How To Make $10K+ Per Month on YouTube... Without Making Videos
Becoming a YouTube Channel Manager for Clients
In this episode of the Think Media Podcast, Brandy Miles shares her experience as a freelancer and service-based business owner. She talks about the opportunity of becoming a YouTube channel manager for clients and how it can lead to financial security and freedom.
Freelancing as an Alternative to Traditional Jobs
- Brandy Miles shares her journey from working in restaurants to direct sales and eventually freelancing.
- She stumbled upon freelancing when she was eight months pregnant with her daughter, looking for a way to be her own boss and have more flexibility.
- Brandy started doing marketing tasks for people such as email marketing, building sales funnels, Facebook, and Instagram ads.
- Her business grew exponentially over the years, allowing her to work with top-dollar one-on-one consulting clients.
Diversifying Income Streams through Freelancing
- Brandy emphasizes the importance of having multiple income streams in light of potential job disruptions or layoffs.
- Investing in learning tangible skills is crucial in diversifying income streams.
Conclusion
Freelancing offers an alternative to traditional jobs that allows individuals to be their own boss while having more flexibility. Becoming a YouTube channel manager for clients is just one example of how freelancers can generate consistent revenue fast. It's important to invest in learning tangible skills that can help diversify income streams and prepare for potential job disruptions or layoffs.
The Opportunity for Freelancers and Consultants
In this section, the speakers discuss the current job market and how it has opened up opportunities for freelancers and consultants. They encourage people to learn skills that can serve them in their own business as well as other people's businesses.
Opportunities for Freelancers and Consultants
- Due to a lack of employees, there is a gap in the marketplace for freelancers and consultants.
- Learning a skill that can serve both your own business and others' businesses is crucial.
- YouTube channel management is an opportunity for those who want to be full-time on YouTube or use it as marketing.
- Success on YouTube can look different for everyone, including being a charismatic front person or creating a faceless channel using fair use content.
- Being a YouTube channel manager is an opportunity to systematize and productize services.
Mistakes Service Providers Make
In this section, the speakers discuss common mistakes service providers make when trying to market themselves as YouTube channel managers. They also provide tips on how to avoid these mistakes.
Common Mistakes Made by Service Providers
- Not marketing themselves effectively as YouTube channel managers despite the demand.
- Charging hourly rates instead of offering packages or value-based pricing.
- Failing to niche down their services or target specific industries/clients.
- Not having clear processes or systems in place for delivering services efficiently.
Hourly vs Value-Based Pricing
In this section, the speaker discusses the importance of pricing based on value rather than hourly rates.
Pricing Based on Value
- Pricing yourself based on the value you bring is important for success in business and creating a great experience for clients.
- Clients want someone who is closer to them that can get things done quickly, so pricing yourself in a way that makes you desirable is key.
- Active marketing by providing value instead of just crossing your fingers and hoping will help you connect with potential clients.
Avoiding Hourly Rates
- Staying off platforms like Upwork and Fiverr when deciding your packages because they are different from the skills you bring.
- Pricing yourself by the hour sets you up for failure because it doesn't take into account the value you bring to clients.
Importance of Systems in Freelancing
In this section, the speaker emphasizes the importance of having systems set up to create a professional experience for clients.
Automating Sales Calls
- Automating sales calls through systems like Dubsado or Honeybook takes care of contracts, invoices, and scheduling calls.
- Starting with these systems right off the bat will make you seem more professional and attract more clients.
Opportunities in Freelancing
In this section, the speaker discusses opportunities in freelancing related to YouTube channel management.
YouTube Channel Management
- YouTube channel management is a major service that can be provided to YouTubers.
- The average cost for podcast production is around $2,000 for four shows under 45 minutes, while the potential earnings for YouTube channel management are much higher.
How to Make $10,000 a Month as a Freelancer
In this section, the speaker discusses how to make $10,000 per month as a freelancer.
Steps to Making $10,000 Per Month
- To make $10,000 per month as a freelancer, you need to have five clients paying you $2,000 each.
- On average, most service providers run at 70% to 80% profit. This means that if you're making $120,000 per year in revenue (i.e., 10K/month), your net profit take-home pay could be between $84k and $96k per year.
- Freelancing is the fastest path to cash online because it has low overhead costs and requires minimal investment in tools and systems.
- As a freelancer, you have more freedom and flexibility since you can work from home and choose your own hours.
Scaling Your Freelance Business Without Hiring a Team
In this section, the speaker talks about how to scale your freelance business without hiring a team.
Tips for Scaling Your Freelance Business
- To scale your freelance business without hiring a team or creating courses or agencies, focus on serving people better by dropping some clients and learning new skills.
- Implementing what you've learned before can help grow your business quickly. Within the first ten months of implementing these strategies, the speaker was able to increase her income significantly.
Freelancing Business Model
In this section, Brandy discusses how she created a class to help people scale their freelance business to consistent 10K plus months. She teaches people how to create a seamless process that excites the client, helps them become a referral machine and automates the back end.
Strategic Packaging and Pricing
- Getting strategic on packaging and pricing is crucial in the freelancing world.
- Two systems that no one talks about are packaging and pricing.
- Running an entire business for less than fifty dollars a month is possible.
- Creating a beautiful seamless process can help you become a referral machine.
Marketing Services
- The third thing discussed is how to market your services and stand out in the crowd.
- Channel managers have an advantage as there's not much of a crowd for them.
- Consistent marketing can help land clients.
- Closing clients on calls is also important.
Elevating Your Brand or Business
- The fourth thing discussed is when it's the right time to elevate your brand or business.
- Focus on all of that after you've already been making money, have systems set up, and people are already hiring you.
- Don't worry about these things before getting started.
Opportunities in Channel Management
In this section, Brandy talks about channel management opportunities. There's new data from Adobe indicating that 165 million people joined the Creator economy since 2020. There are over 200 million content creators active today, with some just beginning while others are professionals.
Massive Market Opportunity
- Channel management opportunity has massive potential due to supply and demand.
- There's no supply of YouTube channel managers, and there's massive demand for help.
- Helping people save time and scale their channels can be a game-changer.
- The opportunity is off the charts.
Scaling Your Business
- Retainer clients are the best way to get started as they create consistent revenue and help you get known in the industry.
- Upselling services or offering different packages can help scale your business.
- Whale clients that want you to do some heavier lifting can also be an opportunity.
Raising Prices and Adding Intensives for Added Revenue
In this section, Brandi Miles discusses how service providers can raise their prices as their skill level increases and offer intensives to add revenue. She also talks about the importance of strategy and implementation in service provision.
Raising Prices
- Service providers should always be raising their prices as their skill level increases.
- As they bring more value, people are willing to pay more for services.
- Offering strategy behind services is a great way to increase prices.
Adding Intensives
- Service providers can offer intensives where they sit down with clients for 2-3 hours and map out channel strategies.
- This is more of a strategy standpoint than an implementation standpoint.
- Charging $1500-$5000 per intensive is a great way to work with clients who may not be ready to commit to monthly retainers.
Bringing on Additional Help
- After reaching 10K months, it may not be possible to have more than five retainer clients.
- Subcontracting work such as thumbnails or bringing in an editor can help take off some workload.
- It's important to ensure that prices are priced well enough so that you still take home what you want.
Affiliate Marketing and Structuring Packages
In this section, Brandi Miles discusses affiliate marketing and structuring packages for added revenue.
Affiliate Marketing
- Affiliate marketing is huge in service provision.
- Service providers should have affiliate links for products such as TubeBuddy or StreamYard.
- By throwing these links at clients, service providers can make money on the back end.
Structuring Packages
- Clients often start with four episodes when launching a YouTube channel.
- Service providers can structure packages based on how long clients want to work with them and what they think they need.
- There are many ways to structure packages, and it's important to find the right one for your business.
Conclusion
In this section, Brandi Miles concludes the discussion by providing her social media handles and podcast information.
- Brandi Miles can be found on social media as @brandimiles everywhere.
- She is super active in her DMs and loves making connections.
- The Surf Scale Soar podcast is a great way to learn more about freelancing for free.