CONOCE A TUS STAKEHOLDERS ¿QUIÉNES SON? Y ¿QUÉ TIPOS EXISTEN?
Stakeholders in Project Management
In this section, the video discusses the concept of stakeholders in project management, distinguishing between different types of stakeholders and their roles within a project.
Understanding Stakeholders
- Stakeholders are individuals, groups, or organizations with a common interest involved in project activities.
- Shareholders are distinct from stakeholders as they refer specifically to shareholders who own shares in a company.
- Different types of stakeholders exist based on their relationship with the company: internal (employees, owners, investors) and external (customers, distributors, community).
Internal Stakeholders
- Internal stakeholders participate in coordinating finances, resources, and strategy development. Examples include employees, owners (sports league), investors (sponsors), and shareholders (franchise owners).
External Stakeholders
- External stakeholders are not part of the company but are linked to its success. They include customers (media companies), consumers (ticket buyers), distributors (selling products/services), suppliers (entertainment companies), and the community at large.
Primary vs. Secondary Stakeholders
- Primary stakeholders have a direct relationship with the organization or project and play a key role in its success. This includes employees, clients, suppliers, investors.
- Secondary stakeholders have an indirect connection but are impacted by the organization's actions such as media outlets or competitors.
Matrix of Stakeholders
- A stakeholder analysis tool called the matrix helps prioritize stakeholders based on their interest and influence on the project.
Stakeholder Management Matrix
In this section, the concept of a stakeholder management matrix is discussed, highlighting how stakeholders with varying levels of influence and interest should be categorized and managed.
Categorization of Stakeholders
- Stakeholders with lower influence and interest are monitored but receive less attention. Examples include individuals not affiliated with participating groups or lacking specific interest in the sport.
Importance of Communication
- Stakeholders with high interest but low influence do not require extensive attention but should be kept informed. This group includes operators like event organizers and users such as consumers and spectators.
Dynamic Nature of the Matrix
- The stakeholder management matrix is an active map used to guide communication strategies with different stakeholder groups. It emphasizes the need for tailored relationships based on each group's characteristics.
Continuous Updates and Adaptation
- The matrix needs to be regularly updated as project progress may shift stakeholders' positions within the matrix. New stakeholders may emerge, while initially identified ones could become more or less relevant over time.
Significance of Stakeholder Engagement
- Maintaining an updated matrix enables the development of strategies that effectively manage stakeholders' interests throughout the project lifecycle. Engaging stakeholders regardless of their level of importance is crucial for project success.