How To Book 30 Sales Calls & Get 6+ Clients A Month Using Cold Email (Works For Any Business)

How to Book 30 Sales Calls a Month Using Cold Email

In this video, the speaker will show how to book 30 sales calls a month using cold email. The video is for agency owners who want to consistently book an abundance of sales calls with their dream prospects and never have to worry about where or how they're going to be able to sign their next high ticket deal.

Building an In-House Client Acquisition System

• Agency owners need a proven client acquisition process that they can rely on every month.

• Relying heavily on referrals and word of mouth or paid advertising is not enough.

• Automated systems are necessary for the sales process, including inbox management automations, CRM automations, pre-call sequences, post-call drip flows, no-show sequences or automations for clients, and CRM reporting.

Four Foundations of a Solid Cold Email Process

Great Offer

• A great offer solves a massive pain point in a very short quantifiable time frame.

• A terrible offer would be something like "we'll manage your social media."

• A good offer would be something like "don't get sitting invalids from our social media posts within the next 45 days."

Video Sales Letters

• Video sales letters are important and should talk about your process and social proof.

Landing Page Optimization

• Landing pages should be well optimized with social proof and call-to-actions.

Social Proof

• Social proof is necessary to back up claims made in cold emails.

Automating Personalization at Scale

• Personalization at scale can be achieved through tools such as Lemlist.

• Use merge tags to personalize emails based on information such as name, company name, industry, etc.

• Use dynamic images and videos in emails for further personalization.

Writing High Performing Scripts

• High performing scripts should focus on pain points and outcomes.

• Use a hook to grab the prospect's attention and make them want to read more.

• Keep emails short and sweet, with a clear call-to-action.

Inbox Management Automations

• Use inbox management automations to manage replies and follow-ups.

• Set up filters to prioritize important emails and automate responses for common questions.

Serial Follow-Up Automations

• Use serial follow-up automations to nurture leads who haven't responded yet.

• Set up drip campaigns with different messages for different stages of the sales process.

Conclusion

Cold email is an effective channel for booking sales calls and signing high ticket deals. By implementing the strategies outlined in this video, agency owners can build an in-house client acquisition system that consistently books an abundance of sales calls with dream prospects.

Importance of Social Proof on Landing Pages

In this section, the speaker emphasizes the importance of social proof on landing pages and video sales letters.

Video Testimonials and Case Studies

• Including an abundance of social proof, such as video testimonials and case studies, on your landing page can increase a prospect's likelihood to take the next step.

• Companies similar to your target market are more inclined to move forward with a deal if they see social proof that is relevant to their industry.

Landing Page Optimization

• To optimize your landing page, fill it with an abundance of social proof, a solid video sales letter, great copy, a great headline at the top, and some sort of call-to-action (CTA).

• The CTA could be a calendly link for scheduling a call or webinar or some sort of lead magnet.

Cold Email System Setup

In this section, the speaker discusses how to set up an in-house cold email system consisting of three things.

Step 1: Set Up Secondary Domains

• Set up and authenticate a high volume of healthy secondary domains that redirect to your main landing page.

• Buy domains and use multiple inbox providers like Outlook Zoho and Gmail for higher open rates and replies.

• Use sending software like smartly.ai for warming up software.

Step 2: Scrape Leads or Verified Email Addresses

• Scrape leads or verified email addresses from databases like findemail.com for B2B clients.

• For direct consumer targeting use charm.io or crunchbase or store leads or build with.

• Verify email addresses through neverbounce.com which is cheap but effective.

Step 3: Write High Performing Scripts

• Each offer and each target market requires different messaging sequences. Speak their specific language directly.

• Leverage already existing social proof like case studies in the niche that you are targeting.

• Use low friction call-to-actions that are value-based or share some sort of video or sales asset on how to achieve their goals or solve a pain point.

Personalizing Cold Emails at Scale

In this section, the speaker discusses how to personalize cold emails at scale by tailoring them to the target market and job title. The speaker also recommends using AI-generated first lines and testing them manually for a more natural tone.

Tailoring Copy to Specific Job Titles

• Tailor copy to specific job titles, pain points, and goals.

• Use an onboarding form and detailed research process to find out what copy works best.

• Test personalized lines with specific pain points and goals.

Using AI-Generated First Lines

• Leverage quicklines.ai or lion dot AI for AI-generated first lines.

• Manually test the lines for a more personable tone.

Low Friction Call-to-Actions

• Make it easy for prospects to respond with low friction call-to-actions.

Automating Inbox Management

In this section, the speaker discusses how to automate inbox management by forwarding all inboxes to one master inbox and using tags to automate responses. The speaker also recommends having a system in place for out-of-office responses.

Forwarding All Inboxes to One Master Inbox

• Forward all inboxes to one master inbox.

• Use tags like "interested," "ghosted," "not interested," or "out of office" to automate responses.

Having a System in Place for Out-of-Office Responses

• Have a system in place for out-of-office responses.

• Add leads who are out of office but still interested into a new campaign after 14 days.

Automating Sales Processes

In this section, the speaker discusses how to automate sales processes using a CRM system.

Automating Follow-ups

• Existing leads are automatically updated in the CRM when contacted through different channels.

• Prospects that ghost you can be added to a specific label in the CRM and automated follow-ups can be set up to save time.

• Automated follow-up sequences can be set up for prospects who do not book a discovery call after responding to a cold email.

Internal CRM

• Different labels should be used for interested, ghosted, no show, canceled discovery, booked follow-up, sales call booked, negotiating and customer.

• Follow-up automations can be set up internally to save time tracking lead sources.

Tracking Lead Sources

• Different calendar links inside of calendly calendars can be zapped into the CRM with custom fields indicating lead source.

• At the end of every month, you can see which lead source has brought in the most revenue and adjust your marketing strategy accordingly.

Benefits of Automation

• Automation frees up mental capacity and allows business owners to focus on other aspects of their business.

• With automation systems in place, business owners can step out of day-to-day prospecting and focus on big picture tasks.

Automating Sales Process with CRM Systems

In this section, the speaker discusses how building a CRM system on the back end can automate 60-75% of the sales process. This strategy works well for businesses that book 30 sales calls per month and close at least 20.

Benefits of Building a CRM System

• Building a CRM system on the back end can automate around 60 to 75 percent of the sales process.

• Acquiring three to six clients on a monthly basis with this system can result in a massive return on investment.

• Setting up the entire cold email and serum automation infrastructure inside your business may take time, but it is worth it in the long run.

How to Build Out Your Infrastructure

• You need to build out an entire infrastructure for cold email and serum automations, including inbox management automations, pre-call drip sequences, post-call nurture sequences, no-show automations, out-of-office automations, and client onboarding automations.

• The speaker's team will train you or your SDRs and closer to place them inside this automated system so that you can book at least 30 sales calls per month and close 20 of those calls.

• If you want to learn more about building out this infrastructure or effectively using cold email from scratch for your business, check out their website at in-houseoutboundsystems.io.

Conclusion

In this section, the speaker concludes by inviting viewers to watch their videos on their main landing page and book a call if they think it is a good fit. They also offer resources for learning how to use cold email effectively to book more sales calls on autopilot.

Final Thoughts

• If you want to learn how to effectively use cold email from scratch for your business, check out the speaker's video on their website.

• By using this system, you can have new clients flowing in on autopilot.