Class 4 = ADD creation basic to advance

How to Create Effective Ads?

Introduction to Ad Creation

• The class welcomes participants and introduces the topic of ad creation, emphasizing its importance for business growth through effective advertising.

• Good advertisement connects customers with businesses; thus, learning how to create compelling ads is crucial.

Preparation for Learning

• Participants are encouraged to have a diary and pen ready to note important points throughout the session.

• Before creating an ad, it's essential to clarify the purpose: whether it’s inviting customers or promoting job vacancies.

Key Elements of an Effective Ad

• An effective ad must grab attention using impactful words; this is akin to announcements at a railway station that first capture attention before delivering information.

• Retention is vital; ads should evoke reactions that encourage potential customers to engage with the service or product being offered.

• A clear call-to-action (CTA) is necessary so viewers know how to connect or purchase after seeing the ad.

Understanding Customer Engagement

• The effectiveness of advertisements often depends on how well they attract and retain customer interest, which can lead to increased followers and business growth.

• Advertisements can be broken down into three parts: customer attention, retention, and call-to-action. Each part plays a critical role in guiding potential customers toward making a purchase.

Detailed Breakdown of Customer Attention

• To capture customer attention effectively, ads should succinctly communicate what solution or service is being provided along with its benefits.

Seven Ps of Marketing

• The second part focuses on customer retention through seven key marketing elements known as the "Seven Ps":

• Product: Information about what you offer.

• Price: Pricing details for your products/services.

• Place: Where customers can buy your offerings.

• Promotion: Discounts or offers available at purchase time.

• Physical Evidence: Testimonials from previous buyers showcasing satisfaction levels.

• People: Identifying target users for your product/service.

• Process: Explaining how customers can make purchases.

Call-to-Action Strategies

• The final part emphasizes crafting effective calls-to-action that may include special offers encouraging immediate engagement from potential customers.

Practical Application of Image Ads

• The instructor will demonstrate step-by-step how to create image ads, focusing on single-image ads typically used in print media or social media promotions.

How to Create Effective Advertisements

Designing Images for Promotion

• A website is mentioned where users can easily design images or create posts, emphasizing the importance of visual content in marketing.

Understanding Product Pricing and Customer Attention

• The concept of "catch" is introduced, referring to customer attention that grabs interest first; wholesale pricing is highlighted as a value addition for customers.

Crafting a Catchy Sentence

• A hypothetical example illustrates how to create a catchy two-sentence description that attracts customer interest, stressing the significance of this initial engagement.

Importance of Branding Elements

• The speaker discusses the necessity of logos and business names in helping customers remember the brand, enhancing recognition and recall.

Showcasing Products Effectively

• Visual evidence such as product photos and screenshots from social media (e.g., Instagram followers) are suggested to build credibility with potential customers.

Call to Action Strategies

• The importance of including a clear call-to-action (CTA), encouraging interested customers to contact for more information, is emphasized as crucial for effective advertising.

Creating Video Advertisements

Why Video Ads Are Essential

• Video advertisements are noted for their higher engagement rates compared to image ads; they can significantly increase follower interaction.

Types of Video Advertisements

• Three types of video ads are discussed:

• Slideshow Videos: Created using apps like KineMaster by sequencing images with background music.

• Live Videos: Directly presenting products while explaining benefits enhances authenticity.

• Influencer Collaborations: Partnering with influencers who have established followings can effectively promote products through trusted endorsements.

Tools for Creating Videos

• Recommendations include using specific microphones (like Boya mics) for recording voiceovers and software like Filmora for editing videos efficiently.

Leveraging Online Platforms

Utilizing Influencers for Advertising

• Engaging influencers who already have an audience can lead to successful advertisement creation; trust in celebrities often translates into consumer interest.

Promoting Your Business Through Investment

• If individuals lack time or skills, platforms like Fiverr are suggested as resources where one can hire professionals to create promotional content affordably.

Getting Started with Canva

Setting Up an Account on Canva

• Instructions on creating an account on Canva highlight its versatility across various user categories such as personal use, non-profits, small businesses, etc., ensuring tailored usage based on individual needs.

Canva for Small Business: A Comprehensive Guide

Introduction to Canva's User Interface

• The speaker selects "Small Business" in the Canva application, showcasing its user-friendly interface designed for business needs.

• Users can create Instagram posts and advertisements quickly by uploading photos and text, with results ready in seconds.

Creating Stories and Thumbnails

• The "Your Stories" option provides various templates for creating engaging stories, suitable for events like birthdays or business promotions.

• Users can easily design YouTube thumbnails by selecting from numerous templates, allowing customization of images and text.

Designing Logos and Posters

• The logo creation feature offers unique styles that users can customize within seconds, making it easy to develop a professional brand identity.

• Users can also create invitation cards by simply entering their names and relevant text through an intuitive process.

Project Management Features

• All created projects are displayed under the project option, allowing users to manage their designs efficiently.

• The speaker demonstrates how to edit a YouTube thumbnail using templates available on the platform.

Editing Text and Images

• Users can select templates for video creation; editing options allow them to modify text easily by double-clicking on it.

• Image adjustments are straightforward; users can replace images from their gallery seamlessly during the editing process.

Finalizing Designs

• Once satisfied with their design, users can download their creations directly to their gallery with just a few clicks.

• The speaker emphasizes that any type of post—be it thumbnails or posters—can be created professionally in mere seconds using Canva's tools.

Advanced Features and Customization Options

• Additional features include elements like stylish fonts and design options that enhance creativity while working on projects.

How to Create Engaging Thumbnails and Ads Using Mobile Applications

Overview of the Application "Kawa"

• The application Kawa allows users to access various options for creating thumbnails and other graphics, making it user-friendly for mobile devices.

• Users can utilize pre-existing templates within Kawa to create advertisements tailored for their customers efficiently.

Importance of Creative Advertising

• The video emphasizes the necessity of engaging advertisements in online business, highlighting that competition is fierce among those running ads to attract customers.

• It suggests that businesses with more creative and attractive photographs or videos tend to receive better responses from potential customers.

Cost Considerations for Graphic Design

• Hiring a full-time graphic designer can be expensive, with salaries ranging significantly; this poses a challenge for new or small businesses.

• The high costs associated with hiring designers and maintaining necessary equipment may not be feasible for startups or smaller enterprises.

Solution Offered by "Ad Banao"

• Ad Banao is introduced as a solution that enables users to create images, videos, and animated content without needing extensive design skills.

• Users can select from numerous options available in the app, allowing them to modify existing templates or create new content from scratch.

Features of Ad Banao

• The application provides features such as audio integration into videos and easy downloading options for created content.

• Upon installation, users are greeted with a screen showcasing various images they can use directly or edit according to their needs.

Customization Options

• Ad Banao offers specially crafted categories tailored for specific events or promotions, enhancing user experience by providing relevant suggestions.

• Users have the ability to edit suggested ads easily by modifying text and other elements before utilizing them in their marketing efforts.

Event-Based Content Creation

• The app displays event-specific details (like festivals), allowing users to select related images easily. This feature helps streamline the ad creation process based on current events.

How to Create Business Ads and Customize Images

Categories for Image Selection

• Users can download images from various categories to wish customers during festivals, including options specifically tailored for business ads.

• A trending category is available that showcases all currently popular images, allowing users to select relevant visuals easily.

• The platform offers a "Create" option where users can design images from scratch or choose pre-created templates for product ads and collages.

Editing Brand Information

• Users can edit brand-related information, which will be displayed on the created images. This includes uploading logos, adding extra elements, business names, slogans, and contact numbers.

• Any contact number entered will appear on every image created. Additional details like address, email ID, website, and product/service descriptions can also be updated.

Social Media Integration

• Social media icons are provided; users are encouraged to keep them enabled so customers can follow their businesses online. Removing these icons will prevent them from appearing on the images.

Saving and Menu Options

• After updating all details, users must click "Save." A menu option provides multiple functionalities for further exploration of features within the application.

Industry-Specific Image Selection

• Users can change their industry type in the app to receive relevant image suggestions based on their specific business sector (e.g., apparel & clothing).

• Selecting different industries like education or coaching allows users to view tailored images related to those fields.

Searching for Specific Industries

• If a user belongs to another industry such as electronics or mobile accessories, they simply need to select those categories or use the search function for quick access.

Customizing Ads for Different Businesses

• For businesses like jewelry stores, searching "jewelry" brings up relevant ads that can be edited as needed by clicking on them.

Downloading Created Ads

• Once an ad is finalized and customized according to preferences, it can be saved directly to the gallery or shared through other platforms using a download option provided in the app.

How to Create Engaging Reels and Posts

Steps to Select and Edit Video Content

• Start by tapping the plus icon, then navigate to the Reels section. You need to record a video first before selecting it for editing.

• After selecting your video, you can add text. There is an option with a star icon that allows you to insert your typed text into the video. You can also change the color of the text using available options.

Adding Music and Tags

• Once you've added your text, tap on 'Next' for processing. You can use tags to upload your post and add stickers or trending music as desired.

• Type in a caption for your post after adding music. Tag friends whose accounts will help increase visibility when they are tagged in your post.

Maximizing Post Reach

• Aim to tag at least 20 different friends or popular characters in your posts to enhance reach and potential virality.

• The session covered various aspects of creating ads, including photo and reel creation. Your task is to create at least 10 posters and five video ads while utilizing attention retention strategies effectively.