Como começar a vender no mercado de encapsulados?

Introduction to Encapsulated Sales

Welcome and Overview

• Daniel Penin introduces himself and the topic of encapsulated sales, suggesting that viewers may not be familiar with it.

• He mentions that viewers might have found his video through various platforms like Instagram or TikTok, indicating a viral reach.

Engagement and Expectations

• Daniel sets expectations for the video: viewers must watch until the end to fully understand his business model.

• He encourages subscriptions to his channel for future content, emphasizing viewer engagement.

Sales Demonstration

Showcasing Sales Process

• Daniel shares a live demonstration of his sales process using two iPhones, highlighting real-time transactions.

• He reports making a sale during the video, showcasing transparency in his earnings.

Earnings Insights

• Daniel reveals he made R$ 1,000 in sales on the day of recording and R$ 676,000 in total sales for the previous month.

• He discusses fluctuations in daily sales across different platforms like IAMP and Monetizze.

Understanding Encapsulated Sales

Definition and Comparison

• Daniel begins explaining what encapsulated products are, comparing them to dropshipping models.

• He clarifies that encapsulated products do not require physical inventory or personal branding like traditional courses.

Investment Requirements

• The difference between dropshipping and encapsulated sales is highlighted; dropshipping requires an online store investment while encapsulated does not.

• Emphasizes that one can start selling without any financial investment upfront—only time is needed.

Opportunities in Encapsulated Sales

Accessibility of Business Model

• Daniel asserts that anyone can earn money through this model without needing prior experience or significant capital.

Market Introduction

• He notes that this business model is relatively new in Brazil compared to other online business opportunities.

Introduction to Encapsulated Products

The Purpose of the Channel

• The speaker announces a new series of lessons on encapsulated products, emphasizing the value of sharing knowledge despite personal success in this area.

• He contrasts his approach with that of wealthy individuals like Elon Musk and Bill Gates, who actively engage online, suggesting that teaching can be part of their success.

Digital Transformation in Business

• The discussion highlights the shift towards digital business models, particularly in the U.S., where many are eager to work online.

• The speaker notes that digitalization is not just a future trend but a current reality affecting businesses globally.

Impact of COVID-19 on Business Practices

• He explains how the pandemic accelerated digital transformation by forcing businesses to close physical locations and seek online alternatives.

• This shift has made the internet "the busiest street in the world," leading to increased sales opportunities for various industries.

Profit Margins in Different Industries

Personal Experience with Sales

• Before focusing on encapsulated products, he shares his diverse experience selling clothing and electronics but found limited profitability compared to supplements.

High Profit Margins in Pharmaceuticals and Supplements

• Research indicates that pharmaceuticals, dietary supplements, and cosmetics yield some of the highest profit margins globally—up to 1000%.

Comparison with Technology Products

• While tech companies like Apple have high profits, they do not match the margins seen in health-related products.

Understanding Product Pricing

Example: iPhone Pricing Structure

• He illustrates product pricing using an iPhone example: purchased at around R$9000 and sold for R$11,000 or more, yielding a modest profit margin compared to encapsulated products.

Margin Analysis for Encapsulated Products

• In contrast to typical retail margins (10%-30%), encapsulated products can achieve margins as high as 800%-1000%, making them significantly more lucrative.

Real-Life Examples of High Margins

Case Study: Cosmetic Brands

• The speaker references well-known cosmetic brands like Avon and Natura which sell products at substantial markups; for instance, Renew cream costs R$20 to produce but sells for R$200.

Supplement Industry Insights

• He discusses popular fitness supplements that also exhibit high production-to-sale price ratios, reinforcing the potential profitability within this market segment.

Profit Margins in Brazil's Cosmetic and Supplement Industry

High Profit Margins

• In Brazil, the highest profit margins are found in the sale of cosmetics, supplements, and medications. Businesses often spend around R$9 to R$11 to produce these items but sell them for significantly higher prices.

Online Selling Opportunities

• Selling online is portrayed as a lucrative opportunity. Individuals can start small businesses, such as burger shops or retail stores, and generate income through internet sales.

The Course Selling Phenomenon

• In the U.S., many people have been drawn into purchasing courses that promise quick money-making strategies. This trend includes selling courses on how to sell courses, leading to a cycle of pyramid-like schemes.

Challenges with Course Sales

• Many individuals hesitate to sell courses due to fears of inadequacy in marketing themselves or doubts about their ability to teach effectively. They question how they could instruct others on making money if they haven't succeeded themselves.

Innovative Business Models in the Supplement Industry

Merging Industries for Success

• Innovators combined the profitable supplement industry with e-commerce platforms in the U.S., leading many individuals to achieve significant financial success by selling encapsulated products online.

Notable Success Stories

• Russell Brunson is highlighted as a key figure who became a billionaire by selling physical products online without ever offering courses. His company is valued at over $400 million.

Teaching Without Charging: A New Approach

Free Education Model

• Some successful entrepreneurs provide free education on selling supplements while earning more from this model than they would from traditional course sales.

Win-Win Systems Explained

• These entrepreneurs implement a "win-win" system where learners receive free training; when they make sales, a percentage goes back to the educator, creating mutual benefit without upfront costs for students.

Long-Term Business Relationships

Revenue Sharing Agreements

• The proposed business model involves sharing profits: sellers keep 70% of their earnings while 30% covers product costs and logistics. This structure incentivizes both parties and fosters long-term relationships.

Personal Motivation Behind Teaching

• The speaker emphasizes that their motivation for helping others stems from mutual financial gain rather than altruism alone. They prefer teaching valuable skills like English over merely selling course content about course-selling techniques.

This structured approach provides an insightful overview of key concepts discussed within the transcript while maintaining clarity and accessibility through timestamps linked directly to relevant sections of the video.

How to Build a Million-Dollar Brand

The Importance of Creating Your Own Brand

• The speaker emphasizes the significance of helping people achieve financial success by teaching them how to sell and create their own products, ultimately improving the world.

• To attain wealth similar to the speaker's, individuals must develop their own encapsulated products and cosmetics rather than selling others' goods.

Sales Performance Insights

• The speaker shares insights into their successful brand, showcasing impressive sales figures and growth potential.

• They report generating approximately 80,000 reais in daily sales, with expectations to close the month at around 3 million reais in total sales.

• After deducting advertising costs, they reveal a profit margin of about 21,000 reais for the month.

Product Sales Analysis

• A live demonstration is provided on how to access sales data through an online platform (iamp), highlighting transparency in business operations.

• The speaker discusses various product performance metrics: 790,000 orders generated this month with a significant percentage of repeat customers.

Lifestyle and Business Growth

• The speaker attributes their luxurious lifestyle—traveling across Europe and owning expensive cars—to the success of their brands.

• They express a desire to expand from ten existing brands to potentially thirty or more due to high demand for new products.

Team Dynamics and Employee Engagement

• The need for assistance in creating new brands is highlighted; despite having ten employees already, there’s a call for more help.

• Many employees are traffic managers who earn competitive salaries while contributing significantly to brand growth through effective advertising strategies.

• Some employees have transitioned into partners within the business model after demonstrating commitment and capability.

This structured summary captures key insights from the transcript while providing timestamps for easy reference.

Introduction to Business Opportunities

Seeking Collaboration and Growth

• The speaker expresses a need for more people to collaborate on business operations and brand creation, indicating the importance of teamwork in achieving success.

• A new initiative is announced: starting today, unedited videos will be posted every Friday to provide transparency about the speaker's journey and business practices.

Sharing Experiences from the U.S. Market

• The speaker shares their experience of bringing a business model from the United States to Brazil, emphasizing gradual implementation rather than an immediate overhaul.

• They discuss posting personal content on TikTok, showcasing their life, sales processes, and financial responsibilities which led to increased visibility and engagement.

Impact of Authentic Content

• Videos demonstrating real-life sales experiences gained significant views (300k - 500k), showing that authenticity resonates with audiences and encourages them to pursue similar paths.

• Increased interest in learning from the speaker arises not only from their content but also through word-of-mouth referrals from successful friends.

Building a Supportive Learning Environment

Enhancing Production Quality

• Plans are shared for creating a professional filming setup to improve video quality aimed at helping viewers learn how to earn money online through selling encapsulated products.

Free Educational Resources

• Starting October 28th, free weekly lessons will be provided on YouTube, focusing on teaching viewers how to replicate the speaker's success in building their own brands.

Comprehensive Support for Entrepreneurs

• The speaker emphasizes that they will assist anyone interested in selling products—whether it's theirs or someone else's—and offers guidance for digitalizing existing businesses.

Engagement and Community Building

Encouraging Active Participation

• Viewers are encouraged to subscribe, engage on social media platforms like Instagram and Telegram, and utilize WhatsApp support for any questions regarding their entrepreneurial journey.

Conclusion of Introduction Video

• This video serves as an introduction; older lessons are available while new ones will continue weekly. The focus remains on empowering individuals through education and community support.