Influencers are SELLING their FREE PR.. so I bought them

Investigating Exclusive PR Packages for Sale

Introduction to PR Packages

• The video explores exclusive PR packages that brands send to influencers, which are now being sold online.

• PR packages are designed to promote products by gifting them to influencers in hopes of social media exposure.

Gentle Monster's Unique Approach

• Gentle Monster is highlighted as a brand with impressive and experiential PR packages, particularly their veggie collection featuring plush keychain veggies and sunglasses.

• A specific garden box from Gentle Monster was found listed for $3,000 on Poshmark, raising questions about the value of these free gifts.

Overview of Purchased PR Boxes

• The host purchased 10 different PR boxes for investigation and customization before giving them away to supportive followers.

• The first box reviewed is from YSL, containing a mascara launched in January 2026, wrapped like a Pilates mat.

YSL Mascara Package Details

• The packaging includes elaborate designs resembling workout equipment; the actual mascara retails for $34.

• Despite the package being exclusive to an influencer event in London, it shipped from the U.S., leading to speculation about how it ended up online.

Value Assessment of YSL Package

• After spending $50 on the package, its total estimated value (mascara + packaging extras) is around $54.

• The host plans to replace the mascara with a new one before gifting it due to uncertainty about its previous use.

Customization for Gifting

• To enhance the gift experience, an authentic YSL tote bag was added alongside customized elements like butterfly decorations.

• A note will clarify that this is not an official collaboration with YSL despite appearances.

MCO Beauty Box Review

• Next is an MCO package bought for $96; previously received two identical packages as part of their promotional strategy.

• MCO focuses on affordable versions of luxury makeup; this box contains various beauty items along with themed accessories.

Product Condition and Seller Insights

• Concerns arise regarding whether products were swatched or used before resale; however, most items appear unused upon inspection.

Financial Breakdown of MCO Package

• Total spent was $96 against an estimated product value of around $74 plus additional accessories valued at approximately $20.

Customization Plans for MCO Box

• This box will be customized for subscriber Katie and include fun items aimed at creating a memorable mother-daughter experience.

Soul de Janeiro Jelly Perfume Kit

• A rare Soul de Janeiro kit was purchased for $175; it includes three jelly perfumes packaged in a mini tote bag.

Value Analysis of Soul de Janeiro Package

• Retail price estimation suggests overpayment since contents are worth around $70 but may appeal more as collectibles than practical purchases.

Rare Beauty Package Exploration

• A Rare Beauty package priced at $250 contains multiple makeup products including blushes and lip oils but has some broken items upon arrival.

Final Thoughts on Rare Beauty Box

• Despite initial losses due to broken products, customization efforts aim to create a meaningful gift experience while addressing potential concerns with transparency towards recipients.

Fenty Collection Overview

• An expensive Fenty collection box purchased at $300 features limited edition cosmetics but raises questions about overall value compared to retail prices.

Conclusion: Reflecting on Resale Market Dynamics

• Throughout the exploration, insights into influencer marketing dynamics reveal complexities surrounding product distribution and consumer perceptions within resale markets.

Unboxing the Louis Vuitton Pat McGrath Collection

Overview of the Collaboration

• The Louis Vuitton Pat McGrath collection launched in summer 2025, combining luxury fashion with high-end makeup artistry.

• Pat McGrath is a renowned British makeup artist known for her successful makeup line and influence in the beauty industry.

Impressions of the Packaging

• The unboxing experience features a high-quality box that lights up upon opening, showcasing its luxurious design.

• The interior is made from a suede-like material, enhancing the overall premium feel of the packaging.

Makeup Products Included

• The collection includes five lipsticks, one being a pink sparkly balm; all products appear brand new and unused.

• A magnetic closure adds to the appeal of the packaging, although the price tag of $1,200 raises questions about value.

Evaluating Worth and Value

Insights on PR Packages

• The seller has connections to various luxury brands like Prada and Valentino, indicating access to exclusive PR packages.

• PR packages are primarily sent to influencers but occasionally reach company employees or industry insiders for promotional purposes.

Retail Value Assessment

• The retail value of items inside this particular box is estimated at $1,050, highlighting significant worth despite initial costs.

• Discussion around whether purchasing such an expensive box was financially wise given its resale potential and quality.

Personal Touches in Gifting

Customization for Recipients

• The presenter personalizes gifts by bedazzling names on PR packages, emphasizing thoughtful gifting practices.

• A matching Louis Vuitton postcard enhances the gift's presentation for Jessica, who has been a loyal customer.

Opening Gentle Monster Box

Contents Overview

• Excitement builds as the presenter opens a Gentle Monster box filled with plush Vegemons alongside sunglasses.

• Various characters are revealed within the box; some have attached sunglasses while others do not.

Sunglasses Details

• Each pair of sunglasses retails for over $300; total value from glasses alone exceeds $1,360 based on included items.

Resale Potential and Giveaways

Value Estimation

• Vegemons were never sold publicly but can resell between $200-$300 per box; total estimated value exceeds $3,000 including all items.

Community Engagement

• Katie receives this valuable package as appreciation for her long-term support; community engagement is highlighted throughout unboxings.

Conclusion and Call to Action

Final Thoughts

• Presenter expresses enjoyment in sharing unboxing experiences with viewers while encouraging interaction through social media platforms.

Social Media Promotion

• Viewers are invited to follow on Instagram for updates and giveaways related to future content.