DI 9 Hydrabad Vinod Kumar Dettol Icy cool user 05 09 2026

Family and Daily Routine Overview

Family Structure

• The speaker mentions having a family of six members, including parents and two children.

• They work for a multinational corporation (MNC) in the insurance sector, which is US-based.

Work Schedule

• The speaker's work shift starts around midday, with cab pickup at 1 PM and logging in by 3 PM.

• They mention that their tasks must be completed on the same day, often leading to a return home around 3:30 PM.

Morning Routine

• Mornings begin at 8 AM to drop kids off at school, followed by jogging in a local park.

• After jogging, they engage with news through newspapers or YouTube videos regularly.

Social Media Usage

Preferred Platforms

• The primary social media platform used is YouTube for updates and news; Instagram is not utilized.

Personal Care Products

Product Usage

• The speaker uses talcum powder occasionally during summer months for sweat control.

• They specifically use Santeur talcum powder for its cooling properties while at home.

Other Personal Care Items

• Shampoo brand mentioned is Clinitis; they also use Nivea face wash currently.

• Regular soap usage includes Dettol original soap during normal days and a cooling variant during summer.

Soap Preferences

Soap Choices

• In summer, the speaker prefers an ice-cool soap variant; Dettol original is used otherwise.

Brand Loyalty and Experience

• Previously used Synthol soap but switched to Dettol after recommendations from doctors regarding skin care.

Shopping Habits

Purchase Behavior

• Typically buys products in bundles from DMART but will purchase single items from local stores if needed urgently.

Product Improvement Suggestions

Feedback on Current Soap

• No major issues with current soap; however, suggestions include enhancing size or offering discounts on bulk purchases.

Benefits of Current Soap Choice

• Speaker appreciates the effectiveness of Dettol soaps against germs and acknowledges various product options available under the brand.

Cooling Effect Experience

Sensation During Use

• Enjoyment of the cooling effect provided by the ice-cool soap variant helps manage body odor due to sweating in high temperatures typical of Hyderabad summers.

Cooling Soap Experience and Preferences

Initial Reactions to Cooling Sensation

• The speaker describes experiencing body rashes, indicating a burning sensation, and inquires about the cooling effect felt by another person.

• The individual mentions that applying the soap with cool water enhances their sense of cooling, questioning how strong this sensation is.

• They confirm feeling relaxed after application and state they apply it all over their body, including the face.

Intensity and Duration of Cooling Effect

• The speaker reports no irritation or tingling near the eyes from the product; they categorize the cooling as mild but sufficient for their needs.

• They note that the cooling effect is immediate, typically felt within five minutes after application.

• The individual describes the cooling as medicinal, providing relaxation similar to applying cool water on a hot day.

Comparison of Soaps

• Two soaps are compared: Dettol icicle soap versus a new soap from a well-known brand claiming 2x longer-lasting cooling than Dettol.

• Trust in Dettol is emphasized due to long-term familiarity; they express skepticism towards other brands without public reviews or personal experience.

Fragrance Perception

• The fragrance is described as minty and pleasant; they find it mild and suitable for both genders rather than distinctly masculine or feminine.

• They reiterate that both men and women can use it, categorizing its scent as fresh rather than medicinal.

Importance of Fragrance in Cooling Soap

• The speaker values fragrance highly because it reduces the need for additional body sprays post-use; they appreciate not needing extra scents immediately after bathing.

• They affirm that fragrance is essential in a cooling soap since it eliminates reliance on perfumes right after using the product.

Suggestions for Improvement

• If given an opportunity to change anything about the fragrance, they suggest introducing new scents like jasmine or unique flavors not currently available in other soaps.

Germ Protection Priority

• Germ protection ranks highest among their priorities when choosing soap; they emphasize trust in Dettol's germ-killing properties over local alternatives.

• Their ranking of features includes germ protection first, followed by cooling effects and then fragrance.

Advertising Influence

• YouTube serves as their primary source for discovering ads related to products like Dettol Cool Soap.

• A link shared during discussion prompts them to review an ad before further conversation about its content.

Reaction to Dermicool Ad

• Upon viewing an ad for Dermicool, they express enjoyment but do not recall seeing it previously.

• They describe scenes from the ad involving people enjoying coolness despite being surrounded by heat elements like boiling water.

Core Benefits Highlighted in Ads

• The ad emphasizes feeling cool even during midsummer while also highlighting effective germ protection claims (99.99%).

Comparison with Current Product Use

• They feel Dermicool offers similar benefits regarding oil removal and mint freshness compared to their current soap choice.

Discussion on Advertisements and Product Preferences

Analysis of Advertisement Concepts

• The speaker compares an advertisement to the picturization style of Bajaj Chetak, emphasizing its visual appeal and coloring.

• A scenario is described where a person enters a hot environment without electricity, leading to excessive sweating and discomfort.

• The character receives a message about an upcoming meeting, heightening his anxiety about attending in his current state.

• Another character mentions using Dharmikul, highlighting its dual benefits with ingredients like mint and oil for cooling effects.

• After using the product, the individual feels refreshed and cool after bathing, contrasting with their earlier discomfort.

Personal Reflections on Advertisements

• One character expresses reluctance to attend the meeting due to sweatiness but seeks relief through applying soap.

• When asked about favorite ads, one participant prefers the first ad for its relatable content over the second's outdated portrayal.

• The first ad is praised for its vibrant coloring while the second is criticized for depicting an old-fashioned scenario.

Trust in Products

• Despite being aware of Dermicool, trust remains with Dettol due to long-term use and perceived effectiveness.

• The speaker indicates they would check reviews before trying Dermicool to ensure it suits their skin tone.

• There’s uncertainty regarding Dettol's mint products; however, Dermicool's established market presence may influence trust.

Rating Experience with Dettol

• When asked to rate Dettol from 1 to 5 based on satisfaction, the speaker rates it highly at 5 out of 5 due to positive experiences with fragrance and germ-killing claims.

• Satisfaction stems from confidence in Dettol’s effectiveness despite skepticism about specific germ-killing percentages stated by manufacturers.

• The speaker acknowledges that while they cannot verify claims of 99.99% efficacy directly, trust plays a significant role in continued usage.

Conclusion

• The conversation wraps up as participants express gratitude and readiness to exit after sharing their insights.