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3 Differences Between Content Writing and Copywriting
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3 Differences Between Content Writing and Copywriting

Differences Between Content Writing and Copywriting

In this video, Alex discusses the differences between content writing and copywriting. He explains that understanding these differences is crucial for freelance writers looking to start a copywriting business or entrepreneurs/business owners looking to hire a writer.

Purpose of Writing

  • Copywriting is written with the purpose of creating a sale, such as a webinar script, sales letter, video sales letter, or Facebook ad.
  • Content writing is written with the purpose of creating engagement through blog posts, videos, Instagram posts/captions, images, graphics.

Direction of Writing

  • Copywriting is one-directional and linear with an intentional singular call-to-action (CTA).
  • Content writing is multi-directional like a conversation between friends with tangents and sidebars.

Goal of Writing

  • The goal of copywriting is to increase conversion rate and revenue by presenting an offer.
  • The goal of content writing is to create engagement and build brand loyalty by getting more likes, shares, comments while adding goodwill and value to your business.

Conclusion

Alex emphasizes that both content writing and copywriting are important for businesses. While content writers create engagement that builds brand loyalty making it easier for copywriters to sell products/services. It's essential for freelance writers or entrepreneurs/business owners hiring writers to understand these differences in order to find the right writer for their needs.

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Video description

WHAT IS CONTENT WRITING VS COPYWRITING? Here are the 3 key differences between content writers and copywriters. If you're a freelance writer looking to start a copywriting business it is absolutely critical that you know the difference between these two art forms, so you best know how to present yourself and find new clients. Or, if you're an entrepreneur or a business owner looking to hire the freelance writer, knowing the difference will make sure you hire a writer that suits your needs. Tweet this video: https://ctt.ac/0afci Check back every Wednesday for weekly copywriting & marketing wisdom on growing your bizdom. My motto: the right phrase pays! Subscribe here: http://bit.ly/therightphrasepays To find out more about about me visit: http://alexcattoni.com If you're considering launching a new business, be sure to check out my Hot Niche Market Map. You can grab your free copy here: http://www.alexcattoni.com/hot-niche Follow me on social: https://instagram.com/copyposse https://facebook.com/alexcattoni https://twitter.com/alexcattoni