Fat Joe, Hip Hop and Business Collaborations & Marketing Music | #AskGaryVee 218

Introduction

In this section, Gary Vaynerchuk introduces the guest of the show, Fat Joe.

Introducing Fat Joe

• Gary introduces Fat Joe as a legend and welcomes him to the show.

• Fat Joe greets the audience and briefly introduces himself.

Background Information

In this section, Gary asks Fat Joe about his background in music and business.

Early Music Career

• Fat Joe talks about growing up in the Bronx and being exposed to hip hop at a young age.

• He mentions emulating his brother and watching block parties outside his window where hip hop was created.

• He talks about getting into trouble for writing graffiti on trains and eventually transitioning into rapping and battle rapping.

Current Business Ventures

• Fat Joe discusses his current role as president of urban and Latino division at MarketAmericaShop.com.

• He explains that he teaches people how to be entrepreneurs and emphasizes the importance of residual income.

• He mentions that he has been doing this for two years while also continuing to work on his music career.

Current State of Hip Hop

In this section, Gary asks Fat Joe about his thoughts on the current state of hip hop.

Favorite Artists

• Fat Joe mentions that he is a huge fan of J Cole's freedom of expression.

• He also mentions that Pusha T's album is his favorite album currently out.

• Additionally, he expresses admiration for Kanye West's new album.

Evolution of Hip Hop

• Fat Joe believes that everything must evolve, including hip hop.

• While he loves the era he came out of in the 90s, he also believes that the era before his was even better.

• He emphasizes the importance of hip hop continuing to evolve and not getting stuck in one particular sound or style.

Introduction

In this section, Fat Joe is introduced and India asks him questions about his career.

Collaborations

• Clayton asks how collaborations happen between artists.

• Fat Joe explains that he hears a certain artist on a song and reaches out to them. He gives examples of Nelly and Lil Wayne.

• India asks if Fat Joe has ever been devastated when an artist he wanted to collaborate with said no. He mentions Future as an example.

• Fat Joe explains that sometimes artists play hard to get, but you have to go out and grab what you want.

Eliminating Barriers

In this section, Fat Joe talks about eliminating barriers in the music industry.

Making Peace

• Fat Joe talks about making peace with Jay-Z, Daddy Yankee, and 50 Cent.

• He explains that he eliminated all obstacles by putting ego and pride aside.

Positivity

• Fat Joe talks about going with positivity and how it's working for him.

Chance the Rapper and Marketing Strategy

In this section, Gary Vaynerchuk and India ask about Chance the Rapper's music and discuss the marketing strategy of artists like him who put out a lot of mixtapes for free.

Chance the Rapper's Music

• Gary asks India what she thinks about Chance the Rapper's music.

• India responds that she loves it and is obsessed with it.

Free Mixtapes as a Marketing Play

• Gary asks India what she thinks about artists like Chance the Rapper putting out a lot of mixtapes for free.

• India responds that she loves it because it keeps fans engaged and relevant.

• Gary agrees, saying that giving back to fans is important in art, and he does not charge for his shows or content.

The Importance of Live Music Events

In this section, Gary Vaynerchuk talks about how every ticket to a live music event tells a different story. He also asks Fat Joe about his favorite venues to perform in.

Every Ticket Tells a Different Story

• Gary says that he has analyzed how people buy tickets to shows and found that every dollar spent tells a different story.

• Fat Joe agrees, saying that people work harder or sell things they love just to see their favorite rapper perform.

• Fat Joe believes that if someone goes through all these changes to see him perform, then he has an obligation to give them his all in the show.

Favorite Venues to Perform In

• Gary asks Fat Joe about his favorite venues to perform in.

• Fat Joe responds by talking about his recent performance at Summer Stage in Katonah Park in the Bronx, which was his best moment ever.

Wrestling and Movie Preferences

In this section, Joe and Gary discuss their preferences in wrestling and movies.

Wrestling Preferences

• Joe prefers Vince McMahon because he grew up during the golden era of wrestling.

• When asked who he wants to work with before he dies, Joe mentions Will Smith as someone he would like to make a movie with.

Music Collaborations

• Joe expresses his interest in collaborating with country music artists.

• Gary predicts that Joe would do well in collaborations across different genres, especially country music.

• Joe admires the loyalty of country music fans and their ability to tell stories through their music.

Social Media

In this section, Gary asks Joe about his thoughts on social media.

Initial Resistance to Social Media

• Initially, Joe was anti-social media because he didn't want people to know his business.

• He started using social media very late and only got an iPhone last year.

Current Love for Social Media

• Now, Joe runs his own social media accounts (Facebook, Twitter, Instagram, Snapchat), and enjoys doing so.

• Gary discusses DJ Khaled's rise to fame through Snapchat and how it helped him overcome a low point in his life.

Gary Vaynerchuk and Joe Rogan Discuss Police Brutality in America

In this section, Gary Vaynerchuk and Joe Rogan discuss police brutality in America and what can be done to change it.

Police Brutality in America

• Joe asks what can be done about police killing people in America and how it can be changed.

• He expresses concern that the country is going 100 steps back, erasing progress made towards unity.

• He notes that there are groups trying to split people up, but he wants to see everyone come together as one big race.

• Gary offers to round up five or seven of the best answers from entrepreneurs and business people for Joe to share with his fans.

Conclusion

• Gary thanks Joe for being on the show and wishes him continued success.