Setting The Record Straight: SEO Copywriting vs Conversion Copywriting

Introduction

In this video, the speaker discusses the difference between conversion copywriting and SEO copywriting. The speaker explains that these are two different specialties that require a different skillset.

Misconceptions about Copywriting

• There is a misconception in the freelance copywriting world that anyone who calls themselves a copywriter is supposed to know how to do all kinds of online writing expertly.

• Different types of writing when it comes to the online medium include conversion copywriting, content writing, and SEO copywriting.

• Clients hire copywriters expecting them to be SEO experts, which leads to unsatisfactory results and unimpressed clients.

• Copywriters offering SEO services when they actually have no clue how to do it.

Conversion Copywriting vs. SEO Copywriting

This section explains what conversion copywriting and SEO copywriting are and their differences.

What is SEO Copywriting?

• An SEO copywriter uses search engine optimization strategies to write content that helps boost a website's search engine ranking.

• They write content for the purposes of getting ranked in Google or other search engines.

• An SEO writer must consider things like keyword density, fact links, referring domains, domain authority, organic clicks, and engagement.

• An SEO writer follows the latest search engine guidelines, rules, trends, and data to create content that has a higher likelihood of showing up in the search engine.

What is Conversion Copywriting?

• A conversion copywriter focuses on writing compelling words that connect and convert real humans rather than algorithms.

• They use persuasion techniques such as storytelling methods and psychological triggers while keeping it engaging relatable useful to the audience.

• Conversion copywriters know what makes a person tick, click, and take action.

• They masterfully weave these techniques into their copy while keeping it engaging, relatable, and useful to the audience.

Importance of Both

This section discusses the importance of both conversion copywriting and SEO copywriting.

Which One is More Important?

• The speaker explains that both are important for different reasons.

• SEO copywriting is essential for getting your website ranked in search engines.

• Conversion copywriting is essential for persuading real humans to take action on your website.

• A good conversion copywriter will understand keywords and customer search terms but does this research not only to rank in the search engines but also because it helps them relate to and effectively communicate with their audience.

Conversion Copywriting vs SEO Copywriting

In this video, the speaker discusses the difference between conversion copywriting and SEO copywriting. She argues that conversion should always come before search engine optimization.

The Importance of Conversion Copywriting

• Without good search engine ranking, it will be harder to get free, organic traffic to your website.

• Before a brand ever needs to worry about organic search engine traffic, they should be focusing on building brand awareness and audience loyalty through powerful, compelling conversion copywriting.

• Perfect your brand messaging before you worry about getting your website on page one of Google or any other search engine.

Other Sources of Traffic

• There are plenty of other traffic sources out there to get eyeballs to your website, including content marketing, social media, paid ads, and more.

• Search engines are just one source of traffic.

Choosing Your Service as a Copywriter

• As a new copywriter starting out in the business, you need to decide which service you want to offer: connecting with people through psychology and creativity or analytics and data.

• Most copywriters will gravitate towards one over the other.

The Speaker's Experience

• The speaker is a conversion copywriter who believes that technical SEO stuff doesn't interest her at all beyond incorporating keywords and phrases where it makes sense in her content like on YouTube or her blog.

• If clients are looking to optimize their website content or blog in the search engines, they need to hire an SEO expert separately from her services.

Writing Valuable Content

• Write copy that's valuable, creates authority and gets people to actually engage with your page or website.

• Be persuasive because that will always help boost your rankings in the search engines and help you get more customers too.

Overall, this video emphasizes the importance of prioritizing conversion over SEO when it comes to creating effective copy for your website. The speaker argues that building brand awareness and audience loyalty through powerful, compelling conversion copywriting should come before worrying about getting your website on page one of Google or any other search engine.