Shark Tank México: "Tonas Wood" emprendimiento que desató una batalla en el tanque | Sony Channel

Introduction to Alebrije Watches

Founders and Concept

• Elena and Manuel introduce themselves as the founders of a unique watch brand called "Tonas Good."

• They emphasize their focus on creating wooden watches that blend functionality with quality, inspired by Mexican culture and craftsmanship.

Cultural Inspiration

• The idea originated while they were abroad, where they appreciated Mexico's rich cultural heritage.

• Each watch features hand-painted designs that tell stories through Zapotec patterns, giving each model its own personality.

Business Overview

Financial Performance

• The company has sold 1.5 million pesos worth of watches in just 14 months.

• They are seeking an investment of 900,000 pesos for a 25% equity stake in the business.

Pricing Strategy

• Their average selling price is around 5,325 pesos, with production costs estimated at approximately 1,760 pesos per watch.

Unique Features of the Watches

Symbolism in Design

• Each watch design incorporates specific symbols; for example, one model features a pattern representing maximum power and fertility.

Personalization

• The founders aim to give each watch a distinct identity through its design elements.

Market Opportunities

Targeting Cruise Industry

• They mention discussions with two cruise lines that collectively reach over eight million passengers annually.

Expansion Plans

• The goal is to introduce their watches into cruise ship jewelry stores to tap into this lucrative market segment.

Investor Offers

Initial Offer from Investors

• An investor expresses interest in their product due to its unique cultural representation and offers the requested investment amount.

Competitive Offers

• Another investor matches the offer but emphasizes providing mentorship for business development.

Collaboration Possibilities

Joint Investment Proposal

• Investors discuss potential collaboration among themselves to provide combined support for marketing and distribution strategies.

Final Agreement

• A deal is reached involving three investors who will jointly invest while ensuring comprehensive support for growth.