Как мы за 1 месяц с нуля запустили MLP выкупа смартфонов и зачем это нужно | Илья Грубер, Авито

Challenges and Solutions for Avito

In this section, the speaker discusses the challenges faced by Avito and proposes a solution to increase transactions.

Proposed Solution: School-Style Approach

• The speaker proposes solving the challenge of increasing transactions using a school-style approach.

• The proposed solution involves breaking down the problem into smaller parts, similar to how one would solve a physics or geometry problem in school.

Avito's Market Position

In this section, the speaker talks about Avito's market position and its competitors.

Market Leaders

• Avito is currently the leader in its market.

• Smartphones are another large category with many transactions, but there is a shortage of transactions.

• Other market leaders include retailers and marketplaces who have no choice but to enter Avito's market due to its size.

Trends in E-commerce

In this section, the speaker discusses trends in e-commerce and how they relate to Avito.

Penetration of E-commerce

• 40% of e-commerce in Russia is related to electronics and smartphones.

• This high level of penetration means that people are comfortable buying online.

• However, this trend has not yet fully reached Avito.

Growing Demand for Electronics

• There is a growing demand for electronic devices on Avito.

• This demand has led to significant spikes in sales that resemble crises or events like those seen in 2020.

Challenges Faced by Retailers and Marketplaces

In this section, the speaker talks about challenges faced by retailers and marketplaces when entering Avito's market.

Large Budgets Required

• Entering Avito's market requires large budgets due to its size.

• Retailers and marketplaces must spend significant amounts of money to compete.

Need for Trust

• Building trust is crucial for Avito's success.

• Users need to trust that the devices they are buying are in good condition and that transactions will be safe.

Key Challenges for Avito

In this section, the speaker discusses the key challenges faced by Avito and how they can be addressed.

Challenge 1: Market Share

• The first challenge is to maintain market share.

• This requires building trust with users and ensuring that transactions are safe.

Challenge 2: Monetization

• The second challenge is monetizing the growing demand for electronic devices on Avito.

• This requires finding ways to increase transactions and build trust with users.

Importance of Trust

In this section, the speaker emphasizes the importance of trust in e-commerce and how it relates to Avito's success.

Role of Trust in E-commerce

• Trust plays a critical role in e-commerce.

• Users need to feel confident that their transactions will be safe and that they will receive high-quality products.

Building Trust on Avito

• Building trust on Avito requires addressing three key factors:

• Ensuring that devices are in good condition

• Controlling quality through regular checks

• Communicating clearly with users about the benefits of using Avito over other platforms

Interactive Example

In this section, the speaker provides an interactive example to illustrate how communication can impact user perception.

Example Scenario

• The speaker shows two ads for firewood, one with a badge indicating quality assurance and one without.

• The audience correctly identifies which ad communicates more effectively about product quality.

Three Key Factors for Building Trust on Avito

In this section, the speaker discusses the three key factors that are important for building trust on Avito.

Factor 1: Device Condition

• Users need to be confident that devices are in good condition.

• This requires regular checks and quality control measures.

Factor 2: Quality Control

Students

The speaker mentions students.

Students

• No timestamps available.

Ensuring Quality in Operational Processes

The speaker discusses the challenges of ensuring quality in operational processes and the importance of quickly testing and verifying partnerships.

Challenges of Ensuring Quality

• Manual testing and user feedback were difficult to manage.

• It is important to ensure high-quality operational processes.

Quickly Testing Partnerships

• Three partners were selected based on their perceived quality.

• Quick testing was necessary due to competition from larger players entering the market.

• Three questions needed to be answered before proceeding with partnerships:

• Will our sellers want to sell this product?

• Do our buyers want this product?

• Are these partners a good fit for us?

Importance of Teamwork and Delegation

The speaker emphasizes the importance of teamwork, delegation, and having a startup mentality when launching new products.

Importance of Teamwork

• A strong team is essential for success.

• The team was divided into three areas: strategy, products, and operations.

Startup Mentality

• Vita allows for quick launches with limited bureaucracy.

• Weekly meetings are held to keep everyone on track.

• Tasks are delegated quickly so that work can be done efficiently.

Delegation

• Middle management analyzes international competitors' strategies within a week while senior management signs partnership deals within three weeks.

• Product development is handled by Leningen Vid, an internal tool that streamlines the process.

First Day and Second Day

The team discusses the changes made on the first day and second day.

Changes Made

• On the first day, they made some changes.

• On the second day, they changed everything.

Partner's Guarantee

The team discusses their partner's guarantee for devices bought through their platform.

Partner's Guarantee

• Their partner conducts a thorough check to ensure that all parts are original and not stolen.

• Users can view this report on their smartphones.

• The idea is to provide users with peace of mind when buying devices through their platform.

• The partner provides a guarantee to assure users that everything is in order.

Future Plans for Expanding Services

The team discusses plans for expanding services beyond smartphones.

Expanding Services

• They plan to expand into other segments of technology such as cameras or connecting to financial services like "buy now."

• They may even return to auctions if there is demand.

• They aim to roll out these expansions gradually, starting with smartphones as it is currently the largest market.

• They plan to release a new version on September 1st with limited data before expanding further in the future.

Pilot Program and Market Segments

The team discusses their pilot program and market segments they are targeting.

Pilot Program and Market Segments

• They had a successful pilot program with limited participants.

• Their primary goal is to target regions where demand exceeds supply.

• They aim to expand into other segments of technology in the future.

• They are currently targeting homemakers and people looking to sell old devices.

User Experience and Content

The team discusses user experience and content on their platform.

User Experience and Content

• They plan to integrate their service into Avito, a popular online marketplace.

• Users will have the option to use their service when posting an ad on Avito.

• There will be no obligation for users to use their service if they do not want to.

• They plan to tailor content based on user preferences, such as homemakers or people looking to sell old devices.

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