Know your worth, and then ask for it | Casey Brown

The Value of Your Worth

This section emphasizes that no one will pay you what you're worth, but rather what they think you're worth. It highlights the importance of clearly defining and communicating your value to be paid well.

Defining and Communicating Your Value

• No one will ever pay you what you're worth. They'll only ever pay you what they think you're worth.

• Clearly defining and communicating your value are essential to being paid well for your excellence.

Universal Applicability

• Wanting to be paid well is universal, whether you're a business owner, employee, or job seeker.

• The talk applies to both men and women.

Gender Wage Gap in Entrepreneurship

• Women tend to underprice more than men in business ownership.

• The gender wage gap extends into the entrepreneurial sphere, with women business owners earning 80 cents for every dollar a man earns.

Uncomfortable Communicating Value

• Women often express discomfort in communicating their value early on in business ownership.

• Common phrases include "I don't like to toot my own horn" or "I'd rather let the work speak for itself."

• Male business owners exhibit different narratives regarding self-promotion, potentially costing women 20 cents on the dollar.

Evaluating Pricing and Value

This section focuses on evaluating pricing and value by asking key questions about clients' needs, unique skill set, problem-solving abilities, and added value.

Reevaluating Pricing

• After observing the profit increases of clients, the speaker realized she was underpriced relative to the value delivered.

• Despite being a pricing consultant, she needed to double her price based on the value she provided.

Overcoming Doubts and Fears

• The decision to increase pricing terrified the speaker, fearing rejection and failure.

• However, she recognized her own value and took her own advice by communicating it effectively.

Communicating Value Successfully

• By preparing proposals with higher pricing and effectively communicating the value, clients continued to hire and recommend the speaker's services.

Finding Your Voice

This section highlights the importance of overcoming doubts and fears in order to communicate one's value effectively.

Doubts and Fears are Natural

• Doubts and fears are natural but should not define one's value or limit earning potential.

Story of Finding Value and Voice

• The speaker shares another story about a woman who learned to communicate her value and found her own voice.

When Language Diminishes Value New Section

In this section, the speaker discusses how language can impact the perception of value and shares a story about a woman who had been diminishing her own worth through her choice of words.

The Impact of Language on Value

• When describing her company, the woman used phrases like "I have a little web design company," which diminished its perceived value.

• This language also affected how she viewed herself and impacted her ability to earn what she was worth.

• The speaker believes that using language that communicates low value can lead others to believe that one doesn't have much to offer.

Taking Responsibility for Communicating Value

• The woman realized the need to change her message and take responsibility for communicating value to clients.

• It is important to find one's own authentic voice instead of trying to imitate others who may be successful in sales or humor.

• Shifting the focus from self-promotion to serving and adding value can make it feel less like bragging.

• Connecting with what one loves about their work can naturally facilitate effective communication of value.

Embracing Authenticity and Changing the Message

• The woman embraced her natural style, found her voice, and changed her message.

• She stopped referring to herself as a "little web design company" and gained strength in communicating her message.

Results of Communicating Value

• As a result, she started charging three times more for web design services, leading to business growth.

A Shift in Mindset

• The woman shared an example of a meeting with a difficult client where she felt confident and prepared.

• Instead of feeling scared or small, she approached the meeting with confidence and professionalism.

• Being properly valued is important for self-respect and self-confidence.

Realizing Full Earning Potential

• The speaker emphasizes that defining and communicating value are essential elements in realizing one's full earning potential.

• If someone is not being paid what they're worth, they are invited to consider joining the equation of valuing oneself.

Controlling Others' Perception of Value

• No one will ever pay you what you're worth; they will only pay you what they think you're worth, and it is within our control to shape their thinking.

Conclusion New Section

In this section, the speaker concludes by highlighting the importance of earning one's full potential and realizing their full value.

The Importance of Earning Full Potential

• Earning one's full potential has implications beyond finances, extending into self-respect and self-confidence.

• It opens up possibilities for personal growth, giving back to others, planning for the future, feeling validated, and gaining respect.

Taking Control of Others' Perception

• Others' perception of our value can be influenced by how we communicate our worth.

This transcript was provided in English language format