QUE ES LOGÍSTICA EMPRESARIAL en español

Logistics: Origins and Modern Definition

Historical Context of Logistics

• The term "logistics" originates from Greek and Latin military terminology, historically used to describe the supply actions necessary for combat.

Modern Understanding of Logistics

• In contemporary marketing, logistics is defined as the strategic planning and management process involved in storing and transporting resources, raw materials, inventory, and finished goods between production sites and consumption locations.

• Essentially, logistics serves as a crucial link or bridge between production activities and market availability.

Key Phases of the Logistics Flow

Basic Flow Structure in Manufacturing

• A basic logistical flow for manufacturing companies consists of three main phases: procurement, production, and distribution.

Procurement Phase

• During the procurement phase, raw materials are transported from their origin to the production site where they are stored until needed for product manufacturing.

Production Phase

• In the production phase, these raw materials are transformed into final products that are then stored under optimal conditions until they move to distribution.

Distribution Phase

• The final phase involves transporting finished products to locations where customers can purchase them.

Variations in Distribution Companies

• For distribution companies, there are notable changes:

• Instead of raw materials during procurement, finished products from manufacturers are transported.

• The production phase is replaced by storage and consolidation of various acquired references.

• The distribution phase remains largely unchanged compared to manufacturing logistics.

Importance of Logistics Today