Pasión Por los Productos C12 Perú | Capella y Rigel

Transform Your Life and Business with Escuela Natura Yavon

Overview of Escuela Natura Yavon

• The Escuela Natura Yavon merges the strengths of both brands to provide tailored content in various formats.

• Offers options for all experience levels, from short tutorials to comprehensive certification courses.

• Covers essential topics such as business strategies, product knowledge, customer relations, and digital tools available online or in-person.

Learning Flexibility and Accessibility

• Participants can learn anytime and anywhere, empowering them to take the next step towards increased sales.

• Resources are accessible through "Mi Negocio" or their YouTube channel, ensuring convenience for users.

Sales Growth Opportunities

• Encourages individuals to enhance their sales skills via social media platforms.

• Aims to help participants become experts in beauty consulting products for better client advisory.

Comprehensive Learning Experience

Course Offerings

• Provides a wide range of learning materials that integrate offerings from both Natura and Avon.

• Emphasizes the importance of being well-prepared as business leaders to address inquiries from consultants or clients effectively.

Community Engagement

• Invites participants to engage actively by asking questions during sessions for enhanced understanding.

Continuous Improvement and Support

Commitment to Knowledge Sharing

• Focuses on continuous education about business operations, product details, customer relationships, and digital tools.

Personal Development Approach

• Promotes a nurturing approach in learning—“Learn and undertake with affection”—to foster a positive business environment.

Interactive Learning Environment

Engaging with Leaders

• Encourages aspiring consultants to dream big about becoming product experts who can better assist clients.

Importance of Feedback

• Stresses the need for feedback during sessions so that participants leave with more knowledge than they arrived with.

Final Thoughts on Transformation

Call to Action

• Reiterates the availability of resources within "Mi Negocio" or through YouTube channels for personal transformation in business practices.

Closing Remarks

• ((https://www.youtube.com/watch?v=dQw4w9WgXcQ)) Concludes by inviting further engagement from participants regarding their aspirations in sales growth and beauty consultancy expertise.

Launch of Omen: Embracing Evolution

Introduction to the Training

• The session begins with an introduction to the training for Cycle 12, focusing on the launch of "Omen" or "Home in Evolution," which symbolizes personal growth and evolution.

Concept of Evolution

• The fragrance represents a blend of confidence, sensitivity, intensity, sophistication, pride, and achievement while inviting individuals to embrace future possibilities.

Target Audience

• Designed for men who are always seeking more—whether it’s personal growth or new challenges—this fragrance encourages them to dare for something greater.

Fragrance Characteristics

• The scent is described as delicious with woody and amber notes, making it suitable for occasions requiring a strong presence or when facing new challenges.

Market Positioning

• It aligns with current trends in male fragrances and should not be viewed as competition but rather as a complementary option alongside similar scents from other brands like Paco Rabanne.

Strategies for Selling Home in Evolution

Addressing Customer Concerns

• When faced with customers loyal to other brands (e.g., Paco Rabanne), consultants can highlight that Natura's Home Evolution shares olfactory similarities, easing customer transition fears.

Understanding Customer Preferences

• Familiarity with previous fragrance choices helps reduce uncertainty about trying new products; thus, understanding client preferences is crucial for successful sales strategies.

Attracting Male Customers

• Emphasizing that male clients tend to be loyal once they find a fragrance they like highlights the importance of targeting this demographic through existing female clientele connections.

Introduction of TodoDía Fragrance

New Product Overview

• A new TodoDía fragrance featuring black cherry and praline is reintroduced due to its popularity among customers and its potential impact on business success.

Technology Behind TodoDía

• The product incorporates innovative technology aimed at enhancing skin health through a unique formula combining prebiotics, cocoa butter, and flaxseed oil.

Understanding Prebiotic Ingredients

Microbiota Explanation

• Microbiota refers to microorganisms living on our skin that play essential roles in natural defense mechanisms against harmful substances while maintaining hydration levels.

Role of Prebiotics

• Prebiotic ingredients serve as nourishment for beneficial skin bacteria; specifically mentioned is a plant-derived sugar from cassava that supports these microorganisms' growth.

Benefits of TodoDía Ingredients

Cocoa Butter Benefits

• Cocoa butter provides deep nourishment by stimulating hyaluronic acid production and retaining moisture within the skin layers.

Flaxseed Oil Advantages

• Flaxseed oil promotes self-hydration by activating five hydration mechanisms within the skin while offering nutrition and protection against environmental factors.

Application Tips for TodoDía Products

Product Range Overview

• The product line includes bar soaps as foundational skincare steps along with body oils designed to enhance skin luminosity and hydration levels effectively.

Enhancing User Experience

• Suggest using fragrances during bathing routines creates an immersive experience akin to using air fresheners, enhancing overall enjoyment during application processes.

Understanding the Journey of Embracing Natural Hair

Personal Experiences with Hair

• The speaker reflects on childhood experiences, noting comments about hair volume and texture that led to feelings of inadequacy regarding her natural hair.

• A transition from straightening hair to embracing a natural afro is discussed, highlighting the challenges faced during this journey.

• The struggle to find effective products for hydration without heaviness or loss of curl definition is emphasized.

Emotional Connection to Hair

• Despite loving her afro, there are days filled with insecurity and uncertainty about managing it perfectly.

• An interactive question is posed regarding the deeper need behind these struggles, suggesting a desire for confidence and representation in one's natural texture.

Broader Implications Beyond Hair Care

• The conversation extends beyond just hair care; it touches on themes of authenticity, comfort, and pride in one’s identity.

• Many individuals face internal battles related to their hair type—whether straight, wavy, or curly—and seek acceptance and self-love through their natural textures.

Introduction of Lumina Afro Products

• Lumina Afro is introduced as a product line focused not on controlling but nurturing natural curls while respecting individual beauty stories.

• The technology behind Lumina aims at deep nourishment rather than superficial hydration, recognizing the unique needs of afro-textured hair.

Benefits and Usage Instructions

• Key benefits include defining curls, controlling frizz, enhancing softness and shine while respecting the natural texture.

• Daily use involves shampooing gently on the scalp followed by conditioner applied along the lengths of the hair while avoiding roots.

Advanced Care Techniques

• A mask can be used 2–3 times weekly after conditioning for added nourishment without daily application requirements.

• A leave-in cream for styling can be applied either on wet or dry hair to enhance curl definition without rinsing out.

Engaging with Clients About Natural Hair Solutions

• The importance of addressing specific needs related to afro-textured hair is reiterated; Lumina aims to provide lasting hydration tailored for this unique type.

La Importancia de la Perfumería Personal

Aroma y Identidad

• Se destaca la importancia de elegir un aroma personal que se asocie con la identidad, creando recuerdos y emociones.

• Avon reconoce que la perfumería puede ser una extensión de nuestra marca personal, evocando sentimientos y memorias.

Colección Iconic de Avon

• La colección Iconic busca reinterpretar fragancias emblemáticas del pasado para una nueva generación, utilizando un lenguaje emocional y visual.

• Los aromas perduran en el tiempo, convirtiéndose en parte de nuestra historia y recuerdos.

Historia de Fragancias Emblemáticas

Evolución a Través del Tiempo

• Se mencionan varias fragancias icónicas como Topéis (1959), Toque de Amor (1960), Charisma (1968), Sweet Honesty (1973), y Cristais (1977).

• Avon revive estas leyendas para conectar con las nuevas generaciones, manteniendo su esencia emocional mientras se modernizan.

Tendencias Modernas en Cosmética

Nostalgia y Modernidad

• La tendencia actual mezcla nostalgia emocional con una visión moderna en cosmética, buscando resonar con las nuevas generaciones.

• Las nuevas generaciones disfrutan redescubrir íconos del pasado reinterpretados con estética contemporánea.

Reinterpretación de Clásicos

Fragancias Modernas

• Avon transforma fragancias legendarias en propuestas modernas que son elegantes y relevantes para el consumidor actual.

• El objetivo es elevar la percepción de la perfumería Avon como una marca icónica conectada a su historia.

Presentación de Nuevas Fragancias

Topéis Elegant

• Topéis Elegant es presentada como una mezcla entre lo clásico y lo moderno, ideal para quienes buscan dejar huella.

Toque de Amor

• Toque de Amor es descrita como romántica y entusiasta, ideal para personas comunicativas que valoran los momentos significativos.

Carisma Magnética

• Carisma evoluciona a "Carisma Magnética", dirigida a personas expresivas que dejan huella solo con su presencia.

Modern and Magnetic Woman

Characteristics of the Modern Woman

• Described as a modern, cosmopolitan, and confident woman with a seductive aura that instantly attracts attention.

• She is independent, enjoys her own company, works diligently, and defends her vision while living life to the fullest.

• Embodies charisma; her presence is impactful and memorable. The discussion reflects on how this archetype was represented in 1968.

The Launch of "Magnetic"

• The fragrance "Magnetic" is introduced for a modern, self-assured individual who defines trends rather than follows them.

• It is characterized as a floral scent, one of the most sought-after olfactory paths globally, promising to captivate both individuals and businesses.

Sweet Honesty: A Fun Personality

Description of Sweet Honesty

• Introduced as a new version aimed at fun-loving individuals who bring joy into the world.

• This person is spontaneous, cheerful, and always positive—often lifting others' spirits with their energy.

Style and Essence

• Her style combines modernity with romantic elements—comfortable clothing adorned with colorful flowers and delicate details.

• Emphasizes creating happy moments while leaving an indelible mark on those around her.

Engaging with Fragrance Choices

Audience Interaction

• Encourages participants to identify which fragrance resonates most with them during the presentation.

Product Promotion

• Introduces "Prisma," a luxurious lipstick designed to complement the fragrances being discussed.

Understanding Product Offerings

Clarification on Products

• Clarifies that only fragrances are available in this collection; no deodorants are included.

• Highlights that these are high-quality eau de parfum products made possible through Avon’s connections with top perfumers worldwide.

Connecting Personalities to Fragrances

Importance of Personality in Marketing

• Stresses that each person's uniqueness adds value; different personalities can be matched effectively with specific fragrances.

Training for Consultants

• Plans for deeper training sessions focused on selling strategies based on personality types scheduled for July 30th.

Interactive Sales Guide

Introduction to Sales Tools

• Presents an interactive guide designed to help consultants find ideal fragrances based on customer preferences.

Customer Engagement Strategy

• Customers will answer questions about their preferences leading them toward discovering their perfect fragrance match.

Introduction to the Training Session

Screen Sharing and Overview

• The speaker initiates screen sharing to enhance communication during the training session.

• Confirmation of successful screen sharing and audio functionality is established, allowing for a smooth presentation.

Purpose of the Guide

• The guide is designed for participants to utilize in their business, emphasizing its importance for effective sales strategies.

Positive Mindset and Customer Engagement

Building Relationships

• Emphasizes finding positivity in every situation; laughter and energy are key traits that help build rapport with customers.

• Highlights the significance of understanding fragrance characteristics, such as sweetness and honesty, which can enhance customer interactions.

Tools for Business Success

Training Importance

• The tool aims to empower users in their business endeavors; feedback from participants is encouraged.

• A trained consultant reportedly sells 44% more than an untrained one, underscoring the value of proper training.

New Product Launch: Super Shock Mascara

Product Features

• Introduction of a new mascara called "Super Shock," designed to provide volume and hydration with Vitamin E.

• The mascara features a special comb for precise application, targeting even small lashes effectively.

Feedback on Training Effectiveness

Participant Engagement

• Participants are asked if the training has been beneficial for their business; engagement through emojis or simple affirmations is encouraged.

Clarifications on Product Offerings

• Clarification provided regarding product launches; focus remains on fragrances rather than deodorants this cycle.

Survey Request for Improvement

Gathering Insights

• A request is made for participants to complete an anonymous satisfaction survey aimed at improving future sessions.

Closing Remarks

• Gratitude expressed towards participants for their time; encouragement given to maintain communication with business leaders.

Opportunities for Growth

Learning Resources

• Invitation extended to learn how to increase sales through social media and beauty consultancy via Escuela Natura Yavon.

Course Offerings

• Courses available range from beginner tutorials to comprehensive certification programs covering various aspects of beauty consulting.

Accessibility

• Emphasis on flexible learning options available online or in-person, catering to different stages of professional development.

Conclusion

• Information about accessing resources through Mi Negocio or YouTube channels is shared, encouraging transformation in both personal life and business.