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Tendencias de la Administración
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Tendencias de la Administración

Introduction to Management Trends

Overview of Administrative Trends

  • The session introduces the topic of administrative trends, focusing on future directions and relevant organizational practices.
  • A quote from Hammer and Bring emphasizes the importance of understanding existing management principles before pursuing new ones.

Understanding Current Management Principles

  • It is crucial to analyze foundational management principles that may limit organizational performance.
  • The discussion references historical management theories, including:
  • Scientific Management by Frederick Taylor (1903)
  • Classical Administration Theory (1916)
  • Human Relations Theory (1932)
  • Structuralist Theory, including Max Weber's Bureaucracy.

Emerging Trends in Management

Strategic Planning

  • Strategic planning emerged in the 1980s, focusing on both internal and external environments to set objectives and strategies.
  • This approach differs from operational planning as it incorporates environmental analysis alongside internal assessments.

Competitive Strategies

  • Michael Porter’s competitive strategies emphasize market participation through productivity and innovation.
  • Porter introduced concepts like the Five Forces Model, which analyzes competitive dynamics within industries.

Key Concepts in Modern Management

Stakeholder Management

  • Edward Freeman's stakeholder management highlights the importance of considering both internal and external interest groups for achieving business objectives responsibly.

Dynamic Capabilities

  • Introduced in the mid-'90s by David Teece, dynamic capabilities focus on aligning resources with changing environments for adaptive coherence.

Innovative Approaches in Recent Years

Neuromanagement

Neuromarketing and Leadership Insights

Understanding Neuromarketing

  • Neuromarketing leverages human senses (sight, smell, touch, taste) to influence purchasing decisions.
  • The impact of sensory experiences on the buying process is emphasized as a critical factor in consumer behavior.

Neuroleadership and Decision Making

  • Neuroleadership involves leaders making quick and accurate decisions that stand out among many options.
  • The role of neuroscience in leadership effectiveness is highlighted, suggesting a connection between brain function and decision-making capabilities.

Trends in Industry 4.0

  • Industry 4.0 represents a significant shift that companies must adapt to for competitiveness.
  • Innovation remains a key driver of competitive advantage within this new industrial landscape.

Sustainable Development Goals (SDGs)

  • The United Nations' Agenda 2030 outlines Sustainable Development Goals (SDGs), influencing global organizational practices.
  • Benchmarking and coaching are essential tools for managing human talent effectively within organizations today.

Talent Management in Modern Organizations

  • Today's organizations prioritize harnessing individual talents to benefit both employees and employers.
Video description

En este vídeo tutorial se hace una introducción de las principales tendencias de la administración partiendo de los enfoques clásicos. sígiueme en: Twitter:@lepatru007 Instagram: lepatru007 Bibliografía Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99-120. . Bertalanfy, V. (1975). Perspectives on general system Theory. Nueva York: Braziller. CHIAVENATO, I. (2006). Introducción a la teoría general de la administración. Tercera Edición. Colombia: McGraw-Hill Interamericana. GIDDENS, A. (2004). Un mundo alocado. Los efectos de la globalización en nuestras vidas. México: Santillana Ediciones Generales, S.A. de C.V. GIDRON, G. Y RUEDA, B. (1998). Nuevos modelos de gestión empresarial, el outsourcing de procesos de negocios. Madrid: Gráficas Muriel, S.A. HAMEL, G. Y BREEN B. (2009). El futuro de la administración. Segunda edición. Colombia: Grupo Editorial Norma. Mendoza, J. M. (2018). Epistemología de la administración: objeto, estatuto, desarrollo disciplinar y método. Pensamiento & Gestión, (45), 211-238.