VIDEO
HIGHLIGHT
Log InSign up
aula 1
SummaryTranscriptChat

aula 1

Introduction to the Call

Opening Remarks

  • The host welcomes participants and informs them that the session is being recorded. The recording will be shared in a group afterward.
  • The main topic of discussion is mining, specifically focusing on how to effectively mine information and track advertisements.

Guilherme's Introduction

Speaker Background

  • Guilherme introduces himself as an experienced digital marketer with over four years in the industry and two years specializing in international infoproducts.
  • He emphasizes the importance of learning from this session, suggesting that attendees may gain valuable insights that could significantly impact their strategies.

Mining Strategies

Daily Mining Habits

  • Guilherme stresses that mining should be a daily habit due to rapid market changes; neglecting this can lead to missed opportunities and financial losses.
  • He outlines three key pillars for effective mining: discovering offers from scratch, validating strategies, and organizing real-time tracking of data.

Tools for Effective Mining

Recommended Tools

  • Guilherme shares tools he has used for mining, including Surf Tools (not currently active), which provides various resources at a low monthly cost.
  • He mentions other tools like Pi P Ad for TikTok and Gringa Tools, emphasizing their affordability and utility in tracking trends.

Strategies for Finding Spanish Language Offers

Utilizing Real-Time Ads for Research

  • The speaker emphasizes the importance of real-time ads to draw conclusions and develop effective strategies for finding offers, particularly in the weight loss niche.
  • A common approach involves using a chat tool to generate keywords that advertisers use related to weight loss, which serves as a starting point for research.

Targeting English-Speaking Countries

  • To find Spanish offers, it is recommended to search in countries where English is the native language. This is because global advertisers often target these regions with their Spanish products.
  • Examples include searching in Ireland or the United States using relevant keywords like "presentation," which leads to discovering numerous active ad results.

Analyzing Ad Performance

  • The speaker notes a significant difference in ad results between countries; for instance, 11,000 active ads in the U.S. compared to only 830 in the Dominican Republic.
  • This disparity suggests that successful infoproduct sellers are likely advertising globally and can be found even in smaller markets like the Dominican Republic.

Evaluating Offer Viability

  • When assessing an offer's potential, it's crucial not just to look at the number of ads but also at how many are currently active and their historical performance on social media platforms.
  • The quantity of likes on a fan page can indicate its reach and effectiveness, providing insights into whether an offer has been successful over time.

Insights from Historical Data

  • The speaker mentions that while some advertisers may have fewer ads running, they could still be scaling effectively based on budget rather than quantity.
  • Metrics such as total likes on a fan page can reveal valuable information about audience engagement and ad success rates.

Analyzing Reach and Investment

Understanding Audience Reach

  • By analyzing historical data from Facebook's ad library, one can determine if an advertiser has successfully promoted a product based on their past performance metrics.
  • A high number of likes indicates strong engagement with content, suggesting that previous campaigns were well-received.

Estimating Advertising Costs

  • The discussion includes estimating costs associated with reaching audiences across different regions. For example, if an ad reaches 154k people primarily in Spain but actually targets broader Latin American markets too.

Calculating Effective CPM (Cost Per Mille)

  • The average CPM for worldwide campaigns targeting Spanish-speaking audiences ranges from $30-$50. This helps estimate overall investment based on reach metrics provided by Facebook.

Drawing Conclusions from Data Analysis

  • By multiplying estimated reach by CPM rates, one can infer how much was spent on specific campaigns—illustrating potential profitability or viability of certain offers over time.

Demographic Insights

  • Detailed demographic breakdown shows audience characteristics such as gender and age range targeted by advertisements. This data aids marketers in refining their strategies further based on audience preferences.

How to Effectively Analyze Ads and Products

Understanding Ad Visibility and Analysis

  • The speaker introduces a method for analyzing ads by clicking on a summary link, which reveals the ad details. A practical demonstration is promised later.
  • It’s noted that many advertisers are hiding their ads incorrectly, leading to noticeable discrepancies in their content, such as misleading tags related to diabetes.
  • The speaker emphasizes that hidden intentions in ads can be detected through careful observation, suggesting that users should utilize the "Control F" function to search for specific terms.
  • To uncover what an advertiser is trying to hide, one must click on the actual ad summary; this will display the real page associated with it.
  • The speaker encourages questions about this process but indicates no confusion among participants.

Utilizing Hotmart Marketplace for Product Insights

  • The Hotmart Marketplace is highlighted as a unique platform that exposes products not properly concealed by sellers; it updates student metrics in real-time.
  • If a product appears both on Hotmart and its marketplace, it likely includes valuable metrics like ratings and student counts, which indicate popularity.
  • An example illustrates how high evaluation numbers correlate with strong sales performance; 4,300 students with only 14 evaluations suggest significant sales activity (300 sales per review).
  • Recent evaluations can indicate whether a product is gaining traction; multiple recent reviews suggest increasing popularity or scaling potential.
  • Users can find products by searching Google using the author’s name from Hotmart's checkout page alongside "Hotmart," allowing them to assess real-time data.

Assessing Product Viability Before Investment

  • When considering investing time and resources into modifying an offer or creating new content, it's crucial to verify if the product is selling well first.
  • Traffic analysis serves as an initial indicator of product success; tools like SimilarWeb provide reliable traffic data based on Google’s information.
  • Estimating revenue can be done by multiplying traffic figures by average cost-per-click rates relevant to the target market (e.g., English-speaking audiences).
  • For instance, if traffic reaches 100k visits at $4 per click, it suggests substantial monthly advertising expenditure (at least $200k).
  • Caution is advised regarding AtomicCatch sites since they may obscure essential SEO data from Google analytics.

Identifying Website Platforms

  • The speaker plans to demonstrate how to determine whether a website operates on WordPress or AtomicCat platforms based on visual cues and technical indicators.

Understanding WordPress Tools and Cloaking Techniques

Exploring WordPress Commands

  • The speaker introduces useful WordPress commands, specifically mentioning sitemap.xml, which reveals all pages of a site if not blocked by plugins.
  • Another command discussed is the search query (?s=), which functions like an internal search engine for the website, allowing users to find specific content easily.
  • Accessing the full menu of a site can be achieved through these commands, aiding in investigations of funnels and other pages.

Dealing with Cloakers

  • The speaker addresses how to handle offers that are cloaked (cloker), emphasizing that such offers often have less competition and can be lucrative if accessed correctly.
  • Various methods to bypass cloaking mechanisms are mentioned, including using VPN services to access real pages from different countries.
  • The speaker shares insights on connecting with individuals knowledgeable in hacking or breaking cloaks, suggesting forums or platforms like Fiverr as resources.

Finding Help for Breaking Cloaks

  • The speaker refrains from sharing specific contacts publicly due to fairness towards mentoring clients but indicates willingness to assist privately.
  • It’s noted that hiring someone to break a cloak can be expensive, typically ranging from 1,000 to 2,000 reais but may yield significant returns on investment.

Importance of Organization in Business

  • Transitioning into business processes, the speaker stresses the importance of organizing offers rather than just accumulating them without tracking progress.
  • A platform called Minera Roy is introduced as a valuable tool for managing offers effectively; it is emphasized that this platform is not owned by the speaker but has proven beneficial.

Utilizing Minera Roy Platform

  • The platform provides access to numerous libraries with active ads; it allows users to track what’s currently trending in real-time.
  • Users can add offers and organize them efficiently using tags within the platform for better management and accessibility.
  • The cost of using Minera Roy is highlighted as affordable at around 70 reais, making it an attractive option for those looking to streamline their offer management process.

Accessing Valuable Resources

Importance of Access to Tools

  • The speaker emphasizes that the value of having access to certain resources, such as a library with 700 ads, is worth more than 70 reais. This indicates the importance of consistency in resource availability.
  • The ability to categorize and tag resources effectively (e.g., "renda extra") is highlighted as a method for better organization and usability.

Choosing the Right Plan

  • The effectiveness of tracking up to 50 libraries depends on the plan chosen, suggesting that users should select plans based on their specific needs and niches.

Exclusive Offer for Mentorship

Free Trial Link

  • A link for a 30-day free trial was shared by the speaker, who has personal connections with the platform owner. This offer is time-sensitive and intended to encourage immediate sign-ups.

Value of Mentorship

  • The speaker discusses various techniques but stresses that practical advice leads to actionable results rather than getting lost in excessive information.

Practical Tips for Mining Ads

Effective Ad Mining Techniques

  • When mining ads on mobile devices, it’s crucial to save links from ads encountered. These links can be revisited later if they contain cloaking features.

Mentorship Availability

  • The speaker offers mentorship services that include comprehensive training on traffic management, ad mining, and ongoing support over three months.

Creating Effective Ads

Step-by-Step Ad Creation

  • Instructions are provided on how to create an ad using example text in English while ensuring all elements like title and description are properly filled out.

Hiding Your Ads Effectively

  • To avoid detection by competitors in ad libraries, it's recommended to use different languages or fake URLs when creating ads. This helps maintain anonymity among other advertisers.

Strategic Ad Placement

Preventing Competitor Detection

  • Using technical methods such as altering language settings allows advertisers to hide their true products from competitors who filter by language in ad libraries.

Examples of Poor Practices

  • The speaker illustrates poor advertising practices where mismatched content (like unrelated images or themes) can easily reveal an advertiser's strategy.

By following these structured insights from the transcript, one can gain a clearer understanding of effective strategies for utilizing advertising tools and mentorship opportunities within this context.

Discussion on Ad Strategies and Techniques

Overview of Ad Library and Audience Insights

  • The speaker emphasizes the functionality of saving ads, indicating a successful demonstration to the audience.
  • Clarifies that those who access the ad library are typically competitors looking to replicate successful ads rather than potential customers.
  • Explains that ads in the library are public, allowing for visibility but also providing ways to remain discreet.

Testing Offers and Creative Strategies

  • Suggests that beginners can test offers without needing complex tools, highlighting simplicity in strategy.
  • Discusses how certain ads may have multiple versions, showcasing variations in creative approaches while maintaining core messages.

Timing and Longevity of Offers

  • Addresses concerns about how long an offer can be kept active before it loses effectiveness; renewing angles or hooks can extend its life significantly.

Geographic Targeting and Market Analysis

  • Notes that if traffic data does not show Europe as a target area, it indicates campaigns are limited to the Americas only.
  • Introduces practical mining techniques for finding effective ads by changing language settings and analyzing different markets.

Dynamic Creatives and Language Variations

  • Highlights the importance of dynamic creatives in advertising strategies, noting how they can vary across languages to reach broader audiences.
  • Observes trends in recent advertisements, suggesting that high-volume keywords correlate with effective ad performance.

Cross-Language Advertising Strategies

  • Discusses why Spanish-language offers might be advertised within English-speaking regions like the U.S., indicating a strategic approach to reach diverse demographics.
  • Concludes with insights into identifying active Spanish-language ads in English-speaking markets, emphasizing their global appeal.

Analysis of a Potential Cloaker and Ad Strategies

Overview of the Infoproduct and Its Presentation

  • The discussion begins with an examination of a potentially deactivated infoproduct, highlighting its recent activity and various hidden versions.
  • Observations are made about the disorganized layout of the AtomicCatch page, including questionable use of AI-generated images for comments.
  • The speaker notes the absence of likes on the page, indicating low engagement; they plan to investigate further through ad transparency tools.

Investigating Active Ads

  • A total of 110 ads have been published by this entity, with only 15 currently active since May 27th. This suggests ongoing testing rather than full-scale marketing.
  • Insights into ad reach indicate that while targeting Europe, there may be inconsistencies in language usage across platforms (Portuguese vs. Spanish).
  • The speaker raises concerns about potential cloaking practices if clicking "Learn More" does not lead to the actual sales page.

Tools and Techniques for Ad Analysis

  • The speaker prefers using ad libraries over traditional spy tools for tracking competitor offers, emphasizing their effectiveness over time.
  • A brief interaction occurs regarding hacking contacts for deeper insights into ad strategies.

Community Engagement and Queries

  • The speaker invites questions from participants about mining techniques or any uncertainties in the process being discussed.
  • It is noted that all spy tools derive data from public ad libraries; thus, hidden ads may also be concealed within these resources.

Product Testing Insights

  • Discussion shifts to another product related to debt reduction; engagement metrics appear reasonable but require further investigation.
  • There’s uncertainty regarding whether certain products are valid infoproduct offerings based on user experiences shared during the session.

Final Thoughts on Product Validation

  • An analysis reveals that previous campaigns were focused on weight loss rather than baby care products, indicating ongoing testing without validation.
  • Instructions are provided on how to download VSL content effectively using specific tools like CocoCut for better access to information.

This structured overview captures key discussions around advertising strategies, product validation processes, and community interactions within a digital marketing context.

Analysis of Advertising Strategies

Initial Observations on Offers

  • The speaker begins by analyzing an offer, indicating a need for careful examination to draw conclusions.
  • A lack of information is noted regarding the advertisement; the speaker mentions acquiring a domain related to "energia passional" and references a VSL (Video Sales Letter).

Traffic and Domain Insights

  • The discussion shifts to Spanish advertisements, revealing that there are 200 ads associated with the domain in question.
  • The effectiveness of the product is assessed through page likes, suggesting it has sold well based on engagement metrics.

Active Advertisements and Strategy Adjustments

  • The speaker explores various ads linked to the product, contemplating smarter navigation through available data.
  • A filtering method is suggested to identify active ads under specific domains, noting that some may have paused their campaigns due to timing issues.

Identifying Competitors and Clones

  • The potential for discovering other active domains related to similar offers is discussed, hinting at possible cloning strategies by competitors.
  • By researching snippets from ad copies, one can uncover additional advertisers or clones within the same niche.

Audience Engagement and Q&A Session

  • An invitation for audience questions indicates an interactive session where participants can clarify doubts about advertising strategies.
  • Emphasis is placed on monitoring traffic volume across different languages; costs per click vary significantly between Spanish and English markets.

Cost Analysis in Competitive Markets

  • Discussion revolves around understanding average click costs in competitive niches like weight loss, which influences overall advertising strategy.

Importance of Mining Data Before Launching Offers

  • The significance of thorough data mining before launching any offers is highlighted as a critical step in successful marketing strategies.

Future Sessions and Expert Insights

  • Upcoming sessions are announced focusing on scaling businesses globally with insights from successful mentors who have achieved significant revenue milestones.

Clarification on Ad Management Techniques

  • A participant seeks clarification about creating fake offers in ad managers to obscure true advertisements from competitors. This tactic aims at complicating competitor analysis.

Real-world Examples of Misleading Ads

  • An example involving misleading imagery used in ads illustrates how deceptive practices can be prevalent in online marketing.

Strategies for Effective Advertising

Utilizing Realistic Advertisements

  • The speaker discusses the importance of using realistic images in advertisements, suggesting that one should find a genuine ad from a psychologist to avoid detection.
  • Emphasizes the need to disguise ads by using different languages, such as adding Spanish captions to appeal to specific audiences without revealing the ad's true nature.
  • Highlights how an authentic-looking advertisement can capture attention better than generic or obvious ads, making it less likely for viewers to skip over them.

Analyzing Competitor Strategies

  • The speaker mentions observing competitors' strategies and how they might be hiding their real intentions through various tactics.
  • Discusses filtering techniques that can help identify hidden ads, particularly those in different languages that may not be immediately visible to potential customers.

Counteracting Cloning Tactics

  • Introduces the concept of creating "dummy" ads—poorly designed duplicates—to mislead competitors who attempt to clone successful campaigns.
  • Explains how duplicating ineffective ads multiple times can trick competitors into copying subpar content instead of high-performing ones.

Identifying Market Trends

  • Stresses the importance of understanding market trends and consumer behavior when developing advertising strategies.
  • Suggests analyzing existing offers and adapting them rather than simply copying them, emphasizing innovation over imitation.

Tools for Market Research

  • Recommends contacting experts for assistance in identifying whether an ad is legitimate or a clone, especially if there are doubts about its authenticity.
  • Mentions tools like Semrush Trends for tracking popular products and traffic sources, which can provide valuable insights into effective marketing strategies.

Final Thoughts on Mining Techniques

  • Concludes with advice on mining data effectively across different languages and platforms to uncover new opportunities in advertising.
  • Encourages utilizing VPN services and social media accounts from other countries (e.g., Dominican Republic), allowing access to diverse advertisements relevant to one's niche.

Discussion on Marketing Strategies and Tools

Sharing Contact Information

  • Participants are encouraged to share their social media handles, specifically Instagram, and WhatsApp for further communication.
  • A PDF will be shared in the members' area along with a recording of the call. The release is expected by 11 AM.

Questions About Marketing Tools

  • Anderson mentions valuable insights shared during the session and prompts further discussion.
  • A question arises regarding "simila web" not delivering results; it’s noted that it may not track certain metrics effectively.

Evaluating Offers

  • Discussion on evaluating offers indicates that sometimes an offer may not generate clicks due to lack of scaling. It's essential to assess all factors involved.
  • Participants are encouraged to share their offers for feedback, emphasizing that validation is often unnecessary if an offer has already proven successful.

Importance of Monitoring Niches

  • Emphasis on the need for continuous monitoring of various niches and offers rather than just mining data; this helps in identifying successful strategies over time.
  • The speaker highlights having access to numerous products and effective sales funnels, such as the "funil do PIX," which is a popular strategy among marketers.

Understanding Sales Strategies

  • The "funil do PIX" is explained as a sales strategy using WhatsApp where payments are made directly via Pix without intermediaries like Hotmart or checkout systems. This method simplifies transactions but requires careful management of customer interactions.
  • Questions arise about how long one should monitor an offer before modeling it; consistency in performance metrics is key for evaluation rather than just time spent observing it.

Analyzing Competitors

  • The importance of analyzing competitors’ ads and creative strategies is discussed; understanding what works for others can inform one's own marketing efforts significantly.
  • The speaker stresses that tools like Minerahol provide invaluable insights into market trends, helping marketers adapt quickly to changes in consumer behavior or competition dynamics.

Conclusion on Mining Process

  • Continuous evaluation and adaptation are crucial in marketing; focusing energy on successful offers instead of persisting with underperforming ones can lead to better outcomes overall.
  • The mining process is highlighted as vital due to its ability to keep marketers informed about market shifts rapidly, allowing them to pivot strategies effectively when necessary.

How to Effectively Use Cloaking Techniques

Methods for Bypassing Ad Restrictions

  • The speaker discusses three methods to bypass ad restrictions using cloaking techniques, emphasizing the use of a VPN as one effective approach.
  • Another method involves navigating Facebook ads directly, simulating user engagement by entering the "Vênus do Cara" page as if coming from a regular feed rather than the ad library.

Clarifications on Implementation

  • A clarification is made regarding how to implement these methods; it involves using a specific code in the link that allows users to appear as if they are coming from Facebook instead of an ad library.
  • The conversation includes questions about whether comments can be made on posts related to this topic, indicating an interactive discussion among participants.

Recommendations for VPN Usage

  • Participants inquire about recommended VPN services for mobile use; the speaker suggests "Ola VPN" and "Hide My S," noting their affordability and effectiveness.
  • The primary goal of using any VPN is highlighted: to access content as if originating from another country, which is crucial for successful cloaking.

Conclusion and Support Offer

  • The speaker expresses gratitude for participation and shares that this was their first group session on cloaking techniques, inviting feedback on their performance.
  • An offer of assistance with cloaking strategies is extended, reinforcing the speaker's expertise and willingness to help others navigate these techniques effectively.