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Introduction to Telegram Advertising

In this section, the speaker introduces Telegram as a platform for advertising and discusses various methods of promoting products or services on the platform.

Types of Telegram Advertising

• Paid advertising in Telegram is expensive but available. Targeted advertising exists but is costly and not always effective.

• Closed groups are a good option for seeding content to relevant communities. Inviting people manually from these groups can be an effective way to promote your channel.

• Inviting people from thematic groups is another method that can be used to promote your channel. This involves giving a specialist a list of relevant groups, which they will then add members from manually.

• Spamming links through mass messaging has been tried with little success.

Challenges with Telegram Advertising

• Targeted advertising in Telegram is expensive and not always effective due to its placement at the bottom of the screen.

• Test campaigns on ad exchanges have shown poor results.

• Mass messaging has also shown poor results.

Other Considerations

• Channels are not promoted by themselves; they require active promotion through other means such as closed or thematic groups.

• A working Telegram channel requires time and effort to build up an audience.

Using Personal Recommendations to Promote Your Channel

In this section, the speaker discusses how personal recommendations can be used to promote a channel. They suggest that after conducting a live seminar or networking event, one can invite attendees to their channel as a way of promoting it.

Personal Recommendations

• After conducting a live seminar or networking event, invite attendees to your channel as a way of promoting it.

• Use personal recommendations as a way of promoting your channel.

Using Telegram for Sales

In this section, the speaker talks about using Telegram for sales and mentions that it is an effective tool for warming up potential customers. However, they also note that finding and adding people to the platform can be challenging.

Telegram for Sales

• Telegram is an effective tool for warming up potential customers.

• Finding and adding people to the platform can be challenging.

Using Instagram Hashtags and Stories for Promotion

In this section, the speaker discusses how Instagram hashtags and stories can be used effectively for promotion. They mention that hashtags are useful in attracting new followers while stories are great for engaging with existing ones.

Instagram Hashtags and Stories

• Hashtags are useful in attracting new followers.

• Stories are great for engaging with existing followers.

• Use codes words in direct messages such as "write me" instead of sharing prices or program details.

The Importance of Finding Your Offer

In this section, the speaker emphasizes the importance of finding an offer that resonates with your audience. They share their experience testing different offers over three weeks before finally discovering one that worked well.

Finding Your Offer

• It's important to find an offer that resonates with your audience.

• Test different offers over time until you find one that works well.

• The speaker tested three different offers over three weeks before finding one that worked.

Listening to Your Audience

In this section, the speaker emphasizes the importance of listening to your audience and understanding their needs. They suggest conducting surveys and engaging with followers to better understand what they want.

Listening to Your Audience

• Conduct surveys and engage with followers to better understand their needs.

• It's important to listen to your audience in order to create content that resonates with them.

Introduction to a Test

The speaker talks about a test that everyone takes and how it is interesting for people to know their results.

• The speaker mentions that she has taken the test and everyone else has too.

• She questions the usefulness of the information provided by the test.

• The speaker notes that potential students are interested in taking this test, which is related to partner compatibility or IQ.

Importance of Understanding Basic Concepts

The speaker emphasizes the importance of understanding basic concepts and how they can be useful for potential students.

• The speaker notes that what may seem like basic knowledge to some may not be so for others.

• She highlights the importance of teaching basic concepts to potential students who may have limited knowledge on a subject.

• The speaker suggests recording and writing down simple questions asked by students as they can be used as teaching material later on.

Social Media Marketing Strategies

The speaker discusses her social media marketing strategies, including using hashtags, reposting stories, and creating content for different platforms.

• She explains how she uses hashtags on Instagram to promote her business.

• The speaker notes that she reposts stories from other users on Instagram.

• She describes how she creates mini-videos from Telegram posts and shares them on Instagram Stories.

• The speaker mentions that she creates content specific to each platform but tries to keep it consistent across all platforms.

Creating an Interactive Checklist

The speaker talks about creating an interactive checklist as a way of engaging with potential students.

• She explains how she created an interactive checklist with different categories such as "healer" or "magician."

• The checklist includes images and descriptions for each category.

• Potential students answer questions based on their interests and receive a result based on their answers.

• The speaker notes that the checklist is used as a tool to engage with potential students and encourage them to sign up for her services.

Diagnostics and Mentorship

The speaker discusses how she uses diagnostics and mentorship to help potential students understand their abilities.

• She explains how she charges for diagnostics, which involves a 45-minute session where she helps potential students understand their magical abilities.

• The speaker notes that the diagnostic session includes information about her mentorship program.

• She emphasizes the importance of having a mentor to help develop magical abilities.

Offering Alternative Products

In this section, the speaker talks about offering alternative products to clients who cannot afford their main product.

Offering a Cheaper Product

• The speaker suggests offering a cheaper product to clients who cannot afford their main product.

• They give an example of suggesting a candle-making kit that costs 15,000 rubles instead of their mentorship program that costs 200,000 rubles.

Providing Additional Services

• The speaker also suggests providing additional services such as diagnostics and consultations to clients who are not interested in learning.

• They mention that clients often end up buying something even if they only came for diagnostics or consultation.

Free Diagnostics

• The speaker warns against offering free diagnostics as it can lead to burnout and is not sustainable.

• They share an experience where they offered 25 free diagnostics and had five rejections from banks for loans worth one million rubles in total.

Being Prepared for Loan Rejections

In this section, the speaker talks about being prepared for loan rejections when selling high-ticket items.

Loan Rejection Risks

• The speaker emphasizes the risk of loan rejections when selling high-ticket items.

• They suggest finding another audience if your current audience is unable to secure loans.

Instagram Audience

• The speaker suggests targeting an Instagram audience as there are people with money on the platform.

• However, they caution that some may be difficult to teach due to lack of knowledge despite having money.

Selling Through Telegram Channel

• The speaker shares how they sell through their Telegram channel by recording videos and making posts.

• They mention having a weekly warm-up leading up to three live sessions at the end of which they make sales.

Introduction to Diagnostics and Code Words

In this section, the speaker introduces the concept of using code words for diagnostics. The speaker suggests that people can use any word they like as a code word, such as "magic," "crypto," or "Wildberries."

Using Code Words for Diagnostics

• The speaker suggests using a code word for diagnostics.

• People can choose any word they like, such as "magic," "crypto," or "Wildberries."

Selling Diagnostics and Courses

In this section, the speaker discusses how to sell diagnostics and courses. The speaker explains that she sells diagnostics on her channel and that course sales are made through administrators.

Selling Diagnostics and Courses

• The speaker sells diagnostics on her channel.

• Course sales are made through administrators.

• Customers who sign up for diagnostics are warmed up before being sold to.

Duplicating Content on Instagram and Zen

In this section, the speaker talks about duplicating content on Instagram and Zen. She recommends synchronizing Telegram channels with Zen to increase visibility.

Duplicating Content on Instagram and Zen

• Content can be duplicated on Instagram and Zen.

• Synchronizing Telegram channels with Zen increases visibility.

Developing Personal Pages on VKontakte

In this section, the speaker discusses developing personal pages on VKontakte. She recommends creating a personal page for legal businesses to take advantage of VKontakte's marketing opportunities.

Developing Personal Pages on VKontakte

• Developing personal pages is recommended for legal businesses.

• VKontakte offers marketing opportunities for personal pages.

Developing Infobusiness Mentorship

In this section, the speaker talks about developing infobusiness mentorship. She explains that she has started posting business-related content on her VKontakte page and has received positive feedback.

Developing Infobusiness Mentorship

• The speaker has started posting business-related content on her VKontakte page.

• Positive feedback has been received from followers.

Targeting Audiences on VKontakte

In this section, the speaker discusses targeting audiences on VKontakte. She recommends creating a group to target audiences and using it to redirect people to personal pages.

Targeting Audiences on VKontakte

• Creating a group is recommended for targeting audiences.

• Groups can be used to redirect people to personal pages.

Advantages of Using VKontakte for Marketing

In this section, the speaker talks about the advantages of using VKontakte for marketing. She explains that most of the advertising revenue comes from VKontakte and that groups can be used for targeted advertising.

Advantages of Using VKontakte for Marketing

• Most advertising revenue comes from VKontakte.

• Groups can be used for targeted advertising.

Technical Information in Groups vs Personal Pages

In this section, the speaker discusses technical information in groups versus personal pages. She explains that groups are better suited for technical information while personal pages are better suited for showcasing expertise.

Technical Information in Groups vs Personal Pages

• Groups are better suited for technical information.

• Personal pages are better suited for showcasing expertise.

Using Targeting to Redirect People to Personal Pages

In this section, the speaker talks about using targeting to redirect people to personal pages. She explains that groups can be used to target audiences and redirect them to personal pages.

Using Targeting to Redirect People to Personal Pages

• Groups can be used for targeting audiences and redirecting them to personal pages.

Benefits of Creating a VKontakte Page

In this section, the speaker discusses the benefits of creating a VKontakte page. She recommends creating a page even for businesses that are not legal.

Benefits of Creating a VKontakte Page

• Creating a VKontakte page is recommended even for businesses that are not legal.

• VKontakte offers many marketing opportunities.

Third Launch Success Story

In this section, the speaker shares her success story with

Introduction and Team Structure

In this section, the speaker introduces herself and her team. She talks about the roles of each team member and their responsibilities.

Team Structure

• The team consists of a producer, a marketer/copywriter, two customer care managers, an administrator for the school program, and the speaker who is also responsible for target advertising.

• The producer has taken over the role of producing from the speaker to allow her to focus more on product development.

• The marketer/copywriter has some knowledge of marketing but mainly focuses on writing texts.

• The customer care managers are responsible for communicating with clients through Telegram, VK, and Instagram.

• The administrator manages the school program in Telegram.

• The speaker is responsible for target advertising and visual design. They are currently looking for a visual designer to replace one they had previously employed.

Roles and Responsibilities

In this section, the speaker provides more details about each team member's roles and responsibilities.

Producer

• Responsible for producing high-quality content.

Marketer/Copywriter

• Writes texts for marketing purposes.

Customer Care Managers

• Communicate with clients through Telegram, VK, and Instagram.

• One manager handles Telegram while another handles VK/Instagram.

Administrator

• Manages the school program in Telegram.

Speaker (Target Advertising)

• Responsible for target advertising using their skills in visual design.

Payment Structure

In this section, the speaker discusses how much she pays each team member based on their roles and responsibilities.

Curator

• Paid 1500 rubles per week to manage chat rooms in Telegram.

• Also paid 500 rubles per week to repost content from Telegram onto Instagram.

• Receives 10% commission on all sales.

Customer Care Manager

• Paid 500 rubles per week to repost content from Telegram onto Instagram.

• Receives 10% commission on all sales.

School Management and Motivation

In this section, the speaker discusses the management of their school and how they motivate their team.

Team Structure

• The speaker has a Tarot reader who creates meanings for them.

• They have a girl who manages sales and accounts.

• They have a producer who is their replacement and gets 50% of the net profit of the school.

Motivation System

• The speaker believes that their producer should be motivated to earn well.

• They have created a motivation system where if the team meets its weekly target, they get an additional 5% bonus on top of their salary.

• The bonus is calculated as 5% of the net profit earned by the school in that week.

Finding New Team Members

• The speaker suggests posting job openings on social media platforms like VKontakte or personal channels.

• They recommend describing what kind of person they are looking for and what salary range they can offer.

Mentorship Program

In this section, the speaker talks about their mentorship program and how it works.

Program Duration

• The mentorship program lasts for one year.

• Lessons are held once a week on Thursdays from 17:00 to 19:00.

Lesson Format

• Lessons start with a lecture by the speaker with muted microphones.

• Afterward, there is an interactive Q&A session with VIP members.

• Standard members can ask questions via chat.

Pricing

• VIP membership costs 200k rubles per year

• Standard membership costs 50k rubles per year

Combining Partner Courses

In this section, the speaker talks about combining partner courses into a mega VIP course.

Creating a Mega VIP Course

• The speaker plans to combine all partner courses into one mega VIP course.

• This type of combined product can be sold at a higher price point to beginners.

• Live meetings will be held with students who have completed certain lessons or courses.

Other Courses and Live Meetings

In this section, the speaker discusses other courses and live meetings that they plan to hold.

Other Courses and Live Meetings

• The speaker has other courses on topics such as candles and runes.

• Live meetings will be held with students who have completed certain lessons or courses.

• During these live meetings, the speaker will analyze tarot spreads and provide feedback.

Customer Support

In this section, the speaker talks about customer support for their products.

Customer Support

• The speaker's customer support team contacts customers after they have purchased a diagnostic session.

• They do not make phone calls but instead communicate through messaging apps like Telegram or Instagram.

• There is an "Ask Me Anything" feature where customers can ask questions about the products.

Giveaways and GIFs

In this section, the speaker discusses giveaways and GIFs that are available to customers.

Giveaways and GIFs

• Customers can participate in giveaways by following instructions provided during live streams.

• Customers can also receive GIFs from other members of the community through Telegram groups.

• These GIFs are often expensive but there are cheaper options available as well.

Test Drives

In this section, the speaker talks about test drives and recordings of webinars.

Test Drives

• The speaker has recorded three webinars on the topic of funnels and checklists.

• These recordings are available on the website under "Master of Magic" and "Mentorship."

• Customers can watch these videos before purchasing a diagnostic session or other products.

Importance of Video Content

In this section, the speaker emphasizes the importance of video content for customers.

Importance of Video Content

• Customers often watch many videos before making a purchase.

• One customer watched all of the speaker's videos before purchasing a diagnostic session.

• Videos should be informative and provide value to potential customers.

Setting up Target on VKontakte

In this section, the speaker discusses setting up target advertising on VKontakte and the importance of directing warm leads to a manager rather than just a bot.

Importance of Warm Leads

• The goal is to direct warm leads to a manager for better sales.

• Checklist is sent automatically to potential leads.

• Potential leads are asked to choose their preferred direction after reviewing the checklist.

Choosing a Direction for Warm Leads

In this section, the speaker explains how potential leads are asked to choose their preferred direction after reviewing the checklist.

Choosing a Direction

• Potential leads are given options such as healer, warrior, mentor or guide.

• After choosing an option, they receive further information about that particular direction.

• Safety precautions are emphasized when dealing with healing practices.

Discussion on Pricing and Finding Freelancers

In this section, the speaker discusses pricing for article writing and finding affordable freelancers.

Pricing for Article Writing

• The speaker expresses shock at high prices quoted by some writers.

• She suggests finding cheaper labor from Belarusian freelancers who charge around 150 rubles per week.

Finding Affordable Freelancers

• The speaker recommends using freelance websites like Vorkzila or Freelancer.com.

• She emphasizes that feedback from friends and family is important in evaluating potential hires.

Sharing Resources on Telegram

In this section, the speaker shares resources available on her Telegram channel.

Accessing Resources

• Technical lessons and links are stored on Telegram with access through shared links.

• The channel has over 15k subscribers.

Negative Aspects of Magic Niche

In this section, the speaker discusses the negative aspects of working in the magic niche.

Negative Aspects

• The speaker warns that there is a lot of negativity associated with the magic niche.

• She emphasizes that feedback from clients is important for growth and development.

Individual Approach and Pricing

In this section, the speaker discusses the importance of an individual approach to teaching and how it affects pricing. They suggest that people are willing to pay more for a personalized experience and that setting high prices can increase the perceived value of the service.

Importance of Individual Approach

• The speaker emphasizes the importance of an individual approach to teaching.

• People want to feel like they are receiving personalized attention.

• This is why they are willing to pay more for a one-on-one consultation with an expert.

Setting High Prices

• The speaker suggests that setting high prices can increase the perceived value of a service.

• They recommend setting a high hourly rate, even if you don't plan on selling any consultations at that price point.

• This helps establish your value as an expert in your field.

Demonstrating Value

• By charging a high hourly rate, you demonstrate your value as an expert in your field.

• This helps potential clients understand what they're paying for when they work with you.

• It also sets expectations for the level of service they can expect.

Selling Through Installments vs Credit

In this section, the speaker discusses selling through installments versus credit. They explain why offering installment plans may be better than offering credit options.

Offering Installment Plans

• The speaker recommends offering installment plans instead of credit options.

• This allows people who may not have access to credit or who have poor credit scores to still purchase your services.

• You can set up payment plans over several months or even years, depending on what works best for you and your clients.

Avoiding Credit Options

• The speaker advises against offering credit options because it can lead to problems down the line.

• If someone defaults on their payments, it can be difficult and time-consuming to collect the money owed.

• It can also damage your reputation if you have to resort to legal action to collect payment.

Example Payment Plan

• The speaker provides an example of a payment plan they use.

• They require an initial deposit to reserve a spot in their program, followed by several monthly payments over the course of six months.

• This allows them to ensure that clients are committed and serious about their investment.

Payment Plans for Group Programs

In this section, the speaker discusses payment plans for group programs. They explain how they structure their payment plans and why it works well for them.

Structuring Payment Plans

• The speaker recommends structuring payment plans with an initial deposit followed by several monthly payments.

• This helps ensure that clients are committed and serious about their investment.

• They suggest offering different payment plan options depending on what works best for your clients.

Example Payment Plan

• The speaker provides an example of a payment plan they use for group programs.

• They require an initial deposit to reserve a spot in the program, followed by two additional payments over the course of five months.

• This allows clients to spread out the cost of the program while still ensuring that they're committed.

Managing Groups and Finding the Right Audience

In this section, the speaker discusses how to manage groups and find the right audience for your product or service.

Splitting Telegram Chat by Semester

• The speaker suggests splitting a Telegram chat into two separate chats for each semester.

• This allows for better organization of group members who have paid for the second semester versus those who have not.

Finding the Right Audience

• The speaker emphasizes the importance of finding the right audience for your product or service.

• She notes that her niche is in magic and energy practices, but she struggles to find clients who are not either impoverished or uninterested in learning.

• The speaker mentions that many wealthy individuals seek out esoteric services such as numerology, astrology, and hypnology.

• She stresses that it is crucial to attract the right audience to maximize sales.

Understanding Your Clientele

• The speaker highlights the importance of understanding your clientele when marketing your product or service.

• She shares her experience with initially misjudging her target audience but eventually refining her approach through trial and error.

Advertising on Social Media Channels

In this section, the speaker talks about advertising on social media channels and how it can be beneficial for businesses.

Benefits of Advertising on Social Media Channels

• Businesses can reach a wider audience by advertising on social media channels.

• The speaker recommends working with influencers to promote products or services.

• Many people who follow influencers have disposable income and are willing to spend money.

• Some people use meditation and magic to increase their income, but others are more interested in personal growth.

Soft Niches vs. Hard Niches

In this section, the speaker discusses the difference between soft niches and hard niches.

Soft Niches vs. Hard Niches

• A soft niche is a topic that is not directly related to making money, while a hard niche is focused on generating revenue.

• The speaker mentions that she is developing a product that is not related to making money through magic or meditation.

• Some people are interested in personal growth rather than making money, but they still have disposable income.

Finding Your Target Audience

In this section, the speaker talks about finding your target audience for advertising purposes.

Finding Your Target Audience

• It's important to have a clear idea of your target audience when creating an advertising campaign.

• The speaker suggests using Telegram groups to find potential customers and manually messaging them.

• She also recommends looking at other channels and communities to find potential customers.

• Having a clear understanding of your target audience can help you create more effective advertising campaigns.

Challenges of Selling a Complex Product

In this section, the speaker discusses the challenges of selling a complex product and finding the right audience for it.

Finding an Audience

• The speaker is currently searching for an audience for their complex product.

• They need to find people who are not very interested in money but still have enough to buy their product.

• The search may be difficult, but it doesn't mean that sales cannot be made. It just takes time to find the right audience.

Complex Products and Sales

• The speaker's current product is too complex, which makes it difficult to sell.

• They are preparing another product that will be easier to sell and generate revenue.

• While finding an audience may be challenging, sales can still be made by targeting a specific group of people.

Conclusion

In this section, the speaker concludes their discussion and thanks everyone for listening.

• The speaker thanks everyone for their attention and support.

• They promise to share any updates on their progress in the future.