrefs as a powerful tool for advanced keyword research.

Exploring Competitor Analysis with Hrefs

Use Hrefs to analyze competitors' organic keywords.

Apply filters and select relevant keywords that align with your business goals.

Consider downloading the selected keywords for further analysis.

Summary of Keyword Research Tools

The speaker provides a summary of various keyword research tools discussed in the video.

Key Features of Keyword Research Tools

Recap the key features of each tool, including Google Trends, Google Keywords Planner, and Hrefs.

Emphasize their usefulness in analyzing competitor rankings, identifying target keywords, and refining search results.

[t=0:17:26] Exporting Keywords with Google Keyword Planner

In this section, the speaker explains how to use the Google Keyword Planner tool to extract keywords. The speaker mentions that the Google Keyword Planner is a free tool provided by Google and demonstrates how to access it.

Using Google Keyword Planner

To access the Google Keyword Planner, go to "Tools & Settings" and select "Keyword Planner."

The speaker emphasizes that the goal is to extract keyword ideas.

Enter a keyword or website URL to start generating keyword ideas.

Apply filters and settings to refine the results.

Download all selected keyword ideas for further analysis.

[t=0:06:04] Introduction to Google Keyword Planner

In this section, the speaker introduces the concept of using the Google Keyword Planner tool for keyword research. They explain that it helps in discovering relevant keywords and provide an overview of its features.

Accessing Google Keyword Planner

Go to "Tools & Settings" and select "Keyword Planner."

If not visible, navigate to "Tools & Settings," then "Keyword Planner."

Discovering New Keywords

Select "Discover new keywords" option.

Start with entering a keyword or website URL.

Apply additional filters if needed.

Volume and Competitiveness

The speaker highlights that each keyword suggestion includes average search volume information.

They mention that competitiveness can also be considered when selecting keywords.

[t=0:08:38] Extracting Ideas from Other Sources (Google Images)

In this section, the speaker explains how other sources like Google Images can be used for extracting additional keyword ideas. They demonstrate using specific examples related to coffee machines (cafeteras).

Using Google Images

Visit google.es and enter relevant search terms (e.g., cafeteras).

While typing, observe the predictive suggestions for more keyword ideas.

Utilize the asterisk (*) to generate more keyword ideas.

Scroll down to find related searches at the bottom of the page.

[t=0:08:56] Using Answer The Public

In this section, the speaker introduces Answer The Public as another tool for generating keyword ideas. They demonstrate how to use it and highlight its usefulness in finding questions related to keywords.

Accessing Answer The Public

Visit answerthepublic.com.

Enter a keyword (e.g., cafeteras) and select a location if desired.

Generating Keyword Ideas

Explore different sections like questions, prepositions, comparisons, etc.

Use these generated questions to create relevant content.

[t=0:10:30] Utilizing Keyword.io

In this section, the speaker introduces Keyword.io as a tool for generating keyword ideas. They demonstrate how to use it and mention its ability to provide additional information for prioritizing and selecting keywords.

Accessing Keyword.io

Visit keyword.io.

Enter a seed keyword (e.g., cafeteras) and click "Search."

Generating Keyword Ideas

Observe the list of suggested keywords provided by the tool.

Download the generated keywords for further analysis.

[t=0:11:07] Summary with Keyword Box

In this section, the speaker introduces Keyword Box as a tool that summarizes other keyword research tools. They mention that it provides volume data and additional information for prioritizing keywords.

Accessing Keyword Box

Visit keywordbox.net.

Click on "Panel de Control" (Control Panel).

Analyzing Keywords

Use Keyword Box to analyze volume data and prioritize selected keywords.

Timestamps are approximate and may vary slightly.

Focusing on Google Trends

In this section, the speaker discusses the use of Google Trends for keyword research.

Using Google Trends Directly

The speaker suggests going directly to Google Trends for keyword research.

Conclusion and Next Steps

The video concludes with a summary of the content covered and encourages further learning.

Summary and Call to Action

The speaker wraps up by summarizing the 7 best tools for keyword research.

They invite viewers to click a link to learn how to search for keywords like a professional.

Viewers are encouraged to start from the beginning if they want to learn more about searching for keywords effectively.