Aula - IA Generativa com Gemini e Notebook LMr

Introduction to the Course and Speaker

Welcome and Introduction

• The session welcomes students of the Basic Social Communication course, focusing on artificial intelligence.

• Ricardo Vilela is introduced as a speaker with over 20 years of experience in digital transformation, cybersecurity, innovation, and international cooperation.

Speaker's Background

• Vilela holds dual degrees in Business Administration and Information Technology Security, along with postgraduate qualifications in cybersecurity.

• His professional background includes roles in the Brazilian Air Force, security analysis at Worldwide Food Brazil, and senior management positions at Dark Trace and Meta.

Engagement with Audience

Audience Composition

• The audience includes representatives from military communication centers (Navy, Army, Air Force), auxiliary forces, environmental protection agencies, and public safety organizations.

Acknowledgments

• Ricardo thanks attendees for their presence both physically and virtually.

Session Overview

Purpose of the Talk

• Vilela expresses gratitude for the opportunity to discuss digital transformation through artificial intelligence.

• He emphasizes how AI tools can assist in communicating organizational work effectively to society.

Personal Experience

Military Background

• Vilela shares his six-year experience in the Brazilian Air Force which shaped his career path significantly.

Artificial Intelligence Concepts

Session Goals

• The objective is to explain key concepts of artificial intelligence (AI), its responsible use, and introduce Google tools like Gemini.

Historical Context of AI

• Vilela discusses when AI was first utilized conceptually—1956 by John McCarthy during a summer research camp aimed at developing machines that emulate human skills such as learning and problem-solving.

Interactive Engagement

Audience Participation

Where is AI Used?

Applications of Artificial Intelligence

• AI is utilized in various contexts, such as personalized recommendations on shopping sites, where it suggests complementary products based on previous purchases.

• The difference between options A and C highlights that option C involves a sensor detecting light to make adjustments, showcasing practical applications of AI in everyday technology.

• AI plays a role in cybersecurity by preventing malicious attacks and scams that could infect devices; it also integrates into smart city infrastructure for traffic management.

• Google Translate exemplifies AI's utility in real-time translation, allowing users to translate menus or documents by taking photos with their phones.

• YouTube employs AI for automatic translations and captions, enhancing user experience by organizing video content effectively.

The Integration of AI in Daily Life

Understanding the Impact of AI

• The speaker emphasizes that society is increasingly immersed in AI technologies, which aim to bridge gaps across social classes through accessible tools.

• The evolution of Google's approach to AI began several years ago, focusing on understanding public perception and potential benefits across various sectors like health and environment.

• Numerous initiatives are being explored to leverage AI for disaster response and environmental protection, demonstrating its versatility beyond commercial use.

• Data-driven decision-making is central to Google's operations; studies indicate a growing enthusiasm among users regarding the future of AI technologies.

• A significant percentage (68%) of surveyed individuals express excitement about using AI tools, highlighting the need for collaboration between governments and tech companies.

AI's Economic Potential

Transforming Work Dynamics

• Google has been an established player in the field of artificial intelligence since acquiring relevant technology in 2016, leading to continuous development across various platforms.

• The economic promise of these technologies includes potential GDP growth if implemented correctly; discussions reference reports from reputable sources like the IMF.

• Technical difficulties during presentations highlight challenges faced when discussing advanced topics like economic transformation due to technological advancements.

• Despite concerns about job displacement due to automation, it's crucial to recognize that those who adapt and utilize these tools effectively will thrive professionally.

Innovation in Government Services

Public Perception of Technology Adoption

• 8 out of 10 respondents believe the government should adopt new technologies to enhance citizen services, especially given Brazil's high tax burden. This suggests a strong public demand for efficiency through technological integration.

Applications of Artificial Intelligence in Health and Safety

• The Department of Defense utilizes AI to detect cancer in veterans, showcasing the potential benefits of technology in military healthcare. This highlights how AI can improve health outcomes for specific populations.

• FloodHub is an AI service that predicts floods by analyzing local weather conditions, allowing for timely evacuation alerts to save lives during severe weather events. This demonstrates practical applications of technology in disaster management.

Scientific Advancements Through Technology

• Alpha Fold, a Google DeepMind project, predicts 20 million protein structures, marking significant progress in scientific research and development. Such advancements illustrate the role of tech companies in pushing scientific boundaries.

• Two researchers from DeepMind received the Nobel Prize in Chemistry last year, indicating Google's commitment to advancing science through innovative technologies. This recognition underscores the impact of their work on global scientific communities.

Understanding Generative AI

Concept and Functionality

• Generative AI creates content based on learned data by developing statistical models that predict subsequent words or phrases, thus generating coherent outputs from user prompts. This process emphasizes the importance of training data quality and model design.

User Interaction with Generative Tools

• Users input commands (prompts) into generative tools which then produce responses; understanding how to effectively communicate with these tools is crucial for optimal results. This interaction defines user experience with generative technologies.

Case Study: ProDank's Implementation

Addressing Communication Challenges

• ProDank faced challenges regarding public perception due to poor communication strategies within São Paulo’s public service agencies; they sought solutions to improve consumer engagement and satisfaction levels significantly.

Automation Solutions Developed

• Collaborating with Google Cloud, ProDank implemented automated agents that efficiently handle consumer inquiries about electricity issues, providing immediate responses and enhancing customer service experiences while reducing operational costs for organizations involved.

Crafting Effective Prompts

Importance of Prompt Engineering

• Effective use of generative tools requires well-crafted prompts; many users initially posed vague questions leading to unsatisfactory results—emphasizing the need for clarity and specificity when interacting with these systems.

Steps for Quality Prompt Creation:

1. Establish Persona: Define what role or expertise you want the tool to assume (e.g., social media expert). Clear roles guide output relevance.

2. Define Tasks: Specify tasks clearly (e.g., creating posts or flyers), breaking complex requests into manageable steps if necessary.

3. Identify Audience: Determine who will receive the output; tailoring language based on audience ensures better communication effectiveness.

4. Set Contextual Restrictions: Provide guidelines on sources or types of information desired (e.g., academic publications only), directing focus appropriately.

Importance of Data Security and Prompt Structuring

Data Security Considerations

• Always avoid uploading confidential information to cloud services, as devices may be compromised, leading to data breaches.

• Be mindful of the format in which you present information; specify whether it should be in paragraphs, tables, or other formats.

Crafting Effective Prompts

• Engage participants in transforming a basic prompt into a high-quality one for better results.

• A simple prompt like "plan a birthday party" can lead to biased responses if not detailed enough.

• To improve outcomes, provide specific details about preferences (e.g., dietary restrictions and music genres).

Enhancing Prompt Quality

• Use structured prompts that include roles and specific interests to generate more relevant ideas (e.g., "You are an event planner...").

• The more detail included in the prompt, the better the response will be; refining initial ideas is encouraged.

Business Idea Generation

• When brainstorming business ideas for seniors, include both task specifics and target audience for improved relevance.

• Specify community context when generating local business ideas to ensure they meet local needs.

Utilizing Tools Effectively

• Introduce tools available via browser or app that help mitigate misinformation ("hallucination") during research tasks.

Geminar: Minimizing Hallucination Phenomenon

Key Features of Geminar

• The primary advantage of Geminar is its ability to significantly reduce the phenomenon of hallucination in responses, enhancing reliability.

• Users can easily adjust the format of responses by selecting options for length and tone (e.g., short, long, formal, informal) without needing to retype prompts.

• If a response is too informal for professional settings, users can modify it to be more suitable by simply changing the tone setting.

Multimodal Interaction Capabilities

• Geminar supports multimodal interactions through text, audio, and images. For example, users can input text along with an image to receive contextually relevant suggestions.

• The tool can generate visual ideas based on user-uploaded images or styles, making it useful for communication campaigns and design tasks.

Integrations with Google Apps

Utilizing Google Integration

• Users can integrate Geminar with various Google applications to enhance functionality. This includes accessing tools like Google Docs and Maps directly from within the platform.

• To enable integrations, users must navigate settings in the app to activate all necessary options for seamless operation.

Practical Applications in Travel Planning

• An example scenario involves organizing a trip where users can check flight availability via Google Flights while also requesting cultural and culinary recommendations for their destination.

• The integration allows users to view available flights and cultural sites simultaneously; they can select preferred options directly from the interface.

Sharing Information Efficiently

Collaborative Features

• Users have the option to create public links that share travel details with others who do not need a Google account. This feature facilitates easy collaboration among team members or family during planning.

Enhancing Group Coordination

• Such functionalities are particularly beneficial for coordinating group trips or missions where one person organizes logistics but needs input from others involved.

Exploring Accommodation Options

Finding Hotels and Restaurants

Integration of Tools for Communication

Overview of Tool Features

• The speaker highlights the utility of a tool that provides information on hotels and restaurants, emphasizing its ability to show evaluations and facilitate reservations.

• Integration with YouTube is introduced, indicating that the audience likely uses this platform frequently for their work.

Utilizing YouTube Videos

• A recent video from the Senate is selected for demonstration, showcasing how to integrate it into their tool by entering the link.

• The speaker explains how to summarize content from lengthy videos, allowing users to pinpoint specific moments when key speakers address important topics.

Efficient Content Extraction

• Users can directly access specific timestamps in videos (e.g., 36:16) to quickly find relevant information shared by speakers.

• The tool transcribes spoken content live, leveraging YouTube's metadata capabilities for efficient communication tasks.

Handling Non-YouTube Videos

• Clarification is provided regarding public videos outside of YouTube; users can still utilize links for similar functionalities as long as they are publicly accessible.

Creating Engaging Visual Content

Video Creation Demonstration

• A video from a recent event is presented, illustrating how tools like Gemini and Imadin can create visually appealing content without extensive resources.

Interactive Design Process

• An example showcases an architect using prompts to generate images and videos based on creative ideas shared during a conversation with his child.

Cost-effective Solutions in Communication

• The speaker emphasizes that organizations no longer need expensive agencies for video production; available tools can achieve high-quality results affordably.

Image Generation Capabilities

Designing Promotional Materials

• The process of creating images such as flyers is demonstrated using prompts related to Brazilian Sign Language awareness campaigns.

Customization Options in Image Creation

• Users can specify styles (e.g., realistic or watercolor), making it easy to tailor designs according to organizational needs.

Limitations in Text Editing

Exporting and Analyzing Digital Marketing Reports

Exporting Capabilities of Tools

• Users can generate various digital assets like cards, flyers, and banners but face limitations in editing text after exporting to other tools.

• The speaker mentions a free version of a tool that lacks video functionality, indicating the need for a corporate version for advanced features.

Video Generation and New Tools

• A demonstration is provided on creating an 8-second video showcasing major Brazilian airports using a corporate version of the tool.

• Google recently launched a tool called Flow that allows users to create continuous videos from short clips, generating interest among creators.

Analyzing Reports with AI

• The speaker discusses analyzing digital marketing trend reports generated by consultancies to extract insights about internet user behavior in Brazil.

• Users can upload public PDF documents for analysis, allowing AI to summarize key points without needing to read the entire document.

Document Analysis Process

• The process involves downloading a document and uploading it into the prompt for analysis; this method helps retrieve essential information efficiently.

• The AI successfully extracts main points from the uploaded report, highlighting challenges and actions needed based on user behavior data.

Expanding Research Capabilities

• Users can request additional reports from different years or sources related to their topic of interest, enhancing their research scope.

• The AI provides links to similar reports from reputable organizations like Oxford, broadening the user's access to relevant information.

Understanding Tool Limitations

• A question arises regarding file size limits between free and paid versions; understanding these metrics is crucial for effective usage.

Exploring Gemini's Capabilities in Communication

Key Functionalities of Gemini

• The speaker discusses the potential of Gemini to assist communication professionals by generating use cases tailored to their needs.

• Gemini can aid in content creation and optimization, including drafting texts for various formats such as blogs, articles, and social media posts.

• It offers capabilities for rewriting and enhancing existing communications, transforming internal messages into engaging social media content.

• The tool also supports translation and grammar checking, highlighting the importance of thorough proofreading in corporate communications.

• Multimedia content generation is another feature, allowing users to create videos and images from text inputs efficiently.

Automation Features

• Users can generate concise summaries from lengthy documents or meetings, which is particularly useful for internal communication teams looking to streamline information sharing.

• Automation of responses is emphasized as a significant benefit, especially through the creation of agents that handle inquiries on social media platforms.

• The concept of "Gems" is introduced as a console for creating automated response agents tailored to specific organizational needs and tones.

Customization of Agents

• Users can customize their agents with specific instructions regarding tone and vocabulary to align with their organization's communication style.

• An example is provided where an agent reviews legislative project structures based on criteria like clarity and punctuation before providing feedback.

Practical Applications

• The speaker illustrates how an agent can analyze legislative texts and suggest improvements based on predefined standards set by the user.

• After applying suggested changes, users receive a refined version ready for distribution within their communication channels.

Comparison with Other Tools

Understanding AI Tools for Content Creation

Evaluating AI Tool Quality

• It's essential to test various AI tools to gauge the quality of their responses, as some may generate information that is not relevant or accurate based on their training data.

Specialized AI Tools

• Different AI tools cater to specific fields; for instance, Jusbrazio focuses on legal content while Embraer's tool specializes in aerospace intelligence. Users should identify which tool best suits their content creation needs.

New Functionalities in D.M. Nai

• The speaker introduces new features in D.M. Nai, particularly a functionality called Canva, designed for creating interactive content and enhancing communication.

Example Use Case: Civil Law Quiz

• An example is provided where a professor requests the creation of multiple-choice questions about civil law using the Canva feature, emphasizing user engagement through interactive quizzes.

Dynamic Content Generation

• Even users with minimal programming knowledge can utilize these tools to create dynamic applications that can be shared online, such as campaigns for donations or volunteer work.

Engaging Audiences with Quizzes

• The ability to create quizzes allows for evaluating knowledge dynamically and engaging audiences beyond traditional posts or emails by incorporating competitive elements like rankings.

Interactive Quiz Development

• After generating quiz questions, users can request the transformation of this content into an interactive quiz format without needing coding skills; the tool handles all technical aspects automatically.

Application Preview and Sharing

• Users can preview their created applications directly within the platform and share them easily without requiring server setups or complex publishing processes.

Accessibility of Features

• The functionalities discussed are available even in free versions of the software, allowing broader access to innovative tools like Canva for creating engaging content.

Deep Research Functionality Introduction

• A new feature called Deep Research is introduced, which enhances how users can gather information from various sources rather than relying solely on pre-existing knowledge within the tool.

Customizing Content Sources

Quiz and Research Functionality Overview

Creating a Ranking for Quiz Participants

• The speaker discusses the need to create a ranking system to understand participants and their respective scores in a quiz.

• Adjustments are being made to the quiz format, specifically changing it to five questions for better clarity.

Result Generation and User Registration

• At the end of the quiz, results will be generated, registering users with specific scores, which allows for tracking performance.

• The tool is designed to conduct in-depth research on topics rather than just providing answers based on existing knowledge.

Example of Research Plan Creation

• An example is given about researching internet browsing habits among Brazilian users aged 18-25, showcasing how prompts can guide research plans.

• Users can adjust research plans by adding steps or modifying existing ones before initiating the research process.

Tool Functionality and Human Oversight

Monitoring Tool Progress

• The tool's progress can be monitored as it conducts research using various sources like NICBR statistics related to internet usage among youth.

Importance of Human Review

• Emphasizes that while tools can automate tasks, human oversight is crucial to ensure accuracy and prevent errors in content generation.

• Cautions against over-reliance on automated systems due to potential inaccuracies leading to serious professional consequences.

Enhancements Through Automation

Empowering Professionals with Tools

• The speaker highlights that these tools do not replace professionals but enhance their capabilities by automating routine tasks.

Continuous Adjustment During Research

• The tool can refine its search based on findings during the research process, demonstrating adaptability in gathering information.

Final Thoughts and Transition

Audience Engagement and Questions

• Invites questions from the audience regarding the Gemini interface before transitioning to discuss another tool called Notebook LM.

Deep Research Capabilities

• Discusses how deep research features allow users to specify desired sources or types of information within their queries.

Research Insights and Data Collection

Source Identification

• The tool provides identified sources such as Govbr and IBGE while collecting detailed insights into user behavior online.

Understanding Data Manipulation

• Explains how data manipulation occurs through mathematical calculations within the tool, emphasizing transparency in processes used for generating insights.

Conclusion: Moving Forward with Notebook LM

Transitioning Topics

Introduction to Notebook LM and Its Features

Overview of the Tool

• The limited user base of Notebook LM indicates its recent launch and beta status, resulting in minimal publicity.

• Unlike established tools like Gemina, which are pre-trained by tech companies, Notebook LM relies on user-provided data for its functionality.

Reducing Hallucination Phenomenon

• By supplying specific data to Notebook LM, users can minimize the risk of hallucinations, ensuring that the tool generates reliable information based on provided inputs.

• Users can interact with the tool directly about their uploaded data without needing extensive configuration.

Multimodal Capabilities

• Notebook LM supports various file types (e.g., YouTube links, audio files, PDFs), enhancing its versatility as a multimodal tool.

• It is crucial for users to understand how their data is utilized; by default, Notebook LM does not use personal data for model training.

Demonstration of Features

User Interface and Settings

• The demonstration highlights loading times and interface navigation within the Notebook LM environment.

• Users can adjust language settings easily through configuration options to suit their preferences.

Uploading Data Sources

• Users can upload multiple video sources (up to 50 in the free version), making it suitable for social media content creators.

Generating Content with Notebook LM

Available Options for Output

• The tool provides predefined options such as document summaries and study guides based on uploaded materials.

Creating Audio Content

• A notable feature allows users to create podcast-like audio content in Portuguese using the capabilities of Notebook LM.

Conclusion: Insights from Demonstration

Summary Generation

How to Save and Access Information in a Tool

Saving Information for Future Reference

• If you log out of the tool, any unsaved information will be lost. To prevent this, you can convert results into a source format that saves them to your history.

• You can save relevant findings directly into your notes for easy access later, ensuring important data is not lost when exiting the tool.

Exploring Strategic Projects Impacting National Industry

• The tool provides prompts related to how strategic projects from the Air Force impact national defense industry, allowing users to explore various angles of the topic.

• Users can click on references within the tool to access original sources like PDFs or audio files, enhancing research accuracy by verifying information.

Visual Representation of Information

• A feature allows users to create visual maps of information connections, aiding in understanding complex relationships between data points.

• Users can export these visual maps as images for reports or presentations; future updates promise vectorized downloads for better editing capabilities.

Interacting with Data Sources

• The tool enables users to generate prompts that pull specific information from sources about topics such as air power's role in broader Brazilian strategy.

• Users can trace back quotes and insights to their original context, ensuring clarity on who said what and under which circumstances.

Handling Large Volumes of Data

• The system efficiently manages large datasets (e.g., legislative documents), allowing precise queries that extract relevant sections without overwhelming users.

Podcast Creation Functionality Overview

Introduction to Podcast Generation

• The speaker introduces the final version of a podcast creation tool, highlighting its functionality for generating podcasts between two speakers discussing specific topics.

Language Customization Features

• The speaker explains that previously, users had to customize settings to create a podcast in Brazilian Portuguese by selecting prompts. Now, the tool allows automatic generation in the desired language.

Presenter Customization Options

• Users can now specify characteristics of presenters, such as gender and voice tone, enhancing personalization in podcast creation.

Interaction with Data

• The speaker discusses testing the tool's capabilities while noting potential delays due to internet connectivity issues. They emphasize the importance of this feature for effective communication.

Sharing Capabilities

• Once audio is created, it can be shared easily with superiors for approval before publication. This streamlines collaboration within teams.

Technical Challenges and Solutions

Internet Connectivity Issues

• The speaker apologizes for slow internet affecting demonstration quality but remains optimistic about showcasing functionalities.

Accessing Previously Created Podcasts

• Users can access previously generated podcasts even after logging out. This feature ensures continuity and ease of use when revisiting past projects.

Exploring AI in Legislative Context

Current Trends in AI Utilization

• The discussion shifts towards how artificial intelligence is being integrated into legislative processes globally, including its implications on law-making.

Case Studies and Research Insights

• Various documents are referenced that analyze AI's role in legislative contexts, including technical analyses and case studies from Brazil and Europe.

Practical Applications of Generated Content

Sharing Audio Content with Authorities

• Generated podcasts can be shared publicly without requiring recipients to have specific accounts (e.g., Google), facilitating broader access to information.

Enhancing Communication Efficiency

• Audio content serves as an efficient way to communicate reports or updates to busy authorities who may not have time to read lengthy documents.

Final Demonstration Attempt

Closing Remarks on Functionality Testing

• The speaker attempts to demonstrate audio playback from previous recordings while addressing technical difficulties encountered during the session.

Insights on AI Voice Technology and Content Creation

Overview of Projects and Collaborations

• The discussion highlights the involvement of 59 projects across various companies, including Embraer and others, indicating a significant collaborative effort in the field.

• Emphasis is placed on content generation through radio platforms, showcasing how technology can streamline the production process by automating tasks like adding sound effects and editing.

Upcoming Features in AI Tools

• A question arises about voice modification capabilities; currently unavailable but expected to be integrated soon.

• Introduction of an interactive podcast feature that allows users to query specific information while listening, enhancing user engagement with audio content.

Addressing Misinformation Concerns

• Discussion on tracking AI-generated voices due to concerns over fake news; a digital signature system is proposed for verification.

• Explanation of "Hesh," a concept where each digital file has a unique signature for authenticity checks, allowing users to verify if content has been altered.

Verification Tools and Techniques

• Google’s tool called SintID is mentioned as a means to verify whether content was generated by AI tools, highlighting ongoing efforts to combat misinformation.

• Comparison made between Hesh signatures and watermarks; while both serve as identifiers, Hesh remains invisible to users but detectable by systems.

Closing Remarks and Feedback Request

• The speaker expresses gratitude for participation and requests attendees to complete feedback via scanning a code related to their training experience.