Good Morning Introduction

The speaker introduces the importance of strategic communication in achieving goals and highlights the significance of both what is said and how it is communicated.

Importance of Strategic Communication

• The speaker emphasizes that what you say is just as important as how you say it, debunking the notion that only delivery matters.

• Strategic communication plays a crucial role in helping individuals attain their desired outcomes by addressing communication barriers effectively.

• Failure to communicate strategically can lead to resistance and misunderstanding, hindering one's ability to convey viewpoints effectively.

Personal vs. Professional Communication

The speaker shares personal and professional experiences to illustrate the impact of strategic communication in different contexts.

Personal and Professional Scenarios

• The speaker contrasts her professional role as a communications specialist with a personal situation involving advising a friend on communication strategies.

• In her professional capacity, she successfully secures a partnership with Google through strategic email communication.

• Transitioning to her personal life, she guides her friend on communicating with a love interest by aligning values and missions for relationship success.

Strategic Communications Definition

Defining strategic communications beyond traditional concepts to emphasize purposeful communication for achieving specific goals.

Understanding Strategic Communications

• Strategic communications entail purposeful messaging that showcases value to achieve predefined objectives.

Identifying Goals and Understanding Audience

In this section, the speaker discusses the importance of identifying goals and understanding the audience in both professional and personal situations.

Identifying Goals

• The goal in a professional situation was to secure a partnership with Google.

• This involved thorough research on Google to align partnerships effectively.

• In a personal scenario, the goal was to establish a romantic relationship.

Understanding Audience

• Researching everything about Google was crucial to understand their partnership preferences.

• In a personal context, accessing information about an individual's interests and values through social media platforms like Instagram was highlighted.

Communicating Value and Expressing Need

This part emphasizes the significance of communicating value and expressing needs in professional and personal interactions.

Communicating Value

• Communicating value in a professional setting involved elucidating what partners would gain from the collaboration.

• In personal relationships, it meant conveying how shared interests could benefit both parties.

Expressing Need

• Utilizing shared values to express mutual needs was effective in both scenarios.

• By following these steps, resistance commonly encountered during communication challenges can be overcome.

Strategic Communication Steps

The speaker outlines four essential steps for strategic communication effectiveness demonstrated during their presentation.

Step 1: Identify Goal

• The primary goal during the presentation was to clarify what strategic communications entail.

Step 2: Understand Audience

• Engaging the audience by asking questions to tailor communication accordingly based on who is present.

Step 3: Communicate Value

• Demonstrated how strategic communications can positively impact individuals' lives through effective communication strategies.

Step 4: Express Need