Producción de contenidos.
Production of Content Training Overview
Introduction to Content Production
- This training focuses on content production, which has been ongoing for several years. The training is valid for one year and will be revisited as needed by instructional designers.
Objectives of the Session
- The session aims to reflect on the impact of written content on learners, aligning with the educational model and quality ecosystem established by the university.
Educational Model Alignment
- It is crucial that proposed content aligns with the university's educational model, especially as it transitions towards a vision set for 2030 aimed at equipping entrepreneurs with essential competencies.
Understanding Competencies in Learning Experiences
Purpose of Life in Education
- The university emphasizes establishing a clear purpose of life for both entrepreneurs and collaborators, guiding daily efforts toward achieving this goal through learning experiences.
Impact on Learners' Competencies
- Each learning experience must target a general competency that contributes directly to achieving learners' purposes in life, highlighting the importance of relevant content development.
Transitioning to MAPs Educational Model
Modular and Adaptive Learning
- The new educational model (MAPs) is modular, adaptive, personalized, and flexible compared to traditional linear courses lasting an entire semester; it allows multiple modules across different learning experiences within a semester.
Focus on Competency-Based Education
- Emphasizing competency-based education requires understanding that competencies encompass knowledge, skills, attitudes, and post-pandemic skills (abilities). Proposed activities should facilitate skill development beyond mere information acquisition.
Taxonomy Levels in Content Development
Importance of Application Level
- Developing content should aim for level three application according to taxonomic levels; theoretical approaches alone are insufficient as they only lead learners to comprehension rather than practical application.
Action-Oriented Verbs
- Utilizing appropriate action-oriented verbs is essential for guiding learners toward implementing knowledge effectively during their learning processes. This includes executing theories and managing projects relevant to their fields.
Co-Creation and Inverted Classroom Techniques
Collaborative Content Creation
- The MAP educational model encourages co-creation between universities and industry partners (e.g., Ubits), ensuring that content remains practical and aligned with industry needs while focusing more on skill development than theory alone.
Inverted Classroom Approach
- Implementing inverted classroom techniques aims at developing both soft skills and professional competencies among learners by engaging them actively in their learning process rather than passively receiving information.
Professional Competencies and Learning Experiences
Understanding Professional Competencies
- Professional competencies focus on hard skills specific to each profession, highlighting the differences between fields such as medicine, engineering, and administration.
- Essential competencies include soft skills like leadership, effective communication, resilience, and emotional intelligence that are crucial for all individuals.
The Role of Well-being in Learning
- Competencies related to well-being emphasize establishing a life purpose that gives meaning to daily experiences and helps individuals achieve their important goals over time.
Collaboration in Content Development
- Support is provided through new products developed from scratch based on a curriculum outline aimed at achieving the course's general competency.
- Updating learning experiences is necessary due to obsolescence over time; recent information must be integrated into existing content.
Co-Creation Process
- The shift towards co-creation involves collaboration with companies to develop relevant content rather than solely relying on university-driven initiatives.
Structure of Content Development Lab
- The content lab is managed by a project administrator who coordinates academic and private learning experiences assigned to instructional designers.
- Instructional designers work closely with subject matter experts (SMEs), ensuring projects meet quality standards through certification processes.
Quality Assurance Measures
- Continuous training for SMEs aims to minimize errors throughout the development process, enhancing overall efficiency.
Educational System Context
- New products and updates are part of a formal educational system requiring learners to have academic oversight and enrollment status.
Importance of Editing in Content Creation
- A thorough editing process ensures accuracy in language use, idea presentation, web link verification, citation correctness before moving forward in production stages.
Phases of Project Development
- Each submission undergoes multiple phases including text editing, graphic design, programming, and sometimes audiovisual production or evaluation depending on course requirements.
- Projects typically take five to six days per phase before progressing further in the development cycle.
Delivery and Implementation of Educational Content
Importance of Timely Delivery
- The necessity for timely delivery is emphasized, as it directly impacts the overall schedule and commitments made to clients. Failure to deliver on time can lead to delays in subsequent processes.
Alignment with Competencies
- It is crucial that all content developed aligns with the general competencies outlined in the guiding document. This ensures that evaluations and activities are relevant and meet educational standards.
Taxonomy Levels in Learning
- Understanding the taxonomy level of a competency is essential for determining the depth of content required. For instance, if a competency is at level one, activities may not need to be practical but should focus on recognition or identification tasks.
Practical Application Considerations
- Instructors must consider whether students have prior access to practical environments related to course topics. This context helps bridge theoretical knowledge with real-world applications, enhancing learning experiences.
Flipped Classroom Concept
- The flipped classroom model encourages learners to take responsibility for their own learning by engaging with materials before class sessions, allowing for deeper exploration during face-to-face interactions where they can apply their knowledge in real scenarios.
Progression Through Course Material
Gradual Increase in Complexity
- Course content should progress from simpler concepts (level one) to more complex analyses and implementations as students advance through modules, ensuring comprehension before moving on to application stages.
Assumptions About Student Knowledge
- By the ninth semester of study, it is assumed that students possess foundational knowledge (e.g., marketing concepts), allowing instructors to focus on higher-level skills such as implementation rather than basic definitions.
Tailoring Content Based on Student Profiles
- Understanding student demographics and backgrounds (e.g., whether they are graduate students or professionals) is vital for tailoring course content appropriately, ensuring relevance and engagement throughout the learning process.
Understanding Competency Framework
Significance of Competency Documents
- The competency framework serves as a critical reference point for educators when designing courses; it outlines expected outcomes and guides instructional strategies based on student needs and levels of understanding.
Advanced Learning Expectations
- Higher education settings require instructors to engage students at advanced levels of understanding—beyond mere recall—to facilitate transferability of knowledge into practice within professional contexts. This necessitates an awareness of student capabilities when developing curricula.
Guidelines for Content Development
Importance of Alignment and Timeliness
- The framework for content development must be adhered to in order to maintain alignment with expectations. Deliverables should be completed on time and in the correct format, as emphasized by the speaker.
Template Utilization
- Templates are provided for various components such as topics, activities, evaluations, and quizzes. Each template includes specific instructions covering introductions, explanations, closures, checkpoints, and bibliographic references. This structure is crucial for consistency.
Commitment to Originality and Plagiarism Prevention
- A high level of commitment is expected from contributors; reliable sources from 2020 onwards should be used. All submissions will undergo a plagiarism check via Turnitin to ensure originality. Acceptable plagiarism percentages due to citations are between 15% and 20%. Anything above this threshold raises concerns about originality.
Visual Content Guidelines
- Illustrations can be sourced from stock images (e.g., stock.com) without titles or captions but must include an ID number for tracking purposes. Adherence to these guidelines is essential for maintaining quality standards in visual content.
Language and Writing Style Expectations
- Content should be written in neutral language with minimal spelling or grammatical errors. The use of original arguments supported by citations is encouraged; however, excessive citation diminishes perceived originality. It’s advised not to start paragraphs with quotes but rather present personal insights first followed by supporting evidence from existing literature.
Formatting Standards
- Submissions must follow specific formatting rules: Arial font size 10, single line spacing, left justification only, and APA Techmilenium citation style as outlined in the provided guidebook (page 14). Proper adaptation of citations is critical since standard tools may not meet specific requirements set forth by auditors reviewing the work.
Creativity and Innovation in Content Creation
- Emphasis is placed on creating original content that reflects creativity while aligning with general competencies required for educational materials. The integration of artificial intelligence tools can enhance learning experiences if utilized effectively within assignments or activities designed for students' comprehension improvement. Additionally, adherence to copyright laws regarding image usage is necessary when incorporating visuals into educational materials.
Guidelines for Formatting and Referencing in Apatec Milenio
Importance of Proper Image Referencing
- When including images, they must have titles and complete source references, especially for comparative tables or figures.
- Errors in referencing can significantly impact grading during audits; incomplete sources are a common issue.
Specific Format Requirements
- The discussion focuses on the Apatec Milenio format specifically, emphasizing the need for editable formats for tables, images, and figures.
- Submissions should adhere to deadlines to streamline processes while ensuring compliance with copyright laws to avoid plagiarism.
Evidence of Competence
- Participants are required to submit a writing sample (300-400 words) demonstrating their mastery of the subject matter without excessive citations.
- Text submissions must be free from spelling errors and include at least one direct quote with proper citation and reference formatting.
Structuring Activities Based on Written Work
- Following the written text submission, participants should propose an activity that includes objectives, instructions for completion, evaluation criteria, and weighting.
Final Remarks
- The instructor encourages open communication for any questions regarding the process or requirements.