Introduction

In this section, the host introduces the guest, Dana Lynn Bailey, and they discuss her career in the fitness industry.

Introducing Dana Lynn Bailey

• The guest is Dana Lynn Bailey, a real-life superhero and champion in the fitness industry.

• They discuss her impact on women in the sport and her infectious energy.

Working with Retcon One

In this section, Dana discusses working with Retcon One and their rebranding process.

Rebranding Process

• After running their own company for almost 10 years, they decided to do a huge rebrand about two years ago.

• They wanted to stand for something and create a supplement company geared towards female athletes.

• The purpose was to give more attention to female athletes who are often overlooked in male-dominant sports.

Female Athletes in Male-Dominant Sports

In this section, Dana talks about being a female athlete in a male-dominant sport and how she wants to change that narrative.

Changing the Narrative

• She has worked with companies before who didn't use her for anything or pay her because she was a woman.

• She wants to change the narrative of women being an accent piece in male-dominant sports.

Redcon1 Evolution

In this section, the speaker discusses the evolution of her brand, Redcon1. She talks about how she and her partner have been running the brand for two years in Montana with limited resources. She also mentions that they are selling a part of their business to Aaron Singerman, who was one of their business partners at the beginning.

Selling Part of Business

• The speaker and her partner have been running Redcon1 for two years in Montana with limited resources.

• They are selling a part of their business to Aaron Singerman, who has a lot of resources and money.

• The speaker is helping Aaron grow Redcon1 while he has more money and resources to get her company where it needs to be.

• The speaker is excited because she can see a vision that she wants for Redcon1, and Aaron has the ability to take it there.

Evolution of Brand

• This is an evolution of the brand, not losing or retiring it.

• It's hard to let something go that you started and give someone else ownership over it, but sometimes you need to be the bigger person and realize that maybe you're not the people to take it where you think it could be.

• It's a great move because it takes a headache off their shoulders now that they don't have to manage everything themselves.

Utilizing Bandwidth for Good

In this section, Mike joins the conversation and talks about how selling part of their business is an evolution rather than retirement or selling off. He emphasizes that utilizing bandwidth for good means focusing on what they do best and not trying to manage everything themselves.

Utilizing Bandwidth for Good

• Selling part of their business is an evolution rather than retirement or selling off.

• Utilizing bandwidth for good means focusing on what they do best and not trying to manage everything themselves.

• Being a two-man band, they don't have the additional staff to manage everything.

Competing and Magazine Covers

In this section, Dana Linn Bailey talks about her experience being on the cover of magazines and how she got there.

Getting on Magazine Covers

• At 40 years old, Dana is excited to have been featured on a magazine cover despite not having competed in nine years.

• She was the first female with muscle to be featured solo on the front cover of a magazine.

• Dana has been featured twice on MD covers after winning Olympia and Arnold competitions respectively.

Writing for Magazines

• Dana had her own column called "DLB's Column" for a year where she answered questions given by Ron Harris.

• Ron Harris would give her questions which she would answer herself before sending them back to him for proofreading.

Redcon1 Sponsorship

In this section, Dana Linn Bailey discusses her sponsorship with Redcon1.

Becoming the Face of Redcon1

• Dana is now the face of Redcon1 as they never had a female face before.

• She previously worked with Kai Greene at MHP while Rob was at MuscleMeds.

Upcoming Events

In this section, Dana Linn Bailey talks about upcoming events that she will be attending.

VidCon and Cabo Trip

• Dana will be attending VidCon followed by a trip to Cabo where Keaton will also be present.

• The group plans to celebrate their anniversaries and birthdays together.

Rob's Birthday Performance

• Rob will be performing at a local bar for his birthday while Dana is in Cabo.

• The couple has been married for 16 years and plans to celebrate their anniversary during the trip.

Future Plans

• Dana mentions that they may revisit an idea with Ron Harris as he has a wealth of knowledge in the industry.

Meeting in 2011

In this section, Nicole and Rob discuss how they met in 2011 at the New York Pro show. Nicole had just won the first-ever women's physique Pro card and was trying to make a name for herself.

Meeting at New York Pro Show

• Nicole and Rob met at the New York Pro show in 2011.

• They drove to any show they could attend on the East Coast to get Nicole's face out there.

• Flex Lewis recognized Nicole, which made her day.

War House Gym Camps

In this section, Nicole talks about War House Gym camps that she and Rob pioneered. The War House was their warehouse headquarters where they built race cars and branded outside of fitness.

Creating War House Gym Camps

• One of the things that Nicole did was create War House Gym camps with Rob.

• The War House was their warehouse headquarters where they built race cars and branded outside of fitness.

• They were well-known for their Supras and had two professional drifters who would go to events.

• Every weekend, they would be either drag racing or drifting.

Starting a Gym Business

In this section, the speaker talks about starting a gym business with their fully working car shop underneath. They had a fabricator building gym equipment and would design it on napkins. They also had an 8,000 square foot gym and inventory for screen printing.

Starting the Gym Business

• Started a gym business with a fully working car shop underneath.

• Had a fabricator building gym equipment based on designs drawn on napkins.

• Had an 8,000 square foot gym and inventory for screen printing.

First Camp Experience

In this section, the speaker talks about their first camp experience where they sold out 100 tickets instantly. They also talk about how they were not associated with any supplement brand at that time but people would send them free stuff to give away at the camp.

First Camp Experience

• Sold out 100 tickets instantly for their first camp experience.

• Were not associated with any supplement brand at that time but people would send them free stuff to give away at the camp.

The Cool Thing About Their Camp

In this section, the speaker talks about how they had booths set up by different vendors like Muscle Meds and Muscle Egg. They also talk about how attendees received free products like full backpacks of protein from First Form.

The Cool Thing About Their Camp

• Had booths set up by different vendors like Muscle Meds and Muscle Egg.

• Attendees received free products like full backpacks of protein from First Form.

Training with Jeff Logan

In this section, the speaker talks about training with Jeff Logan and how they had a great workout together. They also talk about how they both love volume in their workouts.

Training with Jeff Logan

• Trained with Jeff Logan and had a great workout together.

• Both love volume in their workouts.

Training Shoulders Twice in One Day

In this section, Dana Linn Bailey talks about training her shoulders twice in one day and how she felt after the first workout.

Training Shoulders Twice

• After training her shoulders once, Dana didn't feel like it was enough.

• She went home that night and trained her shoulders again because she felt like she needed to do more.

• Even though her trainer told her to stop doing too much, she still trained them again that night.

Changing Training Style After Getting Second Place at Olympia

In this section, Dana talks about changing her training style after getting second place at Olympia.

Changing Training Style

• After getting second place at Olympia, Dana realized that people followed her for more than just winning competitions.

• She was devastated after getting second place but realized that nothing changed when she went back to the booth and saw a long line of fans waiting for her.

• She started changing her training style by going heavy again and lifting weights that made her feel good.

• Before the Arnold competition, she did a 325 squat one rep max, hit 225 on bench press, and had a deadlift of 365.

Natural Evolution of Bodybuilding

In this section, Dana talks about the natural evolution of bodybuilding.

Natural Evolution of Bodybuilding

• Dana believes that the growth of bodybuilding is a natural evolution of the sport.

• She thinks that people who complain about the sport changing are not seeing the bigger picture.

• Dana believes that bodybuilding is a journey and that people follow her for more than just winning competitions.

Evolution of Bikini Competitions

In this section, Dana Lynn Bailey talks about the evolution of bikini competitions and how it has changed over time.

Competing as an Amateur

• Started competing in 2005 as an amateur.

• Did 3-5 shows a year.

• Was doing too much on her body.

Competing as a Pro

• After becoming a pro, she only did 2 shows a year.

• Did 3 shows in the year she had to make it to the Olympia.

• The class was different back then.

Motivation to Keep Going

• She liked competing because she is a competitor at heart.

• She was last place in most of her career.

• She kept going because she enjoyed preparing for something big.

Creating a New Class for Dana Lynn Bailey

In this section, Dana Lynn Bailey talks about how the bikini competition class was created and how it affected her career.

Being Different from Other Athletes

• The look that they were going for wasn't the look that she was built for.

• They were telling her that she needed to get boobs and stop training so heavy.

Creation of Bikini Competition Class

• The class got developed later because of her presence in the sport.

• They didn't know what to tell everyone, so they just created a new class for her.

Motivation Despite Challenges

• She used competing as motivation to keep going despite being marked down for having abs and shredded shoulders.

• She enjoyed preparing for big events like soccer practice and saw competing as another way to do so.

Competing Because of Love for Competition

In this section, Dana Lynn Bailey talks about her love for competition and how it motivated her to keep going despite challenges.

Love for Competition

• She has been competing in sports since she was five years old.

• She was a six-sport athlete.

• She liked making the gym into a competition with herself.

Finding Purpose in Competing

• Competing gave her a reason to be in the gym.

• It gave her something to train for and made the gym more meaningful.

Gaining Following on YouTube

• Started gaining a following on YouTube around the same time as competing.

• There weren't many people doing fitness on YouTube at that time.

Fitness Videos and Competitions

In this section, the speaker talks about how they started making workout videos that were entertaining and vlog-style. They also discuss their approach to fitness competitions and how they stood out from other competitors.

Making Workout Videos

• The speaker made workout videos that were like music videos.

• They tried to make the videos fun and entertaining.

• The speaker trained with a partner in the videos.

• They wore baggy sweatpants and sports bras in the videos.

Approach to Fitness Competitions

• The speaker was an athlete who wanted to be treated like one.

• They did not want to be seen as a pin-up doll.

• The speaker competed in amateur shows and Expos.

• People recognized them from YouTube at these events.

Standing Out at Competitions

• The speaker did not look like everyone else on stage.

• They had short black hair instead of long, curled hair like others.

• The speaker was flat-chested while others had big boobs.

• People noticed them because they were different.

Goals for Fitness Career

In this section, the speaker discusses their goals for their fitness career, including becoming a fitness model, being on magazine covers, writing for magazines, competing, and becoming a sponsored athlete.

Setting Goals

• The speaker actively wrote down their goals for their fitness career.

• Their goals included becoming a fitness model and being on magazine covers.

• They also wanted to write for magazines and compete in shows.

• Becoming a sponsored athlete was important because it required competing.

Overcoming Insecurities

In this section, the speaker talks about how she overcame her insecurities and didn't conform to societal expectations.

Not Following Societal Expectations

• The speaker talks about not following the pathway that society expects people to take.

• Her husband supported her decision to not conform to societal expectations.

• She received criticism from strangers on the internet for not having a certain body type.

• The speaker did what she loved and didn't follow what she was told to do.

Conquering Insecurities

• The speaker had insecurities about her chest and legs but conquered them.

• The speaker's friend talks about how the speaker has stuck true to her vision of herself despite criticism from others.

Dealing with Criticism as a Female

In this section, the speakers discuss how it is harder for females to deal with criticism than males.

Handling Criticism as a Female

• It is harder for females to handle criticism than males.

• Other females were criticizing the speaker's body type which was difficult for her to handle.

• Females should understand that everyone's body is different and there are many bra sizes available.

Support System

• The speaker's friend takes his hat off to her because he has seen her handle situations in tears but still put on a brave face.

English Overcoming Insecurities and Dealing with Haters

In this section, the speaker talks about how she dealt with insecurities during her early college days and how she learned to deal with haters who criticized her physical appearance.

Dealing with Insecurities

• The speaker had insecurities during her early college days.

• She realized that she could change someone emotionally through the internet by posting photos.

• The ability to change someone's emotional state is powerful.

• The speaker advises not to respond to hate comments because it gives power back to the hater.

Dealing with Haters

• The speaker has received hate comments about her physical appearance.

• She realized that if an image of her can change someone emotionally, then she has power over them.

• The speaker advises not to respond to hate comments because it gives power back to the hater.

• If you respond, you give away your power.

DLB on Bodybuilding and Negative Side Effects

In this section, DLB talks about her thoughts on bodybuilding and the negative side effects that come with it. She also mentions the importance of having a coach who understands the female body.

Thoughts on Bodybuilding

• DLB jokes about how she would have been a bodybuilder if she was taking steroids.

• She mentions the negative side effects of steroids, such as deepening of voice in women.

• DLB believes that many coaches do not understand the female body and its hormones.

Dealing with Negative Comments and Fans

In this section, DLB talks about dealing with negative comments and fake fans. She also discusses her experience with meeting fans at expos.

Dealing with Negative Comments

• DLB talks about how she used to respond to negative comments when she was younger but has learned to let them roll off her back.

• Her mother used to message her about negative comments, but now they both stay away from forums.

Meeting Fans at Expos

• DLB recalls seeing massive lines for herself at expos, where fans would dress up like her.

• She notes that male fans were also present because they appreciated her physique.

Being a Fan of Dana Linn Bailey

In this section, the speakers discuss their experiences with fans of Dana Linn Bailey and her popularity at expos around the world.

Fans' Reactions

• The speakers talk about how they have seen fans react to Dana Linn Bailey's performances and how they try to get their friends to come see her.

• They discuss an experience where Dana crowd surfed during an event and how it was fun but also had some risks involved.

• The speakers mention that while crowd surfing, someone grabbed Dana's private parts which made her uncomfortable.

• They move on to discussing the popularity of Dana at expos around the world and how she always has long lines of fans waiting for her.

Interacting with Fans

• The speakers talk about traveling around the world together for expos and how everywhere they go, there are always long lines of fans waiting for Dana.

• They mention that sometimes, security would take them away from the booth so that they could rest but Dana would still want to stay until every fan got a picture with her.

• Even after expos were over, there would still be people in line waiting for pictures with her. She would not leave until everyone got a chance to take a photo with her.

• The speakers discuss some of the craziest things fans have done for Dana such as creating incredible paintings or crying when meeting her because they are overwhelmed by emotion.

Impact on Fans

• One fan created a 40-foot painting of Dana on the outside wall of his gym in Australia.

• The speakers mention that many fans cry when they meet Dana because they are so overwhelmed with emotion and how it is incredible to be a part of someone's life in that way.

• They conclude by saying that the impact Dana has on her fans makes all the hard work and long hours at expos worth it.

Weirdest Things That Happened at Expos

In this section, the speaker talks about some of the weirdest things that have happened to her at expos.

Weird Encounters at Expos

• People would film her without permission while she was eating or just standing around.

• She used to wear a specific outfit to avoid being filmed by creepy men.

• Rob almost got into a fight with someone who was filming her without permission.

• The speaker thinks that expos are not as creepy as they used to be because muscles and women are more normalized now.

Scammy Sponsorship Offers

• The speaker received an email from someone claiming to work for Gaspari and offering sponsorship. However, it turned out to be a scam.

• Rich Gaspari wanted nothing to do with the speaker for years after she tried to talk with him about sponsorship.

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Warning about Scammers

In this section, the speaker talks about how she and her friend were almost scammed by people pretending to be from Warner Brothers. She warns viewers to be careful of scammers who are very smart and use legitimate-looking email addresses.

Scammers Pretending to be from Warner Brothers

• The speaker and her friend were almost scammed by people pretending to be from Warner Brothers.

• The scammers used legitimate-looking email addresses that made it seem like they were really from the company.

• The speaker warns viewers to be careful of scammers because they are very smart and can trick people easily.

Sex Trafficking

In this section, the speaker talks about sex trafficking and how it is a serious issue. She shares a story about how she and her friend almost got caught up in a sex trafficking scheme.

Story About Almost Getting Caught Up in Sex Trafficking

• The speaker shares a story about how she and her friend almost got caught up in a sex trafficking scheme.

• Her friend was contacted for an acting job that required them to pay for their own flights but would reimburse them later.

• They found out that the person they were talking to was not actually from the company they claimed to represent.

• The speaker warns viewers to be careful because there are many weird people out there who will try to scam or traffic others.

DLB Daily Training App

In this section, the speaker talks about her training app called DLB Daily. She explains that it offers various programs, including dumbbell-only workouts and bodyweight exercises. She also mentions that she gives away substantial amounts of money as prizes for challenges on the app.

DLB Daily Training App

• The speaker talks about her training app called DLB Daily.

• The app offers various programs, including dumbbell-only workouts and bodyweight exercises.

• The speaker gives away substantial amounts of money as prizes for challenges on the app, including $10,000 to the winner of a recent challenge.

Transformation Process

In this section, the speaker discusses their transformation process and how they document it.

Daily Training and Nutrition Guide

• The speaker's clients follow their daily training and cardio routine.

• They provide a nutrition guide that teaches clients how to calculate their calorie intake instead of giving them a specific diet plan.

Olympia Preparation

In this section, the speaker talks about their preparation for the Olympia competition.

Posting Every Day

• The speaker posted every day leading up to the competition.

• It was a challenging undertaking that involved a lot of crying but ultimately resulted in joyous tears.

Authenticity in Bodybuilding

• The speaker emphasizes the importance of authenticity in bodybuilding.

• They have had genuine conversations with people in the industry, including the interviewer.

Friendship and Support

In this section, the speaker discusses their friendship with the interviewer and supporting each other in their careers.

Personal Conversations

• The two have traveled together and had personal conversations.

• They have seen each other at both their best and worst times.

Supporting Each Other's Careers

• The interviewer has supported the speaker by traveling with them to events.

• Now it is time for the speaker to give back by supporting the interviewer's career as well.

Future Plans

In this section, they discuss future plans for mainstream media appearances.

Mainstream Media Opportunities

• The interviewer believes that there will be more mainstream media opportunities for the speaker due to her energy and enthusiasm.

• There are upcoming announcements regarding new projects for her.

VidCon Appearance

In this section, they talk about an upcoming appearance at VidCon.

Supporting Each Other

• The speaker will be attending VidCon to support the interviewer.

• The interviewer has supported the speaker in the past, and now it is time for her to give back.

Part Two of Podcast

• They plan on recording a part two of this podcast in the new studio.

• This may be the last guest on this set.