Meetin PMB All School - 1 juli 2026

Meeting on PMB Preparation Progress

Overview of Meeting Objectives

• The meeting focuses on completing data related to PMB preparation, including sibling and nephew data, as well as any other relevant information.

• Emphasis is placed on internal mapping of tasks, prioritizing which items to work on first based on their potential.

Early Bird Concept Discussion

• A detailed discussion is planned regarding the early bird concept and its rundown, comparing similarities and differences in approach.

• The goal of creating a better experience through these differences is highlighted.

Timeline for Promotions

• It was decided that promotions will begin on July 3rd to announce the start of the early bird access for prospective customers.

• External early bird promotions are set to launch on August 3rd after reviewing calendar dates. This slight adjustment aims for better alignment with overall goals.

Updates from Team Members

Introduction by Team Leaders

• Team members introduce themselves, acknowledging attendance from various departments and teams involved in the project.

Presentation of Current Status

• An update is provided regarding progress made up until July 7th, including total closings achieved so far. The speaker mentions a total of 254 closings with specific breakdowns between internal and external sources.

Closing Statistics Breakdown

Internal vs External Closures

• Internal closures stand at 67 out of a target aiming for an increase next year; strategies are being developed to boost this number significantly above current levels (70% target).

• External closures reached 179, showing improvement over previous years due to collaborative efforts across teams. This includes targeted advertising strategies yielding significant results from social media platforms like Instagram and others.

Scholarship Program Initiatives

Upcoming Scholarship Tests

• Plans are laid out for scholarship tests scheduled for July 18th with a target of achieving at least 20 closures from participants registered for the test.

• Recent advertising efforts have already generated leads that align well with customer personas identified earlier in the process, indicating effective outreach strategies thus far.

Target Setting and Strategies

Goals for Student Enrollment

• Specific targets are set: aiming for a total enrollment of 400 students across all categories within the first quarter, breaking down into internal (135 students) and external (105 students).

Strategies Implemented

1. Bonding Programs: Scheduled starting July 21st aimed at grades six and ten.

2. Personal Goal Setting: Planned activities during student re-entry weeks.

3. Open House Events: Set for late July to attract new enrollments through engagement initiatives.

These strategies aim to enhance interest among existing students while attracting new ones effectively through structured programs tailored towards their needs and interests.)

Update on Student Enrollment and Challenges

Current Status of Enrollment

• Inquiry about whether students will continue or not, with emphasis on understanding the challenges faced, parental consent, and overall status updates from the school principal.

Primary Level Insights

• Feedback collected from primary level students shows a majority responding positively ("yes"), but there are also significant numbers expressing uncertainty regarding their enrollment decisions.

Closing Presentation Statistics

• The closing presentation indicates only 4.62% progress towards the enrollment target of 100%, highlighting a need for increased efforts to meet goals for grade 10 entry into IPDP.

IBDP Reporting and Program Updates

IBDP Progress Report

• No reports available yet for IBDP; however, updates have been received from Preschool and Primary levels indicating some interest in the program.

Internal Open House Preparations

Event Planning Details

• Preparations for an internal open house include assigning roles for video presentations, selecting student testimonials, and scheduling admissions presentations focused on sibling programs and payment processes.

Early Bird Strategy Overview

Target Goals for Early Bird Enrollment

• Strategic planning aims to achieve an 80% closing rate or a target of 135 enrollments through early bird initiatives.

External Enrollment Targets

Breakdown of External Targets by Level

• Specific targets set for external enrollments: Preschool (40), Primary (30), Junior High (25), and IB (10), totaling 105 enrollments aimed at during the first week.

Video Advertising Campaign Plans

Marketing Strategies

• Plans to produce seven video ads targeting early bird promotions with completion expected by July 10th; collaboration with vendors is emphasized as crucial to success.

Collaboration with Marketing Team

Content Development Focus

• Emphasis on creating engaging content that highlights Cambridge and IBDP offerings through five videos supported by the marketing team, ensuring alignment with promotional strategies.

Promotional Materials Deployment

Early Bird Promotion Launch

• Early bird banners have been deployed in various locations including church magazines to enhance visibility ahead of August promotions.

Event Schedule Planning

Rundown of Activities

• Detailed schedule created for opening ceremonies including student performances, school presentations, and exhibitions designed to attract external attendees effectively.

Exhibition Setup Details

Investment in Presentation Quality

• Budget allocation of IDR 13.5 million approved for renting exhibition panels aimed at enhancing visual appeal during events targeted at attracting potential enrollees.

Changes from Previous Years' Events

New Approaches in Exhibitions

• Shift in focus this year towards showcasing student work rather than solely performance-based displays; aiming to create more interactive experiences during exhibitions.

Lead Generation Efforts

Outreach Initiatives

• Updated lead generation strategy includes inviting potential leads across various educational levels; specific numbers shared indicate outreach efforts across preschool to IB levels.

Partnerships with Preschools

Collaborative Open Boot Events

• Partnership established with five preschools aimed at generating leads through open boot events scheduled throughout June and July.

Influencer Collaboration Strategy

Engagement with Influencers

• Collaboration planned with influencer ATAR who specializes in international schools; budget allocated for promotional activities focusing on school facilities and alumni success stories.

Early Bird Strategy and Community Engagement

Introduction to Early Bird Promotions

• The team plans to send out vouchers once pricing is confirmed, with printing currently in progress.

• New brochures will be added to highlight the advantages of Stella Maris, enhancing communication with parents.

Brochure Development

• Two types of brochures will be created: one focusing on general information and another emphasizing UVV value for early bird promotions.

Podcasting Strategy

• A shift in podcast strategy involves visiting community locations instead of inviting guests to their venue, aiming to generate leads from local communities.

• Previous podcasts have yielded some leads, primarily for brand awareness within communities.

Community Engagement Initiatives

• The approach now requires previously entertained contacts to reciprocate by hosting the team for podcasts.

• Collaboration with Mind & Chilled has been confirmed for a podcast session in the third week of June.

Public Figure Engagement and Ambassador Program

Selection of Public Figures

• The team is considering bringing in public figure Renal Kasali after negotiations reduced his fee significantly from Rp150.000.000 to Rp55.000.000.

Ambassador Program Overview

• An ambassador program has been initiated where selected individuals promote positive activities at Stella Maris, including students' parents and teachers.

Content Creation by Ambassadors

• Ambassadors are tasked with creating content that showcases the strengths and values of Stella Maris through self-produced videos.

Content Production Challenges

Increased Content Demands

• Last year’s production was manageable at 12 themed pieces per month; this year demands over 20 pieces monthly due to increased marketing needs.

Rewards for Ambassadors

• There are incentives planned for ambassadors who effectively contribute to content creation efforts.

Virtual Tours and Technology Integration

Development of Virtual Tours

• Plans are underway for a live virtual tour aimed at attracting out-of-town parents, utilizing a vendor offering services at approximately Rp10.000.000.

Website Enhancements

• Discussions about integrating a 360-degree virtual tour feature into the school’s website are ongoing, aiming for completion by late July.

Open House Event Planning

Open House Concept Changes

• The open house will adopt an exhibition format held in secondary library spaces, showcasing student projects like coding and robotics.

Visitor Targeting

• A target visitor count of 250 has been set; as of now, 118 external confirmations have been received towards this goal.

Planning for the Event

Event Date and Participants

• The event is tentatively scheduled for July 24 with a target of 150 external participants. This was confirmed during discussions about the invitation vouchers.

• There are 10 clusters identified, aiming to reach the target of 150 leads, focusing on those ready to enroll in school.

Lead Analysis

• From the analysis by Pak Hedir, it is estimated that about 20% (30 people) of the targeted leads will likely attend based on previous engagement metrics. This estimation is crucial for planning purposes.

Community Engagement Strategy

Community Involvement

• Plans include engaging with various communities starting from the third week of July, specifically targeting five different communities until September, with two events in July and August and one in September. This approach aims to foster relationships and increase visibility.

Learning Opportunities

• The discussion emphasizes learning from shared experiences among campuses, suggesting that ideas can be adapted or modified rather than strictly followed. Collaboration is encouraged to enhance community outreach efforts.

Conceptual Framework for Presentations

Presentation Style

• The core concept revolves around minimizing formal presentations while allowing parents to interact directly with students' work, showcasing their capabilities without extensive explanations from teachers or administrators. This method aims to create a more authentic experience for potential customers (parents).

Student Showcase

• Students will demonstrate their skills through simple presentations or projects, potentially even in multiple languages (e.g., English or Mandarin), which highlights their education's effectiveness at Stella Maris Gading Serpong. This innovative approach could redefine traditional open house formats by emphasizing student-led demonstrations over teacher-led presentations.

Modifying Traditional Approaches

Adapting Concepts

• Suggestions were made regarding adapting existing concepts like early bird events to better fit younger audiences (e.g., kindergarten students), ensuring that activities are age-appropriate while still engaging new families effectively. The idea is to showcase student achievements creatively during open houses tailored for newcomers.

Invitation Strategy

• Instead of distributing flyers indiscriminately, invitations should be personalized based on specific data sets related to potential attendees, enhancing the perceived value of attending an event versus receiving generic promotional materials. A well-crafted invitation can significantly impact attendance rates and engagement levels compared to standard flyers.

Innovative Event Formats

Community-Centric Events

• Emphasizing a shift from schools being passive recipients of vendor pitches towards actively presenting within community settings allows for more intimate interactions with prospective families—this strategy focuses on quality over quantity in lead generation efforts by fostering genuine connections within smaller groups rather than large crowds.

Flexibility in Implementation

• The proposed strategies can be adjusted according to each school's unique context and student demographics; this flexibility ensures that all institutions can find suitable methods that resonate with their respective communities while maintaining effective outreach practices as demonstrated by Stella Maris Gading Serpong's initiatives.

Updates on Enrollment Strategies

Current Enrollment Status

• As per recent updates from Stella Maris BSD, there have been significant developments regarding enrollment numbers: currently standing at 243, including last year's registrations totaling 267—indicating positive growth trends leading into the new academic year.

Marketing Materials Preparation

• Ongoing preparations include finalizing designs for promotional materials related to upcoming events such as open houses and early bird promotions; these materials are essential for attracting prospective families and enhancing overall marketing efforts.

Update on Sibling Data and Video Production

Current Status of Sibling Data

• The sibling data has not seen any updates since last week, remaining at 48 entries in the database.

• A new school profile video is in production, while an early bird promotional video has been completed and will be released soon.

Promotional Materials

• An exclusive arrival promotion design has been created for the open house event, which will be launched after the current promotions.

• The early bird promotion aims to gauge market interest before further initiatives are rolled out.

Educational Philosophy and Values

Core Beliefs

• Emphasis on strong character development and life values as foundational elements of education. Students are prepared to face future challenges with confidence.

• Leadership and creativity are highlighted as essential traits that should be nurtured in every student, recognizing that each talent deserves to flourish.

Upcoming Events and Initiatives

Early Bird Admission Program

• Preparations for the Early Bird Admission program are underway, including a scholarship test scheduled for the 18th of this month. Promotions related to alumni benefits have also been finalized.

Special Programs

• A special sibling promotion titled "One Family, One Stella Maris" is being developed but requires minor adjustments before launch.

Parental Insights on Education

Time Management Concerns

• Parents express concerns about time passing quickly; they cannot stop it but can choose quality educational environments for their children’s growth and learning journey.

Decision-Making Impact

• The importance of small decisions made today is emphasized as they shape a significant future for students at Stella Maris School BSD.

Internal Mapping and Parent Concerns

Piggy Bank Count Update

• Current counts show 122 piggy banks at BSD: KPTK (42), SD (39), SMP (22), SMA (19). This internal mapping will continue to evolve based on feedback from parents regarding common objections or concerns during enrollment discussions.

Common Parental Objections

• Parents often worry about their children's ability to keep up academically, language barriers, homework loads, bullying issues, religious differences, and overall costs associated with schooling options available at different levels (KPTK through SMA).

Open House Event Planning

Schedule Overview

• The open house will begin with registration from 8:30 AM followed by welcome drinks and performances leading into formal introductions around 9:00 AM. Detailed planning includes various activities aimed at engaging families attending the event.

Event Structure

• Key components include a presentation by HNS outlining the school's vision along with opportunities for family photo sessions during breaks between presentations.

• There will also be a focus on showcasing academic readiness across different educational stages from TKK through SMA.

Testimonials & Enrollment Process

Importance of Testimonials

• Gathering testimonials from parents about their experiences with Stella Maris helps illustrate positive outcomes for students post-enrollment.

• Alumni feedback is also sought to highlight beneficial aspects gained during their time at school.

Enrollment Guidance

• Clear guidance will be provided throughout the enrollment process ensuring parents understand all necessary steps while addressing any lingering questions directly related to education or financial commitments involved in enrolling their children.

Preparation for Education Fair

Establishing Relationships and Vision

• The importance of building relationships before the event is emphasized, with HNS (the teacher) expected to communicate a grand vision.

• Teachers are encouraged to act as supportive figures, akin to good friends at home, fostering a welcoming environment.

Event Planning Details

• Discussion on whether the education fair will include panels or be structured like regular classes, with exhibitions in classrooms and display tables in hallways.

• The finance team is tasked with managing payments; students may serve as MCs to showcase their communication skills.

Student Involvement

• Students will assist at exhibition stands during the education fair, supported by teachers who will help explain details to parents.

Target Audience and Goals

Internal vs. External Targets

• Clarification sought regarding whether early bird targets are for internal purposes only or if they extend externally.

• The guidance provided applies to both internal and external audiences, indicating a dual focus on outreach.

Analyzing Prospects

• Internal target set at 141 prospects; analysis reveals that approximately 70% of these are still uncertain about participation.

• Breakdown of prospects: BDK has 25, SD has 26, SMA has 17—totaling 68 out of a target of 161.

Closing Strategies

Early Bird Prospects

• Discussion on how many from the total target have confirmed interest; current estimates suggest around 29 prospects have expressed intent.

External Leads

• Inquiry into external lead targets; August's goal includes an internal target of 98 and an external one of 82.

Engagement Tactics

Anticipating Attendance

• Estimation that around 170 individuals might attend based on sibling connections and other channels.

Closing Potential

• Confidence expressed in closing deals with approximately 100 attendees from the estimated turnout.

Alumni Outreach

Engaging Alumni

• Plans discussed for sharing information with alumni; potential reach estimated between 300 to 400 individuals.

Follow-Up Strategy

• It’s suggested that only about 10% of alumni may respond positively or engage further after being contacted.

Innovative Marketing Approaches

Combining Invitations with Promotions

• Proposal made to use vouchers as invitations rather than traditional flyers, aiming for more personal engagement through physical delivery methods.

Unique Presentation Ideas

• Suggestion made to incorporate benefits such as snacks for children when distributing invitations, enhancing appeal beyond mere informational content.

Discussion on Channel Design and Marketing

Initial Thoughts on Design

• The team discusses the need to align their channel design with current trends, emphasizing the importance of experimentation with new items.

• A comment is made regarding an "early bird" design that should be reviewed before sharing it publicly.

Visual Elements in Design

• Suggestions are made to include a background image featuring a round table gathering, enhancing the visual appeal of the design.

• Concerns are raised about how the design may appear too rustic or unrefined, potentially affecting public perception.

Updates from Jambi

Progress Report

• An update is provided on student enrollment targets for Jambi, indicating a total target of 115 students.

• There has been one successful closing for nursery classes, exceeding previous targets with a total of 343 students enrolled for the academic year 2026-2027.

Future Planning

• Plans are discussed for mapping out future class slots and activities to ensure adequate preparation for upcoming years.

Promotional Material Development

Video and Handbook Status

• The promotional video materials have been approved and are in editing stages; some images will be replaced.

• Confirmation that designs for handbooks and other promotional materials are progressing well but still pending completion from marketing teams.

Additional Materials Needed

• Plans to distribute Twibon (a type of social media campaign material), which will encourage parents to promote MPLS (Masa Pengenalan Lingkungan Sekolah).

Lead Mapping and Enrollment Strategies

Current Enrollment Data

• Recap of sibling leads indicates there are currently 21 potential enrollments while another category shows 23 leads.

Challenges in Enrollment

• Six children have opted not to continue due to preferences for competitor schools; discussions around accommodating these cases within primary levels ensue.

Vendor Surveys and Merchandise Planning

Vendor Selection Process

• Ongoing surveys for Learning Center vendors indicate data collection is complete; awaiting final vendor selection by relevant parties.

Merchandise Development

• Merchandise designs are being processed but face delays due to high demand at central offices.

Coffee Morning Event Preparations

Event Structure

• Detailed plans outline presentations from various stakeholders during the coffee morning event scheduled for August 7th, including merchandise distribution for attendees who register on-site.

Gathering RAF Parents

• Annual gatherings aim to provide updated information while ensuring diverse participation among parents. Budgeting and invitation designs are also underway.

Discussion on Video Content and Class Updates

Video Submission and Class Trials

• The speaker confirms that the video content for "A Day in My Life" for toddler classes has been sent, awaiting approval.

• Plans are discussed regarding an open trial class scheduled for July, with updates pending to Miss Devi.

Feedback on Facilities and Challenges

• Miss Lani mentions ongoing issues in Jambi, including limited facilities and high costs affecting enrollment.

• Discussion highlights the need for improvements at the school, particularly concerning damaged infrastructure.

Marketing Strategies and Influencer Engagement

Voucher Programs and Collaborations

• The team discusses existing voucher programs aimed at competition winners and partnerships with local hospitals.

• Plans to collaborate with Siloam Hospital for a podcast introduction about their services are mentioned.

Competitor Analysis

• Concerns arise over competitors using influencers effectively while the current strategy focuses more on academic quality rather than facilities.

• Notable competitors like Karunia Galba School are highlighted as they successfully showcase their facilities through influencer marketing.

Internal Targets and Closing Strategies

Enrollment Goals

• Emphasis is placed on focusing promotional efforts on strengths rather than imitating competitor strategies.

• A target of 35 enrollments by August is set, with discussions around internal mapping still needed.

Closing Techniques During Events

• It’s suggested that presentations during open houses should be concise since parents attending are already inclined to enroll.

• The approach emphasizes understanding parental needs rather than lengthy presentations about school policies.

Engagement Tactics During Open Houses

Addressing Parental Concerns

• Common questions from parents revolve around facilities; however, it’s advised to redirect conversations towards what parents want their children to achieve academically.

Discussion on Children's Skills and School Facilities

Importance of Children’s Interests

• The speaker emphasizes that if children do not express interest in specific skills like swimming or soccer, there is no need to invest in facilities such as a swimming pool.

• Parents often have high expectations for their children's abilities, such as proficiency in English or winning competitions, which may not align with available resources.

Parental Expectations vs. School Resources

• The conversation highlights the disconnect between parental aspirations (e.g., horseback riding skills) and the actual educational offerings at schools.

• It is noted that while parents desire various skills for their children, basic literacy and language education should be prioritized.

Technical Difficulties During Presentation

Issues with Screen Sharing

• A participant struggles with screen sharing during a presentation, indicating technical difficulties that disrupt the flow of discussion.

Alternative Solutions

• One participant suggests reading from notes instead of relying on screen sharing due to ongoing technical issues.

Updates on Marketing Materials

Design Progress

• The speaker provides an update on marketing materials designed by the marketing team, noting that some elements are complete while others are still pending.

Follow-Up Actions

• There is a plan to follow up on outstanding items related to social media content creation.

Enrollment Insights

Hot Leads for Enrollment

• Discussion about potential enrollments reveals two particularly interested candidates who are likely to proceed with registration.

Challenges with Sibling Data Mapping

• There are challenges in mapping sibling data due to incomplete forms from parents, complicating enrollment tracking.

Refund Requests and Parental Concerns

Handling Refund Requests

• A parent requests a refund based on dissatisfaction with school quality; however, it is clarified that refunds are not permitted per policy agreements signed at enrollment.

Communication Challenges

• The speaker discusses strategies for addressing parental concerns through planned gatherings aimed at improving communication and understanding among parents.

Strategies for Parent Gatherings

Group Dynamics Management

• Suggestions include organizing smaller group discussions rather than large meetings to better manage differing opinions among parents regarding school issues.

Identifying Influential Voices

• Emphasis is placed on identifying vocal participants who may influence group sentiment negatively and managing them effectively during discussions.

Ongoing Issues in Pontianak Schools

Recurring Problems

• The speaker reflects on persistent issues faced by schools in Pontianak over the years, suggesting a lack of learning from past experiences among parents regarding enrollment practices.

Actionable Steps Moving Forward

• Plans involve categorizing parent concerns into manageable groups to address specific grievances more effectively during future gatherings.

Playground Renovation and Video Production Challenges

Current Status of Playground

• The playground renovation is incomplete due to recent flooding, making the ground wet and unsuitable for video production.

Gathering Organization

• It’s essential to group participants by their model and status during gatherings to avoid confusion, based on past experiences with panicked provocateurs.

Closing Strategies for Enrollment

Handling Internal Leads

• There are 39 children in total for July enrollment; after accounting for existing packages, it’s estimated that around 10 can be closed. This is based on previous inquiries about school details.

External Lead Targets

• The target for external leads is also set at 10, with five potential leads already identified who are waiting on pricing information.

Preschool Enrollment Projections

Preschool Capacity

• For preschool enrollment, there is a strong expectation of closing between 15 to 20 spots based on last year's performance. This indicates a healthy interest in preschool offerings.

Data Management and Lead Tracking

Lead Tracking Updates

• A total of approximately 15 to 20 leads have been identified from various sources including the piggy bank initiative, which needs further data entry updates. Target management is crucial moving forward.

Admission Report Overview

June Admission Insights

• As of June, no closures have been finalized yet; however, there are two hot leads actively being followed up with parents interested in visiting the school soon. Additionally, payment processes are underway for another lead awaiting virtual account details.

Internal Enrollment Mapping

Internal Enrollment Figures

• The internal mapping shows a total of 53 potential enrollments along with sibling counts and other categories needing follow-up confirmation regarding payments and closings. This reflects an organized approach towards managing admissions effectively.

Open House Planning

Innovative Open House Format

• The upcoming open house will feature a "moving class" format where students rotate through different subjects taught by various teachers, enhancing engagement and learning experience during the event. Parents will also have access to seminars led by professionals discussing child readiness for school transitions.

Early Bird Promotions

Incentives for Early Registrations

• Families who register early will receive exclusive offers such as free trial sessions at the learning center across all subjects and merchandise like lunchboxes or umbrellas featuring school branding as part of promotional efforts aimed at increasing enrollment rates.

This structured markdown file captures key discussions from the transcript while providing clear timestamps linked directly to relevant sections for easy reference.

Discussion on Annual and Monthly Packages

Concerns About Pricing

• Participants express shock at the high cost of annual packages, noting that they seem disproportionately expensive compared to previous offerings.

• Some parents suggest that monthly packages should be available for those who will only stay in Jakarta for a short time, indicating a desire for more flexible options.

Comparisons with Competitors

• There are mentions of competitors like Spark, which is perceived as offering better pricing and facilities, leading to concerns about retaining clients.

Insights on School Transfers

Reasons for Choosing Other Schools

• Parents transferring their children often cite discounts for siblings and guaranteed admission from kindergarten to elementary school as key factors influencing their decisions.

Handling Objections and Training

Preparation Strategies

• A request is made for a list of objections to prepare responses, emphasizing the importance of training staff on handling inquiries effectively.

Closing Targets and Performance Metrics

Setting Goals

• The team discusses closing targets based on internal leads, sibling discounts, and other promotional strategies aimed at achieving higher enrollment numbers.

Targeting External Leads

Ambitious Enrollment Goals

• The team sets an ambitious target of 30 external enrollments while aiming to improve service quality during open house events compared to competitors.

Exclusive Service Offerings

Differentiation Strategy

• Plans are discussed to create exclusive service offerings that set them apart from competitors who focus primarily on facilities rather than customer service.

Program Development and Execution Plans

Action Items

• The team outlines action items including refining objection handling lists and ensuring effective communication within the organization regarding program developments.

Community Engagement Initiatives

Importance of Outreach

• Emphasis is placed on continuing community engagement through small group presentations as part of ongoing marketing efforts.

Updates from Admissions Team

Progress Reports

• An update is provided regarding admissions progress over two weeks, highlighting database management issues and follow-up actions needed for potential students.

Data Management Challenges

Tracking Student Status

• A report details student status changes since January 2024, including reasons for withdrawal or transfer to other schools.

Vendor Coordination Efforts

Collaboration with External Vendors

• Ongoing discussions about coordinating with vendors for extracurricular activities such as taekwondo and ballet are highlighted, focusing on aligning costs across locations.

This structured summary captures the essence of the discussions held in the transcript while providing clear timestamps linked directly to relevant sections.

Strategies for Lead Generation and Marketing Planning

Daily Lead Management

• The focus is on generating 20 leads per month, averaging 5 leads weekly, with a disciplined approach to secure one lead daily. This method emphasizes consistency over volume in achieving targets.

Marketing Strategy Overview

• A marketing plan is being developed that includes creating promotional materials such as backdrops and banners for the IEA 2026-2027 event at the school. This aims to enhance visibility and engagement.

Team Coordination for Admissions

• The admission team's work schedule is still under design, aiming for collaborative efforts through morning and afternoon meetings to ensure effective lead follow-up. This structure supports reaching monthly targets more efficiently.

Monthly Agenda Planning

• An agenda has been drafted for July, outlining key activities and timelines related to lead generation and marketing initiatives, ensuring all team members are aligned on goals.

Strategic Placement of Promotional Materials

• Plans include strategically placing banners in high traffic areas like Lipo, Binong, Cibodas, Cimone, and Panggerang Kota to maximize exposure based on demographic analysis of potential audiences. The rationale behind this placement focuses on areas with significant foot traffic from families and expatriates.

Audience Targeting and Location Analysis

Audience Segmentation

• Locations have been categorized into 'hot', 'high', and 'low' interest zones based on traffic patterns; Lipo is identified as a prime area due to its demographic composition of young families and expatriates.

Traffic Analysis Insights

• Observations indicate that certain areas experience higher vehicle traffic than others; this data informs decisions about where promotional materials should be placed for maximum impact. Areas like Cimone show moderate interest compared to high-interest zones like Siloam Binong due to differing traffic types (e.g., larger vehicles).

Open House Event Planning

Collaborative Open House Concept

• An open house event is being planned with a collaborative format similar to previous successful activities; it aims to provide varied experiences for parents while showcasing different classroom activities effectively. Details regarding timing are still being finalized.

Flyer Design Considerations

• Feedback has been provided regarding flyer designs; emphasis is placed on using appropriate backgrounds that reflect the school's facilities rather than generic images that do not represent the institution accurately or attractively. Proper representation of educational outcomes is crucial in promotional materials.

Importance of Accurate Representation in Marketing

Educational Outcomes vs Property Sales

• It’s emphasized that marketing should focus on educational outcomes rather than merely showcasing physical properties; visuals must align with the school's mission of providing quality education rather than appearing as real estate advertisements. Proper imagery reflecting student engagement is essential for effective promotion.

Background Imagery Guidelines

• Clear guidelines are set regarding background imagery used in promotions: they must be current representations of school facilities or relevant activities instead of outdated or misleading visuals that could misrepresent the school's environment or offerings. Attention must be paid to avoid negative perceptions associated with poor-quality images or settings that do not resonate with target demographics.

Effective Communication Strategies in Promotions

Positive Messaging Techniques

• Recommendations against using negative phrasing in promotional calls-to-action emphasize positivity instead—encouraging phrases like "Join us" are preferred over "Don't miss out," which can create anxiety among potential clients about missing opportunities instead of fostering excitement about joining an event or initiative.

Addressing Common Parental Concerns

• During discussions about parental objections during open houses, common concerns include parking availability, perceived pricing issues, cleanliness standards within facilities, collaborative learning benefits versus health concerns (like mask-wearing), and outdated playground equipment needing updates—all critical points requiring attention from administration moving forward.

Discussion on Leads and Piggy Banks

Overview of Current Leads

• The discussion begins with a clarification about the number of leads, specifically mentioning 30 leads that include piggy banks but not siblings.

• It is confirmed that there are 5 sibling leads, which are separate from the piggy bank count. This indicates a need for clarity in categorizing leads.

Engagement Strategies

• There is an emphasis on maintaining engagement with potential customers, even if they are very young (around 6 months old). The importance of ongoing programs to keep interest alive is highlighted.

• Mentioned strategies include personal approaches to engage parents directly rather than presenting to large groups, suggesting a more intimate setting may yield better results.

Preparing for Future Sales

Concept Development

• The team discusses the necessity of preparing sales concepts while waiting for pricing details, indicating proactive planning despite uncertainties. They aim to align their offerings with market expectations.

• A focus on value selling is introduced as a key strategy moving forward, ensuring that the product's worth aligns with its price point to avoid customer dissatisfaction.

Collaboration and Sharing Ideas

• Team members are encouraged to share presentations and ideas across campuses to foster collaboration and innovation within the group. This sharing aims at generating fresh ideas continuously throughout different quarters (Q2/Q3).

• There’s an acknowledgment that competitors will likely replicate successful ideas quickly; thus, continuous innovation is necessary to stay ahead in the market.

Closing Remarks

Motivation and Next Steps

• The meeting concludes with motivational remarks encouraging everyone to remain enthusiastic about upcoming projects and preparations for future engagements. Emphasis is placed on executing plans effectively for maximum impact.

• Participants express gratitude towards each other while also addressing logistical issues like office conditions, highlighting camaraderie among team members despite challenges faced during work hours.