Localization Market Perception Post-ChatGPT

Market Perception Shift Post ChatGPT

The Impact of ChatGPT on Business Strategies

• Following the emergence of ChatGPT, there was a significant shift in market perception, prompting boards to question CEOs about their AI strategies.

• CEOs subsequently engaged CTOs to establish task forces or councils focused on identifying AI use cases, particularly in enterprise localization and content creation.

• Despite the long-standing relevance of these use cases, businesses had previously lacked the impetus to reevaluate their approaches until after ChatGPT's introduction.

• A surge in interest for software-driven solutions emerged within two quarters post-ChatGPT, leading to numerous requests for proposals (RFPs).

• While translation quality has improved over recent years, it hasn't experienced a transformative leap akin to that seen in conversational AI.

Evolution of Translation Technology

• The advancements in translation models have been steady but not revolutionary; unlike conversational AI which saw dramatic improvements recently.