How to launch a LEGIT course in 2025 (without a large audience)

Launch Strategy for a New Course

Introduction to the Launch Strategy

• The speaker shares a strategy developed for a student to launch a new course, emphasizing that success is possible even with a small audience of 40 subscribers.

• The speaker recounts their own experience of launching a course with only 600 people on their waitlist, generating $36,000 before the course was built.

Essential Components Before Launching

• Three critical elements are necessary before launching: results, big promise, and unique mechanism.

• Results can be personal achievements or customer testimonials; having at least one proof point is essential for selling effectively.

• The "big promise" refers to the specific transformation offered; clarity and relatability enhance sales potential.

• A unique mechanism differentiates your approach from competitors; it should be effective but doesn't need to be revolutionary.

Choosing the Right Course Format

• There are three formats for courses: self-guided, group coaching, and one-on-one coaching. One-on-one coaching is recommended for beginners without an audience.

• Starting with one-on-one coaching allows building credibility and results before scaling up to group sessions or self-guided courses.

Importance of Live Interaction

• Live interaction in coaching provides personalized guidance that enhances learning outcomes compared to static self-guided courses.

• Building content based on real-time feedback helps tailor sessions to meet participant needs effectively.

Validating Your Offer Before Building

• Validation is crucial; avoid spending months developing content without confirming interest through audience engagement.

• Cold outreach can be challenging; instead of reaching out blindly, focus on creating valuable content that resonates with potential customers.

Effective Content Creation Strategy

• Regardless of audience size, creating engaging content is vital when launching an offer. This will help attract interest and validate the course concept.

Creating a Video Sales Letter (VSSL)

Understanding VSSL

• A VSSL is defined as a persuasive video pitch for a product, service, or idea, serving as an alternative to traditional sales pages.

• Crafting an effective VSSL may seem challenging, but it can be done with the right approach.

The Art of Storytelling in Selling

• Effective selling through a VSSL involves storytelling that feels natural and engaging; viewers often don't realize they are being sold to.

• Focus on painting a picture of transformation and detailing your method for achieving this change without fear of giving too much information away.

Value Over Information

• Customers pay for implementation help rather than just information; thus, providing value upfront is crucial.

• Incorporate a gentle call to action within the video to encourage viewers to join your waitlist for direct access to assistance.

Real-Life Examples of Successful VSSLs

• The speaker shares personal success with VSSLs that generated over $300,000 by offering web design templates while providing substantial free value in the videos.

• A client’s powerful story effectively sells her coaching services when shared authentically in front of potential clients. This emphasizes the importance of personal narrative in marketing.

Distribution and Engagement Strategies

• The primary goal of creating a VSSL is not necessarily gaining views on YouTube but establishing it as a sharable asset that does the selling for you.

• Sharing the video within your network allows you to provide value without making overt sales pitches; encouraging sharing increases reach and effectiveness.

Building Your Waitlist

Importance of Building Interest Before Launching

• Building interest before launching your course helps validate its demand; gather interested individuals into one email list for better organization and outreach efforts.

Avoiding Common Pitfalls

• One major mistake is investing excessive time into course creation without confirming market interest first; this can lead to wasted effort if there are no buyers upon launch.

Launch Strategy: Minimum Viable Product (MVP)

• Set a launch date based on waitlist interest and prepare to offer a minimum viable product—this could be one-on-one coaching or group sessions depending on audience size.

Structuring Your Initial Offerings

• For smaller groups, consider offering personalized coaching sessions; larger groups may benefit from group coaching formats which allow scalability while maximizing revenue potential.

Effective Launch Techniques

• When launching, utilize daily emails over 5–7 days with incentives like bonuses for early purchases to create urgency among potential customers during the initial launch phase.

How to Effectively Launch Your Course

Building Hype Before Launch

• Send an email one week before the launch and another 24 hours prior to create anticipation among potential customers.

• On launch day, inform subscribers about how they can sign up for the course.

• Throughout the launch period, send daily emails that tell different stories, address common questions or doubts, and highlight expected results from the program.

Post-Launch Growth Strategies

• After launching, continue engaging with your audience by sending reminder emails encouraging them to purchase before the closing of enrollment.

• Start small; even a workshop with just five participants can lead to significant growth if you focus on delivering high value and obtaining testimonials.

Leveraging Testimonials for Future Sales

• Use positive feedback and testimonials from initial workshops to enhance credibility when selling future iterations of your course.

• As you add more workshops based on previous success, you build a robust portfolio of testimonials that facilitate easier customer acquisition.

Continuous Audience Growth

• While developing your course content and gathering testimonials, it’s crucial to simultaneously grow your audience in order to sustain long-term success.