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Strengthening local news with Microsoft Azure OpenAI Service
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Strengthening local news with Microsoft Azure OpenAI Service

The Importance of Local Market Journalism

In this section, the speaker discusses the importance of local market journalism and how it impacts communities.

Local Market Journalism Under Strain

  • Small market newspapers are closing down, creating news deserts.
  • 53% of small market newspapers believe they will go out of business in the next five years.

Nota's Mission

  • Nota uses machine learning and artificial intelligence to help small publishers generate new revenue streams and engagement in their local community.
  • The future of storytelling is agnostic in terms of platform.

Nota SUM and VID

  • Nota SUM optimizes articles for SEO-generated headlines, key points, pull quotes, summarization, and meta tagging structures. It automates backend needs to ensure more organic traffic goes to an article almost instantaneously.
  • Nota VID summarizes articles into videos that are tagged and structured for organic traffic. This allows smaller newsrooms with no access to studios or video capabilities to tell one story across multiple channels and verticals.

Microsoft Azure OpenAI Service

  • Microsoft Azure OpenAI Service was a game changer for Nota as it allowed them to use three large language models within that instance to develop technologies that automate backend needs.

Brighter Future for Local Market Journalism

  • With Nota's technology, local market journalism can increase ad revenue by 3X or 10X overnight without infrastructure changes, additional personnel or technical expertise needed.
Video description

For Nota Chief Executive Officer Josh Brandau, empowering local newsrooms with AI-assisted technology is about more than just increasing the availability of local news content—it’s about protecting the future of democracy. Nota, the AI-enabled SaaS startup, is committed to leveling the journalism playing field and making the publishing process accessible for all newsrooms. Learn more at: https://aka.ms/nota Audio described version: https://youtu.be/kUfyQXU3vAc Subscribe to Microsoft on YouTube here: https://aka.ms/SubscribeToYouTube Follow us on social: LinkedIn: https://www.linkedin.com/company/microsoft/ Twitter: https://twitter.com/Microsoft Facebook: https://www.facebook.com/Microsoft/ Instagram: https://www.instagram.com/microsoft/ For more about Microsoft, our technology, and our mission, visit https://aka.ms/microsoftstories