monday marketer | monday.com tutorials

Introduction

In this video, the presenter introduces Monday Marketer, a product that allows users to connect all aspects of marketing and creative work in one central space. The presenter explains how the product comes with pre-built boards and workflows that can be customized to meet specific needs.

Features of Monday Marketer

• The high-level marketing plan board is designed to represent quarters of the year and individual items to show initiatives.

• Columns are used to track goals and budgets, while Monday Work Docs are added for brainstorming. Campaigns can be connected to initiatives from a different board using the Connect Boards column.

• The Campaign Board is used for planning campaigns, tracking channels, budget, and run time for each campaign. Sub-items allow users to dive into finer details of each campaign with Gantt view.

• Pre-built workflows are available for planning and executing marketing events. Forms can be used to capture guest lists and automate guest feedback.

• Creative and content production boards automatically populate items when requests come in from higher boards or customizable forms. Teams can work directly on asset files for requests annotating on assets themselves and tagging team members.

• The Asset Library Board stores published assets from creative request boards easily in DAM (Digital Asset Management). Tools like Google Drive, Dropbox, and Box can be connected to keep everything in one place with a powerful search bar and filter functionality.

• Specific metrics can be tracked by importing data into a board ready to integrate with Facebook Ads account. Users can sync data like impressions and clicks every day.

Conclusion

The presenter concludes by stating that these features only scratch the surface of what users can do with Monday Marketer. All of these boards, views, and automations are just a jumping-off point.