This AI Outreach Strategy Gets 20 Leads/Day on LinkedIn (Full Tutorial)

LinkedIn Outbound Strategy for 2026

Importance of LinkedIn Engagement

• Your LinkedIn comments, DMs, and outbound strategy are crucial for growth on the platform.

• The video provides a step-by-step guide to building an effective LinkedIn outbound system using Aimfox and Sales Navigator.

Audience Targeting Setup

• Establishing your target audience is foundational; incorrect targeting renders other efforts ineffective.

• Key filters for audience targeting include job title, industry, company size, location, activity level, connections, and profile language. Focus on active users who have engaged in the last 30 days.

Ideal Customer Profile (ICP)

• Define your ICP based on specific criteria such as job titles (e.g., founders, CEOs) and industries (e.g., B2B SaaS). Aim for companies with 10 to 100 employees located in North America.

• Example ICP: Founders of small B2B SaaS companies who post about relevant topics weekly are ideal targets for outreach efforts.

Creating an Outbound Campaign

• Use Aimfox to create an outbound campaign by setting parameters like maximum targets (250 recommended for this example). Ensure you focus on connecting with active users only.

• Adjust filters based on company headcount and current job titles to refine your search effectively while ensuring that candidates have significant experience in their roles.

Finalizing Target Filters

• Set geographical targeting to North America and ensure that the profile language is English to align with communication capabilities. Include industry-specific filters like business consulting or professional services to narrow down prospects further.

Targeting Prospects Effectively

Filtering Your Audience

• The initial target audience consists of 1,243 people, but the goal is to narrow it down to about 250 ideal prospects.

• Afox will assess the validity of these targets by checking if their profiles are open, if they are locked into other campaigns, or if they are blacklisted.

Connection Request Best Practices

• Keep connection requests under 200 characters; while LinkedIn allows up to 300, brevity is key for better engagement.

• Personalize your message by referencing something specific from the prospect's profile or content without pitching a service or asking for anything directly.

• Aim for a 25% acceptance rate on connection requests; if below 15%, reevaluate your targeting strategy.

Crafting Effective Connection Requests

Utilizing Templates and AI

• Use Afox to create a connection request template that includes personalization elements like the recipient's first name and recent posts.

• AI can assist in identifying relevant topics from users' recent posts to enhance personalization in connection requests.

Example Connection Request

• An example template could be: "Hey [First Name], I saw your recent post on [Topic]. Would love to connect and follow your journey." This approach fosters genuine connections without appearing automated.

Developing a Message Sequence Strategy

Importance of Follow-Up Messages

• After a prospect accepts an invitation, it's crucial to have a structured message sequence that encourages replies rather than ghosting.

• The first follow-up should express gratitude for connecting, reference their content or company, and pose a soft question related to their work.

How to Craft Effective Follow-Up Messages

Creating Initial Connection Messages

• The speaker discusses the importance of reacting to a prospect's latest post to increase visibility and engagement. This strategy helps in getting noticed through notifications.

• A template for a follow-up message is introduced, emphasizing personalization by including the recipient's first name and referencing recent topics they have discussed.

• An example message is crafted, thanking the recipient for connecting and asking about their approach to relevant challenges, showcasing a tailored communication style.

• The speaker notes that while the initial draft is solid, adjustments are made for better readability and conciseness without losing the core message.

• The next step involves preparing a second direct message (DM), aimed at providing value before making any requests.

Providing Value in Follow-Up Messages

• The second DM template focuses on sharing resources relevant to the recipient’s interests or projects, ensuring it feels personalized rather than spammy.

• A specific example is given where the sender mentions a project from the recipient’s profile and shares insights on LinkedIn growth strategies that could be beneficial.

• Emphasis is placed on keeping messages concise while still being informative; using AI tools can help generate relevant content quickly.

• The crafted DM highlights both value delivery and relevance by mentioning something specific about what the recipient is working on, enhancing connection potential.

• Final touches are added to ensure clarity in messaging while maintaining an engaging tone that encourages responses.

Implementing Timely Follow-Ups

• Timing between messages is crucial; sending follow-ups too soon may overwhelm prospects. A one-day gap between messages is suggested for optimal engagement without pressure.

• The third DM introduces a softer pitch approach—acknowledging busy schedules while offering assistance related to common goals or outcomes relevant to their business context.

• Automation plays a key role; if recipients respond at any stage, subsequent automated messages will cease, allowing for more natural conversation flow based on interest shown.

Generating Leads on LinkedIn

Introduction to Outbound Campaigns

• The speaker discusses collaborating with founders to enhance lead generation on LinkedIn, offering to share effective strategies.

• An outbound campaign is being set up, emphasizing the timing of messages sent after initial outreach.

Timing and Frequency of Messages

• Recommendations for message intervals include sending follow-ups one day later or extending to three or four days for a more spaced-out approach.

• Emphasis on sending messages during working hours (9 AM - 5 PM) based on the recipient's time zone to avoid spamming at inappropriate times.

Key Metrics for Tracking Success

• Weekly metrics to monitor include:

• Connection requests: Aim for 50-100 per week, ideally over 75.

• Acceptance rate: Target around 25% or higher.

• Additional metrics:

• Message reply rate should be between 30%-40%.

• Minimum booking rate from replies should be about 5%-10%, with a sweet spot at around 7%.

Campaign Optimization Strategies

• Track analytics over a period of 30 days and run multiple campaigns simultaneously to identify successful strategies through A/B testing.

• A checklist is available in the video description for viewers to assist in building their AimFox campaigns effectively.