1. Introducción a la clase y al texto de Marcela Gené

Visual and Audiovisual Objects of Early Peronism

Overview of the Study

• The class focuses on visual and audiovisual objects from early Peronism, which have not received sustained attention from art historians due to their ambiguous status between art and propaganda.

Analysis of Marcela Llena's Work

• The discussion centers around Marcela Llena's book "Un Mundo Feliz," which examines images of workers in early Peronist graphic propaganda, including posters, brochures, press ads, short films, and decorations for celebrations.

Identity Formation through Imagery

• The imagery aimed to create an identity for a movement lacking a tradition comparable to that of the Socialist Party or Radical Civic Union. The most significant image associated with Peronism is that of the worker in various forms.

Representation of Workers and Families

• Workers are depicted in different contexts: as industrial and agricultural laborers, while women are often represented as nurses or within family settings. The family image was prioritized to encapsulate social unity and express material progress among popular sectors.

Historical Context of Graphic Traditions

• Llena’s work explores how these images drew from 19th and 20th-century graphic traditions across various political contexts both locally and internationally. It highlights the use of leftist graphic traditions (socialism, anarchism) alongside international repertoires from the 1930s and 1940s.

Comparison with European Totalitarian Models