How to Make Your LinkedIn Posts Go VIRAL
Jim Schubert shares how to go viral on LinkedIn. He tells the story of how one vacation post went viral overnight for him and uses three LinkedIn tips as answers to the ever-present question: what makes them hit that button and take time out of their day to promote you? LinkedIn is a great resource for networking and building connections. However, you need to be strategic when posting on LinkedIn to maximize the potential of your posts. In this video, I'll show you some LinkedIn marketing tips to help you create effective LinkedIn posts that will attract attention and lead to connections and opportunities. Whether you're a beginner or a seasoned LinkedIn user, this video is a great way to learn how to make your LinkedIn posts go viral! -------FOLLOW ME HERE------- ● Website: http://agentsgrowthacademy.com/ ● LinkedIn: https://www.linkedin.com/in/schubertjim/ -------DISCLAIMER------- This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This helps support the channel and allows me to continue to make videos like this. Thank you for the support! -------EPISODE OVERVIEW------- Remain present on LinkedIn if you want to be seen–we’ve heard this advice. It’s a necessity for promotional work. But do you know just how far a single LinkedIn post can go for you, for others? 3 Key Takeaways - You don’t have to know the secret to LinkedIn’s algorithm to go viral. Instead, be consistent with the 3 key traits in this episode and people will want to view your content. - DON’T stage your posts–photos or content. Show people that you are a real human with a real life. - Start thinking about how your post will help improve someone else’s life enough to invite a thank you. Resources Visit agentsgrowthacademy.com/value for ideas on how you can give FIRST! Connect with Jim and leave the episode an honest review! About Jim Schubert Jim Schubert is the CEO of Southern States Insurance, one of Georgia's largest independent insurance agencies. He is a nationally recognized author and podcast guest contributor appearing in Insurance Journal, Independent Agent Magazine, Insurance Business America Magazine, Best's Review and Applied Systems. Jim is a passionate advocate for small business owners, entrepreneurs and independent insurance agents. He loves sharing ideas about agency growth, digital marketing, and the lost art of human interaction. Jim is also the creator of Agents Growth Academy, an online resource for insurance agents and agency owners who want to take their growth to the next level. And when he needs to take a clarity break, he is either behind a camera lens in the great outdoors or teaching aspiring shutterbugs how to take beautiful nature photography at Schubert Photography.
How to Make Your LinkedIn Posts Go VIRAL
How to Make a Post Go Viral on LinkedIn
In this video, Jim Schubert shares his experience of having a post go viral on LinkedIn and provides insights into how it happened. He breaks down the three components that make a post go viral: human, helpful, and hopeful.
The Challenge
- Jim issued a challenge to his teenagers to read two books with a monetary component attached.
- If they read Rich Dad Poor Dad by Robert Kiyosaki, they would be given $1000 each to put into three separate accounts for savings, investing, and tithing. They also had to write a book report and an investment summary.
- If they read The 4-Hour Work Week by Tim Ferriss, they would be given $1000 each but had to write a business plan at the end of the book for a business that they actually want to start. The $1000 had to be spent on creating that business every penny of it.
The Stats
- After making the post about the challenge, Jim's post went viral with over 27k reactions, 2k+ comments, 670 shares in just 72 hours on LinkedIn.
- There were also 3.6 million impressions.
Three Components That Make A Post Go Viral
Human Aspect
- Use actual non-staged pictures of people in your posts.
- Talk about something relatable or very human.
Helpful Aspect
- Provide value in your posts.
- Share tips or insights that can help others.
Hopeful Aspect
- Share stories or experiences that inspire hope.
- Give people something positive to look forward to.
Responsibility as Parents
In this section, the speaker talks about how it is the responsibility of parents to help their children grow in various aspects of life, including financial literacy.
Helping Children Grow
- As parents, it is our responsibility to help our children grow in different aspects of life.
- Financial literacy is one such aspect that needs attention.
- The speaker believes that there are not enough financial literacy programs for children in the country.
- However, new legislation has been passed in several states, including Georgia, where financial literacy will be a part of the core curriculum.
Importance of Being Helpful
In this section, the speaker talks about how being helpful can benefit individuals and businesses on LinkedIn.
The Power of Being Helpful
- The post made by the speaker received overwhelming positive reactions because it was helpful.
- People find posts that are helpful to be more engaging and actionable.
- By being helpful on LinkedIn, individuals can develop meaningful relationships with others and build their network.
Giving First
- It's important to give first before asking for anything in return.
- When creating a post or approaching a niche market, think about what would be helpful for those individuals.
Adding Value and Going Viral
In this section, the speaker talks about how to add value before asking for anything in return. He also discusses how his post went viral and what made it hopeful and uplifting.
Adding Value First
- Before asking for anything in return, provide 30 pieces of give.
- Agentsgrowthacademy.com/forward slash value is a great place to get some ideas on how to add value.
Going Viral
- Posts that go viral tend to be very hopeful and can inspire others.
- The speaker's post was inspired by the book "What Would the Rockefellers Do?"
- Anyone can implement something like this, regardless of the amount offered.
- Uplifting posts tend to go viral because they inspire hope.
- Being vulnerable is important when making a post go viral.
- Personal stories or tragedies can make a post go viral.
- Honesty is another element that helps propel posts.
Hopeful Part
- The speaker's post was hopeful because it offered an incentive for children to learn financial literacy and develop an entrepreneurial spirit.
- Many people found the idea helpful and inspiring, especially those struggling with teaching their kids about money.
Dealing with Haters
-[]( t = 15 : 27 s ) Be prepared for haters if a post goes viral.
-[]( t = 15 : 48 s ) The speaker was vulnerable in putting the amount of money he offered out there, but he stands by his decision.
-[]( t = 16 : 31 s ) The speaker challenged school systems in his post and created opportunities for rebuttals.
Building Relationships
In this section, the speaker encourages viewers to connect with them and engage in conversation.
Connecting with the Speaker
- The speaker invites viewers to subscribe to their YouTube channel and connect with them.
- They express gratitude towards those who want to engage and promise to respond to comments.
- Viewers are encouraged to start a relationship with the speaker.
Final Thoughts
- The speaker concludes by encouraging viewers to "grow big or go home."