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HOTSET  Ternion Club 2025 11 17 15 40 GMT 03 00 Recording
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HOTSET  Ternion Club 2025 11 17 15 40 GMT 03 00 Recording

Discussion on Sales Strategy and Event Planning

Initial Thoughts on Margins

  • Vivi expresses concern about low margins, particularly for Black Friday products, indicating that some items are priced based on previous stock levels.
  • She mentions offering significant discounts (40%) to clear out limited stock, which may affect overall profitability.

Transitioning to New Strategies

  • The conversation shifts to a new phase in their sales strategy, with an emphasis on improving margins as the sale progresses.
  • Vivi discusses the success of initial sales days and plans to enhance online presence by updating the website soon.

Live Selling Techniques

  • There is a plan for a live selling event at the end of the month, emphasizing its importance in driving sales through real-time engagement.
  • Vivi critiques other live selling methods that require customers to leave the platform, suggesting her approach allows for smoother transactions.

Pricing Concerns During Live Events

  • A discussion arises about maintaining price integrity during live events; lowering prices could alienate customers who purchased earlier.
  • Suggestions include offering progressive discounts or bonuses (like free items), rather than outright price reductions during live sessions.

Marketing and Promotional Activities

  • Vivi shares plans for upcoming promotional content related to Christmas campaigns and reflects on past marketing investments.
  • She expresses concerns over recent event performances and their impact on sales figures, noting mixed results from different events attended.

Evaluating Event Performance

Challenges Faced at Recent Events

  • Discussion highlights disappointing sales outcomes at recent events; there’s speculation that consumers are holding off purchases until Black Friday.
  • Participants share experiences of investing significantly in events but yielding low returns, raising questions about consumer behavior this month.

Action Plans for Future Events

  • A call for strategic planning emerges; it’s suggested that benefits need to be offered to attract attendees effectively.
  • Emphasis is placed on creating anticipation before events through targeted communication with potential customers.

Engaging Customers Effectively

  • Recommendations include personal outreach via direct messages to encourage attendance at future points of sale (PDV).
  • Ideas such as organizing giveaways or exclusive offers are proposed as incentives for customer participation.

How to Engage Customers at Events?

Strategies for Customer Engagement

  • To encourage participation in a giveaway, set up clear rules at your stand. For example, have printed materials ready and create a QR code for customers to join your group.
  • Offer incentives for purchases during the event. For instance, if someone buys a large perfume, they could receive a free decant or discounts on future purchases when buying in groups.
  • Communicate with potential buyers about special offers before the event starts. This can include discounts based on group purchases or previous sales that didn't go through.

Product Selection and Pricing

  • During holiday seasons, consider offering lower-priced items like phone holders or scarves to attract more customers who may not want to spend much.
  • Suggest products that are affordable yet appealing as gifts, such as small wallets or cardholders. These items can be attractive options for secret Santa gifts.

Sales Techniques

  • When selling products, start with higher-priced items first. If customers show disinterest, then present them with cheaper alternatives to increase the chances of making a sale.
  • Emphasize the importance of selling multiple lower-cost items rather than risking no sales at all by only offering expensive products.

Creating Value and Follow-Up

  • Encourage attendees to take home smaller gift sets (like lotions or perfumes), which can serve as reminders of their experience and prompt them to return for larger purchases later.
  • Consider how you can provide value back to customers who express interest but need time to think about their purchase decisions. Offering an incentive for returning after discussing with family could help close sales later on.

Building Community and Visibility

  • Focus on building a VIP group where interested customers can stay connected post-event. This community aspect helps maintain engagement beyond just one-time interactions at events.
  • Use events primarily for visibility rather than immediate sales; this long-term strategy is essential in establishing brand presence and customer loyalty over time.

Innovative Promotions

  • Implement creative promotions like raffles tied to popular products purchased during the event. This encourages immediate buying while also creating excitement around potential rewards.
  • Ensure that any raffle entries are straightforward—customers should feel included simply by making a purchase without additional costs involved unless specified clearly (e.g., above certain spending thresholds).

By following these strategies outlined from the discussion, vendors can enhance customer engagement effectively during events while maximizing both visibility and sales opportunities.

Event Planning and Marketing Strategies

Promotional Strategies for the Event

  • Discussion on potentially offering promotions during the event, despite limited margins on certain products. The idea is to attract attendees from a specific community.
  • Mention of sending out invitations for an exclusive brand event coinciding with a personal birthday celebration on December 16th. Emphasis on creating buzz through social media teasers.

Guest Selection Criteria

  • Need to define the primary objective of the event—whether it’s sales or brand positioning. Clarity is essential as different guests may align with different goals.
  • Consideration of inviting journalists, influencers, and family members while also being selective about clients based on their relationship and spending history.

Invitation Strategy

  • Suggestion to invite around 70 to 80 people, focusing on those who have previously spent significantly at the business.
  • Importance of crafting an invitation that communicates both the celebratory nature of the birthday and the opportunity to purchase products without making it feel purely transactional.

Engagement Tactics

  • Recommendation to create excitement through social media by sharing behind-the-scenes content related to ticketing and preparation for the event.
  • Proposal for a personalized invitation approach using audio or video messages via WhatsApp, enhancing connection with potential attendees.

Gift Bag Considerations

  • Discussion about including small gifts in attendee bags but avoiding promotional materials that could detract from the experience. Focus should be on meaningful presents rather than discount offers.
  • Example shared about leveraging services received (like beauty treatments), which can lead to further referrals and engagement beyond just attending an event.

Follow-Up Communication

  • Plan for ongoing communication leading up to the event, providing updates and additional details about what attendees can expect.
  • Suggestion to establish a dress code for added significance, although there are mixed feelings about enforcing such guidelines among guests.

Event Planning and Personal Branding

Importance of Attendance and Personal Connection

  • The speaker discusses how some individuals may hesitate to attend events due to attire or perceived importance, emphasizing that attendance is contingent on personal value placed on the event.
  • An exclusive invitation is mentioned, with only 50 attendees allowed, highlighting the need for early confirmations to manage guest lists effectively.

Rebranding Focus

  • The conversation shifts towards the significance of rebranding during an event, suggesting that the primary goal should be positioning rather than immediate sales conversions.
  • Acknowledgment of inviting journalists and influencers is made to enhance brand visibility, even if they do not make purchases.

Event Logistics and Special Days

  • Discussion about planning an inauguration week for a clinic includes considerations for special activities aimed at partners.
  • The speaker expresses challenges in organizing due to personal commitments but plans to host events throughout a week.

Marketing Strategies

  • Recommendations are given for focusing on one special day during the event week to maximize attendance and engagement.
  • Emphasis on personalized invitations over mass messaging is highlighted as a strategy for better engagement with potential attendees.

Engagement Techniques

  • The effectiveness of one-on-one communication versus generic messages is discussed; personalized outreach yields higher success rates.
  • Suggestions include utilizing social media stories and video content to promote the event effectively while ensuring it remains focused on a single day.

Gifts and Partnerships

  • Ideas around providing gift kits from industry partners are explored as a way to enhance attendee experience at events.
  • Collaboration with partners for giveaways is encouraged, fostering community support while promoting individual brands.

Dress Code and Final Arrangements

  • A dress code of comfortable black clothing is established for attendees, indicating attention to detail in planning.
  • Coordination challenges regarding scheduling with clients and videographers are acknowledged, illustrating common hurdles in event planning.

Planning an Event and Managing Invitations

Discussing Event Scheduling

  • The conversation revolves around scheduling an event, emphasizing the importance of notifying attendees well in advance to avoid last-minute arrangements.
  • One participant mentions a conflict on the 10th, indicating they have another commitment that prevents them from attending the proposed date.
  • A suggestion is made to simply announce the event dates without needing to finalize all details immediately, allowing for flexibility in planning.

Creating Invitations

  • Instructions are given on how to create a "Save the Date" invitation using Canva, highlighting its significance for ensuring guests mark their calendars.
  • There’s a discussion about whether to include gifts or promotional items from collaborators in the invitations, with a preference for subtlety rather than overt advertising.

Coordination and Collaboration

  • The need for collaboration with suppliers is emphasized; one participant offers to share contacts for creating event materials like bags and samples.
  • A light-hearted exchange occurs regarding personal grooming while multitasking during work meetings, showcasing camaraderie among participants.

Marketing Strategies

  • Concerns arise about investment strategies related to product offerings at events. Participants discuss balancing high-end products with more affordable options.
  • The idea of using decants (sample sizes of perfumes) is introduced as a way to allow customers to experience products before committing to larger purchases.

Product Offerings and Promotions

  • Discussion shifts towards selecting specific perfumes for display at events, including considerations of customer preferences and potential sales strategies.
  • Ideas are shared about creating attractive displays and promotions such as giveaways or raffles tied to product sampling, aiming to engage attendees effectively.

Sales Strategies and Customer Engagement

Promotional Offers and Customer Acquisition

  • Discussion on promotional strategies, such as offering a free product with the purchase of three items, to incentivize customers.
  • Mention of creating engaging video content for social media to attract new customers and promote products effectively.
  • Emphasis on investing in advertising to increase visibility and drive sales through platforms like Meta.

Customer Relationship Management

  • Importance of personal engagement with new customers, including follow-ups on abandoned carts to encourage purchases.
  • The need for a strong brand positioning that instills trust in potential buyers, even if it means charging higher prices for perceived value.

Branding and Perception

  • Insight into how effective branding can influence customer perceptions; selling expensive products requires an image that reflects quality.
  • Discussion about the significance of knowledge, presentation, and environment in establishing credibility as a seller.

Direct Sales Techniques

  • Suggestion to consider home visits for personalized sales experiences, enhancing customer comfort and trust.
  • Highlighting the effectiveness of word-of-mouth referrals in building a loyal customer base without publicizing services widely.

Building Trust Through Experience

  • Sharing anecdotes about gaining customer trust through personal interactions and addressing past negative experiences they may have had with other sellers.
  • Noting how consistent positive experiences lead to repeat business from satisfied clients who feel comfortable making high-value purchases.

Product Authenticity Education

  • Discussing the importance of educating customers on identifying genuine products versus counterfeit ones as part of building trust.
  • Suggestion to offer personalized consultations where potential buyers can experience products firsthand before purchasing.

Enhancing Online Presence

  • Recommendations for improving online content organization by maintaining a clear focus on perfume-related offerings without distractions from unrelated products.

Discussion on Video Marketing and Perfume Brands

Importance of Quality Over Quantity in Video Content

  • The speaker emphasizes the need to create engaging content, suggesting that fewer well-made videos are more effective than numerous poorly executed ones.
  • A request for three short videos per week is mentioned, indicating a strategy to maintain consistent engagement with the audience.

Competitor Analysis

  • The discussion includes identifying competitors, specifically mentioning "Lê Perfumaria," which focuses on Arabic perfumes.
  • Insights into product quality are shared, comparing different perfumes and their market appeal.

Sensory Experience with Fragrances

  • The phenomenon of olfactory accommodation is discussed; individuals may become desensitized to scents over time, affecting their perception of fragrance strength.
  • The speaker notes challenges in finding advertisements for specific perfume brands online.

Video Production Strategy

  • A collaborative approach to video production is proposed, where the speaker suggests testing various video formats and styles before finalizing a strategy.
  • There’s a mention of ensuring proper language use in videos to maintain professionalism and credibility.

Feedback and Improvement in Content Creation

  • Constructive criticism is highlighted as essential for improving video quality; the importance of re-recording subpar content is stressed.
  • Discussion about pricing strategies indicates that visual presentation can impact consumer perception significantly.

Positioning and Target Audience Understanding

  • The conversation touches on understanding target demographics when creating marketing materials; it’s crucial to align messaging with audience expectations.
  • Suggestions for enhancing video sophistication include using props like gloves during filming to elevate perceived quality.

Final Thoughts on Direction and Guidance

  • The need for clear direction in video creation processes is emphasized; guidance can lead to better outcomes in marketing efforts.
  • A reference to completing training modules indicates ongoing learning about positioning strategies within marketing frameworks.