Frambuesa, la nueva estrella de la agricultura nacional I "Mercado peruano"

La Frambuesa: Una Nueva Oportunidad para los Productores Peruanos

Introducción a la Frambuesa en Perú

• Se propone la frambuesa como una alternativa viable para pequeños y medianos productores agrícolas en Perú, destacando las condiciones climáticas favorables del país.

• La frambuesa se presenta como una opción que puede aumentar la rentabilidad de los agricultores, con un llamado a la acción para que los peruanos apoyen esta iniciativa.

Crecimiento del Mercado Peruano

• El mercado peruano está en ascenso, con énfasis en la calidad de productos exportados gracias al esfuerzo conjunto de productores y empresarios.

• Se destaca el potencial de crecimiento continuo del sector agrícola peruano, especialmente en el cultivo de frambuesas.

Ventajas del Cultivo de Frambuesas

• La frambuesa es un cultivo rústico que no requiere métodos complejos como el uso de bolsas plásticas, lo que facilita su producción.

• Rusia y México son mencionados como principales productores globales; Perú busca posicionarse como un competidor fuerte en este mercado.

Adaptación y Cultivo Local

• Los agricultores peruanos están aprendiendo a cultivar variedades adaptadas al clima local, siendo "Heritage" la más común.

• Regiones clave para el cultivo incluyen Tacna, Moquegua y Arequipa; se menciona un proyecto exitoso en Chao Virú.

Técnicas Agronómicas y Manejo Ecológico

• En Aucayama, se utilizan 10,000 plantas por hectárea con una producción estimada entre 15 a 20 toneladas.

• Se implementan tecnologías innovadoras como aplicaciones de ozono para controlar plagas sin pesticidas químicos, mejorando así la sostenibilidad del cultivo.

Overview of Raspberry Cultivation and Market Strategies

Cultivation Techniques and Harvesting

• The speaker discusses the implementation of preventive measures against pests every 15 days, providing an alternative to chemical treatments for crops.

• Two irrigation techniques are mentioned: drip irrigation in some fields and gravity-fed irrigation in others.

• Family farming is highlighted as a common practice for raspberry cultivation, with profitable yields from small land areas (1/4 to 1 hectare).

• Daily harvest yields range from 10 to 15 kg, translating to approximately 400 to 500 kg monthly, sold at around 15 soles per kg.

• The company has been active for two years in the market but has five years of experience in agriculture, focusing on raspberries.

Product Offerings and Market Focus

• Commercialization formats include sales in Clamshell packaging (125g, half kg, and 1kg), targeting both wholesale and retail markets.

• Initial market strategies focus on retail channels such as supermarkets near major Peruvian cities like Lima, Ica, Trujillo, Lambayeque, and Piura.

• A B2B strategy is employed to introduce products directly to local businesses through tastings and demonstrations.

• The company also offers blackberries when raspberries are out of season, emphasizing health benefits alongside taste and affordability.

Innovations in Raspberry Products

• The speaker introduces a new raspberry distillate product as part of their innovative approach within the wine industry.

• They have successfully created raspberry liqueurs that rival traditional pisco with unique aromatic qualities.

• Distillation processes enhance flavor profiles while maintaining pleasant aromas; these products aim to benefit local farmers.

Health Benefits of Raspberries

• Raspberries are not only profitable but also considered a healthy fruit due to their balanced sweetness combined with high fiber content.

• Their fiber helps regulate blood sugar levels beneficial for individuals with diabetes or insulin resistance issues.

• Fiber types present can reduce cholesterol absorption from meals when consumed alongside fatty foods like chicharrón.

• The intense red color indicates the presence of polyphenols which protect cells from environmental damage and oxidative stress.

Health Benefits and Versatility of Raspberries

Nutritional Value and Health Benefits

• Raspberries are beneficial for cardiovascular health, providing essential nutrients such as vitamin C, water, and fiber, which are often lacking in the Peruvian diet.

• They are particularly advantageous for both young children, who need to chew well on raw vegetables, and older adults who require softer foods that still offer high fiber content.

Consumption Methods

• Fresh consumption is recommended as raspberries are a "living food," but they can also be used in easy homemade desserts.

• A suggested recipe includes fresh or frozen raspberries dipped in high-percentage cacao chocolate, creating a sweet snack rich in antioxidants.

Culinary Applications

• The speaker demonstrates a healthy dessert made with fresh raspberries, raspberry compote, and high-quality flours to enhance flavor diversity.

Challenges in Raspberry Cultivation

• Despite their potential benefits, raspberry cultivation is still nascent in Peru with less than 100 hectares planted along the coast.

• Current market prices reach up to 100 soles per kilo due to limited supply; however, prices could stabilize around 25 to 30 soles with increased production.

Agricultural Development Needs

• Successful raspberry farming requires proper soil management and fertilization techniques. Each hectare needs about 80 workers annually for harvesting.

• Collaborative projects are underway from Tacna to Piura focusing on improving agricultural practices for raspberry cultivation.

Potential of Raspberry Production in Tacna

Ideal Growing Conditions

• Tacna has favorable conditions for raspberry production: adequate sunlight hours, a dry environment that naturally deters pests, and access to water resources.

Market Opportunities

• The region's proximity to northern Chile presents an opportunity since it lacks consistent local raspberry supply. Frozen raspberries could meet this demand effectively.

Raspberry-Based Recipes

Refreshing Raspberry Frappe Preparation

• A simple recipe involves blending cream, ice, syrup, and raspberries topped with whipped cream for an easy-to-make refreshing drink at home.

Dessert Assembly Techniques

• The preparation of a dessert includes layering vanilla cookie base with cheese filling and fresh raspberry coulis for enhanced flavor before chilling it for consistency.

Economic Considerations of Raspberry Farming

Investment Opportunities

• There is potential to attract investors currently focused on strawberry farming by introducing them to raspberry cultivation as an alternative crop that can help regulate potato prices through diversification.

Existing Infrastructure

• Peru's coastal regions already have established export clusters capable of processing various products including frozen raspberries. This infrastructure supports the viability of expanding raspberry farming initiatives.

Exploring the Potential of Raspberry Cultivation in Peru

Industry Infrastructure and Opportunities

• The discussion highlights the importance of developing infrastructure such as ports, airports, packing plants, cardboard suppliers, transportation providers, logistics agents, and operators to enhance the existing agricultural industry in Peru.

• Introducing new products into this sometimes dormant industry could stimulate growth in Peruvian exports.

Selecting Suitable Varieties for Climate

• A key recommendation is to choose crop varieties that are well-suited to local climatic conditions and soil types.

• While Peru has favorable climate conditions for agriculture, not all varieties successful in other countries (like Mexico) will thrive there.

Importance of Food Safety and Certifications

• Conducting prior studies to determine the best crop variety is essential; food safety certifications play a crucial role in ensuring product quality from farm to processing plants.

• Emphasizing food safety is vital; even high-quality products can harm reputations if they are not safe for human consumption.

The Promise of Raspberry Farming

• There is significant enthusiasm surrounding raspberry cultivation in Peru, with expectations that it will develop faster than previous crops like blueberries due to its attractive pricing and higher yield potential.

• Raspberries are seen as an exotic fruit now flourishing in Peru's agricultural landscape; with proper support and vision, they could symbolize sustainable rural development.