Free Copywriting Course: How To Write Marketing Webinars

Writing Webinars That Work

In this video, Alex shares his proven formula for writing webinars that work. He emphasizes the importance of creating personalized and authentic webinars that represent your brand, niche, and product.

Introduction

• Webinars are personal sales tools that should be unique to you and your teaching style.

• Use this outline as a loose guide to create an event that best represents your brand, niche, and product.

• The goal is to create a unique and highly valuable experience for attendees.

Section 1: Introduction

• The core message of the introduction is "You Belong Here."

• Welcome attendees and thank them for joining.

• Encourage engagement by asking people to leave comments or write in the chat where they are joining from.

• Get viewers to take some sort of action early on to create active participants.

Section 2: Story

• The core message of your story is "You Are Not Alone."

• Share times of struggle, challenges, obstacles you came up against, and what led you on a quest to find a solution.

Section 3: Pain Points

• Identify the pain points that your audience is experiencing.

• Show empathy towards their struggles.

Section 4: Solution

• Introduce your solution as the answer to their pain points.

• Explain how it works and why it's effective.

Section 5: Benefits

• List the benefits of using your solution.

Section 6: Social Proof

• Provide social proof through testimonials or case studies.

Section 7: Offer

• Make an offer with clear pricing and a call-to-action.

Section 8: Q&A

• Answer any questions attendees may have.

Section 3: The Discovery

In this section, the speaker discusses how to introduce the initial solution to the problem. This section should take about 10 minutes.

Introducing the Solution

• Share results experienced after making your discovery.

• Briefly seed the program without mentioning exactly what it is or the price.

• Pivot to free and immediately actionable tips, strategies, exercises, etc. that you’re about to guide them through on the webinar.

• Include social proof like a testimonial from someone who experienced immediate benefits as a result of the free content that you’re about to share.

Section 4: The Wisdom

In this section, which should take at least 15 minutes and be the longest part of your webinar, you will deliver on promises made in marketing and add real tangible value.

Delivering Results in Advance

• Follow a teaching framework like... The 5 steps, the 3 secrets, or the 2 techniques...

• Take people through an actual experience like visualization or a meditation or a written exercise.

• Give results in advance by solving initial problems but creating another higher-value problem leaving people wanting more!

• Share sequential problem-solving that happens in your business and offer crazy good results in advance on your webinar!

Section 5: All-In-One Solution

In this section which should take about 10 minutes, you will let people know that they've only scratched the surface of what you can actually help them with.

Introducing Your Product

• Introduce your product - your all-in-one solution.

• Give a brief overview of what it is and drop the first CTA.

• Share specific social proof about your product like testimonials, social comments, or the number of past students.

• Mention the specific benefits they’ll experience with each part.

Section 6: The Offer

In this section which should take about 10 minutes, you will introduce your offer and close the sale.

Introducing Your Offer

• Let people know that they've only scratched the surface of what you can actually help them with.

• Share more detailed step-by-step breakdown of everything included and mention specific benefits they’ll experience with each part.

• Soft sell that will skim off all eager beavers who are already chomping at the bit because they are so blown away by free content given to them.

• Share some specific social proof about your product like testimonials, social comments, or the number of past students.

Writing a Webinar that Sells

In this section, the speaker provides tips on how to structure a webinar that sells. The section covers topics such as introducing the product, using scarcity and testimonials, sharing payment options and guarantees, and adding bonuses.

Structuring Your Webinar

• Introduce your product by highlighting its benefits.

• Use scarcity to create urgency and explain why the offer is only available for a limited time.

• Sprinkle testimonials throughout the webinar to add social proof.

• Add bonuses to further maximize the value-price gap.

Creating Urgency

• Use scarcity to make it a no-brainer for people to purchase right now.

• Congratulate those who have already purchased and ask them to comment in the chat so you can publicly welcome them.

Closing Your Webinar

• Recap your offer, stack the total value with added bonuses, reiterate discounts, guarantees, and payment options.

• Answer any questions during Q&A session before sharing secret attendee bonus mentioned at beginning of webinar.

• Close with final CTA and thank attendees for joining.

The speaker provides tips on how to structure a successful webinar that sells. She emphasizes creating urgency through scarcity tactics while also providing social proof through testimonials. Additionally, she suggests adding bonuses as an incentive for viewers to purchase immediately after watching the webinar. Finally, she advises closing with a recap of the offer along with a final CTA and thanking attendees for joining.