Pasión Por los Productos C08

Introduction to Beauty Consulting with Natura and Avon

Overview of the School Natura and Avon

• The School Natura and Avon offers tailored content in various formats for beauty consulting beginners and experienced individuals alike.

• It provides options ranging from short tutorials to comprehensive certification courses, covering business, products, customer relations, and digital tools.

• Training is accessible online or in-person, allowing flexibility for participants to learn at their convenience.

Transforming Your Business

• Participants are encouraged to embrace learning as a means to increase sales and improve client consultations.

• The school aims to equip individuals with all necessary resources for personal and business transformation in one place.

Engaging with Participants

Interactive Session

• Yulisa introduces herself as a commercial training analyst, emphasizing the importance of product knowledge for consultants managing teams.

• She encourages active participation through comments during the live session, aiming to resolve any doubts participants may have about enhancing their businesses with Natura and Avon products.

Preparing for Father's Day Promotions

Strategic Planning

• Discussion begins on planning promotions ahead of Father’s Day while also considering upcoming celebrations like Mother’s Day. Emphasizing early preparation can lead to greater success in sales.

• Insights from Euromonitor reveal that the male grooming market is growing at 10% annually in Peru, indicating an increasing interest among men in self-care products.

Targeting Male Customers

• Key selling points include practicality and status; consultants should focus on these aspects when marketing products aimed at male clients. This approach can enhance sales opportunities during Father’s Day promotions.

Product Offerings from Avon

Perfume Marketing Strategies

• Avon presents a range of gifts starting at 2290 soles aimed at capturing mass market volume during Father’s Day promotions, particularly focusing on fragrances which are popular among male customers who prefer familiar scents.

• Consultants should highlight that Avon fragrances are created by prestigious perfumeries, ensuring high quality comparable to luxury brands but offered at more accessible prices.

Selling Points for Fragrances

1. Quality Assurance: Emphasize that Avon perfumes are crafted by renowned perfumers similar to those creating high-end fragrances sold elsewhere.

2. Longevity: Many Avon fragrances offer over 10 hours of wear time due to their formulation designed specifically for men's skin types.

3. Complete Routine: Promote sets that include complementary products (e.g., deodorants), which help maintain fragrance throughout the day.

4. Smart Economy: Highlight value propositions where customers receive multiple products at attractive prices while consultants can profit by selling items separately if desired.

Additional Gift Ideas

Expanding Product Range

• Suggestions include jewelry items like silver bracelets targeted towards men as well as practical gifts such as sunglasses or grooming tools that cater specifically to modern male consumers' needs for style and care routines.

Disney Collaboration Products

Leveraging Popularity

• A new collaboration between Avon and Disney features beloved characters like Mickey Mouse on various personal care items aimed primarily at children but appealing across age groups due to nostalgia factors associated with Disney's iconic branding.

Marketing Strategy

1. Emotional Connection: Products featuring Disney characters create instant recognition leading customers (especially parents) toward impulsive purchases driven by children's desires.

2. Quality Assurance: All children’s products undergo pediatric testing ensuring safety standards which parents prioritize when purchasing.

This structured approach allows consultants not only sell effectively but also build lasting relationships based on trust regarding product quality while tapping into emotional connections tied with childhood memories associated with Disney characters.

Overview of Blush Product

Introduction to Blush

• The blush product is introduced, featuring a safety seal and a new rosy color choice for innovation.

• It includes an elastic band for secure transport, making it practical for carrying in a purse.

Characteristics of the Blush

• The primary effect of the blush is to provide a healthy, vibrant color to the skin with a soft touch finish. Its pigmentation allows for buildable layers.

• Application technique emphasizes layering rather than pressing hard on the product to achieve more color; blending is key.

Target Audience and Usage

• Aimed at clients seeking a fresh and youthful appearance, suitable for daily use or casual outings. A sales tip suggests promoting it as a solution to dull looks with just one application.

Introduction to Bronzer

Features of Bronzer

• The bronzer has similar packaging as the blush but comes in bronze shades aimed at defining and warming up the skin tone with a matte finish. High fidelity pigmentation enhances facial contours.

Ideal Customer Profile

• Targeted towards customers wanting defined features or that sun-kissed look, usable daily or during events for sculpting purposes. Sales tips include using it on jawlines and noses to mask fatigue appearances.

Highlighting Illuminator

Key Attributes of Illuminator

• Although not physically present, the illuminator is described as having shiny powder tones designed to add radiance and light reflection on the skin, creating an elegant glow depending on light angles.

Customer Appeal and Usage Scenarios

• This product appeals particularly to those who enjoy glowing trends from social media; it's versatile enough for day or night use based on personal preference for shine levels. Sales tips suggest applying it strategically on nose tips and cheekbones for maximum effect.

Summary of New Launches

Comprehensive Product Lineup

• Three new products (blush, bronzer, illuminator) are launched targeting various customer needs while enhancing overall vitality in makeup routines across different demographics. Feedback from consultants about these launches will be discussed later in the session.

Transitioning to Natura Products

Evolution of Male Fragrance Trends

• Discussion shifts towards male fragrances highlighting how modern men are evolving beyond traditional woody scents into more complex profiles including fruity notes like cherry and plum which appeal to contemporary masculinity trends in perfumery.

Introducing Essential Identity Fragrance

Unique Selling Points

• The new fragrance "Essential Identity" combines woody-fruity notes creating an addictive scent profile appealing specifically to men aged 25–40 who seek sophistication alongside their identity expression through fragrance choices.

Packaging Design Insights

• The packaging reflects this evolution with varied colors symbolizing multiple facets of modern masculinity; this visual representation aligns with current market demands among younger male consumers seeking unique identities through scent choices.

Understanding Copaíba Oil's Role

Natural Ingredients Impact

• Copaíba oil acts as a natural fixative ensuring longevity of fruity notes within "Essential Identity," allowing them to evolve uniquely per individual wearer while maintaining freshness throughout wear time.

Consumer Profile Analysis

• Target demographic consists primarily of men looking for status symbols through fragrance; they desire scents that convey success without adhering strictly to traditional masculine norms.

Focus on Men's Skincare: Super Serum

Product Functionality

• Introduction of super serum aimed at reducing wrinkles highlights its three main benefits: stimulating collagen production, restoring elasticity via elastin recovery, and enhancing hydration through hyaluronic acid retention.

Marketing Strategies

• Consultants encouraged to document visible results over time by taking before-and-after photos post-treatment; this method aids in demonstrating effectiveness objectively rather than subjectively over daily observations.

Promotional Opportunities Ahead

Special Offers & Gift Options

• Emphasis placed on promotional opportunities leading up toward Father's Day with various gift options available starting at affordable prices catering specifically towards male clientele preferences.

Strategic Inventory Suggestions

• Encouragement given regarding stocking popular items now due upcoming demand spikes around holidays—particularly focusing on perfumes which tend toward higher loyalty rates among male consumers once established.