Como cobrar 10 MIL REAIS POR CLIENTE com gestão de milhas? Método de DUAS etapas

How to Attract High-Paying Clients in Mileage Management

Understanding Client Goals

• The speaker discusses a client who aims to attract customers willing to pay R$ 10,000 annually for mileage management services.

• The speaker confirms their ability to assist the client in achieving this goal, emphasizing that it requires proper strategies and understanding of the market.

Financial Considerations

• To justify a fee of R$ 10,000, clients should ideally spend around R$ 50,000 on credit cards annually; spending less would not make financial sense.

• A calculation shows that with an annual expenditure of R$ 50,000, clients can generate approximately 350,000 miles through effective management.

Travel Planning Insights

• The speaker highlights the importance of planning travel using accumulated miles for significant savings on trips (e.g., two family vacations costing between R$ 100,000).

• Effective mileage management involves utilizing miles for all aspects of travel—flights, hotels, car rentals—to maximize benefits for clients.

Target Client Profile

• Ideal clients are those who spend at least R$ 50,000 annually and plan multiple international trips; they are likely to be affluent individuals with high-quality credit cards.

• Selling services based solely on cost savings is ineffective; instead, focus on providing comprehensive travel planning and logistical support.

Service Delivery Expectations

• Clients expect more than just basic mileage management; they seek intelligent planning that includes itineraries and additional services like insurance and logistics.

• The speaker notes that wealthy clients often already possess premium credit cards due to their financial status and require assistance managing these resources effectively.

Where is Your Ideal Client?

Understanding Client Presence

• The speaker emphasizes that new clients are often not found on Instagram, as they typically do not engage directly with posts or comments about services.

• Out of 30 active clients, 20 did not originate from social media; instead, they reached out via WhatsApp after engaging with the speaker's content.

• Many potential clients may have a minimal digital presence, often sharing personal photos rather than being highly engaged online.

Identifying the Ideal Client Profile

• The ideal client profile includes individuals who may be successful in their fields but lack digital savvy; for example, a farmer spending significant amounts on livestock without focusing on digital marketing.

• These clients are more likely to attend physical events and courses where they can network and learn rather than relying solely on social media.

Importance of Networking Events

• Attending high-cost events (e.g., $20,000 seminars) indicates that these clients have established businesses and disposable income to invest in learning opportunities.

• Clients willing to spend money at such events are generally serious about improving their business and are more likely to engage meaningfully when approached.

Building Trust with Potential Clients

• The speaker notes that many people attempt to sell him services online but he rarely responds unless he feels a genuine effort has been made by the seller.

• Trust is crucial; potential clients will hesitate to share sensitive information or make commitments without having built a relationship first.

Strategies for Effective Engagement

• Meeting potential clients in person at networking events allows for building rapport and trust through direct interaction.

• Observing how potential clients interact during these events helps gauge their seriousness and reliability before pursuing further business discussions.

• Engaging in conversations about shared interests (like travel or family experiences), enhances connection and makes it easier for them to consider future collaborations.

Conclusion: Key Takeaways About Client Acquisition

• To attract high-value clients, focus on offline interactions at events rather than relying solely on social media platforms like Instagram.

• Understand that these clients prioritize trust and security over discounts; excessive emphasis on price can lead them to perceive offers as scams.

Understanding Client Value in Travel Services

The Importance of Perceived Value

• A client questions the value of a service that costs $10 but claims to save them $80 over two trips, indicating a lack of comfort with the pricing structure.

• Clients prioritize security and comfort over discounts; wealthier clients often seek reassurance and expertise rather than just lower prices.

Enhancing Client Experience

• Highlighting differences in travel options can significantly impact client decisions; for instance, comparing flight durations emphasizes comfort versus inconvenience.

• Providing comprehensive travel packages, including accommodations and itineraries, leads to satisfied clients who appreciate not having to think about logistics.

Building Trust Through Expertise

• Clients are willing to pay premium prices for services that simplify their lives; they value expertise that saves them time and effort.

• Charging higher fees is justified if the service generates significant savings or results for the client, emphasizing the importance of demonstrating tangible benefits.

Understanding Client Psychology

• To justify high service fees (e.g., $10,000), one must create substantial perceived value (e.g., generating $30,000 in savings).

• Wealthy clients expect seamless experiences when traveling internationally; they prefer full-service arrangements over basic ticket purchases.

Delivering Exceptional Experiences

• Personalizing travel experiences—like arranging private transportation—enhances client satisfaction and loyalty.

• Men often fear making poor financial decisions more than spending money itself; thus, ensuring a positive experience is crucial for retaining high-value clients.

Understanding High-Value Sales Strategies

The Importance of Targeting the Right Audience

• To sell high-ticket items (10,000 to 20,000), one must understand that the right audience is crucial. You need to be in an environment where potential buyers exist.

• Wealthy individuals do not spend their time idly on social media like lower-income consumers. They are busy and less likely to respond to generic outreach.

Characteristics of High-Net-Worth Individuals

• Wealthy clients often have a low social media presence; they may post infrequently and prefer privacy over being "Instagrammable." Their online activity is typically limited to family-oriented content.

• These individuals are purchasing results rather than just products. If you can create a product that delivers significant value (e.g., charging 10,000 for generating 30,000), you will attract these clients effectively.

Pricing Strategies for Different Client Segments

• For those starting with lower pricing (3,000 to 4,000), there are training programs available that cater specifically to entry-level professionals in niche markets like mileage management.

• Alternatively, if aiming for premium clients from the outset, it’s essential to position oneself as a premium service provider.