The Dark Side of Influencer Marketing - Tony The Closer Reveals How to Spot Scammers!

Introduction

The speaker addresses comments about investing and talks about encouraging people to create their own courses.

Investing in the Comments

• Some people were commenting about investing in the comments.

• The speaker encourages people to create their own courses instead of relying on others for investment opportunities.

Creating Your Own Course

• The speaker did a live session where they encouraged people to get a grown approved.

• They encourage people to take control of their own course creation.

Paying for Promos

The speaker talks about paying for promos and not wanting free promotion.

Second Promo

• If someone wants a second promo, they have to pay for it.

• The speaker does not want free promotion.

Teasers and Requests

The speaker talks about teasing content and receiving requests from viewers.

Teasing Content

• Someone asks the speaker to chill out on their teaser.

• It is unclear what the teaser is referring to.

Viewer Requests

• A viewer requests that the speaker wear their hair in a certain way.

• It is unclear what other requests are being made by viewers.

Out of Pocket Commenter

The speaker discusses an out-of-pocket commenter who talked about her husband's job as a GC.

Commenter's Husband Job

• A commenter talked about her husband's job as a GC but wanted to use someone else instead of him.

• She was also losing money.

• Tony was told he has a course, which could help prevent such situations from happening again.

Due Diligence and Fiduciary Responsibility

The speaker discusses fiduciary responsibility when taking someone's money and the importance of professionalism.

Fiduciary Responsibility

• When someone poses as a fiduciary, they have a responsibility to handle money properly.

• Once someone starts playing with your money, there are certain levels of professionalism that must exist.

Professionalism

• There are certain levels of professionalism that must exist when handling people's money.

• If someone takes in $500,000 or $2 million and doesn't have proper accounting for where the money went, it is a federal problem.

Repo and Due Diligence

The speaker talks about due diligence and getting agencies involved to find out where missing money is.

Due Diligence

• Some people were talking about how others should do their own due diligence.

• When you take someone's money, you have a responsibility to deliver on that role.

Missing Money

• Checks are bouncing and not being dated.

• It is important to get agencies involved to find out where the missing money is.

Conclusion

The speaker concludes by discussing large amounts of missing money and the need for investigation.

Missing Money Investigation

• Large amounts of missing money suggest that it went somewhere and was received by someone.

• It is important to investigate where the missing money went.

Importance of Legal Process in Investment

In this section, the speaker emphasizes the importance of doing background checks and legal processes to ensure accountability in investments.

Accountability for Funds

• Doing background checks and legal processes is important to ensure accountability in investments.

• Financial managers should be accountable for funds and have accounting for where the money is going.

• People who send money also need to be held accountable because they are trusting the financial manager with their funds.

Blaming Victims

• Savvy business people invested and got their money stolen, blaming them is not right.

• Not everyone invests blindly, some do their research, get contracts in place but still get screwed over.

Responsibility as a Fiduciary

• When you step into the role as a fiduciary, you have a responsibility to your clients to operate in good faith and good standing.

• The minute that you realize that you are in over your head, it's important to communicate that with your clients.

Handling Investments and Endorsements

The speaker discusses the importance of being cautious with investments, especially when dealing with celebrity endorsements. They also mention the need to inform investors when investments start losing money.

Importance of Celebrity Endorsements

• Celebrity endorsements can bring trust to an audience and make them feel more comfortable investing.

• People may overlook red flags because they are excited or blinded by a celebrity endorsement.

Caution with Investments

• It is important to be cautious about how you handle your money when investing.

• Investors should be informed when investments start losing money.

Scams and Red Flags in Investing

The speaker talks about the unfortunate reality of investment scams and how people can overlook red flags when investing.

Investment Scams

• Many people have been scammed out of their money through investments.

• Some people invested $100K, but it turned into $50K or less.

Overlooking Red Flags

• People may overlook red flags because they are excited or blinded by a celebrity endorsement.

• It is important to think carefully before handing over all your money to someone.

Emotional Impact of Losing Money in Investments

The speaker discusses the emotional impact of losing money in investments and criticizes those who belittle others for expressing their emotions.

Emotional Impact of Losing Money

• When investors lose a lot of money, they will naturally be upset and emotional.

• It is not helpful for others to belittle them for expressing their emotions.

Criticism of Belittling Others

• The speaker did not like how someone called others "pussy" for expressing their emotions about losing money.

• It is important to show empathy towards those who have lost money in investments.

Damage Control and Truth in Public Relations

The speaker discusses the importance of damage control and truth in public relations, using DJ Envy's situation as an example.

Importance of Damage Control

• Every good PR person understands the importance of getting ahead of a story.

• DJ Envy could have rehabilitated his image by getting ahead of the situation with Caesar.

Importance of Truth

• The speaker emphasizes the importance of always telling the truth.

• When you speak the truth, you can stand on it at all times.

Defending Your Name and Brand

The speaker talks about how your name and brand are important in the internet world and emphasizes the importance of defending them.

Importance of Your Name and Brand

• In the internet world, your name and brand are everything.

• It is important to defend your name and brand from lies or negative rumors.

Importance of Defending Yourself

• The speaker emphasizes that it is important to defend yourself when someone spreads lies or negative rumors about you.

• Speaking the truth is always better than dancing around an issue.

Importance of Responsibility as an Influencer

The speaker emphasizes the importance of being responsible as an influencer and understanding that people trust and look up to them.

Key Points:

• Being an influencer means being in the public eye, so it is important to take on a high degree of responsibility.

• People are looking at influencers and trusting them, so it is crucial to ensure that what they present is true.

Educating vs Gossiping

The speaker differentiates between educating and gossiping, emphasizing that they are creating content for social media and not living by street rules.

Key Points:

• The speaker clarifies that they are not gossiping but rather educating their audience.

• They do not live by street rules since they are entrepreneurs who cater to working-class people and other entrepreneurs.

• Social media is about creating content that people want to watch, which is why there are many viewers despite some considering it "gossip."

Bouncing Checks Scandal

The speaker receives information about someone bouncing checks and plans to investigate further.

Key Points:

• The speaker receives information about someone bouncing checks from multiple people.

• They plan on investigating further by calling the person who provided the receipts.

• There is another million-dollar victim involved in this scandal.

Protein Bar

The speaker briefly talks about eating a protein bar.

Key Points:

• The speaker mentions eating a protein bar that is similar to a Snickers bar.

DMs on Fire

The speaker receives many direct messages and plans to call someone back.

Key Points:

• The speaker's direct messages are blowing up, and they plan on calling someone back.

• They receive information about someone bouncing checks from multiple people.

Money Talk

In this section, the speaker talks about money and how some people have a lot of it while others don't.

Where Does the Money Come From?

• The speaker asks where people get their money from.

• Some people claim to have a lot of money.

• The speaker is surprised by how much money some people have.

Keeping Secrets

• The speaker mentions that he doesn't share other people's information without their permission.