Instamilhas - Como VENDER MAIS USANDO Instagram

Introduction to the Session

Overview of the Immersion Session

• The session is designed to last approximately 1 hour and 30 minutes, focusing on practical applications.

• Participants are encouraged to ask questions via chat for better organization and clarity in responses.

Purpose of the Training

• The training will cover how to use Instagram effectively for selling products or services, particularly in tourism but applicable to any business.

• Examples from various sectors (music, food) will be provided to illustrate versatility in application.

Understanding Social Media Dynamics

Key Principles of Social Media Engagement

• Social media is primarily for socializing; overt selling can damage relationships. A personal anecdote illustrates this point about a friend trying to sell consortia during a casual meeting.

• Users often seek entertainment rather than education on platforms like Instagram; learning happens incidentally while enjoying content.

Common Mistakes in Social Media Marketing

• Many marketers confuse teaching with entertaining, which can lead to disengagement from their audience. This highlights the importance of creating engaging content rather than purely educational posts.

Content Strategy: Entertainment vs Opportunity

Balancing Content Types

• Successful content should blend entertainment with opportunities without overwhelming followers with constant sales pitches; too many offers dilute their value.

Algorithm Considerations

• Understanding how Instagram's algorithm works is crucial; consistent posting increases visibility and engagement, while inactivity can lead to reduced reach over time. An example involving a user named Neusa illustrates this concept effectively.

Understanding the Importance of Social Media Engagement

The Value of Being a Paid Employee

• The speaker emphasizes the importance of being well-compensated as an employee, stating that they have no issues continuing in their role as long as they are paid well.

• Acknowledges the existence of a contract that binds employees to the network, highlighting that any statements made can be monitored by the platform.

Algorithm and Audience Engagement

• Discusses how social media algorithms do not favor niche topics like "miles," which have limited audience appeal compared to broader subjects like travel.

• Points out that most people are unfamiliar with specific terms related to miles, making it less engaging for a general audience.

Content Creation and Business Responsibilities

• Shares personal insights on disliking certain business tasks (like content creation), yet stresses the necessity of completing them regardless of personal preference.

• Encourages understanding that running a business involves doing things one may not enjoy but must still be done for success.

Revenue Projections and Social Media Strategy

• Reveals projected revenue figures for 2026, indicating significant growth potential within social media platforms.

• Outlines two strategies for achieving results on social media: working for the platform or having it work for you through paid promotions.

Balancing Organic and Paid Growth

• Highlights the importance of balancing organic engagement with paid advertising, noting that while both methods can yield results, organic reach is preferable.

• Advises recording strategies where one can either create content to earn from the platform or pay to gain visibility.

Engaging Content Ideas

• Defines "social" as being relatable and enjoyable; mentions how travel-related content tends to attract more interest due to its universal appeal.

• Suggests creating content from perspectives unfamiliar with travel experiences, enhancing relatability and engagement with audiences who share similar backgrounds.

Innovative Marketing Examples

• Introduces an example of a successful young entrepreneur selling creatine gummies, illustrating how innovative marketing can make niche products appealing without being overly technical or boring.

• Emphasizes creativity in presenting products in everyday contexts rather than focusing solely on their technical benefits.

Understanding Marketing as a Business Sector

The Importance of Marketing in Business

• Discussion begins with the speaker mentioning a carousel business model, emphasizing that marketing is essential and should be treated as a sector within any business.

• The speaker shares personal experiences regarding managing their CNPJ (business registration), highlighting the necessity of handling various administrative tasks like taxes and hiring processes.

• Emphasizes that even if one operates on a side income basis, they still need to recognize the importance of having a dedicated marketing sector for their business.

Time Investment in Marketing

• The speaker stresses the value of time over money in marketing, noting that while they pay for accounting services, marketing can be managed through personal effort.

• Suggests dedicating 15 minutes daily to marketing activities, comparing it to an exercise routine where consistency is key for effectiveness.

Research as a Foundation for Effective Marketing

• Highlights that effective marketing cannot exist without research; understanding your audience and market trends is crucial.

• Uses an example about creating content on Montreal to illustrate how research can enhance quality and relevance compared to relying solely on personal knowledge.

Creating a Professional Instagram Presence

Key Elements of an Effective Instagram Profile

• Defines what constitutes a professional Instagram account versus an amateur one, stressing the importance of keeping profiles updated and visually appealing.

• Outlines three critical questions every profile should answer: Who am I? What do I do? What makes me different?

Personal Branding Through Social Media

• Discusses how answering "Who am I?" helps filter out non-target audiences who may not engage with your brand effectively.

• Encourages individuals to showcase personal pride points (e.g., cultural identity or family roles), which can resonate with potential clients or followers.

Differentiation in Services Offered

• Stresses identifying unique selling propositions (USPs), such as travel experience or specialized consulting skills, which can set one apart from competitors.

Creating an Effective Instagram Bio for Travel Agents

Introduction to the Session

• The speaker introduces a personal project related to creating an Instagram bio, inviting participants to share their roles (agency, consultant, manager) in the chat for tailored guidance.

• The speaker expresses a desire to assist attendees by asking if anyone lacks an Instagram account and encourages them to comment on their professional status.

Practical Demonstration with AI Tool

• The speaker plans to demonstrate how they use a specific tool while helping Denis, who is a travel agent not yet promoting on Instagram.

• They explain that they will input information about Denis into the AI tool to generate a suitable Instagram bio description.

Key Questions for Crafting Bios

• The process involves answering three critical questions: Who are you? What do you do? What makes you different?

• Emphasis is placed on distinguishing between identity and profession; being clear about personal attributes versus job functions is crucial.

Highlighting Unique Selling Points

• Participants are encouraged to identify unique aspects of their services, such as experience or achievements (e.g., number of countries visited or miles generated).

• A suggestion emerges from the AI tool that combines personal identity with professional expertise and quantifiable achievements for a compelling bio.

Finalizing the Bio Description

• The speaker discusses refining the generated bio further, suggesting alternatives like "strategic ticket issuance" and emphasizing personalized service.

• It’s noted that while bios don’t need perfection, they must avoid being vague or uninformative. Examples of poor bios are provided for clarity.

Importance of Links in Bio

• The session transitions into discussing essential links within the Instagram bio that facilitate customer interaction—such as direct contact options via WhatsApp or online booking capabilities.

Consulting and Earning While You Sleep

Introduction to Standardized Consulting

• The speaker introduces a standardized consulting service for mileage management, priced at R$ 300. This service includes meetings, follow-ups, and group support.

• Emphasizes the transformative potential of learning to earn money passively, even while sleeping.

Self-Service Options in Mileage Management

• The speaker discusses creating a website or document for clients to manage their own mileage without direct assistance.

• Clarifies that the service is targeted at individuals who spend over R$ 20,000 monthly and plan multiple international trips; those who do not meet this criterion are advised against purchasing.

Passive Income through Online Sales

• Introduces Honer Travel as a recommended platform for selling tickets online without needing constant interaction with customers.

• Highlights the convenience of self-service options where customers can purchase flights directly from the website without needing personal communication.

Importance of Automated Sales Systems

• Discusses the benefits of having an automated sales system that allows for transactions to occur while one sleeps.

• Compares this system to self-service experiences in shopping, emphasizing ease and efficiency in customer transactions.

Target Audience and Pricing Strategy

• Identifies business owners as a primary target audience who frequently travel and spend significant amounts on travel expenses.

• Suggests pricing strategies based on spending habits; e.g., charging R$ 6,000 annually for clients who spend R$ 30,000 monthly on travel.

Tools for Managing Client Interactions

Utilizing Link Trees for Client Engagement

• Recommends using link tree services like Link M to streamline client interactions by providing easy access to various resources.

Effective Communication Strategies

• Stresses the importance of having measurable communication methods with clients through generated links that lead directly to WhatsApp messages.

Differentiating Client Needs

• Explains how different types of clients may require varying levels of assistance; some may need help navigating purchases while others might be more independent.

Engaging New Clients

• Points out that new travelers often seek guidance due to lack of experience, making them ideal clients compared to seasoned travelers looking for better deals.

Understanding Client Engagement and Sales Strategies

Importance of Client Perception

• The speaker emphasizes the significance of understanding client perceptions, noting that some clients may be overly cautious, believing everything is a scam. This mindset affects their willingness to engage in comparisons.

Structuring Your Offer

• It’s crucial to provide at least three links in your offer:

• One for direct purchase (commercial).

• One for self-service options.

• One for assistance requests, highlighting the importance of measuring client needs.

Attracting New Clients

• A key insight shared is that selling to unknown clients is essential for financial success. The speaker quotes a mentor: "If you don’t sell to strangers, you will never make enough money."

Challenges with Existing Networks

• Relying solely on referrals from known contacts can limit sales potential, especially if those contacts are not financially stable. The speaker contrasts this with individuals who have affluent networks.

Identifying Audience Questions

• To effectively attract clients, one must ask:

• What are the basic questions my audience has?

• Examples include inquiries about luggage size or travel documentation requirements.

Creating Relevant Content Based on Audience Needs

Basic Client Inquiries

• The speaker encourages identifying fundamental questions from the audience such as:

• "What size suitcase should I bring?"

• "Can I travel to Argentina with just my driver's license?"

Misconceptions About Travel Knowledge

• There’s a distinction made between basic and advanced travel inquiries; many common questions reflect a lack of foundational knowledge among travelers.

Effective Content Creation Strategies

• The discussion highlights successful content ideas based on audience queries:

• Videos addressing luggage sizes and costs have proven popular.

Engaging with Audience Concerns

• Emphasizing practical concerns like arrival times at airports can resonate more than technical details about flights or miles needed for travel.

Leveraging Successful Topics for Engagement

Analyzing Popular Questions

• The speaker suggests revisiting previously successful topics when creating new content:

• Questions about visa requirements and luggage sizes have generated significant engagement in past videos.

Tailoring Responses to Audience Knowledge Levels

• Understanding what information resonates with your audience allows for better-targeted content creation, ensuring relevance and engagement.

What Can You Bring in Your Carry-On Luggage?

Key Considerations for Packing

• Discusses the importance of knowing what items are prohibited in carry-on luggage and how to create a video demonstrating this.

• Shares an anecdote about a viral video where someone paid R$ 1,000 to bring cuscuz into Brazil, highlighting cultural significance and humor in travel experiences.

• Raises questions about common travel queries such as carrying pets or specific food items on flights, emphasizing creativity in addressing these topics.

Understanding Audience Needs

• Suggests that content creators should focus on basic questions travelers have rather than overly complex ideas; simplicity is key.

• Points out that social media usage is prevalent among lower-income individuals, indicating a target audience for travel-related content.

Effective Content Creation Strategies

• Proposes three essential questions for creating engaging content:

• What is the most basic question?

• What has worked well before?

• How can I present this information effectively?

Engaging with Potential Clients

• Highlights the need to address fundamental concerns potential clients may have regarding credit card miles and travel options.

• Emphasizes the importance of understanding customer needs by asking relevant questions about their financial habits and preferences.

Building Trust and Recognition

• Discusses the necessity of establishing credibility with potential customers through informative content that resonates with their experiences.

• Explains different types of engagement needed from audiences: recognition, listening, and consideration—each step crucial for building relationships over time.

Crafting Relatable Content

• Encourages creators to think about how they can make their audience feel connected through relatable scenarios (e.g., traveling with pets).

• Stresses that initial engagement often comes from simple yet relatable inquiries which can lead to deeper connections later on.

Examples of Effective Video Topics

• Suggestion to create videos around common travel dilemmas like whether one can take pets on flights or what items are allowed in carry-ons.

• Mentions that while some topics may not directly lead to sales immediately, they help establish familiarity which could convert viewers into customers eventually.

By structuring your content around these insights, you can better engage your audience while providing valuable information related to travel regulations and personal experiences.

Understanding the Importance of Personal Connection in Content Creation

The Need for Self-Introduction

• The speaker emphasizes the importance of being known before selling anything, suggesting that content should focus on self-introduction.

• They mention creating engaging content that allows people to get to know them, highlighting two viral videos filmed in a bathroom as examples.

Unique Content Ideas

• The speaker shares their experience filming a bathroom video, showcasing what not to do (e.g., drinking water from the toilet), which intrigued viewers.

• They discuss how showing relatable and unusual experiences can attract attention, even if it doesn't directly lead to sales.

Engaging with Everyday Experiences

• The speaker reflects on travel experiences with Gol Airlines, using humor about their napkin as a conversation starter.

• They highlight that many people in Brazil have never traveled by plane, making such content relatable and engaging for a large audience.

Understanding Audience Demographics

• A significant portion of the Brazilian population has never flown; this insight shapes how content is created to resonate with viewers' realities.

• By sharing simple yet informative travel tips or experiences, the speaker aims to connect with those who may be unfamiliar with air travel.

Building an Audience Through Relatability

• The speaker argues that understanding Brazil's socio-economic landscape is crucial for effective communication and engagement.

• They point out that successful influencers often cater to broader audiences rather than just wealthy individuals, emphasizing relatability over exclusivity.

Understanding the Importance of Listening and Engagement

The Challenge of Knowledge and Awareness

• The speaker highlights that many people struggle with basic knowledge, using the example of writing "Montreal" to illustrate a broader lack of awareness.

• There is an emphasis on the importance of listening to others, suggesting that engagement is crucial for effective communication.

Content Consumption vs. Active Listening

• The speaker discusses following influencers like Carlinhos Maia and Virgínia not for their words but to observe their actions, indicating a distinction between passive consumption and active listening.

• Acknowledges that while some content may attract attention (like videos about travel), deeper discussions about business yield more valuable insights.

Value in Mentorship and Investment

• The speaker shares personal anecdotes about investments in technology (tablet vs. MacBook), illustrating how higher investment often correlates with greater commitment and engagement.

• Emphasizes that those who pay more for mentorship are likely to be more attentive and responsive compared to those who invest less.

Common Misconceptions About Audience Engagement

• Discusses the misconception that one can demand attention without first establishing credibility or a following; emphasizes the need for prior engagement before expecting listeners.

• Highlights the importance of building a relationship with an audience through consistent value delivery before attempting to sell or promote products.

Building Consideration Through Connection

• Explains how consideration from an audience develops over time as they begin to follow, listen, and ultimately want to purchase based on established trust.

• Encourages connecting personal experiences (like travel stories related to Montreal) as a way to engage audiences meaningfully.

Practical Steps for Audience Engagement

• Suggestion for creating relatable content by sharing personal stories or practical tips that resonate with potential followers.

• Stresses that once someone considers you credible, they are more inclined towards making purchases or engaging further with your offerings.

Practical Tips for Traveling

Essential Travel Tips

• The speaker emphasizes the importance of practical tips for travelers, suggesting three key areas: avoiding delays at airports, bringing food from home, and saving money while traveling.

• A personal anecdote is shared about carrying a snack and refilling water bottles at airports as a cost-saving measure. This highlights the value of simple, practical advice.

• Understanding necessary travel documents and procedures in case of flight cancellations is crucial. The speaker encourages awareness of what to carry when flying.

• Different perspectives on travel experiences are acknowledged; some may find traveling with pets unpleasant while others enjoy it. This illustrates the diversity of traveler opinions.

• The speaker discusses the importance of knowing which documents to have handy during travel, such as ID and vaccination records.

Engaging with Audience Perspectives

• The speaker reflects on differing opinions regarding travel tips shared by others, emphasizing that disagreement is acceptable and can lead to further discussion or content creation.

• A sequence of videos created by an individual named Neusa is mentioned, showcasing how she builds her content around essential travel information like required documents and cancellation protocols.

• The progression from basic document requirements to more complex issues like legal assistance during lost luggage situations demonstrates a comprehensive approach to travel advice.

• Engagement with audience feedback is highlighted; if Neusa fails to provide diverse content or insights, her viewership may suffer due to lack of interest in her videos.

Content Creation Insights

• The speaker shares their extensive experience in creating social media posts (over 7400), underscoring the commitment needed for consistent engagement with an audience.

• Emphasizing learning through mistakes, the speaker expresses their mission to help others avoid errors they’ve made in their own travels or content creation efforts.

Learning Through Experience

• Personal anecdotes about filming challenges at airports illustrate real-world difficulties faced by content creators. These stories serve as valuable lessons for aspiring creators.

• The importance of adaptability in video production is discussed; recording without speaking initially allows for easier editing later on when adding voiceovers or commentary.

Consistency Over Perfection

• Acknowledging frequent posting (three to four times daily), the speaker stresses that regularity can lead to growth despite imperfections in individual posts or videos.

• Reflecting on success rates in content creation (200 successful posts out of over 7400), the speaker encourages persistence and continuous improvement among fellow creators.

Growth Metrics

• Reference is made to tracking follower growth using tools like Social Blade, illustrating how consistent effort leads to positive outcomes over time despite fluctuations.

Growth and Learning in Social Media

Personal Growth in Followers

• The speaker shares their experience of gaining followers on social media, noting a significant increase from 16 to 76 followers in just a few days. They highlight that they gained 6,000 followers in January and had a peak month with 19,000 new followers.

Key Mistakes in Content Creation

• The speaker emphasizes the importance of research before creating content, stating that creating without prior analysis is detrimental. They stress the need to evaluate past posts for improvement opportunities.

• They mention the pitfalls of copying popular formats without personal adaptation, specifically criticizing the lowfi format as ineffective for most creators unless they are already famous.

Importance of Mentorship and Investment

• The speaker lists several mentors who have influenced their growth, highlighting their follower counts and implying the value of learning from successful individuals. They reveal spending at least R$80,000 on mentorship to enhance their skills.

Researching and Analyzing Content

• To create effective content quickly, the speaker advocates for thorough research, testing ideas, and analyzing results. This iterative process is crucial for success.

Utilizing AI Tools for Content Creation

• The speaker introduces an AI tool that simplifies research by generating content ideas based on user input. They demonstrate how it can assist in creating engaging videos about travel destinations like Montreal.

• A discussion ensues about focusing video content either on gaining followers or generating sales; they note that many tools may not be effective if not tailored properly.

Crafting Engaging Travel Content

• The AI suggests practical tips for traveling to Montreal affordably while addressing common misconceptions about costs associated with travel.

• The speaker highlights strategies to attract viewers by discussing unique selling points such as using miles effectively when booking flights.

Final Thoughts on Effective Storytelling

• Emphasizing storytelling's role in marketing travel experiences, the speaker encourages potential travelers to engage with them directly for personalized advice.

• They conclude by reiterating the importance of crafting compelling narratives around travel experiences while utilizing AI assistance to streamline this process.

How to Gain Followers and Create Engaging Content

Importance of Gaining Followers

• Emphasizes the necessity of gaining followers for visibility and recognition, particularly for those starting out in content creation.

• Highlights that curiosity-driven content is essential; practical tips should encourage viewers to follow.

Common Mistakes with Luggage

• Discusses three common errors travelers make regarding luggage that can lead to hefty fees at the airport.

• Error 1: Carrying a bag larger than allowed.

• Error 2: Exceeding weight limits.

• Advises checking airline regulations before traveling to avoid these mistakes.

Creating Effective Video Content

• Suggests creating videos about mandatory travel documents, targeting audiences who may not have traveled before.

• Recommends using short-form content (like reels) for those with fewer followers, as it tends to attract more engagement compared to carousels.

The Role of Stories in Engagement

• Explains that stories are crucial for storytelling and engaging an audience effectively, which is often more challenging than posting static images.

• Encourages sharing personal narratives within stories, linking daily activities (e.g., breakfast before heading to the airport).

Strategies for Successful Storytelling

• Stresses that while reels attract viewers, it's the stories that convert them into followers or customers.

• Provides examples of successful mentors utilizing real-life moments in their stories to connect with their audience authentically.

Utilizing Behind-the-Scenes Content

• Advocates showing behind-the-scenes processes (e.g., budgeting for flights), which helps demystify decision-making and engages viewers' curiosity.

• Points out that people prefer personalized interactions over generic online booking experiences; they want guidance from someone knowledgeable.

Crafting Mini-Stories

• Suggestion on creating mini-stories around everyday actions related to travel preparations (e.g., packing).

• Reinforces the idea that sharing relatable experiences fosters connection and engagement with the audience.

Insights on Client Engagement and Storytelling in Business

The Importance of Real Stories

• A client was assisted with a significant number of miles, showcasing the behind-the-scenes work that goes into client consultations.

• Emphasizes the value of sharing personal stories and experiences to connect with clients, stating "stories are real life."

• Discusses the delivery of mentorship materials, highlighting the importance of transparency in business practices.

Engaging Clients Through Daily Activities

• Shares an example of a client's journey, illustrating how real-time updates can enhance client trust and engagement.

• Stresses that daily activities should be shared as stories to foster connection; suggests one to two stories per day for effective engagement.

Distinguishing Between Stories and Reels

• Clarifies the difference between casual storytelling (stories) and promotional content (reels), emphasizing that both serve different purposes in marketing.

• Encourages using real-life inquiries from clients as story content to demonstrate authenticity and relatability.

Understanding Mentorship vs. Consultancy

• Defines mentorship as a long-term guidance relationship while consultancy is more transactional, akin to medical advice.

• Highlights that many people prefer consultancy over mentorship due to its straightforward nature; emphasizes the need for education in business practices.

Leveraging Client Experiences for Marketing

• Suggests documenting client interactions (like receiving misleading emails about flight cancellations) as valuable story content for social media.

• Urges viewers to think about what they can share today, reinforcing that stories must come from personal experience rather than being outsourced.

15 Minutes of Stair Climbing: The Challenge

Importance of Engagement Before Selling

• Emphasizes the need for 15 minutes of focused effort, comparing it to a challenging workout on a stair climber.

• Stresses that one should not attempt to sell before establishing an audience; engagement is crucial first.

• Demonstrates real-time audience growth on Instagram, highlighting the importance of having people present before making sales pitches.

Content Creation Strategies

• Advises creating content that resonates with the audience's interests, such as showcasing pets or packing tips.

• Suggests practical content creation based on current life situations and timing, particularly around weekends and holidays.

Timing and Consistency in Sales

• Discusses optimal days for selling; mentions that weekdays are generally better than weekends due to lower engagement.

• Warns against trying to sell on Sundays when audiences may be less receptive.

Creating Content Effectively

Morning Routine for Content Creation

• Recommends creating content early in the day to avoid procrastination later.

• Shares personal experience about struggling with late-day content creation and emphasizes self-reliance in producing material.

Overcoming Barriers to Filming

• Encourages using simple tools like tripods instead of relying on others for filming; highlights adaptability in content creation.

• Points out that consistent audience engagement is necessary for successful sales; stresses the importance of visibility and interaction.

The Role of Visibility in Sales

The Impact of Personal Presence

• Notes that those who appear more often tend to sell more effectively but acknowledges alternatives like screen recording.

Structuring Audience Engagement

• Outlines a structured approach: attract an audience, engage them, facilitate conversations, then move towards sales.

• Highlights common mistakes made by new creators regarding budget constraints and lack of conversation with their audience.

This markdown file captures key insights from the transcript while providing timestamps for easy reference. Each section focuses on specific themes related to engagement strategies, content creation practices, and effective sales techniques.

Understanding the Importance of Posting for Sales

The Connection Between Posting and Sales

• The speaker emphasizes that posting content directly correlates with sales; when they post, they sell, and when they don't, they don't sell.

• They introduce a tool referred to as "agent A," which encapsulates their knowledge and methods for generating sales scripts based on user input.

Utilizing Technology for Sales Strategies

• The speaker discusses using direct messaging (DM) on platforms like Instagram to engage potential clients by asking strategic questions about their business needs.

• They highlight the importance of creating engaging video content that addresses common pain points, such as unnecessary expenses related to credit card usage.

Content Creation Insights

• The speaker shares their experience in content creation, noting that while they provided the foundational knowledge, others helped execute the technical aspects.

• They stress that the key to effective tools is not just technology but rather the depth of knowledge embedded within them.

Promotional Offers and Accessibility

• An announcement is made regarding a promotional offer for accessing "agent A" at a reduced price for 12 months instead of 6 months.

• The speaker encourages participants to take advantage of this offer, emphasizing its value compared to standard pricing available elsewhere.

Training and Knowledge Transfer

• Clarification is provided about the focus areas of "agent A," including agency management and consulting related to mileage sales.

• The speaker reiterates that success hinges on knowledge transfer from their courses into practical applications within the agent tool.